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Intranet Success Road
Trip – Los Angeles
November 16, 2017
Daren Jennings
VP, Sales
Interact
Michael Miller
Enterprise Account Executive
Interact
Meet the team
97%
customer
retention
Driving your digital
workplace
Business process
tools
10+ years
building
successful
intranets
Simple to use
Intelligent
1,000,000 users
worldwide
Secure cloud hosted
Interact customers
08:30 – 09:00 Event Registration and Refreshments
Agenda
09:00 – 09:20 Key Features of a Successful Intranet
09:30 – 10:05 5 Intranet Myths Debunked
10:45 – 11:45 The “POWER” of Intranet Planning
11:45 – 12:00 Break
12:00 – 12:15 Best Practice Intranet Example
12:15 Networking Lunch
09:20 – 09:30 Break
Key Features of a
Successful
Intranet
Analytics
KeyFeaturesofaSuccessfulIntranet
Collaboration
KeyFeaturesofaSuccessfulIntranet
Mobile
KeyFeaturesofaSuccessfulIntranet
Intelligence
KeyFeaturesofaSuccessfulIntranet
Search
KeyFeaturesofaSuccessfulIntranet
VS
BUILD BUY
KeyFeaturesofaSuccessfulIntranet
Build an intranet
Resource Time Does it satisfy
specific
requirements?
Money Expertise
KeyFeaturesofaSuccessfulIntranet
Buying – an out of the box intranet
Minimal resource
required
Quicker to deploy Multi purpose
functionality
Cost effective Built for non-IT
professionals
KeyFeaturesofaSuccessfulIntranet
VS
CLOUD PREMISE
KeyFeaturesofaSuccessfulIntranet
Break Time
5 Myths
Debunked
6MythsDebunked
http://kiwibomb.com/wp-
content/uploads/2015/10/halloween-apple-with-razor-
blade.jpg
“Don’t eat
your
Halloween
candy until
your parents
check it for
safety!”
1 million+
employees from around
the globe
100 million
activities
Over 700
organizations
Range of devices
Range of
industries
Range of
seniority
Wide range
of roles
KPI’s
• % of active users
• Missing content
• Popular searches
• Quality of content
• Popular forums
• Blog activity
• Expertise results
• Average Influence
Score
• Average Quality Scores
Interact
Telemetry
allows
bench-marking
of KPIs across
all intranets
Benchmarking & business intelligence
Myth 1:
The best time to deliver internal
communications is Tuesday at 2pm
Fact: publish with freedom!
Sunday 2%
Saturday 2%
Friday 16.5%
Thursday 19.5%
Wednesday 20.2%
Tuesday 21%
Monday 18.8%
Fact: No longer a prime publishing time
9.2%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
9.2% for 1-2pm
still a popular slot
Fact: No longer a prime publishing time
1.1%
0.6%0.5%0.4%0.3%0.4%
1.3%
4.4%
8.1%
9.3%
9.5%
8.9%
8.5%
9.2%
8.7%
8.3%
6.4%
4.2%
3.4%
3.0%
2.0%
0.8%
0.4%0.3%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
1 in 4 activities
now occur
outside core 8-5
working hours
23.1% of
employees
contributing
outside of core
hours
Consumption of Content
18.5%
20.0%
19.0%
19.5%
16.5%
2.0%
4.0%
0% 5% 10% 15% 20% 25%
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Average Page Views % In a Week
Myth 2:
Hosting won’t impact employee
contribution
Fact: Where your site lives is critical
Cloud intranets see greater activity
31.1%15.5%
Employees generate
content on ‘on-premise’
intranets
Employees generate content
on cloud intranets
No password
required with SSO
SSO
Cloud sites can typically
be accessed from
anywhere –
ideas and
problems aren’t
restricted to core hours
mobile / tablet users
generate 8xas much
content in Cloud sites as On
Premise
Dex Media
2500+
employees
Digital Marketing
Ragan Awards
Runner-up
Over 90%
user contribution
on monthly basis
Myth 3:
Blogging is an old-school collaboration
technique
Fact: Blogs are critical for collaboration
Authored pages
don’t
encourage
collaboration
15 x more
collaboration
on blogs
Which blog content drives engagement?
31%
27%
12%
10%
9%
8%
Employees like, share and comment most often against:
Changes in the
organization or team
Employee recognition when
linked to a business benefit or
change they have made
General blogs
Top down blogs asking for
response
Idea focused blogs
Regular blogs from team
members on actual results
If a blog is liked then there
is 83% greater chance
for that person to repost
If a blog is commented on
there is a 80% greater
chance for that person to
repost
Employees who blogged for the first time were more
likely to blog again if their content was commented
against, liked or shared
Likes, shares and comments act as a catalyst for blogging
Myth 4:
Social posts are too risky and must be
monitored before going live
How many social posts are deleted?
0.27%
99.73%
Deleted Total
Reasons for Social Post Deletion
User Deleted
32.57%
Incorrect Information
35.39%
Information Found
Elsewhere
21.00%
Violation
0.13%
Unknown/ other
10.91%
What’s the worst that can happen?
