In this can’t-miss webinar, leading social media influencer and founder of Seriously Social, Ian Anderson Gray, will take us through his expert tips for making a huge success of your next live social media video. Ian’s webinar will include: - Why live video? - Live video strategies - Facebook Live / Instagram Live / YouTube Live / Periscope - Live tips - Getting over the fear! - Setting up your broadcasts - Live video tools & gadgets - Helping clients with live video - After the broadcast - How to repurpose this content If you have not tried Sendible yet, you can register for a 30 day free trial at www.sendible.com/freetrial View the video recording of the webinar at: www.youtube.com/sendible

1. Become a Social Media
Live Video Pro
Presented by:
Ian Anderson Gray @iagdotme
Luke Knight @Sendible
iag.me
Sendible.com

2. Agenda
• Leave us a G2Crowd Review to receive a Gift: bit.ly/reviewsendible
• Why live video?
• Live video strategies
• Facebook Live / Instagram Live / YouTube Live / Periscope
• Live tips
• Getting over the fear!
• Setting up your broadcasts
• Live video tools & gadgets
• Helping clients with live video
• After the broadcast
• How to repurpose this content

3. Ian Anderson Gray
• Social media influencer & founder of Seriously Social
• 341,000+ monthly website visits
• 52,000+ Twitter followers
• Global speaker (including Social Media Marketing World)
• Runs an expert course on Facebook Live
@iagdotme

4. BECOMING A
LIVE VIDEO PRO
iag.me / @iagdotme
WITH IAN ANDERSON GRAY

5. WHY
LIVE VIDEO?
iag.me / @iagdotme

6. SOME
STATS
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7. iag.me / @iagdotme

8. iag.me / @iagdotme

9. iag.me / @iagdotme

10. iag.me / @iagdotme

11. iag.me / @iagdotme

12. YOUR
REASONS
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13. HUMAN CONNECTION
Live Video..
Is More Intimate
Creates Emotional human
connection
Can create more Empathy
Can be More Authentic
Allows Viewers Exclusive
Access to you
More accessible to Younger
generations
iag.me / @iagdotme

14. EXPAND YOUR AUDIENCE
Facebook Prioritize Live Videos in Feeds
Your fans get notified when you go live!
More engagement: 10 times more comments on average!*
*According to Facebook
iag.me / @iagdotme

15. ACCESSIBLE & EASY
Broadcast from anywhere from your
smartphone
On Facebook, YouTube, Instagram or
Twitter/Periscope
Easy to broadcast and to view-
especially for Facebook & Instagram
iag.me / @iagdotme

16. LIVE VIDEO
STRATEGIES
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17. ASK THE
RIGHTQUESTIONS
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18. ASKING THE RIGHT
QUESTIONS
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What is your WHY?
WHO is your Audience?
WHO do you want to reach?
WHAT is your message?

19. LIVE VIDEO
CONTENT
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Behind the scenes
Exclusive content
How-to videos
Latest news
Interviews

20. LIVE VIDEO
PLATFORMS
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21. LIVE VIDEO
SOCIAL MEDIA PLATFORMS
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22. LIVE
TIPS
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23. LIVE VIDEO
TIPS
Check your
Upload Speed
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Minimum: 5 Mbps UP
Recommended: 10 Mbps UP
Test using e.g. speedtest.net

24. LIVE VIDEO
TIPS
Pin your Live Videos
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25. LIVE VIDEO
TIPS
Schedule your Facebook Live Shows
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Via BeLive TV
(profiles, pages &
groups)
Via Facebook Publishing
Tools (pages only)
Via Wirecast
(profiles, pages &
groups)

26. LIVE VIDEO
TIPS Schedule YouTube Live Video
iag.me / @iagdotme

27. LIVE VIDEO
TIPS
Schedule & Promote on
Social Media using a
Social Media Management Tool
iag.me / @iagdotme
Schedule social media updates
before you go live
to create a buzz
Promote the video afterwards to
promote replays

28. LIVE VIDEO
TIPS
Remember
Replay Viewers
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29. LIVE VIDEO
TIPS
Look at the Camera
Not at yourself!

30. LIVE VIDEO
TIPS
Make your Live Videos
Evergreen
(More on that later…!)
iag.me / @iagdotme

31. GETTING OVER
THE FEAR!
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32. ARE YOU
CAMERA SHY?
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33. Most people are scared
of live!
It’s not just you!
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34. Keep Practicing and Testing
Broadcast to yourself!
Change Privacy
to “Only Me”
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35. Channel your fear into
Energy in front of the Camera
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36. LIVE VIDEO
TOOLS & GADGETS
iag.me / @iagdotme

37. LIVE VIDEO FROM YOUR SMARTPHONE
GEAR
RØDE smartLav+
lapel microphone
Clip On
Selfie Rings
Olloclip lens set
wide angle etc
Smove Pro
Smartphone Stabilizer
iag.me / @iagdotme

38. Note: Instagram Live is currently mobile only
LIVE VIDEO FROM YOUR DESKTOP
THE ADVANTAGES
Interview guests
More Professional set up
Use multiple webcams
different camera angles with smooth
transitions)
Use Professional microphones
and mixing desks
Share your screen
Set up multiple scenes
Play intro or outro videos, or
audio tracks
Add professional graphics
eg lower thirds etc
iag.me / @iagdotme

