1. Quick Tips for Facebook
Author:
Sylwia
Presley,
June
2010

2. Introduction
Facebook is currently the leading social network with plenty of functionalities
allowing brands and individuals to present themselves and engage in genuine,
valuable discussions.
Many individuals, organisations and brand use Facebook to engage with
friends, supporters and customers. This document contains small tips that
might enhance the way you use this social network.

3. Facebook custom url
Make sure your profile and fan page have a short, custom URL!

4. Facebook profile or fan page
Do not set up a profile if you are not a person – there are plenty of options for
fan pages! You risk loosing your audience if your profile is deleted.
Facebook allows you to migrate from profiles to fan pages now!

5. Facebook page design
Use page photos creatively to promote your brand!

6. Facebook comments
If you delete comments from your public wall manage people’s expectations!
Save comments for future reference!

7. Facebook outside of Facebook
Use social plugins to promote your fan page outside of Facebook!

8. Facebook apps
Use Facebook apps to enhance the experience of your fan page fans and to
promote your work!

9. Facebook vs. Twitter
Aggregate wisely, do not repeat your messages, respect separate audiences!

10. Terms and Conditions
Keep an eye on terms and conditions! They are changing quite often!
This is not allowed since May 2011 for example!

11. Contact
If you have any comments please contact:
Sylwia Presley
E-mail: sylwiapresley@nfpvoice.com
Mobile: 07850 138 178
Twitter: @presleysylwia and @nfpvoice
Skype: sylwia.presley