Managing supposed risk
by limiting internal social
communication can
result in external
communication
nightmares.
91% of Wishmakers
contribute to Discussion
Forums monthly
Outcome:
Make-A-Wish grants
more and better wishes.
Myth 5:
Intelligent content suggestion is just
a gimmick
Intelligent content drives usage
8
11
12
14
15
40%
55%
60%
70%
75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
2
4
6
8
10
12
14
16
Site that did not use
intelligent tools
Usage of Best Bets Usage of Suggested
Content in Timeline
Usage of Suggested
Content against Pages
Using all of the last 3
features
Days a month usage on average % of Working Month
Break Time
Problem:
Too many intranet projects fail or don't live up to their
potential because they lack direction, have low
perceived value to the organization, suffer poor
adoption and succumb to competing priorities.
Design Slide
P O W E R
Design Slide
PERSONAS
P O W E R
Design Slide
OBJECTIVES
P O W E R
Design Slide
WEAKNESSES
P O W E R
Design Slide
P O W E R
ENGAGEMENT
Design Slide
P O W E R
REVIEW
Design Slide
P O W E R
Design Slide
P O W E R
PERSONAS
P is for Personas
Motivations Frustrations Essence
!
P is for Personas
1
2
3
4
5
6
Who
Challenges and Barriers
Technology and Environment
Key Resources
Wish List
User Journey
P is for Personas
1
2
3
4
5
6
Who
WHO
• Name
• Short biography
• Personality
• Photograph
P is for Personas
1
2
3
4
5
6
ChallengesandBarriers
Challenges
and Barriers
• Time
• Workload
• Processes
• Frustrations
P is for Personas
1
2
3
4
5
6
TechnologyandEnvironment
Technology usage
and environment
at work
• Location
• Devices
• Network access
• Technical competence
• Restrictions
P is for Personas
1
2
3
4
5
6
KeyResources
Key resources
• Systems
• Content
• People
• Lines of Communication
P is for Personas
1
2
3
4
5
6
WishList
Wish list
• What have they specifically
asked for?
P is for Personas
1
2
3
4
5
6
UserJourney
User journeys
• Typical user interactions
• Focus on optimizing
information architecture
Design Slide
P O W E R
OBJECTIVES
O is for Objectives
“Projects don’t fail at the end,
they fail at the beginning.”
WHAT
O is for Objectives
HOW
WHY
O is for Objectives
Engagement Collaboration Productivity Culture
O is for Objectives: Executive Questions
What is the business need that this project is intending to address?
What is it that we are fixing, trying to improve, or solve?
How does this project fit in with the organization’s business strategy?
How does this fit into the overall priority of projects?
How will we know if the project is a success?
1.
2.
3.
4.
5.
Design Slide
P O W E R
WEAKNESSES
W is for Weaknesses
Selecting the tools first
It's purely an IT initiative
The effort excludes IT
It starts strong in a single department and then never makes it out
1.
2.
3.
4.
W is for Weaknesses
There are no resources allocated to adoption and training
Lack of effective executive champions
Lack of effective participants
No long term plan or budget for governance, community management, upgrades, or maintenance
5.
6.
7.
8.
Failure to draw in key influencers as adoption broadens9.
Negative outcomes:
Budgets
exceeded
Project
delays
Resources
withdrawn
Personal
credibility
harmed
W is for Weaknesses: Mitigating Risks
Recognize and rank possible risks
Realistic implementation plan
Advice from experienced vendor or agency
Regular involvement from sponsor
Map roles and responsibilities
Content Managers/Authors
Who should be on the team?
IT Department
Executive Sponsor Day-to-day intranet manager
Break Time
Design Slide
P O W E R
ENGAGEMENT
E is for
Engagement Tips
and Tricks
Increase employee
performance by
Increase customer
satisfaction rates by
Decrease employee
turnover by
Why is Employee Engagement important?
40% 18% 14%
Give your employees a voice
Forums Blogs Comments
Ask for ideas, then listen
Establish a channel for ideas
Promote the campaign
Make it time bound
Have visible sponsorship
Create an SLA
Regular feedback
Highlight outcomes
Evolution of company intranets
75%
10%
15%
Launch
Communication
55%
25%
19%
12 months
Collaboration
42%
35%
23%
36 months
Business Processes
Case Study: Build Engagement Early
Courtyard Celebrates Arbor Day
with Prizes!
Have you been active with your
Courtyard Profile? You could win a
small Courtyard-themed prize!
Who is eligible?
All Courtyard users who have completed the
following by Arbor Day, April 28, will be automatically entered into a drawing:
• Phone Number
• Bio
• Profile Photo
When is the drawing?
On Monday, May 1, the names of 20 lucky Courtyard users will be drawn at random to receive small
tokens of appreciation from the Web Team…something that will make your co-workers green with
envy…
Do you want in?
Go to the Add Changes to Your Courtyard Profile page and fill out the form!
(Please note: these prizes were not funded by the Trial Court.)
