This document provides an introduction to digital illustration. It defines illustration as visually communicating ideas by simplifying concepts. Illustration mixes concepts to convey complex ideas simply. The history of illustration is intertwined with literature, with artists commissioned to create images that explained texts for hundreds of years. In the industrial era, publishing houses replaced patrons and illustration flourished. A good illustration immediately connects with viewers emotionally and complements its subject. Graphic designers also serve as illustrators by visually simplifying and conveying information through their images.
Modern styles and types of illustration techniquesZatie Marzuki
An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films.
This presentation outlines the elements of graphic design: Line, Shape, Texture, Color, Value, and Space.
Learn more about the lesson including VIDEO TUTORIALS at DigitalArtTeacher.com
Graphic Design is a visual problem solving using text & graphical elements to create something that gets the viewer
attention and communicates in an easy effective manner.
Modern styles and types of illustration techniquesZatie Marzuki
An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films.
This presentation outlines the elements of graphic design: Line, Shape, Texture, Color, Value, and Space.
Learn more about the lesson including VIDEO TUTORIALS at DigitalArtTeacher.com
Graphic Design is a visual problem solving using text & graphical elements to create something that gets the viewer
attention and communicates in an easy effective manner.
This slideshow provides an introduction to graphic design. It illustrates the growth of it, especially during the Web 2.0 age. This was presented by Viraj and Veena, our designers at MindTree Limited.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
This is a presentation on visual design elements. Here you will learn all about design elements. You will know all the elements of design, its applications and uses. You will also know where you can find more solutions on design elements
I have tried to explain the elementary fundamentals of drawing like shapes, forms, shading, perspective drawing etc.
This training material was prepared for my team consisting primarily of Graphic Designers with the objective that they'd start approaching their work like artists.
There are plenty of exercises at the end of each section as well... hope you enjoy it!
The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles. For more visit our website https://www.admecindia.co.in/.
This presentation is one of the best presentations from our study material for our weekly workshops which ADMEC conducts every week at the center. This presentation contains very good information for “Use of Shapes in Graphic Design”.
This slideshow provides an introduction to graphic design. It illustrates the growth of it, especially during the Web 2.0 age. This was presented by Viraj and Veena, our designers at MindTree Limited.
The slideshow uses images and examples from external sources. The respective owners hold the copyright.
This is a presentation on visual design elements. Here you will learn all about design elements. You will know all the elements of design, its applications and uses. You will also know where you can find more solutions on design elements
I have tried to explain the elementary fundamentals of drawing like shapes, forms, shading, perspective drawing etc.
This training material was prepared for my team consisting primarily of Graphic Designers with the objective that they'd start approaching their work like artists.
There are plenty of exercises at the end of each section as well... hope you enjoy it!
The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles. For more visit our website https://www.admecindia.co.in/.
This presentation is one of the best presentations from our study material for our weekly workshops which ADMEC conducts every week at the center. This presentation contains very good information for “Use of Shapes in Graphic Design”.
Illustration Techniques One: Collage | From Picasso through Dada and Pop Art ...Christine Horn
Slide presentation about Collage as artistic technique, including the history of collage, important artists such as Picasso, Braque and artists from the Dada movement, and later artists involved in Pop-Art. The slides also include contemporary artists working with Collage.
Between data visualization and infographics, is data illustration where art and science come together. View example illustrations and a step-by-step preview of produce a stunning illustration.
일러스트레이션은 보통 디자인에서는 일러스트라고 약칭합니다.
제 3자에게 무엇인가 전달하고자 하는 메시지를 내포한 그림으로, 단순한 감상이 아니라, 특정한 목적 즉, 정보전달의 목적을 가지고 있습니다. 정보전달을 위해서 내용이나 기능에서는 논리적인 객관성이 요구되며, 내용의 암시를 위해서는 작가의 개성적인 아이디어도 필요합니다. 겉으로만 멋지게 보여지고, 잘 그리는 것이 아니라 속으로 깊은 뜻을 담고, 전하고자 하는 메시지를 그림으로 표현해 내는 것으로 작가의 생각과 감정이 그림을 통해, 보는 사람에게 전달되어야 합니다.
Understanding Human Expression: Art is a fundamental form of human expression, reflecting cultural, social, political, and religious values across time and geography. By studying art history, we gain insights into the ways different societies have communicated their ideas and emotions through visual media.
Preserving Cultural Heritage: Artworks are tangible embodiments of cultural heritage. Studying art history helps in preserving and interpreting these artworks, ensuring that they are not lost to time and that future generations can appreciate and learn from them.
Contextualizing Historical Events: Art often reflects the historical context in which it was created. By studying art history, we can gain a deeper understanding of historical events, movements, and ideologies, as well as the lives of people who lived during those times.
