AS MEDIA COURSEWORK: The Evaluation

The evaluation
• There are SEVEN questions that relate to the
planning and production of your music magazine

• You must find interesting and VISUAL ways to
interest the moderator in your work.

• Use plenty of images, thumbnails, links etc

• Use colour codes, highlighting and keys for
important information

• Use lots of space, don’t cram slides with
information

You will be expected to submit at least FIVE slides per question but
this can vary if you have a hyperlink on a single slide.

You are asked to demonstrate good communication
skills.
Lots of
negative space
All
information
is clearly Statistics are
visible and displayed
easy to interestingly
read

AS Media Studies at Aquinas
Your coursework brief:

OCR G321: Foundation Portfolio

Create the front cover, contents
and double page spread for a
new music magazine

Your first slide should look like
this...

Name:
Candidate number :
Centre: 33435 Aquinas College
AS Media Studies
OCR G321: Foundation Portfolio
Brief from OCR syllabus

• There are SEVEN questions
• The evaluation is worth 20 marks
• You must address each question separately
• If working in a PowerPoint, you should aim for a
minimum of five slides per question, with lots of
detail.
This is your chance to prove what you have
learned.

Question 1

Who would be the
audience for your media
product?

Question 2

How does your media
product represent particular
social groups?

Question 3

What kind of media
institution might distribute
your media product and
why?

Question 4

In what ways does your
media product use,
develop or challenge
forms and conventions
of real media
products?

Question 5

How did you
attract/address your
audience?

Question 6

What have you learnt
about technologies from
the process of
constructing this product?

Question 7

Looking back at your preliminary
task (Aquinas College magazine), what do you
feel you have learnt in the

progression to the full product?

The following slides are only a
rough guide to what you should
include in your evaluation

Q1.Who would be the
audience for your media
product?

Q1. Who would be the audience for
your media product?

• You should include results of an audience
questionnaire here that:
– Proves there is a need for your product
– Defines the age, gender and lifestyle of your
primary audience
– Shows what media your primary audience
currently consume

You should also include:
• Photos from your scrapbook that show who
your audience really are: what they like,
FaceBook photos, gig tickets and wristbands,
and examples of what kind of design they like
from magazines they currently read.

• You can do a spider diagram that illustrates
concisely who your target audience are so the
examiner can see right away who you are
targeting before going into detail, see next
slide...

your media product?

Live in the Influenced
Who know what city by..
music they like..
16-24 year olds
Who go to gigs.. I aimed my
magazine at.. Women

Educated
Who spend money
Who like to shop
on..
at..

your media product?
I feel that my magazine would be similar to NME and
the audience that buys that, however would be slightly
more mainstream. I also felt very strongly from
personal experience that there was a gap in the market
for an indie music magazine aimed at young women.
This would be my unique selling point.

Sub- genres and hybrid
publications
Based on my audience
research, I have found that
there is a gap in
the market for a niche
magazine that combines indie
music with high- street
fashion aimed at a primary
audience of middle class,
teenage females.

NOTE: You should aim to add
a couple of slides showing why
current audiences enjoy using
these publications and how you
will combine them to create a
new product.

your media product?

This issue of NME uses
more feminine colours that
would attract women. It
also appeals to the same
genre of music lovers as
my magazine would.
However, NME’s primary
audience is males aged
16-24, so this suggests
that the brand is trying to
widen it’s audience.

(Includes images of my scrapbook which
helps explain what genre of magazine I
want to make)

The primary audience for my
product would be mostly females as
my magazine is of a hybrid genre
which includes fashion. This will be
combined with the genre of pop
music, and although this may appeal
to males, I would class them as
being more of a secondary
audience, as I think that the majority
of the features I would include within
my magazine would be more female
related. The age range for my
primary audience would be
teenagers to young adults as I think
that these make up a large
percentage of people that listen to
popular culture music.

