Facebook 101


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Presentation slides from our March 11, 2009 webinar.

Facebook is one of most powerful and popular social networking websites available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with people.

Check out this slideshow to find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Raise funds for your organization
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!

Published in: Technology, Education
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  • I want to make my own cause that allows us on Farm Ville to get a second tree to accept all the presents that my friends have sent to me that I have nothing to do with. Please help me figure out how I can do this. Thank you!
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  • Very straightforward and informative. Thanks for the post
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Facebook 101

  1. 1. Reminders You can hear us, but we can’t hear you Type questions here Send presentation by email Turn up your volume
  2. 2. Today’s Presenters • Kirstin Beardsley Marketing & Communications Coordinator • Carlo Bataclan Communications Intern
  3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
  4. 4. Webinar Agenda 1. What is Facebook? 2. How can my charity use it? 3. Facebook Toolkit • Pages • Causes • Groups • Events 4. FAQs 5. Facebook Tips 6. Question & Answer
  6. 6. What is Facebook? 3 1 4 You 5 2 6 • A free, online social networking website • Connect with people through online communities
  7. 7. Facebook Home • Facebook personal account
  8. 8. Features of Facebook • Large network of users (over 175 million) • Users from every walk of life and from everywhere around the world • Facebook is FREE • Easy to use • New tools are always being added
  9. 9. The Good Stuff • One of the most popular sites • Designed to connect people • Digital hub for current events • Provides a new online presence for your organization
  10. 10. Cautions • Information is shared • Limited control over other users’ opinions • Maintenance required
  12. 12. Facebook can be used to Connect Fundraise Share Brand
  13. 13. Connect • Build your network • Connect with supporters • Connect with other organizations
  14. 14. Share your story • Share information about your cause • Share photos and videos • Start discussions
  15. 15. Build your brand • Have a presence online through Facebook • Build trust through exposure • Legitimacy & authenticity through personal connections
  16. 16. Fundraise • Find supporters and donors • Promote and manage events • Causes (receive donations)
  18. 18. Tool Summary Tool What it is Function Website within Establish official Pages Facebook presence on Facebook Receive donations Causes Fundraising tool through Facebook Communities with Network around a Groups similar interests common interest Manage event Event management Events information and tool invitations
  19. 19. Facebook Pages
  20. 20. Facebook Pages • Your organization’s official spot on Facebook
  21. 21. Facebook Pages f • Build a group of supporters (called Fans) • Create and promote events • Provide news & updates • Post photos and videos • Blog • Get comments and feedback from your Fans
  22. 22. WWF Page on Facebook
  23. 23. Tips for your Page • Invite colleagues, Board members and friends to become your Fans • Make it interesting • Update it often • Engage your supporters – start conversations • Brand your page • Provide opportunities to get involved
  24. 24. Causes
  25. 25. Causes • Online donation tool (application) on Facebook • CanadaHelps processes donations made through Causes • A great peer-to-peer fundraising tool • Anyone can start and promote a Cause
  26. 26. Every Child should be this happy!
  27. 27. World Wildlife Fund Cause
  28. 28. Tips for your Cause • Brand your Cause • Provide clear fundraising goals • Link your Cause to your Page • Give supporters updates on your progress • Tell your supporters to start their own Cause
  29. 29. Groups
  30. 30. Groups • Tool for gathering people with similar interests • Anyone can create and manage a Group • Ask your supporters to start Groups related to your charity
  31. 31. Run for the Cure Groups
  32. 32. Events
  33. 33. Events • Tool to create, manage and promote events on Facebook • People can invite their friends
  34. 34. SmartBride Boutique Spring Charity Event
  35. 35. Earth Hour
  36. 36. Who should use what? Tool Charity Supporters Pages X Causes X X Groups X Events Use Pages Events X
  37. 37. Facebook Building Blocks Tools charities use Tools supporters use Events Causes Causes Groups Events Pages
  38. 38. Frequently Asked Questions FAQ
  39. 39. How do I get my Facebook Page? • Go to: www.facebook.com/page • Signing up is easy
  40. 40. Is information on Facebook private? • Be careful when you share information • Update your Page with information you want your supporters to know and share
  41. 41. Groups or Pages? • They are different tools with unique functions • Focus on Pages for long-term presence • Groups are effective for short-term initiatives • Encourage supporters to use Groups
  42. 42. How do I know my Page is working? • People are joining and interacting with each other • Your fans are contributing content
  43. 43. Are donations through Causes secure? • Yes they are! • CanadaHelps processes all donations to Canadian charities made through Causes
  44. 44. Who owns my information? “Facebook does not assert any ownership over your User Content; rather, as between us and you, subject to the rights granted to us in these Terms, you retain full ownership of all of your User Content and any intellectual property rights or other proprietary rights associated with your User Content.”
  45. 45. What if someone says something negative or wrong? • Make sure to monitor what is being said about your organization • Use it as a chance to engage and to start a dialogue
  46. 46. Some things to keep in mind TIPS
  47. 47. 1. Go at a comfortable pace • Take your time • Learn about the different tools • Then focus on building your network
  48. 48. 2. Keep a consistent flow of updates • Update when you have good content • Think stream, not waterfall! • Quality beats quantity
  49. 49. 3. Be realistic • You may not become a Facebook superstar overnight • Keep engaging your fans and encouraging activity
  50. 50. 4. Encourage activity • It’s all about creating a sense of community • Post discussion topics and interesting content • Ask for feedback • Encourage fans to share their own content
  51. 51. 5. Try it out! • Experience is the best teacher • It’s FREE!
  52. 52. The Next Steps • Gather together some interesting content you’d like to add to your Page • Start your Page on Facebook • Build your fan base with your staff and Board members • Ask them to invite others
  53. 53. Not ready to dive in? • Let your existing supporters know about Groups and Causes • Check out other charity Pages and see what they’re doing • Sign up for a personal account and play around • Review resources in the Facebook Help Centre
  54. 54. • Launching in Spring 2009 Next Webinar • Free online resources “Optimizing Your • Information about technology Donate Now • Demos Button” • More webinars March 25 • Two-day conference in June 2009 2PM – 3PM (Eastern Time)
  55. 55. Reminders You can hear us, but we can’t hear you Ask questions here Ask away!
  56. 56. Thank you for attending! Questions? Comments? Feedback? • Questions about CanadaHelps? Email Mike at: info@canadahelps.org • Questions about this presentation or our upcoming webinars? Email Amy at: amyh@canadahelps.org • Visit www.canadahelps.org and sign up for our newsletter for updates!
  57. 57. Resources • Start your Facebook Page: www.facebook.com/page • Facebook Help Centre: www.facebook.com/help • Our YouTube Channel: www.youtube.com/MyCharityConnects