SlideShare a Scribd company logo
BAUER INFO
Bauer first started in 1875 in the era of the birth of magazine, Bauer was founded by Johann Bauer in Hamburger,
Germany. Bauer is a publishing company that publishes there work in only the European countries of the world e.g.
Germany, Spain, Portugal and United Kingdom and Bauer is managed by there four generations of the Bauer families.
The United Kingdom became part of the distribution countries of Bauer in 1987 at the same time when the magazine Bella
entered Bauer publishing. When Bauer was just a small publishing group the magazine Empire was just a small and simple
printing house but, when Bauer expanded into a worldwide publishing group Empire grew into a successful company that
sells 282 copies there magazines in 15 different countries and they earn 1.79 million Euros due to the amount of
employees they have which is 6,600 employees worldwide.
Bauer has vast amount of magazines such as Total TV guide, TV choice, Take a Break, Empire and mainly Bella and the
various numbers of puzzle magazines, also the main magazine that is aimed at women is the women`s weekly and TV
listings magazines.
Bauer is one of the top media companies in the world and they now have about 8700 employees in 15 locations of Europe.
Bauer has a major role in the activities of women weeklies, specialist magazine market s, women's interest, men's lifestyle,
TV listings and puzzles.
This information tells us that Bauer magazines have been very successful and they have provided a various, and
vast large target audience. Ever since Bauer first started in 1875 they have a big history from when they first
started as a small publishing company to now as a worldwide company that sells hundreds of copies of there
magazines in 15 different countries
Projects that Bauer are involved in.
There are many different projects that Bauer are working on such as The inside motoring, project pheonix IV, the
4 ps, 4D men etc.
The motoring is the exclusive panel which consists of 1500 bauer consumers 16+ recruitment across the
portfolio of brands Bauer have such as Heat, Closer, Empire etc.
Project pheonix IV is the propriety insight piece which is for looking at the latest trends affecting music
consumption in the UK.
The 4 ps is a research project that was undertaken so Bauer could understand there audience more deeply.
The 4D men is a year long research project put together by Bauer Media`s London lifestyle team to throw new
light on mens motivation. The project gathers insight through focused groups like online blogging, video diaries
also Bauers own mens brand tracking study.
Kiss confidential is for targeting planners, buyer and anyone else industry side, bauer plan to use the website to
share news and insight about the brand..

More Related Content

What's hot

Media homework two
Media homework twoMedia homework two
Media homework two
djames127
 
Bauer research - NEA
Bauer research - NEABauer research - NEA
Bauer research - NEA
MediaStudentEight
 
Media Industry: Magazines
Media Industry: MagazinesMedia Industry: Magazines
Media Industry: Magazines
Abigail Tutty
 
Homework 2 - Institutions Research
Homework 2 - Institutions ResearchHomework 2 - Institutions Research
Homework 2 - Institutions Research
Searle9085
 
NEA Research 3 Bauer research
NEA Research 3 Bauer researchNEA Research 3 Bauer research
NEA Research 3 Bauer research
TomOConnor01
 
Instituitional research
Instituitional researchInstituitional research
Instituitional research
ayeshapatel97
 
Kerrang Institution research
Kerrang Institution research Kerrang Institution research
Kerrang Institution research
CharleyX
 
Publisher
PublisherPublisher
Publisher
jackhorne
 
Media task 2
Media task 2Media task 2
Media task 2
ryanpike16
 
Institution
InstitutionInstitution
Institution
oliviadoug
 
NEA Task 3 Institutional Research
NEA Task 3 Institutional ResearchNEA Task 3 Institutional Research
NEA Task 3 Institutional Research
MediaStudentFour
 
Indusrial Brand
Indusrial BrandIndusrial Brand
Indusrial Brand
BlessingAdefemi
 
Question 3
Question 3 Question 3
Question 3
roma martins
 
Powerpoint
PowerpointPowerpoint
Powerpoint
RobsonH50
 
Magazine institutions
Magazine institutionsMagazine institutions
Magazine institutions
Sophie Smith
 
Information on magazine publishers
Information on magazine publishersInformation on magazine publishers
Information on magazine publishers
ScottMW
 

What's hot (19)

Media homework two
Media homework twoMedia homework two
Media homework two
 
Bauer research - NEA
Bauer research - NEABauer research - NEA
Bauer research - NEA
 
Media Industry: Magazines
Media Industry: MagazinesMedia Industry: Magazines
Media Industry: Magazines
 
Research of Bauer
Research of BauerResearch of Bauer
Research of Bauer
 
Homework 2 - Institutions Research
Homework 2 - Institutions ResearchHomework 2 - Institutions Research
Homework 2 - Institutions Research
 
