register by January 28th for reduced pricing!                         6th Annual                        Support for Indepe...
Dear Colleague,The combination of trying to prove the value of medical education grants, dealing with the stresses ofthe e...
THuRSdAY, MARCH 10, 2011pRE-CoNfERENCE WoRkSHop                                                                          1...
fRIdAY, MARCH 11, 20118:00    Continental Breakfast and social Learning                                                   ...
five Ways to Register                                                                                                     ...
6th Annual                                         register by January 28th for reduced pricing!                          ...
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6th Annual Support for Independent Medical Education, March 2011, New York City

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Forming Strategies that Align Compliance, Innovation and Outcomes to Ensure Value and Efficacy in Supported Medical Education Programs

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6th Annual Support for Independent Medical Education, March 2011, New York City

  1. 1. register by January 28th for reduced pricing! 6th Annual Support for Independent Medical Education Forming Strategies that Align Compliance, Innovation and Outcomes to Ensure Value and Efficacy in Supported Medical Education Programs March 10-11, 2011 the new york Helmsley, new york, nyFeAtUred sessIons InCLUde:Keynote Address Plus!Transforming Medical Education from CME Activities to IntegratedHealthcare Quality Improvement IMe in 10Brian McGowan, PhD, CCMEP, Director, Medical Education Group; Oncology, PFIZER Ten-minute concise summaries of hotMindi McKenna, PhD, MBA, CME Division Director, AMERICAN ACADEMY OF FAMILY PHYSICIANS topics that give insight and perspective into a range of topics on IMEBUdGet strAteGIesMaximizing the Effectiveness of CME Support Under Tighter and Highly AndScrutinized Budgetary PressuresBelinda Hunt, PhD, Director, Medical Education and Grants, BIOGEN IDEC our InteractivePerForMAnCe IMProVeMent strAteGIC edUCAtIonA Group-Led Discussion on Normalizing PI and Strategies to Justify PLAn CHALLenGethe Value Preposition of Supported Programs Communicating Effectiveness and Value ofJohn ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED, GENENTECH IME Programs with Stakeholdersneeds AssessMent Alicia reeseRe-Evaluating Systematic Approaches in Analyzing Educational Needs to Provide PharmD, MS, BCPS, CCMEP, Clinical Education Manager Endo PharmaceuticalsValue as a Learning FunctionPatricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs, SANOFI-AVENTISsUPPorter/ProVIder reLAtIonsHow Can Supporters Establish and Maintain Credibility by Ensuring the only event by and forEducational Goals on Defined Healthcare Gaps are Achieved?diane Plateis, PharmD, MBA, Director and Head of Medical Education and Investigational Studies, BAYER HEALTHCARE supporters in Pharmaceutical,Patti Merwin, Director, Scientific Education, CELGENE CORPORATION Biologic and Medical deviceKaren roy, Senior Director, Medical Education, CEPHALON Companies!Lawrence sherman, FACME, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATION to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
  2. 2. Dear Colleague,The combination of trying to prove the value of medical education grants, dealing with the stresses ofthe economic climate, and the fundamental mission to improve patient cares has been an increasingchallenge for supporters of medical education. In addition to keeping up with ethical and regulatoryguidelines that are constantly evolving, IME departments and grant offices are establishing newmodels of support that go beyond CME activities and instead evolve to support programs of plannedchange, practice improvement and healthcare quality.Now in its 6th year, ExL’s Support for Independent Medical Education conference is the only meetingthat looks deep into the operational and functional challenges supporters face when evaluating,approving, and ensuring grants meet the requirements of all stakeholders involved in medicaleducation. We take a close look at the regulatory and ethical influences that are transforming thegrant support environment, determine