Social Media Training
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An overview of key social networking platforms. Presentation to Society of National Association Publications, June 3, 2009, pre-conference workshop. Designed to tell the story of social networking tools and how they can be used by association publishers.
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Social Media Training
- 1. Intro
- 2. Facebook, Twitter & Ning Social Networking Basic Training Lori Woehrle Director, Corporate Relations Council for Advancement and Support of Education woehrle@case.org 202-478-5697
- 3. LinkedIN
- 4. What
- 5. Features
- 6. Upgrade
- 7. Facebook
- 8. Fan Page Designed for organizations • Very similar to an individual page • Can be branded • Can have multiple administrators • Insights tool tracks fan engagement • Organize content through customizable tabs
- 9. Starting
- 10. Fan page example
- 11. Fan page vs Group page Fan Page Made for businesses/brands Group Page Made for organizing on a small scale More corporate – not More personal – group connected to an individual, members directly connected doesn’t list name of to an individual administrator No limit on number of fans 5,000 friend cap Can send Updates that Can send e-mail blasts to appear in Updates section of page in-boxes if < 5,000 Fan’s in-boxes Indexed by external search Not indexed by external engines search engines Can be restricted only by Admins can restrict access. certain ages and locations Can require approval to join, like a private club Can be more personalized; Cannot host applications host applications; show more content
- 12. YouTube
- 14. What’s Wrong with this Picture?
- 16. Twitter
- 18. Great example
- 19. For Journalists • Get engaged • Read replies • Respond • Don’t turn Twitter into a non-stop back-and-forth exchange. Take bigger discussions to e-mail or Direct Messages • Start as a listener. • Post a profile picture • Treat your Tweets like a microblog
- 20. TweetDeck
- 21. Ning
- 22. Getting started
- 24. Connect Yourself
- 25. Other Great Sharing Tools Sharing tools
- 26. • Real-time • Embeddability • Applications and Extensions • Wiki functionality • Playback • Drag-and-drop file sharing
- 27. What About Me? Connect with your readers: • Develop story ideas & stories • Ask questions; follow trends • Extend stories • Announcements + Personality
Editor's Notes
- Structure conversation like a social networking site – join in! participate, contribute, ask questionsFor classical music lovers – an OveratureHistory of Mankind analogyAlso – more or less in chrono order
- Started May 2003,41+ million members. Started with just networking, has added tools since.Branded space (groups)Announcements, news, updatesDiscussions, commentsBlogs, presentations, documentsEvents, pollsJob searches, announcements, company profiles
- Branded pageBasically announcementsGives members an oppt to add CASE brand to their own personal page
- Personal profile for creating networksCan connect you to all your datapoints: professional organizations, employers, educational institutionsFollow travel through TripIt application, tell you who in your network is traveling there at that time or who lives thereCan upload presentations through SlideShareMore organized around business/professional connections than social connections106Connections link you to 2,660,200+ professionals 11,835New People in your network since May
- Comprehensive learning centerCan upgrade account with better communication options and better search. Monthly fee to upgrade.
- Templated Web site that allows for interaction, group formation. 200 million users - (started in February 2004)Features- Status updates (160 characters)- Photos, video (no larger than 1 GB)- Events/RSVP application available- Discussion forums- Reviews- 52,000+ applications [have an Application Directory]
- Allows for Status updates (160 characters), photos, discussion boards, videos, events, RSVPs, reviewsCan choose how fans can interact with page (whether they can upload videos, pix, etc.)Regular pages capped at 5,000 friends; Fan pages are notInsights tool -- See how many comments Fans make on your posts; track how many Facebook users start and stop viewing your posts in News Feed. Free.Each tab has own url – can promote to a specific tab
- Everything about your fan page can change except its name and category. That is set in stone.
- Example of a fan page for Stratton publishing. Shows postings, photos of recent 25th Anniversary
- From Mashable.com
- Started December 2005: personal, continuous video broadcasting and storageevery minute, 10-12 hours of video is uploaded to YouTube upload and share videos, save favorites, create playlists, and comment videos.Some customization/branding of your page availableYouTube Insight: A free tool offered by YouTube that allows you to view detailed statistics about videos you upload to the site. Video embedding: Users can insert a YouTube video into Facebook and MySpace accounts, blogs, or other Web sites where anyone can watch them. Public or private videos: broadcast their videos publicly or share them privately with friends and family. Subscriptions: Users are able to keep track of their favorite users' new videos. Record from Webcam: instantly record video onto the site rather than having to prerecord and then upload.
