The document discusses social media and social software from SAP's perspective. It notes that while social business is seen as important, adoption of enterprise social networks has been low. SAP's own social software like Jam has over 70,000 active users and over 80,000 documents/videos shared. The document argues that social collaboration needs to be better integrated with business processes and existing systems to close gaps and drive real business performance metrics like revenue, costs, and risk mitigation. Examples of learning communities at SAP using social media for training are provided.

1. Thomas Jenewein, SAP Education,
Uli Hoffmann, Enterprise Social Software, SAP
Social Media aus Sicht der SAP: Markt,
Produkte, Use-Cases, eigene
Erfahrungen und Markttrends

2. PollThe Different Focus Areas for Our Social Software
From Harvest, to Recognize, then Interaction and Collaborating
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 2

3. 42.4%Growth rate of
social software
IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
You’ve heard it before…
Social, for Business is BIG
4.5BRevenue growth
by 2016

4. Designed to seamlessly connect
your employees, your customers,
your partners
….like never before
Enterprise 2.0
Social Business
Social Enterprise

5. But let’s get real.
It’s not really working…..

6. Poll
Wo seht Ihr die grössten Herausforderungen bei der
Einführung von Social Media in Unternehmen?

7. 77% of employees
never use their enterprise social network
and only 3%use it once each day
Forrester Research, 2012
The research is now here:
Adoption never came.

8. IDC Market Analysis Worldwide Enterprise Social Software 2012-2016 Forecast
And Executives don’t get these
nebulous metrics
productivity
sharing
collaboration
comments
engagement
connections
transparency
“Where’s the
Business in Social
Business?”

9. © 2013 SAP AG. All rights reserved. 9
Because
Social in the enterprise is happening
on Mars
and business
on Venus
Why is this?

10. While we work here….
People
Process
Applications Data
Content

11. Social Collaboration happens in a vacuum, today.

12. THE BIG OPPORTUNITY

13. $1.3 Trillion
Annual value that can be unlocked by
social technologies
McKinsey Global Institute 2012
It’s not Big. Its really, really BIG

14. Here’s your reality
Increase Revenue
Decrease Cost
Mitigate Risk
Continuously
Delight and Satisfy
Customers
Improve Talent
Performance
Optimize the
Demand and
Supply Chain
Make Data Driven
Decisions at every
level

15. But almost all
business activities have
unstructured gaps to fill.
Transactional systems are excellent at
repeatable processes
The Transformational Opportunity from Social Collaboration will
come from closing Business Loops

16. Build strong customer
communities to delight
customers and lower
acquisition costs.
Manage customer records
and interactions and
analyze trends.
Customer Performance
Customer NetworksTraditional CRM
That’s closing the loop

17. Talent Performance
That’s closing the loop
Talent Management Talent Networks
Manage goals and
learning objectives.
Leverage knowledge as a
strategic asset.

18. Financial Performance & Risk Mitigation
That’s closing the loop
Execute Order to Cash,
Identify Risk, Manage
Compliance.
Financial Management
Manage exceptions and
drive decisions.
Performance Networks

19. Supply Chain Performance
That’s closing the loop
Supply Chain
Management
Business Networks
Execute Procure to Pay
efficiently.
Galvanize your supply
chains to become
strategic partners.

20. People
Applica-
tions
Content
Processes
Data
Customers
Partners
Employee
Networks
CRM
HCM
Supply Chain
ERPDocuments
Videos
Lead to Close
Order to Cash
Social Media Data
Internal Data
The Next Chapter: Social collaboration needs to surface at
the point of decision making, action and business execution.
To accelerate real business performance.

21. … is practical: It leverages your existing investments and feeds your
existing KPIs to drive revenue, reduce costs, and mitigate risk
… is available: Comes integrated, today.
… is achievable: You already have most of the ingredients:
applications, processes, data, content
This version of Social Collaboration….
The Future of Work is here. Start Now.

22. Social Media Nutzung bei SAP
SAP Employee Network (SAP Jam)
• Ca 70.000 aktive Nutzer (unique user)
• Ca. 62.000 unique Nutzer lesen Inhalte
• Ca. 5000 Kommentare / Monat
• 80.000 Dokumente & Videos, 4000 Gruppen
SAP Community Netzwerk (Partner, Kunden)
• Ca 2.1 Mio unique Nutzer/ Monat
• Ca. 1500 Blogs / Monat
• 800+ Moderatoren
+ viele Firmen & individuelle Accounts auf Twitter,
Linkedin, Google+, Slideshare, Youtube, Facebook ..

23. Poll
Wieviel % macht das soziale Lernen beim Erwerb
von Kompetenzen aus?
- 10%
- 20%
- 70%

24. 20% macht das soziale Lernen beim Erwerb von Kompetenzen aus
Quelle: The 10:20:70 Modell (Blog)

25. © 2013 SAP AG. All rights reserved. 25
Beispiel:
Lernräume
für Kunden,
Partner,
Mitarbeiter

26. © 2013 SAP AG. All rights reserved. 26
Lerninhalte

27. © 2013 SAP AG. All rights reserved. 27
Diskussion
mit Trainern
& Lernern

28. © 2013 SAP AG. All rights reserved. 28
Foren nach
Thema

29. © 2013 SAP AG. All rights reserved. 29
Info-
sessions

30. © 2013 SAP AG. All rights reserved. 30
Suche nach
Kursen +
social Media
Inhalten

31. © 2014 SAP SE. All rights reserved. 31
Erfahrungen mit Lernräumen bis jetzt
 Räume aktiv mit 300 - 500 Teilnehmer
 Engagement-Wert der Teilnehmer: unter 20% bei Kunden (vs. Ca. 40% in SAP-internen Lernräumen)
(Ziel war mindestens 20% entsprechend des Creators/ Commentors/ Lurkers Modells, Quelle: Socious, 2011)
Was Tun?
  noch mehr Anreize schaffen social Media zu benutzen – u.a. mit Gamification Ansätzen
  größere & offene Gruppen um mehr kritische Masse zu bekommen

32. Fragen?
Thomas Jenewein, SAP Education
thomas.jenewein@sap.com
http://twitter.com/saplearn
https://www.xing.com/net/sapeducation
Blog
Weitere Infos
• SAP Social Software Community
• Blog: Wie Telus SAP Jam benutzt
• OpenSAP – SAPs Enterprise MOOC
• Global SAP Education Community
Uli Hoffmann, Enterprise Social
Software, SAP
u.hoffmann@sap.com
SAP Social Software Community

33. © 2014 SAP SE. All rights reserved. 34
sap.com/jam
Thank You