methods of ensuring value internally to senior managementand externally to the medical community and ultimately patients.We look forward to seeing you in New York.Sincerely,Terry di Paolo Kristen HunterConference Producer Team Leader, ProductionWho Should Attend? Advisory BoardProfessionals from Pharmaceutical, Brian McGowan, PhD, CCMEPBiotechnology and Medical Device Director, Medical Education Group, Oncology PFIZERcompanies with responsibilities in thefollowing areas: Alicia M. reese, PharmD, MS, BCPS, CCMEP Scientific Affairs Medical/Clinical Education ENDO PHARMACEUTICALS Continuing Medical Education/CME Independent Medical Education/IME Lawrence sherman, FACME, CCMEP National Education Senior Vice President, Educational Strategy Grants/Grant Offices PROVA EDUCATION Medical Communications Academic Affairs Scientific Affairs The New York Ethics Compliance Helmsley Hotel 212 East 42nd Street Legal New York, NY 10017 Operations For Reservations please call 212.405.4300this event is also of interest to: Discounts End on February 13, 2011Medical Education and Communications Providers Please contact the hotel directly at 212.405.4300 to book your room. Please mention ExL Pharma and the 6th Support forOutcome Management Firms Independent Medical Education to take advantage of the discounts we have established for you. You must book your roomGrants Management by February 13, 2011 to be eligible for the discounted rate. Please book your room early as the rooms available at thisCompliance Consultancy rate are limited and review your hotel confirmation to ensure that you received the ExL Pharma group rate.
  3. 3. THuRSdAY, MARCH 10, 2011pRE-CoNfERENCE WoRkSHop 1:45 NEEdS ASSESSMENT Re-Evaluating Systematic Approaches in Analyzing Educational NeedsMITIgATINg RISk THRougH THE to Provide Value as a Learning FunctionIMplEMENTATIoN of AudITINg • Assessing the interplay between Assessment, Standards Development, TrainingCoNTRolS ANd pRoCESSES and QA • Defining the information source - physician, research, media, internal strategiesHear perspectives of external Legal Counsel, in-house Compliance and • Verifying the apparent gaps of knowledge, skills, and attitudes of the target audienceMedical Education on the issues that may present during a review of the • Identifying system barriers in provider proposals that reduce outcome abilitiesCME process. Identify a template of control measures you can implement Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairsto ensure compliance and mitigate risk for your Company. SANOFI-AVENTIS• Identify potential non-CME events which may trigger a wider investigation• Define issues of fraud / non-compliance within the CME process 2:30 refreshment Break and social Learning• Ensure effective controls deterring fraud and non-compliance Participants are encouraged to seek out feedback and answers from faculty and other participants - Factors to consider in scheduling audit initiatives - Scheduling annual and random audits• Evaluating audit tools and systems used 3:00 SuppoRTER/pRoVIdER RElATIoNS - CME Reconciliation - timing, scope and process How Can Supporters Establish and Maintain Credibility by Ensuring Educational Goals on Defined Healthcare Gaps are Achieved? - Creating audit protocols, documentation, guides, and other audit tools • What kind of relationships between supporters and providers can produce productive• Developing an audit plan that focuses on the most relevant risk areas outcomes while ensuring compliance is met?Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team • Defining the particular challenges in ensuring supported organization providesARNALL GOLDEN GREGORY LLP high-quality education, especially in specialized therapeutic areaselizabeth Jobes, Vice President, Chief Compliance Officer • Examine the strategies taken in working with providers – pre-qualified lists ofADOLOR CORPORATION providers, RFPs, online marketing methods of getting grant submissions to approveKaren roy, Senior Director, Medical Education diane Plateis, PharmD, MBA, Director and Head of Medical EducationCEPHALON and Investigational Studies, BAYER HEALTHCARE8:00 Workshop registration and Breakfast Patti Merwin, RN, BSN, OCN , CCMEP, Director, Scientific Education9:00 Workshop Begins CELGENE CORPORATION Karen roy, Senior