- Nice example of a branded site. Note “Donate” area at bottom left
- What not to do/what not to wearGreat video, could be compiled, could be branded, could offer something to sponsorsInstead just uploaded individually by award winners
- Anaheim BalletOffers new videos weeklyAlso doing video podcastsDonate option
- Started August 2006:Two-directional personal newswireBroadcasts out and receive information140 character limit, including linksSimple functionality
- BrandedAnnouncementsDrive to WebBlog post noticesInformal pollingDraw attention to articles, blog posts, white papers, reports, etc. of othersOther media: pictures, video, etc.Re-tweet relevant material , industry news Find, participate in Twitter conversations relevant to your industryFollow related associations and corporate partners Scan for complaints, comments about your association
- Link to own material, but link to great stuff from others, tooGood mix of legislative/policy, real life (woodpecker birds hatching), fundraisingGood variety : videos, blogs, reports, etc.Tweets have pace, rhythm – not the same old, same old
- From Mashable.comIt’s OK to start following people and just treat Twitter as something like the AP Wires. Don’t be discouraged because you only care about 1% of people’s tweets. You don’t cancel the AP Wires because you don’t care about the Lottery numbers from Kentucky.Check with your boss, don’t tweet internal info.
- TweetDeck Great for grouping Tweets you are following Works visually for me – looks like a control panel Allows you to easily reTweet, DM, reply, Tweet, shorten urls Works with FB, allows you to update both or either Have to download application on to your desktop
- A templated, customizable Web site for social networking (lots of contribution). Features galore. Started Feb. 2007member profile pagesforum discussionsstatus updatescreation of groups within the networkevents/calendaringe-mail notificationsposting videos, photos, musicchat,blogs third-party applications (158 widgets for individual profile pages; 90 for Network creators, including live video chat, product and ticket sales.)
- Getting started – recommends networks for youInvite or find friends already on Ning
- Can upgrade to premiumrun your own advertisinguse your own domain nameremove the \"Create Your Own Social network\" promotional linksadd storage, bandwidth
- Can gather all your networks; allow you to manage them in one place
- Flickr - photo management and sharing Flickr is the WD-40 that makes it easy to get photos or video from one person to another in whatever way they want.Groups can either be public, public (invite only), or completely private. Every group has a pool for sharing photos and videos and a discussion board for talking.SlideShare – PresentationsCommunity itself, or can embed elsewhere (ie LinkedIn)- Individuals & organizations upload presentations to share their ideas, connect with others, and generate leads for their businesses.- Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own blogs & websites. Slidecasting is a new multimedia format - play any slidedeck synchronized with audio. Limited to 100 MB in sizeDelicious – sharing bookmarks. Allowsusers to tag, save, manage and share web pages from a centralized source.iGoogle – Allows you to track FB, Twitter, other sites from one panel. Organizer! Keep up-to-date.GoogleWave - a real-time communication platform. combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to one communication client. You can bring a group of friends or business partners together to discuss how your day has been or share files.
- Game-changing features:- Real-time: In most instances, you can see what someone else is typing, character-by-character.- Embeddability: Waves can be embedded on any blog or website.- Applications and Extensions: Just like a Facebook application or an iGoogle gadget, developers can build their own apps within waves.- Wiki functionality:Anything written within a Google Wave can be edited by anyone else, because all conversations within the platform are shared. Thus, you can correct information, append information, or add your own commentary within a developing conversation.- Playback: You can playback any part of the wave to see what was said.- Drag-and-drop file sharing: No attachments; just drag your file and drop it inside Google Wave and everyone will have access.
- Extend stories- original source documents, video, audio, additional Q&A, examples, linksDevelop story ideas – Search on keywords, ask your followersDevelop stories – Ask for sources, examples, validate/test ideasAnnouncements – News bites, issue just dropped in the mail, late getting to the printer, great cover photo [information + personalization]