FIRST
IMPRESSIONS
COUNT
Case Study: Remember to have fun
Case Study: Remember to have fun
Helping users from day one
Better onboarding may help prevent
early turnover for 1 in 4 new hires
Reward, recognize, celebrate
say positively impacted
engagement vs. 67% without
a values-based recognition program90%
say positively impacted
retention vs. 41% without
a values-based recognition program68%
Engagement
Success Story
EngagingyourWorkforce
30 Day Challenge
EngagingyourWorkforce
30 day
challenge
Part of an internal communications plan to launch reorganization project.
Apr May Jun Jul
35%
Goals of the challenge were to:
• Foster open communications & problem solving
• Increase operational efficiency
• Improve morale
Unanticipated benefits:
• Immediate and long term increase in social
tool use
• Driver for senior management participation
• Deeper appreciation for intranet capabilities
39.6%
51%
56.2%
EngagingyourWorkforce
Design Slide
P O W E R
REVIEW
R is for Review
Post-launch reviews
Analytics
Team workspace for content contributors
Mini-content review
Award entries
1.
2.
3.
4.
5.
R is for Review
Executive review
Review responsibilities
Review technology landscape
New intranet functionality
Identify budget justifications
6.
7.
8.
9.
10.
LEARN
It’s a
cycle of
progress
LISTEN
• To the organization you serve
• To what is working for others
• To the best research
ACT
• Try something
• See what happens
• Measure the results
LEARN
• What works and what fails
• What should change
• What to do differently
REPEAT
• Integrate what works
• Try a new experiment
• Continually improve impact
Thank You

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Intranet Success Road Trip - Los Angeles

  • 1. Intranet Success Road Trip – Los Angeles November 16, 2017
  • 2. Daren Jennings VP, Sales Interact Michael Miller Enterprise Account Executive Interact Meet the team
  • 3. 97% customer retention Driving your digital workplace Business process tools 10+ years building successful intranets Simple to use Intelligent 1,000,000 users worldwide Secure cloud hosted
  • 5. 08:30 – 09:00 Event Registration and Refreshments Agenda 09:00 – 09:20 Key Features of a Successful Intranet 09:30 – 10:05 5 Intranet Myths Debunked 10:45 – 11:45 The “POWER” of Intranet Planning 11:45 – 12:00 Break 12:00 – 12:15 Best Practice Intranet Example 12:15 Networking Lunch 09:20 – 09:30 Break
  • 6. Key Features of a Successful Intranet
  • 13. Build an intranet Resource Time Does it satisfy specific requirements? Money Expertise KeyFeaturesofaSuccessfulIntranet
  • 14. Buying – an out of the box intranet Minimal resource required Quicker to deploy Multi purpose functionality Cost effective Built for non-IT professionals KeyFeaturesofaSuccessfulIntranet
  • 19. 1 million+ employees from around the globe 100 million activities Over 700 organizations Range of devices Range of industries Range of seniority Wide range of roles
  • 20. KPI’s • % of active users • Missing content • Popular searches • Quality of content • Popular forums • Blog activity • Expertise results • Average Influence Score • Average Quality Scores Interact Telemetry allows bench-marking of KPIs across all intranets Benchmarking & business intelligence
  • 21. Myth 1: The best time to deliver internal communications is Tuesday at 2pm
  • 22. Fact: publish with freedom! Sunday 2% Saturday 2% Friday 16.5% Thursday 19.5% Wednesday 20.2% Tuesday 21% Monday 18.8%
  • 23. Fact: No longer a prime publishing time 9.2% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% 10.00% 9.2% for 1-2pm still a popular slot
  • 24. Fact: No longer a prime publishing time 1.1% 0.6%0.5%0.4%0.3%0.4% 1.3% 4.4% 8.1% 9.3% 9.5% 8.9% 8.5% 9.2% 8.7% 8.3% 6.4% 4.2% 3.4% 3.0% 2.0% 0.8% 0.4%0.3% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% 10.00% 1 in 4 activities now occur outside core 8-5 working hours 23.1% of employees contributing outside of core hours
  • 25. Consumption of Content 18.5% 20.0% 19.0% 19.5% 16.5% 2.0% 4.0% 0% 5% 10% 15% 20% 25% Monday Tuesday Wednesday Thursday Friday Saturday Sunday Average Page Views % In a Week
  • 26. Myth 2: Hosting won’t impact employee contribution
  • 27. Fact: Where your site lives is critical Cloud intranets see greater activity 31.1%15.5% Employees generate content on ‘on-premise’ intranets Employees generate content on cloud intranets
  • 28. No password required with SSO SSO Cloud sites can typically be accessed from anywhere – ideas and problems aren’t restricted to core hours mobile / tablet users generate 8xas much content in Cloud sites as On Premise
  • 29. Dex Media 2500+ employees Digital Marketing Ragan Awards Runner-up Over 90% user contribution on monthly basis
  • 30. Myth 3: Blogging is an old-school collaboration technique
  • 31. Fact: Blogs are critical for collaboration Authored pages don’t encourage collaboration 15 x more collaboration on blogs
  • 32. Which blog content drives engagement? 31% 27% 12% 10% 9% 8% Employees like, share and comment most often against: Changes in the organization or team Employee recognition when linked to a business benefit or change they have made General blogs Top down blogs asking for response Idea focused blogs Regular blogs from team members on actual results
  • 33. If a blog is liked then there is 83% greater chance for that person to repost If a blog is commented on there is a 80% greater chance for that person to repost Employees who blogged for the first time were more likely to blog again if their content was commented against, liked or shared Likes, shares and comments act as a catalyst for blogging
  • 34. Myth 4: Social posts are too risky and must be monitored before going live
  • 35. How many social posts are deleted? 0.27% 99.73% Deleted Total
  • 36. Reasons for Social Post Deletion User Deleted 32.57% Incorrect Information 35.39% Information Found Elsewhere 21.00% Violation 0.13% Unknown/ other 10.91%
  • 37. What’s the worst that can happen? Managing supposed risk by limiting internal social communication can result in external communication nightmares.