My secondary audience would be
people that would not necessarily buy
my magazine, but would read it when
partners, friends or family members
had purchased it. I would aim my
magazine at 16-25 year olds, however
this may not be the only age range
that would read it. I would aim my
magazine at a demographic who are
very interested in popular music, and
celebrities that are in the charts. I
would also aim my product at people
who are interested in the style and
fashions that these celebrities
promote, and readers that aspire to be
like these people. However, these
may not be the only people that would
be reading my product as some
people may just read it because it is
available to them (friends, partners
etc.).

The demographic for my product would
be basically be people who desire to be
like an A-list celebrity. These are
mainstream people who shop in places
such as Hollister, Topshop and Office.

An example of products similar to my
own on the market at the moment
would be Billboard, however this is
not sold widely in the UK as it is an
American product and so does not
have nearly as many copies
circulating as I would want my
magazine to across the United
Kingdom.

Within my research, I have been looking
at the biggest stars in the genre of pop
that I can re-create within my own
product. These are huge names such as
Beyoncé, Justin Bieber, Katy Perry and
Rihanna. I also looked at people who
create pop music and are also seen as
fashion Icons, such as the names listed
above. This is the reason I thought that a
hybrid genre of pop and fashion would
work well because more or less the
same celebrities relate to both. For
example; Beyoncé is one of the biggest
pop stars of this generation, but is also a
huge fashion icon. Thus the same
audience would be interested, and would
be interested in my product. However I
would not include people like The Stone
Roses, Arctic Monkeys or Jake Bugg in
my product as these are not artists that
appeal to my target audience.

The ideal reader for my product is
someone who aspires to be like
Beyoncé, Taylor Swift or Katy Perry.
These are people who model
themselves on these celebrities and will
copy their hairstyles, fashion and style
because they want to be like them. The
ideal reader for my magazine are
people who are very up to date with
their music taste and constantly are
aware of what is in the charts and who
are the biggest celebrities of the time.

Q2 : How does your media product
represent particular social groups?

“REPRESENTATION”
• How a person, group, social group or brand is
FILTERED to send specific messages to
audiences.
• Representations are CONSTRUCTED to
INCLUDE and EXCLUDE different groups of
people
With this question you must
demonstrate how you have
FILTERED your star to reflect your
ideal reader.

Q2. How does your media product represent
particular social groups?

MODE OF ADDRESS:
The use of intertexuality within my features
creates a code that the audience of my
publication would understand.

IDEAL READER:
My star represents the ideal reader, with
the use of mise en scene. Her costume and
performance connote a rebellious side,
straying away from traditional conventions
for female stars. Therefore my target
audience would ASPIRE to be like her.

Q2. How does your media product represent
•To appeal to the correct TARGET AUDIENCE, my star
would have to represent an idealised version of the
reader. In order to appeal to as many consumers as
possible, the star must appear mainstream and non-
threatening.

•On the following slides I will demonstrate how Taylor
Momsen, one of the celebrities my chosen audience is
interested in, filters her appearance and performance
depending on her audience

Q2. How does your star represent

Taylor Momsen: mainstream
representation
Neat blonde hair
Direct eye makes her look like
contact with the “girl next- door”
audience
Neutral/positive
Delicate heels are
facial expression
feminine and
youthful
“Barely there”
make up Demure body
language- she is
posing for the
But black bracelets camera
and thumb ring
She is trying to
show that she has
appeal to a young,
a subversive side
female audience as
a positive role
model

Taylor Momsen: niche
representation
Sunglasses
create an Stockings and
enigma and keep visible
the audience at suspenders are
arm’s length overtly sexual
Not smiling, so Studs on tight-
not welcoming fitting basque are
the audience aggressive

Long hair Crucifix connotes
is un- “good girl gone
brushed bad”
Perspex platform
heels are worn to Multiple leather
encourage the bracelets make
male gaze her seem tough

Q2. How does your media product

COSTUME: Both
outfits represent different
images. The yellow dress
connotes innocence,
whereas the high heels
and suspenders connote
a more rebellious
teenager. Both these
would appeal to different
AUDIENCES.

Likewise, this outfit would not
Momsen would not wear this
be appropriate for her
outfit while fronting her band, as
appearance on Gossip Girl,
it does not represent the image
as it would not appeal to the
that she promotes.
audience.

