EMAP is a UK-based multinational publishing organization established in 1947 that specializes in B2B magazines, conferences, and events. It owns EMAP Radio, which operates 40 radio stations across the UK and Ireland. EMAP's mission is to connect professional communities and inspire growth and success. The document discusses potential benefits of publishing the magazine "Uprising" through EMAP, such as advertising on EMAP Radio stations, linking with popular bands through EMAP's record label, and forming synergistic partnerships with other publishers like the Bauer Media Group to share content and sell related products.
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2. EMAP
• Multinational advertising publisher organisation
set up in the UK.
• Was established in 1947 by Richard Winfrey. I.
It specialises in business-to-business magazines
and it organizes conferences and events in
these businesses. It is linked to Apax and the
Guardian Media Group. It stands for East
Midlands Allied Press.
3. MISSION STATEMENT
“Our purpose is to connect professional
communities and inspire them to know, to
grow, progress and win. ”
http://www.emap.com/
4. SYNOGY
• As well as an advertising agency, EMAP also
have EMAP Radio. This is owned by 40 UK and
Ireland local radio stations. It purchases radio
stations and twenty of its music stations are in
the UK or Ireland.
5. WHY EMAP?
• It is a popular magazine distributing company
• Many companies go under the name of EMAP
• It has a radio station that I could advertise on
• Based in the UK – Closer. May understand trade
and business more.
• EMAP radio has a record label. This would link
me up to some popular of upcoming bands. They
are licensed to Universal Music which could
increase the chances of my magazine selling
because the company is a large conglomerate.
7. BAUER MEDIA GROUP
• It is a multinational media company set up in
Hamburg, Germany. It operates in 16 different
countries in the world including the UK.
• Because they own Kerrang! (another rock
magazine) this could be very beneficial because
they could:
Use the same images from each others photoshoot
Advertise each others magazine
Use the same stories
Sell the same product
9. HOW THIS LINKS TO ‘UPRISING’
• I use synergy by having a Shop in my magazine
so that companies will pay us to sell their
product
• Could publish with other Rock Magazine
publishers. Preferably the Bauer Group as
they have been successful before
