2. Contents
• Slide 3- Q magazine Impact and effect on the
audience
• Slide 4- Relevant issues on representation
• Slide 5- Copyright
• Slide 6- Racism/sexism
• Slide 7- Role models
• Slide 8- Legal issues
• Slide 9- Offensive material and censorship
• Slide 10- Royalties
• Slide 11- Role of relevant regulatory bodies
• Slide 12- Role of relevant regulatory bodies
complaints
• Slide 13- Editors code of practice
• Slide 14- Complaints
Slide 15- Complaint procedure
Slide 16- Regulatory issues
Slide 17- Data protection
3. Q Magazine’s Impact and Effect on the Audience
Q magazine have an impact on the ‘social group’
of consumers, which essentially means that if one
person buys the magazine in the group, their
friends will be inclined to go and buy the same
magazine. Due to Q magazine containing more of
a mature content than other music magazines, it
appeals to their target age range of 24-35.
For example, since Prince recently died and Q
magazine made a magazine celebrating is life,
many Prince fans had gone out to purchase this
magazine. They will talk to their friends about the
magazine, which inclines them to go out and
purchase it for them selves as they may want to
talk about it amongst their ‘social group’. This
leads to an increase of sales for Q since many
people will be wanting the magazine.
4. Relevant issues on Representation
Stereotype- a person or thing that conforms to a widely held but over
simplified image of the class or type to which they belong. For instance
topics on age, gender, race and religion.
Q magazine stereotypical audience is age 20 or above and male. More
likely to have a white ethnicity and a casual appearance.
The ‘male gaze’ (Laura Mulvey) says where the male majority will gaze at
the women who know that they are there to be gazed at. This is a reason
why men will buy Q magazine more than women, however this is also a
stereotypical view. The fact that white males, listen to rock and indie more
than any other ethnicity is also a stereotype.
John Berger (1972) states that ‘men act and women appear’ which is
similar to the ‘male gaze’ but he says that men will stare at women and the
women know they’re being looked at, which makes themselves an object.
For example, Cheryl Cole is on this front covers looking salutary, implying
that she knows that she should be looked at. The stereotypical masculine
approach is then to act and buy magazines with there types of covers.
Diana Saco coined the phrase ‘the female gaze’ is the reverse of the ‘male
gaze’.
5. Copyright
The copyright law started in the UK from the concept of common law. The current act is the copyright,
designs and patents act 1988. It protects the creators material from being stolen or used without their
consent, if the work is copyrighted, it will have a copyright symbol on it. Copyright covers: literacy
(song lyrics, computer programs, articles etc), dramatic (plays, dance etc), musical (recordings and
score), artistic (photography, painting, logos etc), typographical (magazines, periodicals etc), sound
recording (recordings of musical and literacy) and film (video footage, films, broadcasts etc).
If one breaks the copyright law, they may be ordered to pay damages. The amount of damages will
depend on the loss of profits from the infringement and the number of times you infringed on the
copyright. If you are convicted in the magistrates court, the maximum term of incarceration you can
face in the UK is 6 months and/or a fine of up to £50,000. But if you are convicted in the crowns court,
the term of incarnation is 10 years and/or a fine that could be unlimited. Therefor, Q always make sure
to get permission and copyright their work in order to avoid legal issues and protect themselves.
Source:
https://www.copyrightservice.co.uk/copyright/p01_uk_
copyright_law
6. Racism/Sexism
Racism is having a prejudice, discrimination or antagonism towards
someone based in their race, based on believing one race is superior.
Sexism is similar as it is a prejudice, stereotyping or discrimination against
someone on the bases of their sex, this can be done against both men and
women.
A public magazine can not use any racist or sexist remarks. If a magazine
came across as racist or sexist, that magazine would likely be banned to
avoid it spreading and the company would be likely to get a fine. This is
difficult for both magazines and any other form of media as it is very
important to be ‘politically correct’ to be sure that no one gets offended.
For example, a classic Michael Caine film called Zulu to be banned as it is
‘racist’ and ‘politically incorrect’ even though it was released to mark the
anniversary of the Battle of Rorkes Drift.
Especially in more recent years, making a racist or sexist comment can
completely destroy an individual or a company, even if that racist or sexist
remark as made years prior.
7. Role Models
A role model is a person who is looked at by others as an example
to be imitated.
Q magazine had a male in a suit, which stereotypically is the ‘role
model’ for boys. This ‘role model’ gives the image of confidence
and success.