NEA Research 3 Bauer research
NEA Research 3 Bauer researchNEA Research 3 Bauer research
NEA Research 3 Bauer research
 
Instituitional research
Instituitional researchInstituitional research
Instituitional research
 
Kerrang Institution research
Kerrang Institution research Kerrang Institution research
Kerrang Institution research
 
Publisher
PublisherPublisher
Publisher
 
Media task 2
Media task 2Media task 2
Media task 2
 
Institution
InstitutionInstitution
Institution
 
NEA Task 3 Institutional Research
NEA Task 3 Institutional ResearchNEA Task 3 Institutional Research
NEA Task 3 Institutional Research
 
Indusrial Brand
Indusrial BrandIndusrial Brand
Indusrial Brand
 
Question 3
Question 3 Question 3
Question 3
 
Powerpoint
PowerpointPowerpoint
Powerpoint
 
Task 4
Task 4Task 4
Task 4
 
Brand
BrandBrand
Brand
 
Magazine institutions
Magazine institutionsMagazine institutions
Magazine institutions
 
Information on magazine publishers
Information on magazine publishersInformation on magazine publishers
Information on magazine publishers
 

Similar to Bauer research

Magazine Reseach
Magazine ReseachMagazine Reseach
Magazine Reseach
David Russell
 
Sophie Angus- Unit 01
Sophie Angus- Unit 01Sophie Angus- Unit 01
Sophie Angus- Unit 01
sangus7
 
Unit 01 PowerPoint Sophie Angus
Unit 01 PowerPoint Sophie Angus Unit 01 PowerPoint Sophie Angus
Unit 01 PowerPoint Sophie Angus
sangus7
 
Unit 01 Sophie Angus
Unit 01 Sophie AngusUnit 01 Sophie Angus
Unit 01 Sophie Angus
sangus7
 
Mag publishers
Mag publishersMag publishers
Mag publishers
JoscelynGreen
 
Unit 01 Sophie Angus
Unit 01 Sophie Angus Unit 01 Sophie Angus
Unit 01 Sophie Angus
sangus7
 
Music magazine institution 2
Music magazine institution  2Music magazine institution  2
Music magazine institution 2
qditta
 
Bauer
BauerBauer
Unit 1 - LO1 - Analysing Media Products and Audiences
Unit 1 - LO1 - Analysing Media Products and AudiencesUnit 1 - LO1 - Analysing Media Products and Audiences
Unit 1 - LO1 - Analysing Media Products and Audiences
zoetoulson
 
Media studies transition work
Media studies transition workMedia studies transition work
Media studies transition work
bethanyellison
 
Mediatask2 151014114415-lva1-app6891
Mediatask2 151014114415-lva1-app6891Mediatask2 151014114415-lva1-app6891
Mediatask2 151014114415-lva1-app6891
John Herbert
 
Bauer media group
Bauer media groupBauer media group
Bauer media group
dylansmith68
 
Institutional research, Media
Institutional research, MediaInstitutional research, Media
Institutional research, Media
ElectricWizard
 
Institution research, Media
Institution research, MediaInstitution research, Media
Institution research, Media
ElectricWizard
 
Media transition work nas
Media transition work  nasMedia transition work  nas
Media transition work nas
kingnas
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
asmediae15
 
Bauer media 1
Bauer media 1Bauer media 1
Bauer media 1
beccabarnes27
 

Similar to Bauer research (20)

Magazine Reseach
Magazine ReseachMagazine Reseach
Magazine Reseach
 
Sophie Angus- Unit 01
Sophie Angus- Unit 01Sophie Angus- Unit 01
Sophie Angus- Unit 01
 
Unit 01 PowerPoint Sophie Angus
Unit 01 PowerPoint Sophie Angus Unit 01 PowerPoint Sophie Angus
Unit 01 PowerPoint Sophie Angus
 
Unit 01 Sophie Angus
Unit 01 Sophie AngusUnit 01 Sophie Angus
Unit 01 Sophie Angus
 
Mag publishers
Mag publishersMag publishers
Mag publishers
 
Unit 01 Sophie Angus
Unit 01 Sophie Angus Unit 01 Sophie Angus
Unit 01 Sophie Angus
 
Music magazine institution 2
Music magazine institution  2Music magazine institution  2
Music magazine institution 2
 
Bauer
BauerBauer
Bauer
 
Unit 1 - LO1 - Analysing Media Products and Audiences
Unit 1 - LO1 - Analysing Media Products and AudiencesUnit 1 - LO1 - Analysing Media Products and Audiences
Unit 1 - LO1 - Analysing Media Products and Audiences
 
Media studies transition work
Media studies transition workMedia studies transition work
Media studies transition work
 
