Site strategy

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Site strategy

  1. 1. 1<br />Why our website should be a Facebook Page<br />The Social Web Era<br />®2010 - Why our website should be a Facebook Page<br />
  2. 2. 2<br />The Social Web Era<br />We were in a similar place of anticipation during the early days of the Internet.<br />What exactly the future holds is anyone’s guess, but what we do know is that business will never again be the same.<br />=<br />FACEBOOK<br />NEW BROWSER<br />®2010 - Why our website should be a Facebook Page<br />
  3. 3. 3<br />The main message<br />As businesses, whatever size or industry we are in, we need to be where the customers are. <br />And it’s becoming clear that the customers are on Facebook! <br />A growing number of businesses are creating Facebook Pages <br />to replicate or even replace the functionality of their website<br />www<br />Contact information only<br />Landing page<br />®2010 - Why our website should be a Facebook Page<br />
  4. 4. 4<br />The main message<br />Conventional Website<br /> CUSTOMERS COME TO US<br /><ul><li> DIFFICULT AND COSTLY TO DRIVE TRAFFIC TO A WEBSITE</li></ul>Facebook Page<br />WE GO TO CUSTOMERS<br /><ul><li> ENGAGE EXISTING CUSTOMERS AND ENGAGE PROSPECTIVE CUSTOMERS</li></ul>®2010 - Why our website should be a Facebook Page<br />
  5. 5. 5<br />Business x People on Facebook <br />PAGES<br />Profiles<br />Meant to People<br /><ul><li> Personal profiles have FRIENDS, which require mutual acceptance</li></ul>Meant to Businesses<br />Pages<br />PROFILES<br /><ul><li> Multiple administrators, multiple people help manage the account
  6. 6. Pages are public and will start ranking in Facebook and public search results
  7. 7. Anyone can become a FAN of a Page without first going through administrator approval</li></ul>®2010 - Why our website should be a Facebook Page<br />
  8. 8. 6<br />Why We Should Care<br />Over 200 million  active users<br />Adding 250,000 new users each day  since Jan  07<br />3rd most trafficked website in the world<br />Most  trafficked social media site in the world<br />Top  Social Search Engine<br />More than 55,000 networks<br />Fastest growing  demographic is 35-49 years or older<br />®2010 - Why our website should be a Facebook Page<br />
  9. 9. 7<br />Business Goals for Using Facebook <br /> Get found by people who are searching for our products or services <br /> Connect and engage with current and potential customers <br /> Create a community around our business <br /> Promote and spread content we create: campaigns, blog articles, or other resources <br />Faster site build and update: photos, films, cases, portfolio, new hires etc.<br />No need of a host server<br />All Agency events can be SHARED in real time with the network<br />Increase Agency visibility using the viral nature of Facebook<br />IT’S ALL ABOUT SHARING<br />®2010 - Why our website should be a Facebook Page<br />
  10. 10. 8<br />Easy Page Promotion - initial strategy<br />THE NEWS FEED - LEVERAGE THE VIRAL NATURE OF FACEBOOK <br /><ul><li> Updating our page consistently: every activity of the fans gets shared with a greater network, giving the business more visibility.</li></ul>DRAW ON OUR EXISTING NETWORK<br /><ul><li> Recruit early fans: friends, employees etc. (using "Suggest to friends” tool)
  11. 11. Consider emailing our opt-in mailing list
  12. 12. Include a link to our page in our email signature</li></ul>MAKE OUR PAGE PUBLICLY SEARCHABLE<br /><ul><li> Our Page will be public so that it can get indexed by search engines and give us the opportunity to drive organic search traffic to our Page. </li></ul>®2010 - Why our website should be a Facebook Page<br />
  13. 13. 9<br />Next Steps<br /> Local leaders approval<br />Korea approval (?)<br />Digital team task assignment<br />Set up a Facebook Page<br />Content compilation<br />Page publication<br />Page promotion<br />Page maintaining (continuous)<br />Estimate time to have the site on air = 10 days<br />®2010 - Why our website should be a Facebook Page<br />
  14. 14. 10<br />Agencies with early adoption: <br />AFRICA<br />www.africa.com.br<br />URL redirects directly to Facebook Page<br />WUNDERMAN<br />http://twitter.com/wundermanBrasil<br />http://www.youtube.com/WundermanBrasil<br />URL redirects directly to Facebook Page<br />®2010 - Why our website should be a Facebook Page<br />
  15. 15. 11<br />Page suggestion: <br />INFO<br />®2010 - Why our website should be a Facebook Page<br />
  16. 16. 12<br />Page suggestion: <br />WALL<br />®2010 - Why our website should be a Facebook Page<br />
  17. 17. 13<br />Page suggestion: <br />PEOPLE<br />®2010 - Why our website should be a Facebook Page<br />
  18. 18. 14<br />Page suggestion: <br />CLIENTS<br />®2010 - Why our website should be a Facebook Page<br />

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