Director, Medical Education10:30 networking Break CEPHALON12:00 Luncheon for Workshop Attendees Lawrence sherman, FACME, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATIONMAIN CoNfERENCE | dAY oNE 4:00 ouTCoME MEASuREMENT Identifying the Metrics of CME that Properly Measure and Report Educational Outcomes12:00 registration opens • Defining the abilities of providers to plan and gather data • Defining outcomes - competency, practice, patient and/or population measures1:00 Conference Begins • Quantifying the learning expectations and forming appropriate uses of scaling Jason M. singer, PharmD, CCMEP, Consultant-Medical Education Grants,1:00 Chairpersons opening remarks Lilly Grant Office LILLY USA Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education PFIZER, Support for IME Co-Chair Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs 4:45 IME in 10 ENDO PHARMACEUTICALS, Support for IME Co-Chair Six Ten-Minute Summary Presentations of hot topics that give insight and perspective into a range of topics on supported1:15 kEYNoTE AddRESS independent medical education. Transforming Medical Education from CME Activities to Integrated Topics may include: Healthcare Quality Improvement – What REMS can do for IME • Thinking beyond CME meetings and materials and considering the construct of – Evaluating Evidence-Based Medicine Initiatives planned change – Grant writing competencies • Enabling collaboration of CME professionals with medical professionals, – ‘Learning lessons’ from other industries administrators, and quality officers Submit your own proposal on one of these topics or suggest your own to present a ten minute • Re-envisioning the convergence of interest model of commercial support to improve presentation or talking point for the group to discuss in our lively and highly interactive IME in 10. To apply, physician competency, performance and healthcare quality. please submit a one-page overview explaining what the principle question is, what the need for the discussion is, and what the objectives of the 10 minute presentation are to tdipaolo@exlpharma.com. Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education PFIZER, Mindi McKenna, PhD, MBA, CME Division Director 5:45 Close of day one AMERICAN ACADEMY OF FAMILY PHYSICIANS to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
  4. 4. fRIdAY, MARCH 11, 20118:00 Continental Breakfast and social Learning 12:00 pERfoRMANCE IMpRoVEMENT Participants are encouraged to seek out feedback and answers from faculty and other participants A Group-Led Discussion on Normalizing Performance Improvement and Strategies to Justify the Value Preposition of Supported Programs9:00 Chairpersons opening remarks • Review the key pearls from the previous PI-CME discussion held at the Exl Pharma Brian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education meeting and discuss the applications you made or did not make as a result of the PFIZER, Support for IME Co-Chair discussion Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs • Determine if there are ways that levels 6 and 7 outcomes or PI-CME can effectively ENDO PHARMACEUTICALS, Support for IME Co-Chair change physician practice behaviors • Discuss action plans for addressing clinical gaps in open/closed PI-CME models while considering ways to improve all models as necessary9:00 puBlISHINg ouTCoMES • Develop strategies for measuring changes in practice performance by analyzing Getting Outcomes into the Hands of those who Need It: How Can Industry Further the Impact of Educational Initiatives After the baseline and post-implementation data Program is Complete? John ruggiero, PhD, CCMEP, Senior Medical Education Manager, • How supporters can ethically help providers publish educational impact Independent Medical Education Department (IMED), GENENTECH - Minimizing risks of offering funding support for publishing outcomes - Ensuring no inappropriate influence 12:45 Luncheon - Ensuring compliance with standards for commercial support • How supporters can help providers address barriers to publishing outcomes - The need for sufficient resources and skills 1:45 STRATEgIC EduCATIoN plAN CHAllENgE • Determining where to publish and what to publish in order to garnish the Interactive Workshop: Communicating Effectiveness and greatest impact Value