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Unique Magazine
1. UNIQUE MAGAZINE
Hello my name is Sarah Ingham and I’m here today to
convince you that my idea for a new magazine fit your
brief and present the best solution for your
organisations’ needs
2. “You have been commissioned by the northern echo to
produce a new magazine or newspaper product. Your
product could be in any style or genre but it must be self
financed through sales or advertising. You must also
produce your magazine for a specified audience segment
within the 16-25 age group”
MY BRIEF
3. HOW AM I GOING TO MEET THIS BRIEF?
oThe design of my magazine will have to appeal to the young
audience and attract them to read the magazine.
oThe Northern Echo is part of the community so the magazine w
so it doesn’t offend.
oIt’s a local magazine so it has to support the community in its
positives of local events, local people and successes within the c
o High standards of journalism will have to be used, to keep up
The Northern Echo – well researched content to put into the arti
ABC1 audience
oAs its self financing, advertising will have to be included in the
4. HOW CAN I MAKE IT SUITABLE FOR THE AUDIENCE?
CONTENT
BE
ACCURATE
NO
INNAPROPRIATE
CONTENT
USE SIMILAR ELEMENTS
FROM MAGAZINES THAT
ARE POPULAR WITH MY
AUDIENCE
TRENDY,
UNIQUE
FONTS
INTERESTING,
ORIGINAL
CONTENT
MAKE IT
RELATABL
E
5. • My magazine is a Womens Lifestyle Magazine called
“Unique”
• I chose this genre because I am familiar with it.
• My USP- unlike other womens lifestyle magazine that purely
base their content on fashion and beauty my content
focuses on real, important current issues that affect
audience.
• I got my ideas for the content for my magazine from current
popular issues that affect the audience, for example the
increase in University fees and the rise in technology.
• I also got an idea from a subject I am taking at A Level, “Do
we speak another language”
• Doing genre research has allowed me to learn more about
how womens lifestyle magazine use different elements of
the magazine to intrigue and interest their audience. In
particular…
GENRE RESEARCH
8. Glamour Magazine The topics discussed
are more human
interest articles
which I want my
magazine to contain
The use of
Rhetorical
question use
Opinions
The use of the
first personal
plural pronoun
“we”
9. HOW WILL “UNIQUE” BE DIFFERENT? …
H o w w i l l i t b e
d i ff e r e n t f r o m
G l a m o u r ?
10. • My audience are 16 to 21 year old females
in the tribe “trendies”.
• I chose this particular tribe because they
want to know the latest trends.
• Their interests help me with advertising
• I have chosen an audience in
socioeconomic groups ABC1. This is
because I can use higher end
advertisements in the magazine as these
socioeconomic groups will be afford the
products advertised.
THE AUDIENCE
12. All four interviewees said this was
their favourite mock up. This is
because they prefer the layout.
They also prefer a
large image in the
article to balance out
“Change the kicker
design”
“Include more
images”
13. The most common answer for
“What’s your favourite part of the
article?” was the title design.
They also liked the colour
use describing them as
“girly” and they also liked
the fonts as they are
“Use more columns
to have more
structure in the
article and space it
“Don’t use as
much variety
of colour – it
is too
distracting”
14. WHICH MOCK UP WILL I USE?
IMPROVEMENTS TO BE MADE…
• Change the pale pink coloured kicker to a different
colour because light pink on a white background is
difficult to read
• Include a different texture for the kicker because it
will make it stand out more and will add more
creativity to the layout.
• Add another image to make the whole layout look
more interesting and adding just one more won’t
• I will be using mock up 1 for my
magazine
• This is because it received the
most positive
feedback
• It is also my personal favourite
because
I think it the most creative and
appealing
16. Why a profit???
o I have gained so much of a profit because I decided to
charge 12p per copy sold.
o I decided to charge this because on a Saturday (when
my magazine will be sold) the Northern Echo charges
more....o Therefore it I believe that I
should receive some of the
profits as my magazine will
be sold alongside the
newspaper.o This 12p will not be added to
the price the Northern Echo
has, it is included in the original
price.
17. Distribution method
o Selling it as a supplement but in the design/quality
of a free to view magazine
o Best of both
methods =
Better quality magazine as its similar to
the free to view magazine “Darlington
Together”
Selling it as a supplement will be
beneficial because of the Northern
Echo’s high readership.
Cost effective compared to other
strategies
18. PRINITNG
o My magazine is 16
pages long
o In total I will be printing
44062 copies of my
magazine to support the
readership The Northern
Echo has
o The areas I will be distributing it to are :
Darlington
Bishop
Auckland
Durham
Crook
19. The pcc
• The PCC stands for the
Press Complaints
Commission
• It’s a commission built up of
editors and ex editors of
newspapers
• They deal with the complaints
made about the public about
editorial content
• Investigated under the editors
code of practice.