  • 38.
  • 39. 91% of Wishmakers contribute to Discussion Forums monthly Outcome: Make-A-Wish grants more and better wishes.
  • 40. Myth 5: Intelligent content suggestion is just a gimmick
  • 41. Intelligent content drives usage 8 11 12 14 15 40% 55% 60% 70% 75% 0% 10% 20% 30% 40% 50% 60% 70% 80% 0 2 4 6 8 10 12 14 16 Site that did not use intelligent tools Usage of Best Bets Usage of Suggested Content in Timeline Usage of Suggested Content against Pages Using all of the last 3 features Days a month usage on average % of Working Month
  • 43. Problem: Too many intranet projects fail or don't live up to their potential because they lack direction, have low perceived value to the organization, suffer poor adoption and succumb to competing priorities.
  • 48. Design Slide P O W E R ENGAGEMENT
  • 49. Design Slide P O W E R REVIEW
  • 51. Design Slide P O W E R PERSONAS
  • 52. P is for Personas Motivations Frustrations Essence !
  • 53. P is for Personas 1 2 3 4 5 6 Who Challenges and Barriers Technology and Environment Key Resources Wish List User Journey
  • 54. P is for Personas 1 2 3 4 5 6 Who WHO • Name • Short biography • Personality • Photograph
  • 55. P is for Personas 1 2 3 4 5 6 ChallengesandBarriers Challenges and Barriers • Time • Workload • Processes • Frustrations
  • 56. P is for Personas 1 2 3 4 5 6 TechnologyandEnvironment Technology usage and environment at work • Location • Devices • Network access • Technical competence • Restrictions
  • 57. P is for Personas 1 2 3 4 5 6 KeyResources Key resources • Systems • Content • People • Lines of Communication
  • 58. P is for Personas 1 2 3 4 5 6 WishList Wish list • What have they specifically asked for?
  • 59. P is for Personas 1 2 3 4 5 6 UserJourney User journeys • Typical user interactions • Focus on optimizing information architecture
  • 60. Design Slide P O W E R OBJECTIVES
  • 61. O is for Objectives “Projects don’t fail at the end, they fail at the beginning.”
  • 62. WHAT O is for Objectives HOW WHY
  • 63. O is for Objectives Engagement Collaboration Productivity Culture
  • 64. O is for Objectives: Executive Questions What is the business need that this project is intending to address? What is it that we are fixing, trying to improve, or solve? How does this project fit in with the organization’s business strategy? How does this fit into the overall priority of projects? How will we know if the project is a success? 1. 2. 3. 4. 5.
  • 65. Design Slide P O W E R WEAKNESSES
  • 66. W is for Weaknesses Selecting the tools first It's purely an IT initiative The effort excludes IT It starts strong in a single department and then never makes it out 1. 2. 3. 4.
  • 67. W is for Weaknesses There are no resources allocated to adoption and training Lack of effective executive champions Lack of effective participants No long term plan or budget for governance, community management, upgrades, or maintenance 5. 6. 7. 8. Failure to draw in key influencers as adoption broadens9.
  • 69. W is for Weaknesses: Mitigating Risks Recognize and rank possible risks Realistic implementation plan Advice from experienced vendor or agency Regular involvement from sponsor Map roles and responsibilities
  • 70. Content Managers/Authors Who should be on the team? IT Department Executive Sponsor Day-to-day intranet manager
  • 72. Design Slide P O W E R ENGAGEMENT
  • 73. E is for Engagement Tips and Tricks
  • 74. Increase employee performance by Increase customer satisfaction rates by Decrease employee turnover by Why is Employee Engagement important? 40% 18% 14%
  • 75. Give your employees a voice Forums Blogs Comments
  • 76. Ask for ideas, then listen Establish a channel for ideas Promote the campaign Make it time bound Have visible sponsorship Create an SLA Regular feedback Highlight outcomes
  • 77. Evolution of company intranets 75% 10% 15% Launch Communication 55% 25% 19% 12 months Collaboration 42% 35% 23% 36 months Business Processes
  • 78. Case Study: Build Engagement Early Courtyard Celebrates Arbor Day with Prizes! Have you been active with your Courtyard Profile? You could win a small Courtyard-themed prize! Who is eligible? All Courtyard users who have completed the following by Arbor Day, April 28, will be automatically entered into a drawing: • Phone Number • Bio • Profile Photo When is the drawing? On Monday, May 1, the names of 20 lucky Courtyard users will be drawn at random to receive small tokens of appreciation from the Web Team…something that will make your co-workers green with envy… Do you want in? Go to the Add Changes to Your Courtyard Profile page and fill out the form! (Please note: these prizes were not funded by the Trial Court.)