of IME Programs with Stakeholders Moderator: In this interactive session, attendees will break into smaller groups and work on defined Mindi McKenna, PhD, MBA, CME Division Director challenges provided by the presenter. The groups will then take their results and discuss AMERICAN ACADEMY OF FAMILY PHYSICIANS them together. Using the group’s outputs, attendees will leave the meeting with tangible Panelists: tools to communicate the value and effectiveness of IME. Patricia Jassak, MS, RN, CCMEP, Senior Director, IME, Medical Affairs • Developing sound bites to acknowledge and handle common objections SANOFI-AVENTIS to IME Cynthia Guerra, Senior Director, Medical Education and Scientific Resources • Integrating IME into activities that bring value for government affairs, ACORDA THERAPEUTICS compliance and legal departments • Determining how others can view IME as an opportunity to be an agent of change in healthcare10:00 BudgET STRATEgIES • Aligning internal and external stakeholders to build a stronger IME unit Maximizing the Effectiveness of CME Support Under Tighter and Highly • Finding synergy through building allies and advocates for IME Scrutinized Budgetary Pressures • Developing appropriate budgets for different therapeutic areas Alicia reese, PharmD, MS, BCPS, CCMEP, Scientific Affairs • Evaluating program impact of budget cuts ENDO PHARMACEUTICALS • Maximizing efficiencies in the grant review process • Exploring the changes that health care reform may bring to CME Belinda Hunt, PhD, Director, Medical Education and Grants 3:00 THE TAkEWAY BIOGEN IDEC Measuring the Impact of Change witin Medical Education: What Are We Doing Today to Effect Change? • Assessing the value of CME grant support on the wider medical community10:45 refreshment Break and social Learning • Evaluating how well the conference met the pre-event assessment goals Participants are encouraged to seek out feedback and answers from faculty and other participants Panelists include: Brian McGowan, PhD, CCMEP, Director, Medical Education Group; Oncology,11:15 EduCATIoNAl ouTCoMES PFIZER Measuring the Impact of Educational Initiatives for Improved Patient Care Alicia reese, CPharmD, MS, BCPS, CCMEP, Scientific Affairs • Evaluating grant requests: the importance of robust outcomes measurement plans ENDO PHARMACEUTICALS • Ensuring alignment of the evaluation plan with the identified healthcare gap and John ruggiero, PhD, CCMEP, Senior Medical Education Manager, proposed intervention Independent Medical Education Department (IMED), GENENTECH • How to leverage outcomes to inform ongoing educational strategy Lawrence sherman, FACME, CCMEP, Senior Vice President, Anthia Mandarakas, Senior National Education Manager Educational Strategy, PROVA EDUCATION SANOFI-AVENTIS 4:00 Conference Concludes to register Call 866-207-6528 or visit us at www.exlpharma.com/ime
  5. 5. five Ways to Register Sponsorship andFax: 888-221-6750 Exhibiting opportunitiesMail: ExL Events, Inc. Do you want to spread the word about your 555 8th Ave, Ste 310 organization’s solutions and services to New York, NY 10018 potential clients who will be attending thisPhone: 866-207-6528 event? Take advantage of the opportunity toonline: www.exlpharma.com/ime exhibit, present an educational session, hostemail: register@exlpharma.com a networking event, or distribute promotional items to attendees. ExL Pharma will workRegistration fees for Attending closely with you to customize a package that will suit all of your needs. To learn more aboutExl pharma’s 6th Support for Independent Medical Education: these opportunities, please contact:eArLy BIrd PrICInG Eric MorrinRegister by Friday, January 28, 2011 toTake Advantage of Early-Bird Pricing: Business Development Manager (212) 400-6228, emorrin@exlpharma.comConference + Workshop $1995Conference Only $1695stAndArd PrICInG Media PartnersRegister after Friday, January 28, 2011:Conference + Workshop $2195Conference Only $1895onsIte PrICInGConference + Workshop $2295Conference Only $1995group discount program:Discounts cannot be combined; Early Bird Rates do not applysave 25% per person when registering FourFor every three simultaneous registrations from your company, you will receive a fourthcomplimentary registration to the program (must register 4 at one time). This is a savingsof 