Appreciating Diversity: Art history encompasses a vast array of styles, techniques, and traditions from around the world. By studying diverse artworks, students gain an appreciation for different cultures, perspectives, and artistic innovations, fostering tolerance and empathy.
Enhancing Critical Thinking: Analyzing artworks involves critical thinking skills such as observation, interpretation, and evaluation. Studying art history encourages students to think critically about visual imagery, symbolism, and artistic techniques, thereby enhancing their analytical abilities.
Inspiring Creativity: Exposure to a wide range of artistic styles and movements can inspire creativity and innovation. Studying art history provides students with a rich visual vocabulary and historical precedents that can inform their own artistic practice and creative endeavors.
Career Opportunities: Knowledge of art history opens up various career opportunities in fields such as museums, galleries, education, publishing, conservation, and cultural heritage management. Many professions value the research, communication, and analytical skills developed through the study of art history.
In summary, studying art history is essential for understanding human culture, preserving heritage, contextualizing history, appreciating diversity, enhancing critical thinking, inspiring creativity, and pursuing various career paths related to the arts and humanities.
An illustration is a drawing, painting or printed work of art
which explains, clarifies, illuminates, visually represents, or merely decorates a written text, which may be of a literary or commercial nature.
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WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)Shawn Calvert
Week 1, What Is GD
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Transforming Brand Perception and Boosting Profitability
Part1 week1-what is illustration
1. 1
Digital Illustration 1 • Introduction
ILLUSTRATION
“Imagination is more important than knowledge.”
– Albert Einstein
2. 2
Digital Illustration 1 • Defining Illustration
Illustration visually communicates a message.
An illustration conceptually visualizes and summaries
a verbal idea, and simplifies that idea so it is
immediately understood.
An illustration mixes multiple concepts together
to convey complex ideas in a simple and
harmonious way.
An illustration is impactful, powerful and
achieve what a literal picture cannot.
Illustrators think in pictures.
3. 3
The discipline of
illustration serves as
a reservoir of our social
and cultural history
and is a significant and
enduring art form.
Its history is filled with
iconic images.
Digital Illustration 1 • Iconic Imagery
5. 5
Illustration is as old
as writing, with both
originating in the
pictograph.
Before the birth of modern
art, aartists created paintings
with the intention of telling
a story or communicating a
particular message.
Digital Illustration 1 • A Brief History of Illustration
Cave Paintings, France
6. 6
Digital Illustration 1 • A Brief History of Illustration
Most representational art
was linked with literature
and its visual interpretation.
For seven centuries, artists
were commissioned to
create images that explained
religious texts, legends, and
myths, as well as local and
national historical events.
The artist would work to
specific formats and within
outlined contexts with many
works being produced to
accompany letterforms
and texts (not so different
from the role of today’s
illustration).
Raphael St. George and the Dragon
7. 7
Digital Illustration 1 • A Brief History of Illustration
A historic shift came during
the industrial revolution,
when publishing houses
replaced the traditional
patrons of the arts (the
church and court) as
employers of artists.
A golden age of illustration
emerged, as illustrators,
as the end of the 19th
century, publications and
illustrations were the
general public’s major source
of entertainment.
The Illustrator became a
cultural communicator.
Juels CharetTalouse Latrec
15. 15
Every illustration starts
with a brief by the client.
Digital Illustration 1 • Illustration: A Commercial Artform
Illustration is an applied art that is created for a
commercial client in response to a given brief or text.
Working commercially requires an understanding of
the issues and principles of the commission.
Illustration has a job to do, whether it is to educate,
inform, and entertain persuade, give an opinion, make
a comment, or tell a story.
The initial stages deal with understanding the
problem the context of the illustration and identifying
the audience.
16. 16
Digital Illustration 1 • Defining Illustration
What makes an illustration good?
Strong, compelling images that connect immediately and
emotionally with the reader, that complement the subject
matter perfectly, and that are so striking and evocative that
they are also powerful stand-alone works of art.
19. 19
Digital Illustration 1 • Defining Illustration
What is a bad illustration?
An illustration is, by definition, bad if it is intentionally
cryptic, self-referential, or so “deep” that you have to read
the article to figure out what the illustration is doing there.
This is called “trying too hard” and earns an immediate
vote of no confidence.
An illustration is bad if it is fussy pretentious, or requires a
magnifying glass to find and identify the internal elements.
This is called “trying to soft” and creates an image
where the effort to look at it is disproportionate to the
satisfaction that the image delivers.
20. 20
Digital Illustration 1 • Graphic Designers as Illustrators
Graphic Designers are, in part, illustrators.
The images that Designers create illustrate content
and convey and simplify complex information visually,
metaphorically, and emotionally.
Most (if not all) graphic design these days includes some
type of illustration in it.