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QUESTION 3
EMAP
• Multinational advertising publisher organisation
set up in the UK.
• Was established in 1947 by Richard Winfrey. I.
It specialises in business-to-business magazines
and it organizes conferences and events in
these businesses. It is linked to Apax and the
Guardian Media Group. It stands for East
Midlands Allied Press.
MISSION STATEMENT
“Our purpose is to connect professional
communities and inspire them to know, to
grow, progress and win. ”
http://www.emap.com/
SYNERGY
• As well as an advertising agency, EMAP also
have EMAP Radio. This is owned by 40 UK and
Ireland local radio stations. It purchases radio
stations and twenty of its music stations are in
the UK or Ireland.
WHY EMAP?
• It is a popular magazine distributing company
• Many companies go under the name of EMAP
• It has a radio station that I could advertise on
• Based in the UK – Closer. May understand trade
and business more.
• EMAP radio has a record label. This would link
me up to some popular of upcoming bands. They
are licensed to Universal Music which could
increase the chances of my magazine selling
because the company is a large conglomerate.
EXAMPLES OF BRANDS
BAUER MEDIA GROUP
• It is a multinational media company set up in
Hamburg, Germany. It operates in 16 different
countries in the world including the UK.
• Because they own Kerrang! (another rock
magazine) this could be very beneficial because
they could:
 Use the same images from each others photoshoot
 Advertise each others magazine
 Use the same stories
 Sell the same product
BRANDS
HOW THIS LINKS TO ‘UPRISING’
• I use synergy by having a Shop in my magazine
so that companies will pay us to sell their
product
• Could publish with other Rock Magazine
publishers. Preferably the Bauer Group as
they have been successful before

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Question 3

  • 2. EMAP • Multinational advertising publisher organisation set up in the UK. • Was established in 1947 by Richard Winfrey. I. It specialises in business-to-business magazines and it organizes conferences and events in these businesses. It is linked to Apax and the Guardian Media Group. It stands for East Midlands Allied Press.
  • 3. MISSION STATEMENT “Our purpose is to connect professional communities and inspire them to know, to grow, progress and win. ” http://www.emap.com/
  • 4. SYNERGY • As well as an advertising agency, EMAP also have EMAP Radio. This is owned by 40 UK and Ireland local radio stations. It purchases radio stations and twenty of its music stations are in the UK or Ireland.
  • 5. WHY EMAP? • It is a popular magazine distributing company • Many companies go under the name of EMAP • It has a radio station that I could advertise on • Based in the UK – Closer. May understand trade and business more. • EMAP radio has a record label. This would link me up to some popular of upcoming bands. They are licensed to Universal Music which could increase the chances of my magazine selling because the company is a large conglomerate.
  • 7. BAUER MEDIA GROUP • It is a multinational media company set up in Hamburg, Germany. It operates in 16 different countries in the world including the UK. • Because they own Kerrang! (another rock magazine) this could be very beneficial because they could:  Use the same images from each others photoshoot  Advertise each others magazine  Use the same stories  Sell the same product
  • 9. HOW THIS LINKS TO ‘UPRISING’ • I use synergy by having a Shop in my magazine so that companies will pay us to sell their product • Could publish with other Rock Magazine publishers. Preferably the Bauer Group as they have been successful before