  • 80. Case Study: Remember to have fun
  • 81. Case Study: Remember to have fun
  • 82. Helping users from day one Better onboarding may help prevent early turnover for 1 in 4 new hires
  • 83. Reward, recognize, celebrate say positively impacted engagement vs. 67% without a values-based recognition program90% say positively impacted retention vs. 41% without a values-based recognition program68%
  • 86. 30 day challenge Part of an internal communications plan to launch reorganization project. Apr May Jun Jul 35% Goals of the challenge were to: • Foster open communications & problem solving • Increase operational efficiency • Improve morale Unanticipated benefits: • Immediate and long term increase in social tool use • Driver for senior management participation • Deeper appreciation for intranet capabilities 39.6% 51% 56.2% EngagingyourWorkforce
  • 87. Design Slide P O W E R REVIEW
  • 88. R is for Review Post-launch reviews Analytics Team workspace for content contributors Mini-content review Award entries 1. 2. 3. 4. 5.
  • 89. R is for Review Executive review Review responsibilities Review technology landscape New intranet functionality Identify budget justifications 6. 7. 8. 9. 10.
  • 90. LEARN It’s a cycle of progress LISTEN • To the organization you serve • To what is working for others • To the best research ACT • Try something • See what happens • Measure the results LEARN • What works and what fails • What should change • What to do differently REPEAT • Integrate what works • Try a new experiment • Continually improve impact

Editor's Notes

  1. COMPANY Intranets since 2003 US offices in NY and SF; UK HQ outside Manchester As a platform, Interact is incredibly easy to use for users and admins… Pioneered the concept of intelligent intranet that pushes the right content to your employees boosting awareness and engagement. The proof is in our 97% retention rate…
  2. Interact works with all industries and verticals Here is a look at some of our customers. Mention Healthcare and Nonprofit
  3. Speak to Nigel Williams – Find out what approval do we have for US screen shots. Make a Wish 5 steps to planning the perfect intranet.
  4. Tease myths about this
  5. In the Internal Communications space, a lot of us rely on surveys to help guide our communications strategy. Useful tools - especially with some of the big industry relevant surveys that come out (from Gartner, Enforce or engalop – these employee engagement surveys). DATA - For Comms professionals, using comm tools as a way to drive the business strategy forward.
  6. The only problem is: IN REALITY, there’s never been a single documented incident where a child has gotten sick or injured from eating Halloween candy that was intentionally tainted.    Based on an analysis by Ken Jennings (a Jeopardy star) He looked at records back to 1951 through this year – Not a single case had ever been documented.   So, the survey supports the fact that we should be checking our Halloween candy, but the data says the risk is pretty much NIL. But, this is here to illustrate the point that the data isn’t always aligned. So, let’s keep that in mind as we go through these myths. 
  7. We previously utilized surveys to help guide our own product road map and our own strategy to help our customers get the most of their intranet service. Then we realized we already had access to that actual data. Using our system, called telemetry, we realized we have data points from over 1.1 MIL employees from around the globe. -- Doing over 100 Million activities – spread across over 850 organizations all across Europe, NA, all contents except Antarca.  So, what we wanted to do was crunch this data and see whether some common intranet practices could stand up to the scrutiny of data analysis after the fact. So, we put all of our own surveys up to the test AND what came out of that was some very interesting things… 
  8. Benchmarking of KPI’s across all intranets. Customers of Interact could share their data (anonymously) with us and we can FEED that information back TO them to see how their intranet statistics stack up to other similar type of organizations.   We really help people understand the KPI’s that are going to have a major impact on their organization.   Usage, statistics, logins – can be helpful   BUT, some other things may even be more helpful, such as:   What is the quality of the content that I’m publishing? How likely are my employees able to find that content? What are some of our most popular discussion forums? What Blog activity are we doing via the intranet that’s having an overall impact on overall awareness and engagement?
  9. HANDS UP moment Old-school marketers have lived by this rule for years, but at a time when information is accessible anytime, anywhere and on any device, is it still relevant?
  10. We analyzed publishing time across all of the intranets and we started to break them down by the day.  News should get reported as it happens. Don’t wait – it’ll still be consumed. (If it’s Tuesday at 3pm – Don’t wait a week to publish!) We want to look a step further. We just looked at the days of the week, but should we wait until 2pm to publish our content.  NEXT SLIDE
  11. We did an analysis on this bell curve –  ….to take a look at the publishing times taking place against the (% of content being published) This is aggregated across millions of data points. 9.2% of content is being published between 1-2pm.  9.2% across all working days is still very popular. So people are sticking to the theory.
