The document discusses a practical approach to design thinking, highlighting its application in improving the meal delivery service for Denmark’s senior citizens suffering from malnutrition. By employing a human-centered method, the initiative 'the good kitchen' led to a 500% increase in meal orders and enhanced both user satisfaction and employee motivation. The text outlines the steps in the design thinking process, emphasizing empathy, problem definition, ideation, prototyping, and testing.

1. A Practical Approach
to Design Thinking
Simran Talreja
Product Manager
ResellerClub

2. Design Thinking

3. Web-BasedSolutions

4. Web-Based Solutions
PROBLEMS

6. Design Thinking
A Problem-Solving Approach that any
and all businesses can apply

7. The Power of Design Thinking
The Good Kitchen

8. The Problem
125,000
of Denmark’s senior citizens rely on government-
sponsored meals

9. Yet…
60%
Had poor nutrition
20%
Were actually malnourished

10. The Project
Fix The Menu
The Municipality of Holstelbro hired
Hatch and Bloom to

11. The Method
Shadowing Delivery Boys into
the homes of Senior Citizens
Interacting with the
Employees of the Kitchen

12. Key Discoveries
Seniors were embarrassed to accept government
assistance
Loss of Control over their food choices was painful
They ate alone and missed the taste of seasonal food
The less they enjoyed their situation, the
smaller their appetites

13. Key Discoveries
The Workers were demotivated and bored of
creating the same meals day after day
Making meals in a Government kitchen was a low
status job

14. So What did Hatch & Bloom do?
Shifted Mental Models
What if the Food Delivery Service was a
Restaurant?

15. The Solution
This triggered a creative rush
Kitchen
Cooks
Vehicles
Description
Restauran
t
Chefs
Waiters
Menu

16. The Result

17. The Result
‘The Good Kitchen’

18. The Result
500%
Increase
in meal orders in the first week alone

19. The Result

20. The Initial Solution
Fix The Menu
The Actual Solution
Happier Seniors
with Better Nutrition
Motivated
Employees taking
pride in their work

21. Design Thinking is
(and often times Innovating)
Simply Put…
A human-centered
approach to solving
problems

22. Another Interesting Example

23. As creators of Software…
We’re not just building Technology
We’re building Solutions
for Human Beings

24. So…
How To Do It?

25. The Process

26. Empathize
Fully Understand the current experience of the
user,
- their functional and emotional needs and
- what is meaningful to them.
The best solutions
come from the best
insights into human
behavior

27. Empathize
Observation Interviewing Experiencing
Do this by…

28. Define
Formulate a ‘user’ centered statement of the
Problem
In most cases, this will come from unstated insights
Framing the right
problem is the only way
to creating the right
solution

29. Ideate
Come up with a variety of solutions
The higher the number, the more the chances of going beyond
the obvious
It’s not about coming up
with the ‘right’ idea - its
about coming up with the
‘most’ ideas

30. Prototype
Visualize your Ideas
Experience and interact with them and, in the process, learn
and develop more empathy.
Build to think,
articulate and learn

31. Test
Try out high-resolution versions of your prototypes
nd get feedback to refine prototypes, learn more about the user, and refine your or
Testing is an
opportunity to learn
about your solution and
your user

32. Now
Lets actually do it together!

33. Build a Learning Experience
which is meaningful to your
Partner
Your Design Challenge

34. We’re going to go through each of these steps

35. Go back to the last time you
tried to learn something

36. A
interview
s B
3 Mins

37. B
interview
s A
3 Mins

38. A
Digs
Deeper
3 Mins

39. B
Digs
Deeper
3 Mins

40. Take a
Moment for
Individual
Reflection
of what you
have learnt
2 Mins

41. Synthesize
your
Learnings
1 Min

42. Be Radical
Be Visual
Go Beyond
the
Obvious
5 Mins

43. B
Gives Feedback
to
A
2 Mins

44. A
Gives Feedback
to
B
2 Mins

45. Focus On 1
Single
Solution
5 Mins

46. A Captures
Feedback
from B
4 Mins

47. B Captures
Feedback
from A
4 Mins

48. Hopefully you have
stumbled upon a new way
of Learning :)
Anyone want to share?

49. Thank You for Being a
Wonderful Audience!
Get in touch with me
simran.t@endurance.com
@awesim