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Use Facebook to
Promote Your Business
Key Features                 Page              Group               Profile
Followers                    Fans              Members             Friends
Personalized                 Yes               Yes                 Yes
URL’s
Discussion                   No                Yes                 No
Forum
Wall                         Yes               Yes                 Yes
Extra App.                   Yes               No                  No
Built in
Messaging to                 Yes               Yes                 Yes
all members

Visitor                      Yes               No                  No
Statistics
Event                        Yes               Yes                 Yes
Invitation
Ad Promotion                 Yes               Yes                 No

Viewable by non FB users     Yes               No                  No

Featured on others Profile   Under Favorite    In groups section
                             Pages (rotated)   (clustered
                                               w/other groups)
Privacy Options              No                Yes                 Yes
•   Facebook Ad’s             Video

•   Facebook Marketplace      Website

•   Events                    Frequent Updates

•   Groups

•   Applications

•   Photos

Promote Your Business
•   Facebook Ad’s             Video

•   Facebook Marketplace      Website

•   Events                    Frequent Updates

•   Groups

•   Applications

•   Photos

Promote Your Business
Pros
 Very Viral
 Humanizes the business
 Allows customers to interact with you and
  each other

Cons
 Hard to measure usefulness
 You cant control what fans post on your wall
 Professional and personal life can get mixed




Pros & Cons
Friends           Colleagues       Clients
    Photo’s & Video   Contact Info.    Basic Info.
    Contact Info.     Status Updates   Education/Work
                                       History
    Wall              Links
    Friends List



  http://www.allfacebook.com/2009/02/facebook-privacy/




Separate Contacts
http://www.facebook.com/pages/create.php




Build a Business Page
Groups




Pages
www.rsu.edu/innovation




RSU Innovation Center

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Use Facebook to Promote Your Business

  • 1. Use Facebook to Promote Your Business
  • 2. Key Features Page Group Profile Followers Fans Members Friends Personalized Yes Yes Yes URL’s Discussion No Yes No Forum Wall Yes Yes Yes Extra App. Yes No No Built in Messaging to Yes Yes Yes all members Visitor Yes No No Statistics Event Yes Yes Yes Invitation Ad Promotion Yes Yes No Viewable by non FB users Yes No No Featured on others Profile Under Favorite In groups section Pages (rotated) (clustered w/other groups) Privacy Options No Yes Yes
  • 3. Facebook Ad’s  Video • Facebook Marketplace  Website • Events  Frequent Updates • Groups • Applications • Photos Promote Your Business
  • 4.
  • 5. Facebook Ad’s  Video • Facebook Marketplace  Website • Events  Frequent Updates • Groups • Applications • Photos Promote Your Business
  • 6. Pros  Very Viral  Humanizes the business  Allows customers to interact with you and each other Cons  Hard to measure usefulness  You cant control what fans post on your wall  Professional and personal life can get mixed Pros & Cons
  • 7. Friends Colleagues Clients Photo’s & Video Contact Info. Basic Info. Contact Info. Status Updates Education/Work History Wall Links Friends List http://www.allfacebook.com/2009/02/facebook-privacy/ Separate Contacts

Editor's Notes

  1. As promised I have recorded highlights of this presentation in case some of you who attended the workshop needed a bit of a refresher or were late and missed parts of it. I will not be able to fully discuss everything in detail but I hope this helps.I have deleted a few slides that I felt were not that important since my recording time is limited.
  2. The last important step here is for you to visit the RSU Innovation Center website. From here you can learn more about our services, sign up on our contact list so you can get notified of all our small business workshops and access our facebook page so you can become a fan (just click on the blue F box) Don’t forget, becoming a fan and posting something on our wall was a stipulation for attending the workshop. Not really but I hope to see you there!if you need any help with your page Call me at 918-343-7533 .