How to Use Facebook for Business - HubSpot at Geek Girl Camp

How to Use Facebook for Business - HubSpot at Geek Girl Camp
Download these slides: SlideShare.net/HubSpot How to Use Facebook for Business Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
Agenda • What is Facebook & Why is it Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How
Outbound Marketing 800-555-1234 Annoying Salesperson
Inbound Marketing Blog g SEO Social Media
Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
What is Facebook?
Why You Should Care Over 175 million active users • 600,000 new users every day 600 000 new users every day • 5th most trafficked website • Top Social Search Engine Top Social Search Engine • More than half are outside of • college & fastest growing college & fastest growing demographic is those 30 years or older
Social Media = Cocktail Party • Social media is similar to a cocktail reception • With t Without constraints of time or space t i t f ti • More public – easier for other people to listen in Flickr: TECHcocktail
Cocktail Party Advice Meet people and start conversations Be helpful, answer questions – add value to the B hlfl ti dd l t th community Ask questions, trust others’ advice
How to Get Started
Personal Profile vs. Business Page • Set up a Personal Profile first and then create a Business Page that you will administer g y • Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one‐way opt‐in)
Build Your Personal Profile Photo • Work / edu info • Networks • Interests, • photos, etc. • Applications
Privacy
Personal Profile – What Not To Do Profiles are for people, not companies.
Connect with Friends • Friends need to be requested and td d mutually accepted • Friend Finder • Search – Classmates, Coworkers, Names
Create a Business Page http://www.facebook.com/pages/create.php Note: You must be logged in to create a Page. Note You must be logged in to create a Page
Build Your Business Page
Publish Your Page
Become a “Fan”
Tip #1: Create an Engaging Page Events • Videos • Discussions iscussions • Photos • Blog Articles Blog Articles •
Tip #2: Leverage the Viral Nature of p g Facebook – News Feed • News Feed shows News Feed shows updates on your and your friends’ activity • First thing you see when you log in • Your updates show on Your updates show on your profile “Wall” • Allow users to engage with you – each activity is shared with their network
Tip #3: Draw on Your Network
Tip #4: Optimize for Search • Facebook Search • Public Search • Based on # Fans • Check your settings
Tip #5: Advertise on Facebook http://www.facebook.com/advertising/ // / / Note: You must be logged in to create an ad
What Do You Want to Advertise? • Advertise a website or something on Facebook (Page, Group, or Event you manage) (Page Group or Event you manage)
Create Your Ad
Target Your Audience • Target by Location, Gender, Age, Keywords, etc. Count updates automatically
Set Your Budget • Choose Pay Per Click or Pay Per View • Cli k Th Click Through Rate on Facebook is LOW! Go PPC hR t F b k i LOW! G PPC
Friends, Fans, Activity
Facebook Ad CTR, Traffic, Cost
Organic Traffic & Ad Traffic
Traffic, Leads, Customers 350 30 300 25 2 250 20 200 Traffic 15 Leads 150 Customers C 10 100 5 50 0 0 January February March
Thank You! Become a Fan: http://facebook.hubspot.com http://facebook hubspot com Join Marketers: http://facebook.promarketers.com htt //f b k kt Grade Your Profile: http://facebook.grader.com h //f b k d Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
Additional Blog Articles • http://blog.hubspot.com/blog/tabid/6307/bid/2778/Now‐Any‐ Business‐Can‐Tap‐53‐Million‐Facebook‐Users‐For‐Free.aspx • http://blog.hubspot.com/blog/tabid/6307/bid/4608/Top‐4‐New‐ Facebook‐Page‐Features‐Businesses‐Will‐Love.aspx F b kP Ft Bi Will L • http://blog hubspot com/blog/tabid/6307/bid/4385/How‐to‐Use‐ http://blog.hubspot.com/blog/tabid/6307/bid/4385/How to Use Facebook‐to‐Get‐a‐99‐Discount‐on‐Traditional‐B‐to‐B‐ Advertising.aspx • http://blog.hubspot.com/blog/tabid/6307/bid/4248/Social‐ Networks Business or Pleasure.aspx Networks‐Business‐or‐Pleasure aspx

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