Q2. How does your media product

COVER STAR:
In all the photographs of my star, I tried to make sure she would be APSIRATIONAL
for the readers. She is the same age and gender as my IDEAL READER, therefore
would attract the TARGET AUDIENCE. The mise en scene of the star represents a
slightly rebellious young woman, and the use of glasses connote a sense of
confrontation.

TIP:
• To give a really solid answer for this question
you could include images from your
scrapbook or social networks of your chosen
social group. This would help reinforce for the
examiner exactly who you are trying to reflect
with your star.

Q3: What kind of media
institution might distribute your
product?

DISTRIBUTION:
Which institution would sell your magazine?

• Would you try to make your magazine a sister publication for
an existing magazine by going for the same institution? (see
your tables of terms)

• Or would you go for a rival company and try to steal your
competitor’s audience?

• How often is your magazine going to publish? Weekly or
fortnightly for mainstream magazines, monthly or quarterly
for more niche magazines with an emphasis on quality. How
will this affect the price?

How do you make your brand easy for the audience to
access?

On your contents page, double page spread and front
cover do you give the audience ways to find your brand in
other ways than the print magazine?

The aim is to encourage the audience to make it a habit to
come to you for all their information and lifestyle choices.

You are trying to encourage brand loyalty so your
advertisers will continue to give you money

Sponsored hashtags
Gigs, tours, festival stages Online radio
website

Twitter feeds

DISTRIBUTION: ways for the audience
subscription
to find your product. Show the
examiner how many you have used
apps
Instagram for readers to upload
user generated content
Facebook pages and groups

Music channels on TV Blippar
http://www.youtube.com/watch?v=mpt7qAnQ6Z8

Here is a B grade answer for
DISTRIBUTION:

I’d choose Development Hell Ltd to distribute
my publication as I feel that CTRL and Mixmag
would both compliment eachother.

Development Hell Ltd currently publish and
distribute Mixmag; The Worlds Biggest Dance
Music and Clubbing Magazine.
Development Hell Ltd also own Don’t Stay In
which is an company that organises and
promotes club nights.

As the genre my publication caters for is becoming more and more popular amongst club
goers, Development Hell Ltd would have the expertise to promote the genre in clubs
(through “Don’t Stay In”). CTRL would also compliment Mixmag, as it is a branch of dance
and electronic genre.

CTRL processed beats for a new generation

CTRL would be a monthly magazine priced at £2.80 an issue,
which is a similar price to MixMag which is issued monthly,
but cheaper than AnOther magazine which is published
quarterly.

There will also be a lot of advertisements in the magazine.

The publication claims itself to be “The World’s Biggest Dance
Music and Clubbing Magazine” which attracts anyone who is
interested in that genre.

Advertising an “Exclusive Carl Cox Blog” on their website also
attracts the reader as it’s exclusive and creates a unique selling
point. This may also encourage the website audience to buy the
magazine as it gives a good impression.

Having podcasts, nights out and a television channel increases the
brand reach. This means that the brand can reach a wider audience,
and therefore sell more.

can increase the brand loyalty. This would keep a steady
rate of sales, as people like that the publication are giving
back to the people who buy it.

Here is an A grade example
(you can do better)

Question 6 - website
My website has a
Has my brand logo so it
subscription link that
is recognised straight
offers them the latest
away
deals

Includes our five This is the image of
main stories which the magazine issue
would attract the that is on sale at the
readers. It has scroll moment. It has a
over tabs at the section by the side
bottom so therefore describing what it
if the story moves on consists of
they can select it

This is the section
where people can
This section has the vote, have their say
latest news coming and be involved in
in which will be polls. It is updated
updated every hour, daily
including new gig
dates, stories about
upcoming pop stars
and much more
This is where the
latest downloads,
playlists, and videos
can be downloaded
or viewed. This
attracts the audience

Question 6 -‘M’ Festival Stage

Question 6 - Distribution
I researched the music magazines NME and Q in order to get an idea of the different media conventions and institutions to how I
should develop and distribute my own music magazine M. Both magazines are for different genres and so using both as examples it
helped me show how to distribute my magazine as my genre was a mixture of both, more chart based.