  12. 8-5pm great, but not complete. Look at all of this content published outside of normal business hours. In this day and age of telecommuters, people working flexible hours.   READ BOXES CONTENT IS BEING PUBLISHED AS IT HAPPENS. This would be an incomplete analysis if we didn’t look at the CONSUMPTION OF CONTENT…
  13. Taking a look at this data, from my perspective, this looks like there’s a spike on SUN due to people prepping for work. (MY INPUT?Maybe there’s a big Monday morning meeting that people are prepping for?) Sitting from their couch on SUN night.   Publish any time of the week or any time of day.
  14. Debate: Whether or not to adopt the cloud. Stay in-house or on surface?   Most organizations have adopted the cloud. However, we were interested if hosting impacts employee contribution.   Not just consumption of content, but participation in these discussions. What we found is that a lot of organizations are shifting to an OpEx mentality of going with a subscription model in the cloud. They’re seeing some really positive impacts.
  15. User generated contented (non authors) across the site. More than double the knowledge sharing and contribution of employees across organizaion. How massive is that. What every comms dept wants… and is being tasked for. -----   We can now analyze the number of employee generated content – the pieces for on-premise intranets 15.5% is user generated content.   However, if we look at intranets on the cloud, we can see that number nearly doubles—you literally get 31.1% of employees generated content on cloud intranets. MASSIVE CHANGE So … The fact is that cloud intranets have seen much greater activity.   If you’re the type of organization that wants to use the intranet as a collaboration tool, rather than just using the top-down approach of just pushing information to people, cloud intranet is certainly the way to go. (It may be important to push this when you’re having discussions with various stakeholders within your organization—certainly IT folks that cloud is going to drive collaboration.)
  16. We know that cloud sites are easily accessed from anywhere because it’s a web based application, you just log in with credentials that your organization had set up. So, you’re not restricted to core hours.    Where traditionally—with on premise intranets, you had to be on the network in order to see that content. Well, that’s no longer the case with cloud intranets.   Cloud Intranets are also easy to access via using SSO technology—so you can actually log into your intranet and it remembers who you are—including from your mobile device.    It’s really all about mobile. Mobile and tablet users are MORE likely to generate content than on premise users.    This really comes down to ease of access. We know it’s easier to access outside of the network. If you’re enabling mobile, we have our mobile app or any mobile browsers through our responsive design. 
  17. Example – DEX Media—based in TX. Transitioned from an analog business to a digital business. 2500 employees across US --> decided to adopt a digital first / employee collaboration type model.   They used to publish the phone books and now they run superpages.com. Those guys...  When pushing people to comment, like, and share content across the intranet. 90% of employees are contributing content on a monthly basis. They’re writing, blogging, sharing, commenting, creating team sites and collaborating within their intranet. Focusing on that cloud first approach..
  18. ESN’s, timelines and quick publishing are all the rage right now. Share what you’re working on. Facebook – works in social There’s an obsession with immediacy. Publish what you’re doing now and quickly!! Noise. Blogging has seen a renaissance. They should form the cornerstone of knowledge sharing in your organization.
  19. This is a screenshot from within our intranet. This is a page, authored by a person. They’re typically more formal in nature – policy’s / procedures / static documents that may not be updated that often. These types of pages don’t really encourage collaboration, despite the fact that they may have some commenting features / like / share. BLOG: By VP Marketing or a champion (Example) Probably b/c they’re designed to be a bit more informal and request feedback. It’s really going to have a great impact on collaboration. We were so shocked about the 15% times collaboration for blogging, that we wanted to dig into the data a bit further.    AND understand what type of blog is actually going to drive the most engagement.   
  20. General blogs   Top down blogs - > asking for a response. Ex:CEO’s give an update. It may not get as many responses (or collaboration) – because it can be a bit intimidating.    Idea focused blogs (gets a bit more attention) - > people may say  “Here’s an idea on how we can improve our business / here’s how we can be more efficient” People can chime in – more collabortive.   Regular Blogs – for intranet champions – Mktg exec’s recognizing people. The Next two categories huge   Change to organization or team. Pretty standard . Promotion / new policy – from those blogs.   Almost 1/3 came from an employee recognition moment when linked to a business benefit / change that has been made. Ex: You may want to increase market share, therefore you adopt a new digital strategy. So your VP Marketing may want to address this in a blog and address those involved to recognize their efforts. Really encourgages to provide feedback and engage other team members. Bringing that commentary public and allow people to discuss these topics dramatically increases the amount of engagement that occurs within your organization.  likes, shares and comments are a catalyst to repeat blogging – don’t ignore the power of peer recognition Content being liked and shared, be that a status update, a forum post, a blog or any kind of collaborative activity drives repeat behaviour Encourage more blogging, promote the behaviours of liking, sharing and commenting.  Help your would be bloggers understand what will get them the biggest results ------- Social has a validation technique: We know employees that blog for the first time, are more likely to blog again if their initial blog was liked, commented on / shared.    So encourage people to comment, that encouragement will go a long way.
