Bauer first started in 1875 in Germany and has since expanded to become a worldwide publishing company. It publishes magazines in European countries like Germany, Spain, Portugal, and the UK. Bauer has grown from a small publishing group to one with over 8,700 employees and sells over 282 million copies of its magazines in 15 countries. It publishes many popular magazines covering various topics like TV guides, puzzles, and magazines targeted towards women. Bauer is now one of the largest media companies in the world with a major presence in women's magazines, specialized magazines, and TV listings.
2. BAUER INFO
Bauer first started in 1875 in the era of the birth of magazine, Bauer was founded by Johann Bauer in Hamburger,
Germany. Bauer is a publishing company that publishes there work in only the European countries of the world e.g.
Germany, Spain, Portugal and United Kingdom and Bauer is managed by there four generations of the Bauer families.
The United Kingdom became part of the distribution countries of Bauer in 1987 at the same time when the magazine Bella
entered Bauer publishing. When Bauer was just a small publishing group the magazine Empire was just a small and simple
printing house but, when Bauer expanded into a worldwide publishing group Empire grew into a successful company that
sells 282 copies there magazines in 15 different countries and they earn 1.79 million Euros due to the amount of
employees they have which is 6,600 employees worldwide.
Bauer has vast amount of magazines such as Total TV guide, TV choice, Take a Break, Empire and mainly Bella and the
various numbers of puzzle magazines, also the main magazine that is aimed at women is the women`s weekly and TV
listings magazines.
Bauer is one of the top media companies in the world and they now have about 8700 employees in 15 locations of Europe.
Bauer has a major role in the activities of women weeklies, specialist magazine market s, women's interest, men's lifestyle,
TV listings and puzzles.
3. This information tells us that Bauer magazines have been very successful and they have provided a various, and
vast large target audience. Ever since Bauer first started in 1875 they have a big history from when they first
started as a small publishing company to now as a worldwide company that sells hundreds of copies of there
magazines in 15 different countries
Projects that Bauer are involved in.
There are many different projects that Bauer are working on such as The inside motoring, project pheonix IV, the
4 ps, 4D men etc.
The motoring is the exclusive panel which consists of 1500 bauer consumers 16+ recruitment across the
portfolio of brands Bauer have such as Heat, Closer, Empire etc.
Project pheonix IV is the propriety insight piece which is for looking at the latest trends affecting music
consumption in the UK.
The 4 ps is a research project that was undertaken so Bauer could understand there audience more deeply.
The 4D men is a year long research project put together by Bauer Media`s London lifestyle team to throw new
light on mens motivation. The project gathers insight through focused groups like online blogging, video diaries
also Bauers own mens brand tracking study.
Kiss confidential is for targeting planners, buyer and anyone else industry side, bauer plan to use the website to
share news and insight about the brand..