A2 Media Advertisement analyis

1. Band’s name is prominently
displayed at the top in their
unique font, which draws
the viewer’s eye.
Artist’s website is
displayed on the poster so
those who are interested
can find out more about
the band.
Iconic image of the artist gives
the audience a chance to see
them before they purchase
the album, allowing them to
form an opinion of them or
gauge their musical style.
Clear, large font is used on the
album’s title in order to draw
the eye and capture the
audience’s attention. The same
font is used for the words ‘the
new album’ and ‘available now‘
which makes them much more
visible to potential buyers and
current fans.
The poster advertises specific,
well-known songs in order to
better appeal to its audience/
The poster also advertises
services such as iTunes, from
which you can buy the album.

2. The band’s name is clear as it
takes up the majority of the
poster. This draws the viewer’s
eye and advertises the band.
This is also larger than the
other bands advertised to
show that they are the main
act. The font is also
representative of the band,
appearing quite roughly drawn
or painted on, implying the
band is quite informal.
Advertises other bands,
potentially persuading others
who aren’t initially sold on
the headliners to buy tickets
to the concert.
‘Save rock and roll arena tour
2013’ is coloured red on a pale
background, making it more
visible and eye-catching. This is
important, since this is key
information.
The poster’s actual design is
once again quite eye-catching,
whilst being representative of
the band’s style.

3. Clear, large font draws the
audience’s eye and serves to
advertise the band.
The poster uses a wide range of
clashing colours. This has two
purposes: it draws the eye and
leaves a lasting impression, and
gives the viewer an idea of the
band, who tend to go against
conventions.
Similarly to ‘Green Day’ at the top, the
bottom text stands out, since it’s white on
a coloured background and is quite large.
This is useful as it’s important information.
Like many album or concert
advertisements, this poster
uses an iconic image of the
band’s lead singer. This
advertises the band by giving
them an idea of their star
image and therefore the band
itself.
Typical of multiple alt. rock
adverts, the poster advertises
featured artists to appeal to a
wider audience.