25% per person.save 15% per person when registering threeCan only send three? You can still save 15% off of every registration. To find out more onhow you can take advantage of these group discounts, please call 866-207-6528.Make checks payable to ExL Events, Inc. and write code P1907 on your check.You may also use Visa, MasterCard, Discover or American Express.Payments must be received in full prior to the commencement of the conference.Cancellations: If you need to cancel your registration for an upcoming ExL conference, please note the following policiesderived from the Start Date of the event:Four weeks or more: A full refund (minus a $95 processing fee), or a voucher to another ExL event valid for two years fromthe voucher issue date.Four weeks or Less: A voucher to another ExL event valid for two years from the voucher issue date.To receive a refund or voucher, please fax your request to 888-221-6750.Please Note: Conference registrations may be transferred to other colleagues in the event you are unable to attend. There will be anadministrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five businessdays of any ExL conference.Please notify ExL Pharma, info@exlpharma.com, prior to the event with the name and contact information of the replacement attendee.ExL Pharma’s liability is limited to the conference registration fee in the event of a cancellationPlease Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, every effort to find asuitable replacement will be made.*The opinions of this faculty do not necessarily reflect those of the companies they represent nor ExL Events, Inc.*
  6. 6. 6th Annual register by January 28th for reduced pricing! Support for Independent Medical Education Forming Strategies that Align Compliance, Innovation and Outcomes to Ensure Value and Efficacy in Supported Medical Education Programs March 10-11, 2011 the new york Helmsley, new york, nySPEAKING FACULTY INCLUDES: Diane M. Plateis, PharmD, MBA, Director and Head of Medical Education and Investigational Studies, BAYER HEALTHCARE don’t Miss our Patti Merwin, RS, BSN, OCN, CCMEP, Director, Scientific EducationBrian McGowan, PhD, CCMEP, Senior Director, Oncology Medical Education,PFIZER, Support for IME Co-Chair CELGENE CORPORATION Pre-ConferenceAlicia M. Reese, PharmD, MS, BCPS, CCMEP, Scientific AffairsENDO PHARMACEUTICALS, Support for IME Co-Chair Lawrence Sherman, FACME, CCMEP, Senior Vice President, Educational Strategy, PROVA EDUCATION Workshop:Alan Minsk, Partner and Practice Leader, Food & Drug Practice Team Jason M. Singer, PharmD, CCMEP Consultant, Medical Education Grants, Mitigating Risk Through theARNALL GOLDEN GREGORY LLP Lilly Grant Office, ELI LILLY Implementation of AuditingElizabeth Jobes, Vice President, Chief Compliance Officer Cynthia Guerra, Senior Director, Medical Education and Scientific Resources, Controls and ProcessesADOLOR CORPORATION ACORDA THERAPEUTICS Belinda Hunt, PhD, Director, Medical Education and Grants Alan Minsk, Partner and Practice Leader, Food & Drug Practice TeamKaren Roy, MSc, Director, Medical EducationCEPHALON BIOGEN IDEC ARNALL GOLDEN GREGORY LLP elizabeth Jobes, Vice President, Chief Compliance Officer,Mindi McKenna, PhD, MBA, CME Division Director Anthia Mandarakas, Senior National Educational Manager SANOFI-AVENTIS ADOLOR CORPORATIONAMERICAN ACADEMY OF FAMILY PHYSICIANS Karen roy, MSc, Director, Medical EducationPatricia Jassak, Senior Director, Medical Education, Oncology John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED CEPHALONSANOFI-AVENTIS GENENTECH Registration Form: ExL Events, Inc. 866-207-6528 Method of Payment:  Check Credit Card 555 8th Avenue, Suite 310 Make checks payable to ExL Events, Inc. 888-221-6750 New York, NY 10018 Card Type: MasterCard  Visa  Discover Amex registration@exlpharma.com Card Number: Exp. Date: www.exlpharma.com/ime Name on Card:  Yes! Register me for the conference and workshop:  Yes! Register me for the conference only Signature: Please contact me: 555 8th Avenue, Suite 310  I’m interested in marketing opportunities at this event New York, NY 10018  I wish to receive email updates on ExL Pharma’s upcoming events Priority Code: P1907 Name: Title: Company: Dept.: Address: City: State: Zip: Email: Telephone: Fax:

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