1. Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand of product or service. 2. Advertisements are designed to generate more consumption through creating and reinforcing brand image and loyalty. They may include factual information to support persuasive messages. 3. Major media like television, radio, magazines, and the internet are used to deliver advertising messages, often through agencies representing companies.

11. Strategy 1: Make a metaphor

13. Strategy 2: Promise a benefit

15. Strategy 3: Mention a problem

17. Strategy 4: Get Really Real

19. Strategy 5: Create a Character

21. Strategy 6: Inject dramatic conflict

23. Strategy 7: Exaggerate

25. Strategy 8: Eye Candy

27. Strategy 9: Make it human

29. Strategy 10: Take a position

31. Strategy 11: Make an offer

34. Useful websites for further information... http://www.adcracker.com http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm http://www.buzzle.com/articles/advertising-techniques/ http://www.hatii.arts.gla.ac.uk/MultimediaStudentProjects/00-01/9703228/project/html/advertising.htm ...