1. Evaluation Question 3 - What kind of media institution might distribute you product and why?

2. International Publishing Company IPC Media is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year. IPC Media groups titles under five magazine divisions: Connect (women's weeklies such as Now Magazine and Look), Inspire (leisure and specialist), Ignite! (men's lifestyle and entertainment), SouthBank (women's lifestyle and home interest) and TX (portfolio of television titles). In addition, there is Marketforce, the UK's leading magazine distribution business. Digitally they have WOTV and goodtoknow. Music Magazines they own: NME and Guitar and Bass International Publishing Company Bauer Media Group Is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG , abbreviated to HBV and usually shortened to H. Bauer . The Music Magazines this publisher provides are: Q MOJO and KERRANG All three are advertised on their website as being men’s magazines. Bauer Media Group Emap Emap was the second largest magazine publisher in UK with about 18% of the news-stand market by revenue (to IPC/Time Warner's 20%). However, in July 2007, the company announced a strategic review. The result was that the company was split up and sold off in December: the business-to-business magazines were sold to Guardian Media Group and private equity firm Apax - which owns Incisive - for £1bn. The new company is to be called Incisive-Emap. its consumer magazines and radio arm, including Kiss and Magic, went to Bauer for £1.14 billion - making the German magazine publisher the largest in Britain Development Hell Ltd Set up by ex-Emap executives David Hepworth, Jerry Perkins, Mark Ellen and Andrew Harrison. Business plan to launch three magazines over six years. First launch, in March 2003, was Word , focusing on music and entertainment: 'New! Something to read !' screamed the cover. Bought clubbing magazine Mixmag from Emap in November 2005. The Guardian Media Group took a 14% share in the company in July 2004. Large media instituations:

3. I have choose that IPC will represent my magazine as it already produces very popular magazines such as NME this means it is successful at what it does, it also has a wide range of contacts all over the world meaning it can become an international magazine. A number of IPC’s contacts are based in technology meaning they can help me set up a method of distributing my magazine via the internet as having the latest edition of the magazine available for download would boost my circulation as my target audience is a young online generation, as well as having the magazine available for download I also want to have an app which is available for download on all smart phones and good tablets which focuses on an online element rather than print.