The brand statement for Kerrang magazine is “the worlds biggest selling weekly rock magazine”.
This statement helps sell the brand as it uses statistics and so people are likely to believe facts over opinions and buy the magazine
thinking it is professional and popular. Whereas my brand statement is “This years number one indie magazine of the year” which
although it isn't facts sells the brand to the audience as it tells them that the magazine is better than others and promotes the issue.
It also promises them that there will be quality interviews and stories in the magazine which beats others.

IPC Media ( an upmarket group that produces over 85 iconic media brands ) and also the publishers of NME magazine and Uncut
magazine which are sister publications. These two magazines being published by IPC media would help M magazine as it would
increase the general chart music brand identity that all the magazine have.

The number one indie music magazine of
the year

£4.40

http://www.misc.com

• For this question you should paste in all the slides
you made that analyse magazines that are similar to
yours, with a slide first to explain why you chose
those particular magazines e.g. Billboard because
you are making a pop magazine for adults.

• You should have annotated front covers, contents
pages and double page spreads of at least two
magazines that fall within your genre or sub- genre,
or that match your magazine stylistically

• You are trying to show with your annotations that codes and conventions
are universal, but that they can change subtly depending on what the
brand is trying to connote to the audience

• CODE: (cultural signifiers that the audience understand e.g. A
rose = love)

• CONVENTION: (defining features of a type of media e.g.
Masthead always goes top left because we read from top left
as a culture, or theme tune always goes at the start of a TV
show...)

Question Five:

How did you attract/address
your audience?

This question is really in two parts:

• How did you ATTRACT your audience?
– When your magazine is on the newsstand with
competitors, what codes, conventions and
features have you used to persuade your primary
audience to pick up and buy your product?

•Bold masthead •Price
•Star’s eyes in top 1/3 •Different size text to show
•Star’s facial expression audience which features are most
•Eye contact with audience important
•Button with prize •Unique Selling Points are clearly
•At least five features to convey defined
value for money •Clear colour scheme and
consistent fonts to create brand ID

• How did you ADDRESS your audience?

– How did you speak to audience visually, verbally, through
colour?

– What kind of language (mode of address) do you use when
speaking to the audience? (informative, intellectual, like an
older sibling, like an equal, friendly, aggressive?)

– What were you trying to CONNOTE to the audience about the
genre and content through the FONTS you used?

– What are you trying to tell the reader about the VALUES of the
magazine from the performance of the star? (confident,
rebellious, warm, angry, happy?)

– Does your front cover make the reader aspire to be like the
star?

Audience Research
• In order to determine whether you have made a
product that successfully attracts your target
audience, we must obtain feedback from several
classmates.
• Leave your questionnaire in front of your
computer with your front cover on the screen,
for the rest of the class to evaluate
• When you have your results convert them to
charts in your PowerPoint so you have evidence
to back up your points

Example:

Yes: I can relate to
the cover star

Yes: I like the colours

No: I am a male and this
magazine appears to be
aimed at females

STUDENT EXAMPLES:
Demonstrating how practical
pieces attract and address
audiences

Q2

Masthead Extra Image

Repetitive
Feature Features

Strapline Main Image

Free Cover Star
Giveaway

Anchored Unique Selling
Text Point

Gender, Age and Artist Q2

Gender:
My magazine is aimed primarily at females
but could also target males that like the
same music and artists. The cover star is a
female however doesn't look glamorous,
she just looks casual which is the look my
target audience generally prefer.

Age:
The target audience for my magazine is
mainly aimed at teenagers from the age of
16 up to about 22. The cover star is within
this age range so the reader can relate and
be like her.

Genre:
The genre is ‘Urban Chart’ this is portrayed
through the cover stars clothes and where
she is. It is also portrayed through the other
stars included in the magazine and through
the stars name.