Adele can be seen as a female role model as she has a balance
between both career and family. Stereotypically females pick
between one or the other. But Adele was able to raise her son and
keep her career alive, which makes her a great role model for the
female audience.
These celebrities have a huge influence as many of their fans
personally identify with them. This means that they are interested
in their general life, therefor if they are included on the front cover
will be more likely to purchase the magazine. Artists with huge
audiences such as Kanye West is likely to pull in a huge amount of
readers, therefor increasing Q magazines sales and profit.
9. Offensive material and censorship
Offensive material is any published or broadcast content (for example: articles,
photos, films or websites) that is likely to be upsetting, insulting or
objectionable to some people (or most). Censorship is the examination of
multiple forms of media for the purpose of altering or suppressing anything
that may be seen as offensive or is objectionable.
For example, feminists may think the picture of Lady Gaga objectifies women
and therefor find it highly offensive and feels it should be censored (even
though she willingly and consensually had the photo taken).
It has become more difficult in recent years for magazines and other forms of
media avoid being offensive to anyone and using appropriate material and
censorship. This is because some people are very sensitive now and will take
offense to something small. This has made it harder for different forms of
media as they have to make sure to always be PC (politically correct) so they
are sure that no body gets offended. ]
There will always be things that are always censored in a public magazine that
children may buy such as nudity and swear words.
10. Royalties
The NGL are a newspaper licensing company which sell copying licenses to newspapers and now magazine
contents. Also royalties are when a magazine features content which has been copyrighted and if someone else
uses your material they will have to pay the magazine who initially used it, this is known as a ‘Royalties’. Thus,
NLA ensures that each publisher get their royalties (pay for content being used). Magazines such as Q and
many others are subscribed to the NLA.
Royalties are the main income of a lot of artists who may have retired or don’t put out much music because
eventually their sales stop, but they may have one song in particular that is played on the radio and other
forms of media years later, this means that they are always getting paid for their work and will have a steady
income from it. For example Neil Diamond most likely makes a lot in royalties as his song ‘Sweet Caroline’ is
played in most of the worlds largest stadiums at sporting events.
Royalties essentially protect the owner from their work being used and them not making anything from it. The
owners material can be used and they still make money from it, so it is a win win for the creator.
Today royalties might be paid for the right to use various types of people work. There are two parties in each
case:
• The person or business that owns
the intellectual property (owner)
• The person or business that wants
to use this property (licensee)
Source: https://www.thebalancesmb.com/what-are-
royalties-how-they-work-4142673
11. Role of Relevant Regulatory Bodies
What is IPSO?
The Independent Press Standards Organisation (IPSO) is the independent regulator for the newspaper and magazine industry in the
UK. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism
and help to maintain freedom of expression for the press. This ensures that magazines such as Q always abide by the rules and
regulations as they have a good reputation to maintain.
What does IPSO do?
Make sure that member newspapers and magazines follow the Editors' Code.
Investigate complaints about printed and online material that may breach the Editors’ Code.
Make newspapers and magazines publish corrections or adjudications if they breach the Editors’ Code (including on their front
page).
Monitor press standards and require member newspapers and magazines to submit an annual statement about how they follow
the Editors’ Code and handle any complaints.
Investigate serious standards failings and can fine publishers up to £1 million in cases where they are particularly serious and
systemic.
Operate a 24-hour anti-harassment advice line.
Provide advice for editors and journalists.
Provide training and guidance for journalists so they can uphold the highest possible standards.
Provide a Whistleblowing Hotline for journalists who feel they are being pressured to act in a way that is not in line with the
Editors' Code.
Work with charities, NGOs and other organizations to support and improve press standards.
Source:
https://www.ipso.co.uk/abou
t-ipso/
12. • About IPSO's complaints process
• Initial assessment
• Referral to the publication
• Investigation
• Adjudication by the Complaints Committee
• Outcomes
• Anonymity
• Review
• Simultaneous correspondence
• Multiple complaints
• Individuals with disabilities
• Unacceptable behavior by complainants
• Complaints about IPSO
Role of Relevant Regulatory Bodies
Complaints
Source: https://www.ipso.co.uk/about-ipso/
13. Editors code of practice
Source:
https://www.ipso.co.uk/edito
rs-code-of-practice/
Accuracy
The press must take care not to publish any inaccurate information or images/headlines which
are not supported by text. In the case where false information was released, it must be correct
and with an apology when appropriate must be published. The press must distinguish clearly
clearly between things that are a comment, conjecture fact. Q magazine need to be accurate in
everything they publish so they do no decimate someone character
Privacy
Everyone is supposed to respect his or her private life, which includes family and friend life. This
includes digital communication. You are not allowed to photograph someone with out their
consent, whether that be in public or in a private area. It is also expected that editors to justify
intruding into anyone's private life without their consent.
