Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Denver CMS Expo Building Online Communities


Published on

Published in: Technology, Design
  • Be the first to comment

Denver CMS Expo Building Online Communities

  1. 1. Building Online Communities with Joomla Barrie North
  2. 2. The Usual Bit <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  3. 3. Housekeeping <ul><li>Joomlashack 40% coupon </li></ul><ul><ul><li>expodenver (expires Dec 20th) </li></ul></ul><ul><li> </li></ul><ul><ul><li>2 winners get a free website for life </li></ul></ul>
  4. 4. What is an Online Community <ul><li>A Group that communicates online </li></ul><ul><li>to fulfill a need </li></ul>
  5. 5. We all got Needs Buddy <ul><li>Informational </li></ul><ul><li>Economical </li></ul><ul><li>Emotional </li></ul>
  6. 6. Informational <ul><li> A support site for families with daughters that have a rare genetic disorder called Aicardi syndrome. </li></ul><ul><li> A free encyclopedia built collaboratively using Wiki software. Also emotional as the community is in the people that build the site, not in those that read it. </li></ul><ul><li> Community forum for Joomla website help. </li></ul>
  7. 7. Economical <ul><li> Forum devoted to Internet marketing, search engine placement and optimization, plus affiliate programs advice and support. </li></ul><ul><li> An online course to create membership sites. Note, this is in economical rather than informational because the driving need of members is to generate revenue from their sites. </li></ul>
  8. 8. Emotional <ul><li> Popular blog about motherhood. The community is in the conversation in the blog comments between mothers. </li></ul><ul><li>World of Warcraft An example of an online community that isn't a website. At over 6 million subscribers, Blizzard is appealing to some key emotional needs! </li></ul>
  9. 9. Getting Dirty with Marketing
  10. 10. The Gode-ster <ul><li>Turn strangers into friends (Traffic) … </li></ul><ul><li>Turn friends into customers (Conversion) ... </li></ul><ul><li>Turn customers into salespeople (Sticky)... </li></ul>
  11. 11. In Warm and Fuzzy Speak <ul><li>Strangers are site visitors, lurkers and readers </li></ul><ul><li>Friends are members, participants and content contributors </li></ul><ul><li>Salespeople are Sneezers, those that will spread the word about your site </li></ul>
  12. 12. Visitor Lifecycle <ul><li>Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising </li></ul><ul><li>Turning friends into customers This is about conversion. having a defined plan of how you convert (get to register) a site visitor. </li></ul><ul><li>Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word. Think and grass roots fund raising </li></ul>
  13. 13. How do I get People to Come to my online Community? <ul><li>Everyone needs traffic </li></ul>
  14. 14. Marketing 101 <ul><li>Ways to get traffic </li></ul><ul><li>Organic (SEO) </li></ul><ul><li>Referral (links) </li></ul><ul><li>Pay per click (Google adwords) </li></ul><ul><li>Email (return visitors) </li></ul>
  15. 15. Organic SEO <ul><li>SEF </li></ul><ul><li>Internal Linking </li></ul><ul><li>Sitemap </li></ul><ul><li>Crafting titles </li></ul><ul><li>Steve Burge ( </li></ul>
  16. 16. Referral Links <ul><li>Don’t bother with submission directories </li></ul><ul><li>Industry forums </li></ul>
  17. 17. Pay Per Click Traffic <ul><li>Google Adwords </li></ul><ul><li>Highly predictable </li></ul><ul><li>Organic costs too </li></ul>
  18. 18. Email <ul><li>Its all about the list </li></ul><ul><li>Add value </li></ul><ul><li>Get people coming back </li></ul><ul><li>Measurable and predictable </li></ul><ul><li>J!Contact </li></ul>
  19. 19. How Do I get People to Join My Online Community?
  20. 20. Conversion pages
  21. 21. Other Tricks <ul><li>Optimizing Your Landing Pages </li></ul><ul><li>Take the Control back From Joomla </li></ul>
  22. 22. How do I Exponentially Grow My Community <ul><li>You need to give people a reason to spread the word </li></ul><ul><li>You need to give people tools to spread the word </li></ul>
  23. 23. What Tools Does Joomla Have to Build Online Communities? <ul><li>Joomla does two things very very well. </li></ul><ul><li>Its easily manages any amount of content, user submitted or otherwise. </li></ul><ul><li>It easily manages huge numbers of registered users. </li></ul>
  24. 24. What Tools Does Joomla Have to Build Online Communities? <ul><li>Forum – F ireboard </li></ul><ul><li>User Enhancement - Community Builder </li></ul><ul><li>Comments – JomComment </li></ul><ul><li>The New kid - Jomsocial </li></ul>
  25. 25. Warning – Live demo approaching <ul><li> </li></ul>
  26. 26. New Product Launch!! <ul><li>Simplweb – Turnkey websites </li></ul><ul><li>Teaching Sells – How to build ILE’s </li></ul><ul><li>Community Builder – Subscription plugin </li></ul><ul><li>Get a fully managed Joomla site with paid subscriptions. Currently in pilot, $49.95 a month. </li></ul><ul><li> </li></ul>
  27. 27. Stump the Chump <ul><li>Free bananas to any question I can’t answer </li></ul>