Facebook Boot Camp


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With over 500 million registered users, Facebook has quickly grown into an amazingly vibrant community with millions of conversations happening simultaneously, and a high percentage of them about products, brands, and companies.

Social media is THE way that people will be communicating in the future. Many colleges have gotten rid of e-mail and switching to a social media-only format of communications. Understand it or be left listening to your Eight Track...

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Facebook Boot Camp

  1. 1. Creating a Facebook Fan Page Presenter: Andrea Vahl www.AndreaVahl.com
  2. 2. What we will cover <ul><li>Why your business need to use Facebook </li></ul><ul><li>How to get your Fan page started </li></ul><ul><li>Essential settings to change </li></ul><ul><li>10 tips to get more Fans and find new customers </li></ul><ul><li>How often to post </li></ul><ul><li>How to connect your Fan page with your blog </li></ul><ul><li>How to maintain your privacy </li></ul><ul><li>A few tips on Automating your activity </li></ul>
  3. 3. Why Should I Care? <ul><li>Over 400 million users </li></ul><ul><li>100 million US users </li></ul><ul><li>Average Facebook User spends 55 minutes a day on Facebook </li></ul><ul><li>Create an engaged community </li></ul><ul><li>Free </li></ul>
  4. 4. <ul><li>User </li></ul><ul><li>Fan Page </li></ul><ul><li>Groups </li></ul><ul><li>Events </li></ul>Four Ways to Use
  5. 5. User <ul><li>User accounts are meant for people </li></ul><ul><li>Pages or Groups are meant for business </li></ul><ul><li>Can brand yourself with your name </li></ul><ul><ul><li>Authors </li></ul></ul><ul><ul><li>Realtors </li></ul></ul><ul><ul><li>Consultants </li></ul></ul>
  6. 6. If you Brand as a User <ul><li>Keep it professional </li></ul><ul><li>Constantly add friends </li></ul><ul><li>You will have a 5000 friend limit </li></ul>
  7. 7. Fan Page = Business Page <ul><li>Don't worry about the term “Fan” </li></ul><ul><li>User account limited to 5000 friends – Fan page is unlimited </li></ul><ul><li>Fan Pages indexed in Google </li></ul><ul><li>Fan Page is measurable </li></ul><ul><li>Fan Pages are very visible/viral </li></ul><ul><ul><li>Post on your fans walls </li></ul></ul>
  8. 8. Create a Fan Page Easiest way: Go to www.facebook.com/pages/create.php
  9. 9. Create a Fan Page Be very careful! Whatever you write here will be the name of your page! Make it descriptive Can't change this later
  10. 10. Category - Local Has Hours
  11. 11. Category – Brand, Product or Organization Difference is the info tab
  12. 12. Update picture and Info then Publish
  13. 13. Essential Settings to Change <ul><li>Wall setting to see posts by fans </li></ul><ul><li>Make sure fans can post – create the community </li></ul><ul><li>Can change the landing Tab when people arrive </li></ul>
  14. 14. Editing Your Page Right Under the Picture
  15. 15. Edit Wall Settings
  16. 16. Change Default View to Posts by Page and Fans Checked
  17. 17. Change the Landing Tab
  18. 19. 10 Ways to Get Fans <ul><li>Suggest to Friends </li></ul><ul><li>Send out an invitation to your client e-mail list </li></ul><ul><li>Ask current friends to Suggest their Facebook friends </li></ul><ul><li>Contests – giveaways – drawing </li></ul><ul><li>Tweet your Fan Page out </li></ul><ul><li>E-mail signature </li></ul>
  19. 20. 10 Ways cont... <ul><li>Run a Fan of the Day </li></ul><ul><li>Put a Like box on your website </li></ul><ul><li>Put your Fan Page as a link in LinkedIn </li></ul><ul><li>Facebook ad campaign </li></ul>
  20. 21. Suggest to Friends
  21. 22. Click on Name and Send Do this periodically
  22. 23. Advertise!
  23. 24. Targeted Traffic Location Age Keywords
  24. 25. Post to your Fan Page! <ul><li>At least once a day </li></ul><ul><li>Links, tips, create community </li></ul><ul><li>Ask questions to get them involved </li></ul><ul><li>Respond to postings, encourage conversation </li></ul><ul><li>These four things can make it go viral </li></ul>
  25. 26. Import Your Blog <ul><li>Social RSS on the side </li></ul><ul><li>Import the RSS Feed to your Wall via Notes </li></ul><ul><li>Or use Networked Blogs Application </li></ul>
  26. 27. Maintaining Your Privacy <ul><li>No one can see the admin of the Page </li></ul><ul><li>New Facebook privacy settings </li></ul><ul><li>Use www.ReclaimPrivacy.org toolbar </li></ul>
  27. 28. Automating Activity <ul><li>Import your blog post </li></ul><ul><li>Use a tool to update Facebook and Twitter at the same time (Sparingly!) </li></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>Facebook.com/Twitter </li></ul></ul>
  28. 29. That's IT <ul><li>Participate daily and you will grow </li></ul><ul><li>Add value and you will convert </li></ul><ul><li>Create community and everyone benefits </li></ul>
  29. 30. More Resources How to Use Facebook to Grow Your Business Step-by-step book – available now and my website One on one coaching - www.AndreaVahl.com 303-249-9637