Q2

The word ‘biggest’ draws the reader
in because there is nothing else on
the market like it or as big as this.
With it being at the top this draws
the reader and this is the first thing
they will see when its on the news This is a repeat of the free giveaway
stand. the reader gets with the magazine. It
is at the top because this is the first
thing the reader sees and the word
‘free’ is in a different colour so it
stands out from the rest of the
magazine.

The word ‘free’ draws the reader in The masthead stands out because it is in a
because it is something that they bright colour and also it also breaking
don't have to pay for and get free if conventions because it is in lower case text
they buy the magazine. It is also which doesn't happen with many other
bigger because it persuades the magazines.
reader to buy the magazine.

Q2

Colour
The use of the gold colour stands out
because it contrast with the purple so the
text in gold stands out.
The gold colour is totally opposite from the
purple so its eye catching drawing the
reader into buying the magazine.

Extra Artists
The use of the extra artists listed at the
bottom has information to offer about
other artists which is widening the
audience because if they don’t like the
cover star there are other features they can
look at.

Main Feature
The main storyline stands out on the page
because the grey box behind it is only
included there.

Q2

The heading is in the same colour as
the colours used on the front and
throughout the rest of the contents
page. This creates a unique selling
point and keeps the house style.

Using pictures emphases the main
articles and draws the reader in to
flick through the magazine. It also
helps them get an idea of what else
the features include.

Giving the reader free giveaways and discounts
draws them into buying the magazine if they
The white colour used on the ‘features’ makes like the offer. Including it again on the contents
them stand out from the page and draws the page shows them where to look for it and
reader into looking at them and looking reminds them that its there.
through the magazine.

The use of the extra images Q2
lets the reader see what the
artist is wearing and what
she looks like so that if they
like her they can copy it too
look like her.

The tab used in the top left hand
corner of the page draws the reader
in because as they are flicking
through the magazine they can see
the feature and are drawn to it.

The grey box includes extra
information about the star which
The use of two different colours and two different fonts draws the reader in because if they
draws the reader in because it makes the pull out quote want to get tickets for her gigs, or
stand out and gives them an idea of what else is included buy her album they can just look at
in the interview. the feature and see this immediately.

Q2

-A repetitive colour scheme consisting of purple, white and gold.
-The purple colour is quite feminine so it connotes to my target audience which is why I
kept it consistent throughout.
-The gold and white contrast with the purple making the more important features stand
out.

Q2

QUESTION FIVE:
How did you attract/address your
audience?

(high B grade answer

Q2

MASTHEAD PRICE

EYE CONTACT
COLOUR SCHEME

BUTTONS

FONTS

FEATURES

ANCHORING

OTHER IMAGES

SHOT TYPE

STRAPLINE

Q2

AGE:
The target audience is around 15-20
year olds. This is within the cover stars
age range so the audience can relate to
her and the issues within the magazine.

GENDER:
My magazine is aimed at females. The
secondary audience would be little
sisters. My cover star is portraying a
female indie look.

GENRE:
The genre is indie/rock. This is
portrayed through the cover star’s
expression and pose. Also, the names of
other artists in this genre are labelled
on the strap line.

Q2

The word ‘First’ draws
the audience in because The masthead stands out
there is nothing else like amongst competitors
this on the market. It is because it is layered and
at the top of the looks like organised
magazine so it catches chaos which matches the
the reader’s eye. genre.

A button on the side of
the magazine so that the
audience will read it. The
white contrasts the rest
of the colours – eye The word ‘FREE’ is in
catching. bold so that it draws the
reader is and persuades
them to buy the
magazine.

Q2

The use of the white colour contrasts
the black and pink. The main
features are in white which stands
out to the audience.

Other artists names on the cover
shows that the magazine has to offer
other artists in which the target
audience will be interested in.

Q2

Using pictures emphases
the articles and draws the
reader in to flick to the
main articles. The font is the same font
used on the Front Cover.
This creates brand
identity as the reader
will be familiar with this
font.

By giving the reader
offers and discounts, this
persuades them to buy
the magazine and then The use of the pink colour
subscribe to it. for the word ‘Features’
makes it stand out. It is
also in a different font so
that it doesn’t get lost on
the page.

