analysis

3. -The artists name is written in a large black font in the
middle of the page against a white background in
capital lettering. This shows the consumer that that is
the artists name and the name they need to look out for
when they see other parts of advertisement branded
this way.
-The artists name is the same size as the date of
release, again, like in the other analysis’ I have done, it
shows that the release date is one of the most
important things on the advert as it is the time when
consumer can give money to the artists an producers.
The album title is written underneath the artists name in
a different font; it is written in quite a ‘handwritten’ type
font which is taken from the album cover itself. This
gives it a certain ‘indie’ and youthful feel to it as it
seems personal, and something that may be written in a
love letter between two lovers. This is something that
attracts a younger audience.
-‘THE NEW ALBUM’ is written as if it is the only new
album that the consumer needs to concern themselves
with, and that no other releases can live up to this one.
- When is explains the means by which the album will
be available, it only says ‘CD / DOWNLOAD’ which is
very straight to the point so that is sticks in the
consumers mind.

4. -The background of the advert consists of a bright burst of
colour (or so it looks like at a first glance, just like Coldplay’s
Mylo Xyloto album advert), When the consumer is intrigued by
the big burst of light whilst flicking through the magazine, they
look closer and can see images of roses, wings and clouds. All
of these images are very dreamlike, some would say it looks
quite heavenly and religious, and suggest that the album is
something spectacular and god-like: all the more making the
audience wanting to buy the album.
-The black background is quite unrecognisable, but it seems to
be a record, from which the explosion of light is bursting from
the middle. This could tell the story about how the album will
burst through the earphones or speakers and give the audience
something completely new and extraordinary.

5.  The image used in the graphics is the same image used
for the cover of the album. This creates a brand identity
for YMAS, which consists of a colour scheme that they
can use for other types of advert which will make the
audience link it to the advert they saw before.

6.  The logo of the record company is shown in the far right
corner, Virgin Music.
 The logo of the place where the album is available from,
play.com, is shown in the middle of the page.
 The band’s logo at the time was just their name in that
exact font on the advert, so this obviously tied together
all the different pieces of advertisement for Hold Me
Down.

7.  As I talked about previously, the bright explosion of colour
looks quite youthful and energetic, and therefore one
would assume that the target audience is younger people
as they are generally associated with being bright and
energetic.
 Their existing fan base is teenagers, mainly girls around
the age of 13 to 17. They were very much targeted at
younger girls with music videos about house parties and
relationships. The colours and design of this advert tie in
all of these themes. The roses symbolise blossoming love
and new relationships, and the wings can represent the
freedom and wild nature teenagers have.

8.  They are conforming to the conventions of
pop rock music, by having something bright
and colourful exploding out of something
darker. Pop rock music is normally quite
upbeat and fun, therefore this colourful
advert adheres quite strictly to the
conventions.