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Enterprise Social
Networking
A Primer
Jason Stone, VP Sales & Marketing,
Engage
@StoneSTL
“The world is going social.”
“The world is going social.”

has gone
Nope. The world is going ^ social.
Social Media
Home Sweet
Home?
So, what’s Enterprise Social Networking?
Enterprise Social Networking?
Don’t fall asleep on me, yet.
“Enterprise social networking focuses on the use of online social
networks or social relations among people who share business
interests and/or activities. Enterprise social networking is often a
facility of enterprise social software (regarded as a primary
component of Enterprise 2.0), which is essentially social software
used in "enterprise" (business/commercial) contexts. It
encompasses modifications to corporate intranets and other
classic software platforms used by large companies to organize
their communication, collaboration and other aspects of their
intranets. Enterprise social networking is also generally thought to
include the use of a standard external social networking service
to generate visibility for an enterprise.”
Wikipedia
Enterprise Social Networking
Software that enables open lines of internal
and external communication for an enterprise.
Enterprise Social Networking
Software that enables open lines of internal
and external communication for an enterprise.
•
•
•
•

Organization (Company) to Consumer
Consumer to Organization
Employee to Employee
Consumer to Consumer
Enterprise Social Networking, a.k.a.
ESN
Business 2.0 (b2.0)
Enterprise 2.0 (e2.0)
Social Software in the Workplace
Enterprise Social Software (E.S.S.)
Business Social Software (B.S.)
Enterprise Social Networking, a.k.a.
ESN
Business 2.0 (b2.0)
Enterprise 2.0 (e2.0)
Social Software in the Workplace
Enterprise Social Software (E.S.S.)
Business Social Software (Only kidding, it‟s
B.S.S.)
Know your ESN buzzwords.
Know your ESN buzzwords.
Enable action
Collaboration

Encourage sharing

Empower

E-commerce

Employees

Enhance

Connections

Customers

Coordination
Cost savings

Efficiency
Conceptualize

Content
Contacts

Communication
Customers

Cooperation

Comments

Capture knowledge
Crowdsourcing

Change

Engagement
Know your ESN buzzwords.

66% of decision makers cite collaboration
as a critical success factor for their social
networking solution, followed by efficiency
gains (productivity) at 64%.
Harris Interactive
ESN Players
ESN Players
ESN Players (per Gartner)
Common ESN Concepts
Common ESN Concepts
• Profiles
Common ESN Concepts
• Profiles

• Activity streams
Common ESN Concepts
• Profiles
• Activity streams

• "Likes“
Common ESN Concepts
• Profiles
• Activity streams
• "Likes“

• "Follows“
Common ESN Concepts
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“

• Groups
Common ESN Concepts
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups

• Wikis
Common ESN Concepts
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis

• Chat
Common ESN Concepts
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat

• Q&A
Common ESN Concepts
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A

• Gamification & gaming mechanics
Common ESN Concepts
•
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A
Gamification & Gaming mechanics

• Business Objects (documents, expense
reports, client accounts)
Common ESN Concepts
•
•
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A
Gamification & Gaming mechanics
Business Objects (documents, expense reports, client
accounts)

• Integrated email
Common ESN Concepts
•
•
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A
Gamification & Gaming mechanics
Business Objects (documents, expense reports, client
accounts)
• Integrated email

• Notifications
Common ESN Concepts
•
•
•
•
•
•
•
•
•
•

Profiles
Activity streams
"Likes“
"Follows“
Groups
Wikis
Chat
Q&A
Gamification & Gaming mechanics
Business Objects (documents, expense reports, client
accounts)
• Integrated email
• Notifications

• Permissions
Where have I seen a list like that before?
Where have I seen a list like that before?
Where have I seen a list like that
before?
Blogging
Relationship Tracking
Discussions
Q&A
Bookmarking
Activity Streams
Search
Ideation / Voting
Content Flagging
Status

Gaming Mechanics
Leaderboards
Badges
Profile Progress
Unified Comments
Moderation
Notifications
Wiki
Analytics Dashboard
Research on ESN…
Research on ESN…

“Enterprise social networks will become the
primary communication channels for
noticing, deciding or acting on information
relevant to carrying out work.”
Gartner Group
Research on ESN…

“By 2016, 50 percent of large organizations
will have internal Facebook-like social
networks.
30 percent of these will be considered as
essential as email and telephones are today.
“
Gartner Group
Research on ESNs…

“More than 90 percent of Fortune 500
companies will partially or fully implement an
enterprise social network by the end of
2013… That would represent a 70 percent
increase over 2011.”
Deloitte (Insights for CIOs)
Why ESNs…