Q2

Tabs draw the audience
in because they can be I think that the contrast
flicking through the of sans serif and
magazine and be drawn serif fonts work well
towards to article. together.

A button at the bottom
of the magazine so that
the audience will read it.
The white contrasts the The grey box gives the
rest of the colours – eye reader more information
catching. about the star and their
upcoming albums or gigs.

Q2

•A repetitive colour scheme of pink, black and white.
• Pink is mainly a female colour, that is why it’s used alot – to suit the audience.
• The white and black contrast the pink, making things stand out.

Question Five:

How did you attract/address your
audience?
(B grade answer)

Q5 How did you attract/address your audience?

I chose to address the ‘Metal’ audience, by using langue such as “gore” and “music for the
broken” I tried to get into the mind’s of the reader and reflect this through text.
I took the theme all throughout the magazine, starting with the cover star for my star I used
a female of 17 years old, because she has piercing and tattoos this helps me to create a
Metal theme and attracts the correct audience, instantly it hints at more of the same kind of
stars inside the magazine to come.
Also on my cover I included feature bands such as parkway drive, Pantera, amends to the
dead and more...

The fonts used within my front cover may be successful to attract the genre aimed at
because it relates to the scruffy and scribble writing used on album covers, relating to the
contents of the magazine

My magazine is similar to kerrang or rocksound due to style of music,
bands used and dress and appearance.
This being a metal magazine, I can compare the two,
and get a rough idea of what I can do to
improve my own work


Masthead Tagline/
brand statement

button
Eye contact

canting
Colour scheme

Selling
point

Anchoring
features

Colour scheme
price
Bar code


Cover star

Gender;
My magazine is aimed at both genders, but I
think primarily girls will pick up this
magazine due to the feminine font and girl
cover star I think this magazine can also be
introduced to boys because of the featured
bands and blue tint to the backdrop used in
the image
Age;
The cover star I used was purposely
chosen to be roughly around the age of my
target audience, so my audience can relate

Genre;
My cover star represents the
genre I want my magazine
to reflect by having
piercings and tattoos


‘Music for the broken’ is the first thing
the potential buyer see’s as it is at the
top of the page so that the reader can
relate to the magazine before they
read on.
The masthead is a feminine but grungy font witch
addresses my target audience (metal, for women) and
the word ‘damage’ suggests violence and anarchy and
the tagline anchors who it is for.

The button is placed on the This feature was placed right at the top of
top third of the page with the page so that it was one of the first things
large font to draw the readers you read it immediately anchors to the
attention to it, stating up genre and target audience of the magazine,
coming gigs because girls are known for shopping.


Aimed at people
who enjoy going to ‘Get inside' almost
watch there suggests you can
favoured bands become a part of it.
live

Anchors the target
The words ‘gore’ audience of girls who
and ‘I've seen the are into there fashion
end’ anchor the and metal music
metal theme of
horror and death


My colour scheme was red because
it stands out on a plain background
and makes it ‘pop’ also red is a
colour for danger, blood and
romance to draw in the correct type
of audience.

The colour runs through out the main
pages to keep it fresh in the buyers
mind the brand they are reading but
new colours are introduced as well as
the cover star dressed different to
prevent it being boring

Question Six

What have you learnt
about technologies from
the process of
constructing this product?

Over the next slides is a grade A
example of how to answer this
question.

Use your print screens to show
how you constructed your FC,
Contents and DPS.

Photoshop: Contents

How I achieved this (next
slide)

I used the magic wand tool to select the I then deleted the white
white area at the top of the image. space and removed the lock
from the layer.

ORIGINAL

I deleted the white
space and then
I then made a new layer to deselected the area.
I used the magic
make the background go wand tool to select
transparent. the area between
Jacks legs that hadn’t
been removed.

I then desaturated
the background
layer to make it
black and white.

Then I used the magnetic I then boosted the
lasso tool to go round Jack saturation on the
and select him. Then I foreground layer to
used ‘Layer via Cut’ make it more vibrant.

