Social Marketing 2.0
Discover how you can create a following on the
internet that will generate boatloads of hot leads!
Putting the pieces of the puzzle
together. . .
My Objectives Today
Help you understand the
power behind Social
Help you set up your
Help you maximize
those accounts to there
What is Social Media Marketing?
A form of internet marketing which seeks to achieve
branding and marketing communication goals through
the participation in various social media networks
(MySpace, Facebook, LinkedIn), social bookmarking
(Digg, Stumbleupon), social media sharing
(Flickr, YouTube), review/ratings sites
(ePinions, BizRate), blogs, forums, news aggregators
and virtual 3D networks (SecondLife, ActiveWorlds).
Each social media site can be optimized to generate
awareness or traffic.
Why should you be on
Most visited social networking
site on the internet. (1.2 billion
visits in January 2009.)
Third most visited site on the
People spend their time
browsing profiles, photos, and
getting involved with like-minded
people through Groups.
FaceBook is a way for people
from the past to connect with you
and see what is going on in your
You can tap into the power of
Viral Marketing and at the same
time connect with people on a
Only show information you want
others to see . . .
The starting point for your presence on facebook. Convert
your “friends” to engage with certain parts of your identity.
It’s the place where you can most deeply and authentically
express your passion for the brand, company, or product you
want to promote.
One of the most common habits of Facebook users is browsing
the profile pages of friends and stalking the profile pages of
people they want to learn more about. By connecting to
hundreds of parters, customers, associates, and friends on
Facebook, you’ll drive a TON of traffic to your profile page.
Take advantage of that huge opportunity.
Updating your status
Let people know about homes you recently listed.
Also let them know your going to your kid’s baseball
game. (You don’t want people to think you are only
here for business.)
Never update your status with something
inappropriate. (ex. Had bad experience with another
agent this week.)
Add links, video, or photos to your status.
Try to always add value!
Groups, Pages, and Events
Anyone can use Events to
Powerful tools: promote marketing
Groups are the easiest parties, Open Houses, and
way to build community more.
around your brand. Join When you create an event, it
some and start one. gets a fully-featured
(Stephen Colbert went page, much like a group, that
from zero to 1 Mill in 9 includes a
wall, discussion, photos, video
s, and links. You can invite all
Pages are like groups but
of your friends to the event;
more customizable. This is friends you invite will receive
good, free viral marketing. a special notification
requesting their RSVP.
Promote your next:
First Time Home Buyer