So, Enterprise Social Networking is cool,
widely adopted, and growing fast, but really - what problems does it solve?
Research on ESN…

“Consumers don‟t want brand relationships
to be part of their open social networks;
instead they want company websites to be
more like their experiences with open social
networks.”
The Incyte Group
Research on ESN…
“The primary beef with platforms like
Facebook and Google+ tends to be that user
information is effectively walled off from the
rest of the Internet. The treasure trove of
content posted and shared within Facebook,
for instance, is largely invisible outside of
Facebook. Google can‟t crawl it.”
Fast Company
Research on ESN…
“The primary beef with platforms like
Facebook and Google+ tends to be that user
information is effectively walled off from the
rest of the Internet. The treasure trove of
content posted and shared within Facebook,
for instance, is largely invisible outside of
Facebook. Google can‟t crawl it.”
Fast Company

“Oh, and Facebook owns the data about
those interactions, not you.”
Jason Stone
Shameless plug for DNN…

Here‟s good news. You can incorporate
community functionality seamlessly into your
existing website with Evoq Social.
Examples

To be effective, ESNs have to create value.
What are some examples of value creation?
Examples: Gamification
Examples: Gamification

•
•
•
•
•

500% increase in customers„ product reviews
66% increase in site visitors
30% increase in comments
Reduced marketing costs
Reduced product support costs
Examples: Ideas / Vote Ups
Examples: Ideas / Vote Ups
Examples: Ideas / Vote Ups

•
•
•
•

150,000+ ideas submitted
2,000,000+ votes cast
277 ideas brought to life
Idea #128: Cake Pops (5.8 million
sold each year)
Examples: Q & A
Examples: Q & A
Examples: Q & A
Examples: Q & A

• Generates $5 million in value in annual
support savings and sales advocacy.
• 600,000 customer visits per quarter.
• 22 million pages of content.
My own experience: iheartdnn.com
My own experience: iheartdnn.com
My own experience: iheartdnn.com
My own experience: iheartdnn.com

And why do we fall, Bruce? So we can
learn to pick ourselves up.
My own experience: iheartdnn.com

Gartner research estimates that fully
80% of social business initiatives will
deliver disappointing results
My own experience: iheartdnn.com

Gartner research estimates that fully
80% of social business initiatives will
deliver disappointing results, but that‟s
typically a result in a failure of strategy
rather than a failure of the tool
(software).
Thank you!

For more information on Enterprise Social Networking and Evoq Social
contact:
Jason Stone
VP, Sales and Marketing
Engage Software
jstone@engagesoftware.com
314-884-2448

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Enterprise Social Networking

Editor's Notes

  1. Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
  2. Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
  3. Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
  4. Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
  5. Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
  6. Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
  7. Thank you for join ing me for this session. I really appreciated it, and I hope in return for your time,you’ll leave with some new knowledge about the Social space and maybe a little about DNN’s evoq social.So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
  8. It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION. It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
  9. It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION. It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
  10. It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION. It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
  11. So why me? Why do I get to talk to you about the space?I’m Jason Stone. I’m the VP of Sales and Marketing for Engage. Engage is the company behind LittleCaesars.com (who I’m delighted has a rep in the audience), True Value Hardware stores, and a bunch of other big companies and non-profits you’e probably never heard of.We’re also the people behind the iheartdnncampaign. We’re the guys handing out these t-shirts.We cut out teeth in the social space with the launch of
  12. What You Need to KnowIn 2013, the technical capabilities underpinning social software in the workplace are not nearly as mysterious and obscure as they were even a few years ago. In fact, the market has achieved widespread consensus about what the most common features are and roughly how they should work. It is, therefore, difficult to differentiate vendors in this market by looking at those common capabilities. The market for social software in the workplace will be increasingly marked by more advanced features. Potential buyers should understand which of these advanced features their enterprises can effectively benefit from before evaluating products.
  13. What You Need to KnowIn 2013, the technical capabilities underpinning social software in the workplace are not nearly as mysterious and obscure as they were even a few years ago. In fact, the market has achieved widespread consensus about what the most common features are and roughly how they should work. It is, therefore, difficult to differentiate vendors in this market by looking at those common capabilities. The market for social software in the workplace will be increasingly marked by more advanced features. Potential buyers should understand which of these advanced features their enterprises can effectively benefit from before evaluating products.
  14. Gamification is the use of game play mechanics for non-game applications 
  15. It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
  16. It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
  17. It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
  18. It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.
  19. It CONNECTS people (employees to employees, employees to customers, customers to customers).It ENABLES COMMUNICATION and ENHANCES COLLABORATION.It exposes tacit knowledge (the stuff that goes home in our head at night).It helps EMPOWER and ENGAGE.