Bauer Media Group is a large European media company headquartered in Germany that manages over 600 magazines, 400 digital products, and 50 radio and TV stations worldwide, with about 11,000 employees across 17 countries. Originally a small German printing house, Bauer expanded internationally through acquisitions and now has a turnover of over €2 billion. It operates women's magazines in the UK like Bella and Take a Break under its H Bauer Publishing division, while its Bauer Media division manages titles in other genres. Future Publishing was founded in 1985 and focuses on magazines related to gaming, technology, film, photography, and sports. It has grown through acquisitions and now publishes multiple titles in these areas.
2. Bauer Magazine
• Who are the company?
• Bauer Media Group is a large European-based
media company, headquartered in Hamburg,
Germany that manages a portfolio of more than
600 magazines, over 400 digital products and 50
radio and TV stations around the world. The
portfolio extends to include print shops, postal,
distribution and marketing services. Bauer Media
Group has a workforce of approximately 11,000
employees in 17 countries.
3. Bauer Magazine
• What is their Company History?
• Bauer Verlagsgruppe has been managed by five generations of the Bauer family.
Originally a small printing house in Germany, Bauer Media Group entered the UK
with the launch of Bella magazine in 1987. Under the name of H Bauer Publishing
they became Britain's third largest publisher. Bauer further expanded in the UK
with the purchase of EmapConsumer Media and Emap Radio in 2008.
• The group acquired Australian magazine publisher, ACP Magazines from private
equity firm, CVC in 2012. This increased the company’s turnover to more than €2
billion.
• In November 2010 Heinz Heinrich's daughter Yvonne assumed the management of
the Bauer Media Group after joining the family business in 2005.
• In the UK there are two divisions of the Bauer Media Group. The original UK
business trades as H Bauer Publishing under CEO David Goodchild. Its sister
company is known as Bauer Media (Bauer Consumer Media Ltd) with CEO Paul
Keenan. David Goodchild is also CEO of Bauer's Australasian businesses.
4. Bauer Magazine
• What Publications do they manage?
• H Bauer is a publishing brand that include women's
weekly and TV listings magazines; namely Bella, Take a
Break, that's life! TVChoice and Total TVGuide. This is
as well as a number of puzzle magazines.
• In 1987 Bella was H Bauer's first venture into
publishing in the UK. In 1990, H Bauer launched a
weekly women's magazine named Take a Break. H
Bauer also has a sister title, that's life! that launched in
1995. The H Bauer Publishing brands also include
puzzle magazines that carry the Take a Break name.
5. Bauer Magazine
In these two magazines covers by bauer the
target audiences differ as we see the
magazine to the left have a rock target
audience and the cover on the right take a
more pop audience. We can tell this from
the artists on the front of each magazine.
6. Future Magazine
• Who are the company?
• The company was founded as Future
Publishing in Somerton, Somerset in 1985 by
Chris Anderson with the sole
magazine Amstrad Action. An early innovation
was the inclusion of free software on
magazine covers, the first company to do so.
7. Future Magazine
• What is the companies history?
• Anderson sold Future to Pearson PLC for £52.7m in 1994,
but bought it back in 1998, with Future chief executive Greg
Ingham and Apax Venture Partners, for £142m. In 2001
Anderson left Future. In 2007 the State of Texas filed a
lawsuit against Future plc for violating the Children's Online
Privacy Protection Act The lawsuit alleges that the Future
plc owned website GamesRadar "failed to include
necessary disclosures and obtain parental consent before
collecting personal information from children." The owner
of the other websited settled in March 2008, though the
final disposition against Future plc is not public record.
9. Future Magazine
These 2 magazines show different
target audience because in one of
the magazines you can see the
man in his gaming headset.
Whereas, in the second magazine
it is about the TV and is appealing
to the people who like watching
tv.