Mediatask2 151014114415-lva1-app6891
Mediatask2 151014114415-lva1-app6891Mediatask2 151014114415-lva1-app6891
Mediatask2 151014114415-lva1-app6891
 
Bauer media group
Bauer media groupBauer media group
Bauer media group
 
Institutional research, Media
Institutional research, MediaInstitutional research, Media
Institutional research, Media
 
Institution research, Media
Institution research, MediaInstitution research, Media
Institution research, Media
 
Institution research
Institution research Institution research
Institution research
 
Institution research
Institution researchInstitution research
Institution research
 
Media transition work nas
Media transition work  nasMedia transition work  nas
Media transition work nas
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Bauer media 1
Bauer media 1Bauer media 1
Bauer media 1
 
Evaluation Question 3
Evaluation Question 3 Evaluation Question 3
Evaluation Question 3
 

More from Mark Mcwalter

Magazine pages color
Magazine pages colorMagazine pages color
Magazine pages colorMark Mcwalter
 
Magazinepagesblack and white.
Magazinepagesblack and white.Magazinepagesblack and white.
Magazinepagesblack and white.Mark Mcwalter
 
Advertisement anaysis
Advertisement anaysisAdvertisement anaysis
Advertisement anaysisMark Mcwalter
 
Advertisement anaysis
Advertisement anaysisAdvertisement anaysis
Advertisement anaysisMark Mcwalter
 
Regulating print media updated
Regulating print media updatedRegulating print media updated
Regulating print media updatedMark Mcwalter
 
Regulating print media
Regulating print mediaRegulating print media
Regulating print mediaMark Mcwalter
 

More from Mark Mcwalter (8)

Publishing
PublishingPublishing
Publishing
 
Magazine pages color
Magazine pages colorMagazine pages color
Magazine pages color
 
Magazinepagesblack and white.
Magazinepagesblack and white.Magazinepagesblack and white.
Magazinepagesblack and white.
 
Advertisement anaysis
Advertisement anaysisAdvertisement anaysis
Advertisement anaysis
 
Advertisement anaysis
Advertisement anaysisAdvertisement anaysis
Advertisement anaysis
 
Regulating print media updated
Regulating print media updatedRegulating print media updated
Regulating print media updated
 
Regulating print media
Regulating print mediaRegulating print media
Regulating print media
 
Final presentation
Final presentationFinal presentation
Final presentation
 

Bauer research

  • 1.
  • 2. BAUER INFO Bauer first started in 1875 in the era of the birth of magazine, Bauer was founded by Johann Bauer in Hamburger, Germany. Bauer is a publishing company that publishes there work in only the European countries of the world e.g. Germany, Spain, Portugal and United Kingdom and Bauer is managed by there four generations of the Bauer families. The United Kingdom became part of the distribution countries of Bauer in 1987 at the same time when the magazine Bella entered Bauer publishing. When Bauer was just a small publishing group the magazine Empire was just a small and simple printing house but, when Bauer expanded into a worldwide publishing group Empire grew into a successful company that sells 282 copies there magazines in 15 different countries and they earn 1.79 million Euros due to the amount of employees they have which is 6,600 employees worldwide. Bauer has vast amount of magazines such as Total TV guide, TV choice, Take a Break, Empire and mainly Bella and the various numbers of puzzle magazines, also the main magazine that is aimed at women is the women`s weekly and TV listings magazines. Bauer is one of the top media companies in the world and they now have about 8700 employees in 15 locations of Europe. Bauer has a major role in the activities of women weeklies, specialist magazine market s, women's interest, men's lifestyle, TV listings and puzzles.
  • 3. This information tells us that Bauer magazines have been very successful and they have provided a various, and vast large target audience. Ever since Bauer first started in 1875 they have a big history from when they first started as a small publishing company to now as a worldwide company that sells hundreds of copies of there magazines in 15 different countries Projects that Bauer are involved in. There are many different projects that Bauer are working on such as The inside motoring, project pheonix IV, the 4 ps, 4D men etc. The motoring is the exclusive panel which consists of 1500 bauer consumers 16+ recruitment across the portfolio of brands Bauer have such as Heat, Closer, Empire etc. Project pheonix IV is the propriety insight piece which is for looking at the latest trends affecting music consumption in the UK. The 4 ps is a research project that was undertaken so Bauer could understand there audience more deeply. The 4D men is a year long research project put together by Bauer Media`s London lifestyle team to throw new light on mens motivation. The project gathers insight through focused groups like online blogging, video diaries also Bauers own mens brand tracking study. Kiss confidential is for targeting planners, buyer and anyone else industry side, bauer plan to use the website to share news and insight about the brand..