I repeated the last step
to make a 3rd layer of
Jack, and decreased the
transparency a little
I then duplicated the further.
layer so there were
more layers of Jack.

I transformed the second
layer to make Jack bigger,
and then altered the
transparency.

Publisher: Contents

How I achieved this (next
slide)

I inserted WordArt to
create the ‘ontents’ and
a seperate C for the
capital, but it didn’t
work, so I changed it.
I inserted the image I made in Photoshop
into publisher document and then cropped
it to fit.

I inserted boxes behind the numbers,
and changed the colour of the
number to white.

I changed the font (OCR Extended)
and then decided to create 3
different pieces for Contents splitting
the word up.

I used a square behind the parallelogram to
I used a parallelogram, a square and a make the red, and then changed the font to fit
triangle to create the shape behind the with the masthead and brand.
photo, and inserted the image from file.

I used a square behind the triangle to make the red, and I then added another square and photo and anchored all of
then changed the font to fit with the masthead and the feature headings to the relevant photos.
brand.

I selected the part of the image I then shuffled the image about, and
I wanted to move. moved the selected area of the image
on the right side of the star.
When I was happy with the positioning I
saved the image and inserted it into
Publisher.

I then used WordArt to make The dull yellow really didn’t
the “Jack: I’ve seen the light” in work and made the double
3 different pieces of WordArt: paged spread look dull, which
“Jack”, “I’ve seen the” and didn’t fit in with the audience I
“light.” wanted to attract to my
magazine, so I removed it and
worked in Photoshop.

I typed the word “light.” in Then I created a new layer, and I used “Stroke Path” with the brush tool
white on a hollow canvas in used the pen tool to create a and selected “Simulate Pressure”.
Photoshop. path.

This created the line around the text, but I
had to remove the parts where it looked
like the streak was going over the word,
by using the eraser tool.
This allowed to me to change the layer
style, and made the streak a white colour,
with an outer glow of light blue.

The same technique using outerglow I added the Stand First in to introduce
I then:
(light blue) and inner fill (white) was the article to the readers. •Added the tab “CTRL CATCH UP” as a
used on the “JACK” text.
feature of the magazine.
•Added the [MMJ STAR] subheading
under “Jack”
•Added the speech marks around the
quote
•Changed the “I’ve” to “We’ve” to
include the other members of the
band.
I inserted images from file to create the banner.
To create the border I increased the border thickness
and changed the colour to white.

The WordArt, and AutoShapes to create the grey box,
the page number, the branding and the “IN 3 WORDS”
feature.

I added 3 columns of text, and the Drop Cap.

I added the text into the columns to make it stand out I then altered the grey box.
and gave it quotation marks.

Question Seven

Looking back at your preliminary task
(Aquinas College magazine), what do you feel
you have learnt in the

progression to the full product?

For this question you need all your drafts and
feedback, which should have been kept in your folder.

You will annotate JPEGS of your drafts with your
feedback to show how you have improved over the
last three months

You will also paste in all the slides that evaluate your
rule of thirds DPS and Aquinas Magazine to show that
you understood what you needed to do to improve

(you should have done this as part of the October
checklist)

Warning:
This is generally the weakest question
because it has to be done last. Please
finish everything on time so you don’t
rush it.

The examiner will penalise you if your
evaluation tails off towards the end.

Here is part of an A grade
Question Seven answer.

Looking back at your preliminary task, what do you
feel you have learnt in the progression from this to
the final product?

Question 7

I feel that my work had progressed throughout
this unit, and that my Photoshop skills have
improved hugely.
I have learnt about magazine conventions
which is reflected through my three double page
spreads

My first DPS design is less detailed. The colour scheme links to the
stars (LMFAO)
However the right page seems quite plain. It is missing conventions
such as a grey box, page numbers, strap/tab. It does include a
pull out quote which makes the text seem appealing.

