This document discusses visual literacy and how to analyze visual elements in images and texts. It explains that multimodal texts are now common and visual communication is a core part of life. It defines visual literacy as the ability to interpret and make meaning from visual information. It also outlines various techniques for analyzing images, such as reading paths, vectors, framing, perspective, and the use of color, layout, and other visual elements to convey mood and meaning.

1. EDUC6751 Knowledge and Communication Technologies

2. Teaching Visual Literacy LECTURE NINE Robert J Parkes, PhD

36. Colour and Mood Warmth, strength of personality. Associated with autumn, it also has broad appeal. Orange Credibility, stability, and neutrality. Brown Nostalgia, seriousness, truth, detachment. Black and white Purity, chastity and cleanliness. White Death, rebellion, strength and evil. Associated with the supernatural, it can also suggest inner strength and determination, as well as power and formality. Black Wealth, royalty, sophistication, intelligence. Also the colour of passion and love. Purple Cool detachment, bleakness, and lack of intensity. Grey Growth, fertility, health, cheerfulness, vegetation, money. Signifies life, new growth, energy and faith. Green Warmth, urgency, passion, heat, blood, excitement, danger and hostility. Used as an accent colour, it can promote expectations and quick decision-making. Red Happiness, cheerfulness. Can denote caution, decay, and sickness. Yellow Peace, tranquillity, truth, dignity, power, melancholy, coolness, heaviness. Regarded as being therapeutic. Blue

37. How do we read these posters?