Ctrl+F5 Mumbai, 2016: A Practical Approach to Design Thinking by Simran Talreja

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Simran Talreja, Sr.Product Manager at Endurance International Group deepdives into Design Thinking and simplifies the concept with the help of design thinking methods and tools that everyone can use to build better products. In addition to this, she explains what else matters when it comes to Design Thinking Methodology and believes that with some alterations, each one of us can apply the 5 step design thinking process in their daily workflow. Ctrl F5, powered by ResellerClub is a summit for elite web designers and developers looking to collaborate, network and share knowledge with some of the best leaders of the Internet presence industry in India. Check out: https://www.resellerclub.com/ Subscribe: https://bit.ly/2tUMzqU Facebook: https://www.facebook.com/TeamResellerClub/ Twitter: https://twitter.com/ResellerClub LinkedIn- https://www.linkedin.com/company/1795193/ ResellerClub (https://www.resellerclub.com/) was founded with the objective of offering domain names and hosting products to Web Designers, Developers, and Web Hosts. ResellerClub offers Shared Hosting, Cloud Hosting, Dedicated Servers, VPS, Email, Backup, Security and more with multi-brand options in many of these categories to empower choice. ResellerClub also offers a comprehensive solution to register and manage 500+ gTLDs, ccTLDs and new domains.

Technology

A Practical Approach
to Design Thinking
Simran Talreja
Product Manager
ResellerClub

Design Thinking
A Problem-Solving Approach that any
and all businesses can apply

The Power of Design Thinking
The Good Kitchen

The Problem
125,000
of Denmark’s senior citizens rely on government-
sponsored meals

Yet…
60%
Had poor nutrition
20%
Were actually malnourished

The Project
Fix The Menu
The Municipality of Holstelbro hired
Hatch and Bloom to

The Method
Shadowing Delivery Boys into
the homes of Senior Citizens
Interacting with the
Employees of the Kitchen

Key Discoveries
Seniors were embarrassed to accept government
assistance
Loss of Control over their food choices was painful
They ate alone and missed the taste of seasonal food
The less they enjoyed their situation, the
smaller their appetites

Key Discoveries
The Workers were unmotivated and bored of
creating the same meals day after day
Making meals in a Government kitchen was a low
status job

So What did Hatch & Bloom do?
Shifted Mental Models
What if the Food Delivery Service was a
Restaurant?

The Solution
This triggered a creative rush
Kitchen
Cooks
Vehicles
Description
Restauran
t
Chefs
Waiters
Menu

The Result
500%
Increase
in meal orders in the first week alone

The Initial Solution
Fix The Menu
The Actual Solution
Happier Seniors
with Better Nutrition
Motivated
Employees taking
pride in their work

Design Thinking is
(and often times Innovating)
Simply Put…
A human-centered
approach to solving
problems

As creators of Software…
We’re not just building Technology
We’re building Solutions
for Human Beings

Empathize
Fully Understand the current experience of the
user,
- their functional and emotional needs and
- what is meaningful to them.
The best solutions
come from the best
insights into human
behavior

Empathize
Observation Interviewing Experiencing
Do this by…

Define
Formulate a ‘user’ centered statement of the
Problem
In most cases, this will come from unstated insights
Framing the right
problem is the only way
to creating the right
solution

Ideate
Come up with a variety of solutions
The higher the number, the more the chances of going beyond
the obvious
It’s not about coming up
with the ‘right’ idea - its
about coming up with the
‘most’ ideas

Prototype
Visualize your Ideas
Experience and interact with them and, in the process, learn
and develop more empathy.
Build to think,
articulate and learn

Test
Try out high-resolution versions of your prototypes
nd get feedback to refine prototypes, learn more about the user, and refine your or
Testing is an
opportunity to learn
about your solution and
your user

Build a Learning Experience
which is meaningful to your
Partner
Your Design Challenge

We’re going to go through each of these steps

Go back to the last time you
tried to learn something

Take a
Moment for
Individual
Reflection
of what you
have learnt
2 Mins

Be Radical
Be Visual
Go Beyond
the
Obvious
5 Mins

Hopefully you have
stumbled upon a new way
of Learning :)
Anyone want to share?

Thank You for Being a
Wonderful Audience!

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1. A Practical Approach to Design Thinking Simran Talreja Product Manager ResellerClub

2. Design Thinking

3. Web-BasedSolutions

4. Web-Based Solutions PROBLEMS

6. Design Thinking A Problem-Solving Approach that any and all businesses can apply

7. The Power of Design Thinking The Good Kitchen

8. The Problem 125,000 of Denmark’s senior citizens rely on government- sponsored meals

9. Yet… 60% Had poor nutrition 20% Were actually malnourished

10. The Project Fix The Menu The Municipality of Holstelbro hired Hatch and Bloom to

11. The Method Shadowing Delivery Boys into the homes of Senior Citizens Interacting with the Employees of the Kitchen

12. Key Discoveries Seniors were embarrassed to accept government assistance Loss of Control over their food choices was painful They ate alone and missed the taste of seasonal food The less they enjoyed their situation, the smaller their appetites

13. Key Discoveries The Workers were unmotivated and bored of creating the same meals day after day Making meals in a Government kitchen was a low status job

14. So What did Hatch & Bloom do? Shifted Mental Models What if the Food Delivery Service was a Restaurant?

15. The Solution This triggered a creative rush Kitchen Cooks Vehicles Description Restauran t Chefs Waiters Menu

16. The Result

17. The Result ‘The Good Kitchen’

18. The Result 500% Increase in meal orders in the first week alone

19. The Result

20. The Initial Solution Fix The Menu The Actual Solution Happier Seniors with Better Nutrition Motivated Employees taking pride in their work

21. Design Thinking is (and often times Innovating) Simply Put… A human-centered approach to solving problems

22. Another Interesting Example

23. As creators of Software… We’re not just building Technology We’re building Solutions for Human Beings

24. So… How To Do It?

25. The Process

26. Empathize Fully Understand the current experience of the user, - their functional and emotional needs and - what is meaningful to them. The best solutions come from the best insights into human behavior

27. Empathize Observation Interviewing Experiencing Do this by…

28. Define Formulate a ‘user’ centered statement of the Problem In most cases, this will come from unstated insights Framing the right problem is the only way to creating the right solution

29. Ideate Come up with a variety of solutions The higher the number, the more the chances of going beyond the obvious It’s not about coming up with the ‘right’ idea - its about coming up with the ‘most’ ideas

30. Prototype Visualize your Ideas Experience and interact with them and, in the process, learn and develop more empathy. Build to think, articulate and learn

31. Test Try out high-resolution versions of your prototypes nd get feedback to refine prototypes, learn more about the user, and refine your or Testing is an opportunity to learn about your solution and your user

32. Now Lets actually do it together!

33. Build a Learning Experience which is meaningful to your Partner Your Design Challenge

34. We’re going to go through each of these steps

35. Go back to the last time you tried to learn something

36. A interview s B 3 Mins

37. B interview s A 3 Mins

38. A Digs Deeper 3 Mins

39. B Digs Deeper 3 Mins

40. Take a Moment for Individual Reflection of what you have learnt 2 Mins

41. Synthesize your Learnings 1 Min

42. Be Radical Be Visual Go Beyond the Obvious 5 Mins

43. B Gives Feedback to A 2 Mins