Colour schemes and formulas are important when presenting
different ideologies in a magazine.
Each of my double page spreads has a particular colour scheme which
relates to it’s genre and style.
E.g. LMFAO are a Electro Pop / Dance group so I have used neon colours
to reflect this image.
My final music magazine DPS is about a Pop/Rock singer with slight
attitude, so the red and white portray a more dangerous idea.

I feel that this DPS is a huge improvement to the previous. It fits the genre
and audience of teenage girls, and relates to the consumer.
The colour scheme links to summer which is the topic of the article.

I feel my Photoshop skills have developed and are used effectively to
give outer glows and to remove the background of the star.

•With my first contents page I tried to
use the contrast of light and shadow
in the image to anchor the rest of
the page.

•I placed black text on the white
background and vice versa

•I used the bright yellow to create
focal points and make the page
numbers stand out so the reader
could scan the page

•I used the same number of features
on either side of the star to create
symmetry and balance

•I anchored the name of the star on
the image to let the reader know who
he is

Technologies
Used:
•Publisher
•Adobe Photoshop
•Digital Cameras
•Altering and manipulating
photos

Bold main feature
Used same font as
master-head. Big
quotation marks for
quote.
I have used text
Strap at top left to encourage reader to read inside... anchoring to
overlap the words
onto the edge of the
Highlighted Features ensure that the photo.
text stands out and is made obvious at a
first glance.

A 70% opacity change enabled me to
anchor the text boxes onto the star’s
hair.

A change in font colour draws in the
attention of the reader and gives a
second bright colour to the colour
scheme.

Anchoring- Master-head links with image by
overlapping slightly onto star’s hair.
Blending Options  Outer Glow used to make
lettering stand out

Strap to show extra features
inside the mag.
Basic square shape with white-to-
clear gradient used to make text
visible and stand out.

Button is relatable to both male and
female audiences and promotes a fun
activity which will encourage them to read
on.

This high angle shot
makes the star
seem small as if the
reader is looking
down on her

I felt that the photo
where Emily is
looking away from
the camera would
portray her
personality in a better
way and make the
audience inquisitive,
rather than her
looking straight at the

I anchored the text
I anchored the by shaping it
text by around the
shaping it image
around the Also, the page
number is large
image
because it is the
Also, the page
main feature
number is large
because it is
the main The page
feature numbers are
larger and bold to
make the
information clear.

I incorporated the Aquinas logo in my contents
page and linked it with the colour scheme by
making the letter “a” green.

I made the title tilt at an angle which fits in
with other pieces of angled text on the page.
It also makes it more interesting to look at.

I also added the college website to the
bottom of the page to promote the online
college information

I chose this image because Emily is
leaning against a white pillar which I
could use for my contents features. It is
a good layout template for my
contents page and also creates
negative space.

I made the title tilt at an angle which
fits in with other pieces of angled text on
the page. It also makes it more
interesting to look at.

lighting to make the wall brighter, and
I have made several modifications to this photo. I changed the

cleaner-looking. I changed the colour of her jacket using Photoshop to fit in with my purple colour

scheme. I also spent some time in Photoshop changing the colour of her watch to include the splash of
green linking to the colour scheme of the page.

bold title with a red outer
Strong

glow which fits the colour
scheme. iPod shuffle sign used within the
masthead.
Features that will appeal to my
audience. The word “win” is emphasised in size and
colour to make it stand out.
Button that will stand out and shows a feature that will
appeal to the audience. The is page
reference creates easy navigation to the desired feature.

The Star’s head covers part of the
masthead to show her importance. This is an
example of text-image anchoring.

The banner/strap
draws the reader in by using an
attractive free gift advertisement

The main feature is
large and gives a sense of importance.
The reflects the personality
of the star who appears aggressive
in the photo

Large bold title

The star’s eyes stand
out to the reader and draw them
in. I feel this photo is strong and
gripping and shows deep emotion
which makes the consumer
want to read more.
The star’s eyes stand out to
the reader and draw them in. I feel this photo is
strong and gripping
and shows deep emotion which
makes the consumer want to read

AS MEDIA COURSEWORK: The Evaluation

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AS MEDIA COURSEWORK: The Evaluation