• Set of rules the editors of
newspapers and magazines
have to follow
20. The codes
o In order for my magazine to be successful and not
offend the public, I must follow these rules…
• BE ACCURATE
• RESPECT
PRIVACY
• DO NOT HARASS
• DO NOT
DISCRIMINATE
21. My product
Front
Cover
Imagery – Ideal, relatable, positive
Layout – creative but not distracting
Colours – black and white image, pastel pink text
colour to stand out. Keeps a girly brand.
Language - command and question headlines used.
Contents
Page
Imagery – Ideal, relatable, positive
Layout – simple, creative background use, imagery
Colours – pastel, girly, bright, subtle, positive
connotations
Language - reward, question and command
headlines, 2nd person narration use throughout.
22. My product
ARTICLE ONE – Are
You Chained?
This article discusses the rise in
technology and the physical and mental
health effects it has on young people as
well as the rise in cyberbullying
Tone – serious, informative
Imagery – symbolic
Layout – 3 columns, break out
boxes, different
textures/backgrounds, text ratio heavy
Colours – pastel, girly, subtle
Language - second person, facts and
detail given, informative
23. My product
ARTICLE TWO – Is money affecting
your future?
This article focuses on the topic of rising university
fees and whether or not it’s affecting young people’s
decision in Darlington whether they want to go to
university or not.
Tone – serious, informative
Imagery – realistic, window to the
future self
Layout –more structured, 3
columns, simple, text ratio
heavy, different backgrounds
Colours – pastel, girly, subtle
Language - second person, emotive
24. My product
ARTICLE THREE – Do we speak
another language?This article focuses on the differences in male and female
language and whether or not theories are supported in
Darlington that state men and women have a difference
in their every day language.
Tone – less serious, informative, less
formal
Imagery – tells a story, realistic
Layout –creative, unique, image ratio
heavy, different backgrounds used
Colours – pastel, girly, subtle
Language - second and third
person, sociolect use
25. Colours and font
o Throughout my magazine, pastel colours will
be used…
o I will be using creative fonts In the magazine.
Handwriting fonts will be used to add more creativity to
the magazine…
This is my brief…To summarise I need to produce a magazine or newspaper product for a certain genre for a particular audience between the ages of 16 and 25.
local issues mentioned dont get into trouble
I read lots of womens lifestyle magazines so I know more about what makes it successful compared to other genres. I chose to pick these topics because as they are current issues the audience will want to read more about the topics as they are affected by them.I got this idea from taking English language. This article will contain information about gender theories that I have learn about in the subject)
(These two magazines, Glamour and Company are the magazines that I have been researching in detail to find out more about layout and content use that’s effective.)
Company magazine is the magazine that has given me the most inspiration regarding layout. This is because I like the different backgrounds/textures the magazine uses that makes the article more interesting to look at. These textures make the article look more unique which is what I want my magazine to be like. Aswell as this, I also like… The collage of imagesThe way the important text is highlighted Slang use, more relatable to the audience
Glamour magazine is the magazine that has given me a lot of inspiration about the topics addressed and the language use in the article… The topics discussed are more human interest articles which I want my magazine to containThe use of slangRhetorical question use – engage the audienceOpinions broadcastThe use of the first personal plural pronoun “we” – inclusive to the audience, more engaging.
2.)My magazine addresses and informs the audience about the latest issues they face in todays society which will interest them 3.) This is because their interests include fashion so this helps me use advertising that will appeal to them
The mock up stage involved me making two different versions of one of my magazine articles on InDesign and then I interviewed four people that fit into the target audience about my mock ups and their opinions on them.
One negative was the kicker. Two of the interviewees found it difficult to read due to it being light pink text on a white backgroundEven though they said the larger image is more effective, the interviewees said that including another image would be even more effective to make it more interesting and get a bigger representation.
Creative and it is effective due to the symbol of chains in “chained”
Because it comes with the northern echo there is guaranteed readership because of the high readership the northern echo has. Doing it this way is also not too cost effective compared doing it to other strategies- Retail distribution and quality
This is because this leaves room for plenty of advertising = profit. And allows me to include good quality articles in my magazine as these topics I’m addressing inform the audience so a lot needs to be discussed) Because these are the top 5 locations by readership so in order for my magazine to be successful I must distribute to these areas.
Be accurate – I must take care not to publish inaccurate misleading or dosorted information including pictures/Respect privacy - It is unacceptable to photograph individuals in private places without their consent.Do not harass - must not engage in intimidation, harassment or persistent pursuit.Do not discriminate - Details of an individual's race, colour, religion, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.There are also rules regarding children – a child under 16 must not interviewed or photographed unless a custodial parent has given consent
