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Design as communication

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The grammar of visual communication, a communication that speaks with no words but shapes and images, with inner primitive shapes, where the text itself is primarily a shape.

Published in: Design

Design as communication

  1. 1. Design as communication Art vs Design The most common mistake a designer could make Design: a family of disciplines Design as use of space The highest point of contrast The reading order and the hierarchy of the formal elements © Fabio Arangio - Graphic designer & instructor
  2. 2. design © Fabio Arangio - Graphic designer & instructor
  3. 3. de sign © Fabio Arangio - Graphic designer & instructor
  4. 4. © Fabio Arangio - Graphic designer & instructor
  5. 5. © Fabio Arangio - Graphic designer & instructor
  6. 6. lol ;-) :-(asap btw icq imho:-O :-X 2daycmq 4ever u22nite zzz b4 afaik 4uabt <3 coz ?4u np fb © Fabio Arangio - Graphic designer & instructor
  7. 7. design is communication © Fabio Arangio - Graphic designer & instructor
  8. 8. design is communication visual © Fabio Arangio - Graphic designer & instructor
  9. 9. design is communication visual texts images © Fabio Arangio - Graphic designer & instructor
  10. 10. design is communication visual texts images drawings pictures © Fabio Arangio - Graphic designer & instructor
  11. 11. design is communication visual texts images drawings pictures objects peopleshapes colors © Fabio Arangio - Graphic designer & instructor
  12. 12. design is communication visual texts images drawings pictures objects peopleshapes colors © Fabio Arangio - Graphic designer & instructor
  13. 13. design is communication visual texts images drawings pictures objects peopleshapes colors semantical & geometrical relationships © Fabio Arangio - Graphic designer & instructor
  14. 14. alignments symmetry/asymmetry proportions contrasts geometry (reading) hyierarchy (reading) order geometrical relationships semantical psycologhy of colours psychology of shapes cultural meanings © Fabio Arangio - Graphic designer & instructor
  15. 15. alignments symmetry/asymmetry proportions contrasts geometry (reading) hyierarchy (reading) order geometrical relationships semantical psycologhy of colours psychology of shapes cultural meanings as interpreted and understood by a specific group of users we want to target © Fabio Arangio - Graphic designer & instructor

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