  21. likes, shares and comments are a catalyst to repeat blogging – so we shouldn't ignore the power of peer recognition Content being liked and shared, be that a status update, a forum post, a blog or any kind of collaborative activity drives repeat behaviour Encourage more blogging, promote the behaviours of liking, sharing and commenting.  Help your would be bloggers understand what will get them the biggest results
  22. It still shocks me that in today’s world some companies still don’t trust their employees to behave professionally. Does anyone currently use a Social Listening Platform for internal communications? Crimson Hexagon, NUVI ------- This is about keeping your employees on mute. Social posts are just too risky …. so is there some sort of approval process?   Before an employee is allowed to comment on something, you have to vet  that comment, sanitize it, approve for publishing, then can go live.   It’s a risk perceived by a lot of organizations, but is this risk justified? ]
  23. We’ve had over 1.1 Million users / out of that, 1.1 million comments were posted on discussion forms, comments against blogs/ pages. Team , timeline posts.    We wanted to find out how many of those posts were deleted. We found that a very small percentage had been deleted less than .27% However, we don’t have to be risk managers to know that all it takes is just one post to wreak havoc, so we dug a little bit deeper. 
  24. We took that extra step (through surveys actually) to reach out to those organizations and ask of those posts that were deleted, can you categorize them for certain reasons of deletion “Violations” we called anything that was due to bad language, inappropriate/ unprofessional, personal attack, protected content, etc. Surprisingly, not a single instance came up where a violation had led to a risk to the organization.  Which we found astonishing that from more than 1 million posts, only 4 were categorized as “violation of rules” posts… but that still doesn’t answer the question, so we asked about those particular four posts. Not really bad post, just trash talk that wasn’t appropriate.  Number of these items that led to employee terminaton = 0 Led to company lawsuit = 0 Led to loss of IP/ corporate espionage = 0 So the question isn’t …“What do we stand to lose?” But what do we stand to lose if we continue to keep them on mute.  
  25. When organizations didn’t have a internal comm strategy. Employees took to twitter, hacked co’s twitter account to vent on everything going on within the organization.   Had this business have an internal comm strategy, they wouldn’t have gone down in flames:   Bottom line: Managining risks on internal comm, can result to external comm exposure, if employees don’t feel like they have a voice to be heard.
  26. Some of you may remember the batkid in San Francisco from a couple years ago.  Great story that caught headlines all over the world, even spawned a great documentary called BatKid Begins, but also because of the fantastic work by Make a Wish, one of Interact’s customers.  Their mission is simple: grant wishes for children with serious illnesses.  Everything they do, including the intranet, has that goal in mind.  So when they looked at an intranet platform, they saw social as being absolutely critical to that mission.  Here’s what happened.
  27. Forums one of the most widely used parts where Wishmakers share ideas that enhance efficiency, promote idea sharing, and avoid problems. Make a Wish has 60% of its users contributing to discussion forums at least once per month The outcome: sharing ideas, building efficiency allowing them to grant dozens more wishes every week! While your business probably doesn’t do what Make a Wish does, you should ask yourselves what are we missing by NOT encouraging social collaboration?   It’s time to let that myth to go away.
  28. Think Facebook here... and more recently LinkedIn. Tailored feeds and intelligent algyrthym driven ads We are the “Intelligent” Intranet – so what we wanted to find out is whether the intelligence features within the intranet HAVE AN IMPACT on employee collaboration. The fact is that “intelligent content” massively drives useage “intelligent content” such as interact suggests on a timeline or the suggest feature that recommends content based on their browsing history.
  29. Read it out – what essentially we are trying to solve with this methodology
  30. State the elements of POWER Remind them is isn’t a linear process but a methodology to help cover the key elements to plan a successful intranet. It does follow a logical route, but There is overlap and opportunity to run things alongside each other.
  31. Simply put, a persona is a representation of a particular audience segment for a website / product / service you are designing, based on various types of qualitative and quantitative research. It captures a person’s motivations, frustrations and the “essence” of who they are. Reiterate the value of personas at all stages of the project
  32. An typical template for creating a persona – take the subjectivity out of it. NO RUSH ON THIS SECTION Take 1 section of this each, alternating through 1-6. As we go through this, use examples of different sectors that we can relate to (e.g. retail, charity, healthcare, financial, etc)