39. BeLive TV
Facebook Live Only
Web app
Free (Currently in Beta)
Bring in guests
Highlight Comments
Green Room
BeLive Branding
Can’t Save Video
LIVE VIDEO FROM YOUR DESKTOP
TOOLS
iag.me / @iagdotme

40. LIVE VIDEO FROM YOUR DESKTOP
TOOLS
Ecamm Live
Facebook Live Only
Inexpensive (under $30)
Mac Only :-(
Really easy to use
Displays FB Comments
Share main screen
Multiple webcams
(no transitions)
Import graphics & Videos
Can’t save videoiag.me / @iagdotme

41. LIVE VIDEO FROM YOUR DESKTOP
TOOLS
Zoom
Facebook Live Only
Only on Pro plan with
Webinar add on ($55/mth)
Web App
Bring in many guests
Share Screens
Zoom Branding
Stream Webinars to FB
Save Video in HD
No scenes/graphicsiag.me / @iagdotme

42. LIVE VIDEO FROM YOUR DESKTOP
TOOLS
OBS Studio
Free & Open Source
For PC & Mac
Facebook Live, YouTube,
Periscope & more
Multiple Scenes, webcams
Share multiple screens &
apps
Broadcast videos & audio
Save video in HD
iag.me / @iagdotme

43. LIVE VIDEO FROM YOUR DESKTOP
TOOLS
Wirecast
From $495
For PC & Mac
Supports multiple platforms:
Facebook Live, YouTube,
Periscope
Multiple Scenes, webcams
Share multiple screen &
apps
Broadcast videos & audio
Supports multicasting
Save Video in HDiag.me / @iagdotme

44. HELPING CLIENTS
WITH LIVE VIDEO
iag.me / @iagdotme

45. AGENCIES: HELPING CLIENTS
WITH LIVE VIDEO
Set up social media schedule
Help with the tech - phone,
desktop, lighting, pics etc
Help with content and strategy
Help with the after broadcast –
comments, show notes etc
Help with production
(Wirecast/OBS etc)
iag.me / @iagdotme

46. POST
BROADCAST
iag.me / @iagdotme

47. Note: Instagram Live videos no longer exist after broadcast
MAKE YOUR LIVE VIDEOS
EVERGREEN
Remember to address the replay viewers
Keep the conversation going - Reply to comments & mention others
Add show notes with time stamps. Add a transcription (use e.g. rev.com)
Promote to social media after the event on a schedule. Use an SMMT (e.g.
Sendible)
Embed video on your website
Repurpose your live videos for other platforms
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48. THAT’S
IT!
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49. Why Repurpose Your Content?
• Create a new pool of content
• Reach a wider audience with easy to digest content
• Average person’s attention span is 8 seconds
• Reinforce your message
• Algorithm prioritizes video (use more!)
• Video has 135% more organic reach (Facebook)
• Evergreen content
• Build for the future (document your journey)
• Overall, repurposing saves you time

50. How Should Your Videos Be Repurposed?
• Create bite sized videos
• Cross promote on different social profiles
• Post 1 to 2 minute tasters, link out to full video in profile
• Embed into website/blog
• Popups
• Embed in your email newsletter
• Use lead capture forms
• Create a Facebook Live Video advert
• Monetize your content - Private Sales/YouTube Adverts
30 to 60 Seconds
60 Seconds
2 Minutes
20 Seconds
4 Minutes
20 Seconds

51. How Should Your Videos Be Repurposed?
• Screenshots overlaid with text (Pinterest, Slideshare)
• Use snippets for How to’s/Support
• Customer testimonials
• Gifs
• Use the audio as a podcast
• Let affiliates share your short videos
Agencies should start small & pick the right video
Tip:

52. Hints & Tips When Editing
• YouTube free editor
- Captions
- Overlays
- Music
- Trim
- Rearrange
- Clip
- Watermark
• Splice & Camtasia
• Add subtitles to your videos

53. What’s Working for Your Repurposed Content?
“How well are your clients doing on Social Media?”
• Takes into consideration all accounts for a user
• Audience Growth
• Post Engagement
• Posts Sent
• Mentions Received
• Content Habits
• Engaged Users
• Top Posts
• Top Videos/Photos

54. Become a Social Media Live Video Pro
• The Pro version of the course normally $167
• 50% off with coupon code SENDIBLE50
• Visit: members.seriouslysocial.me/fblivecourse
Limited offer until this Sunday May 14
Facebook Live with OBS Course - Pro (includes access to members' community)

55. Your Gift
Everyone that reviewed us during the webinar is getting:
1 x 500-Word Article Credits
(Added to your account in the next 24 hours - check for email)
What are article credits?

56. Your Gift – How to Submit My Brief

57. Any Questions?
Sendible
311 Ballards Lane, Finchley
London , N12 8LY
Luke@sendible.com
(UK) 0208 123 1526
(US) 315 623 4480
(AUS) 280 114 841
@sendible /sendible/sendible
Start your free 30 day trial:
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