  33. A made up person to capture a group based on real examples. ‘represents an audience’
  34. What are we solving for this audience?
  35. Recognising differences in accessibility
  36. We have recognised points 1-3, now what do they actually need to solve this?!
  37. Capture the feedback – ASK!!!! Has anyone conducted user surveys? They can be useful, but remember to take it with a grain of salt
  38. How do we give them the 1-5 in an efficient way? What routes would they desire to take through the system? (GC - Desire lines)
  39. Read it out – set the reason why it’s important
  40. Simon Sinek… anyone heard of this? Get to the Why! This is from the ted talk here: https://youtu.be/u4ZoJKF_VuA
  41. Most common outcomes from an intranet project. Garnter/Forrester all reference these in their material and are the common ‘why’s?’ we see at Interact. Ask audience for others
  42. http://www.projectconnections.com/articles/011705-decarlo.html 5 questions you can take to the c-level sponsor to provide really valuable insight. Really hammer home to importance of this information for later on. Remind them they will get the slides
  43. Introduce this is all about risks to the project and ongoing success
  44. These are the nice most common risks based on our experience and research. There are others of course! These ones are tactical Top 7 Reasons Why Enterprise 2.0 Projects Fail http://www.zdnet.com/article/14-reasons-why-enterprise-2-0-projects-fail/
  45. Though others were tactical, these are more people orientated Top 7 Reasons Why Enterprise 2.0 Projects Fail http://www.zdnet.com/article/14-reasons-why-enterprise-2-0-projects-fail/
  46. We really want to avoid these! Think about the impact long term on both your team/division and you personally. Missed opportunity if you didn’t get it right!
  47. A few key areas to think about mitigating risks. The last one of map roles and responsibilities is something that needs particular focus in intranet projects
  48. At minimum, these are going to be the key people you need to involved in this.
  49. This whole section all about different things you can take away and a few examples. Worth referring back to people on the traditional/social scale. E.g. this might work great for company A, whereas something else might work better for company B
  50. Justify that it is important though. Plenty of studies with business leaders now highlight the value Managing Directors put in employee engagement.
  51. There is nothing more disengaging than feeling like you’re not listened to. Ask employees for feedback and ideas on everything from team strategy to your performance as a manager. Create permanent avenues for them to express their opinions and take those opinions seriously. You’ll be amazed at how valued that will make them feel, as well as the effect that has on their enthusiasm and work ethic. The best way to do this is by opening up clear lines of communication between employees and management, using tools such as your company intranet. Forums in particular give employees an avenue to ask questions and share ideas, which management can listen and respond to. Employee blogs on your intranet are also a great way to give workers a voice. Blogs let employees share the challenges and triumphs of their jobs in a way that’s actionable by management.
  52. It’s that simple. Too many managers have a habit of soliciting ideas and only using the ones that were already in line with their views and strategy. Your employees have strong insights – they’re the ones on the front lines, doing the work that makes your department run day in and day out. When you ask for their opinions, take them to heart. 59% of workers say they often see problems at companies that management is not aware of. (Source: Baseline, ‘Employees to Bosses: Listen Up) This is where collaboration and communication tools, such as intranet forums, can prove really powerful. Here, we see how a discussion forum can be used to ask employees for ideation on specific topics such as benefits, or for employees themselves to offer ideas and insight on various issues – whether that be the best places for lunch or on boarding practices.
  53. HS to overview. Opposite to above, move from social to traditional! Want to host a potluck the week before Thanksgiving? Have a social night where you all go to a comedy show? Breaking up everyone’s busy schedules with a bit of fun for fun’s sake can go a long way. It’ll help them feel recharged and get to know one another, as well as associate fond memories with your office.
  54. Keep in mind this doesn’t happen overnight… it takes time.
  55. Lots of ideas to build engagement with users early. It’s cheap and effective!
  56. As an intranet company, we have to drink our own Kool Aid. In fact, our intranet is a big part of our culture. And with a large part of our staff based in the UK, they can be a bit more conservative than we are here in the States. One of the things we’ve done is used the intranet to build relationships and have a bit of fun. My
  57. Use Friday poll as example: Naked Friday Chat. Point is: it’s ok to use fun things to bring people to the intranet and keep them coming back. Because while they’re there, they’ll see a new blog from the CEO. They’ll see that important announcement related to a business change.
  58. First impressions last forever, and on boarding plays a huge role in engagement and performance down the line. However, on boarding doesn’t start on an employee’s first day – it starts earlier than that. It’s important that from the moment the decision is made to hire someone, they are included in team communications and that they feel as though they can have all their questions quickly answered.
  59. Engaged employees are those who feel their work is recognized and appreciated. In fact, studies show that 69% of employees say they would work harder if they felt their efforts were better appreciated.
  60. First impressions last forever, and onboarding plays a huge role in engagement and performance down the line. However, onboarding doesn’t start on an employee’s first day – it starts earlier than that. It’s important that from the moment the decision is made to hire someone, they are included in team communications and that they feel as though they can have all their questions quickly answered.
  61. Engaged employees are those who feel their work is recognized and appreciated. In fact, studies show that 69% of employees say they would work harder if they felt their efforts were better appreciated.
  62. Mention all, but go into a little more detail on: Analytics – The value in having the evidence beyond why something is working (or often more importantly not working) can really help your future direction Awards – we set up every project with the intent to give you an award winning intranet. Badge of honour for you and your organisation
  63. Things to mention? WG&S – multiple locations? MSC – all out launch? Dollar Finance – Power of blogs? Glasgow Housing – move from traditional to social
  64. Focus on Exec review – refer back to the objectives and line of discussion from then – review and redo! Review responsibilities – refer back to RACI, not just one and do, needs to be maintained Budget justifications – your opportunity to demonstrate value and get more funding and higher status.
  65. From Local Giving – found by one of our charity customers. Nice little methodology to take away!