Harassment
Journalists are not allowed to use intimidation, harassment or persistent pursuit. Journalists must
also not keep on questioning or attempting any form of contact on individuals who have asked to
desist. They also, obviously must leave the property when and if they are asked and can not
follow them. Journalists must also introduce themselves and whomever they represent if asked.
Intrusion into grief or shock
When personal grief or shock are involved, any approaches by press will have to be sympathetic,
discrete and handled sensitively with its publication.
Reporting Suicide
When someone has committed suicide, to attempt to prevent someone else from using the same
method, little detail would be used. The media have a right to report legal proceedings.
Children and sex cases
Children under the age of 16 cannot be interviewed or photographed on anything related to their
own or another child's welfare unless their legal guardian consents. If the child is at school, the
school or correct authorities must consent for the child to be approached or photographed. In
cases when a child may have been molested both child and adult must be identified, yet the word
‘incest’ may not be used in the report. Also in the report, it must imply that there was no
relationship between the pedophile and the victim.
Hospitals
Journalists must identify themselves and get permission from somewhere with high power before
entering areas of the hospital which are not accessible from the public. These restrictions are
more relevant to enquires about talking to a possible victim for an article.
Reporting of Crime
Anyone related to the accused in any way should generally not be identified unless they either
consent or are relevant to the story. Regard must be given to those who may be in a vulnerable
position, such as children under the age of 18 who may have witnessed o been a victim in a
crime. This should not restrict legal proceedings. Second to this, writers must avoid naming any
children under 18 after being arrested.
Clandestine devices and subterfuge
The press must not attempt to gain and publish any material which has been taken using a
hidden camera or microphone. Also they may not hack into any devices which can be used to get
personal information such as phones.
Victims of sexual assault
The press most not publish the identity of anyone who is a victim of sexual assault unless it is
justified and they are legally free to publish it.
Discrimination
Press, must not be prejudice towards anyone's race, religion, sex, what the sexually identify as,
sexual orientation or any form of illness or disability. These must all be avoided unless they are
actually relevant to the story which is being published.
Financial journalism
The law does not prohibit this, but journalists can not use their own profit financial information
that they get in advance of its publication. They should also not pass information like this onto
others.
Confidential sources
Journalists are morally obliged to protect any sources which may be confidential.
Witness payments in criminal trials
Witnesses may only be paid after police have released them unconditionally without charge or
bail, if this is the case proceedings are discontinued. This is because financial dealings cannot
influence the evidence that the witness puts forwards.
Payments to criminals
Payments of offers for stories and photos which exploits a particular crime or glorifies it, must
not be made directly or via agents to convicted or confessed criminals to their associates, this
may include friends and family. Editors who invoke the public interest into payment or offers
must demonstrate there is a good reason for doing so.
14. Complaints
The main codes that Q magazine need to focus on are ‘accuracy and discrimination due to the fact that they
have a large amount of readers, the majority of which must be pleased with the magazine with no one singled
out. For example, one complaint Q may receive is if they singled out one race from another as this could be
seen as offensive. Due to this, a customer may make a complaint as all races should be equal.
Q magazine do use some explicit images in order to attract the ‘male gaze’ or ‘female gaze’ on their front
covers in order to pull in more readers and get more sales. For other, more casual readers this can make them
feel uncomfortable and parents may not want their children buying these magazines due to the explicit images.
Therefor, a complaint may be made due to the explicit images on the front covers being offensive to ones
gender.
15. Complaint procedure
On the Q website, there is a Q&A for the people who want to
know more about their magazines order or subscription. For
efficiency purposes, these questions and answers are in
category's so that to customer can easily find what they are
looking for. If you still have a question left unanswered, there
is another service available where the customer can contact
via different contact services.
Additionally, you can write to Bauer media group. All though
you are not promised a response due to the amount of
letters they receive daily.
Source: https://www.bauerlegal.co.uk/website-terms-of-use-2016-03-
22/
16. Regulatory issues
The Independent Press Standard Organization (IPSO) set out rules and regulations that media
companies are obliged to follow. They hold newspapers and magazines in particular in order to
protect an individuals rights, uphold a high standard of journalism and maintain freedom of
expression. The 16 rules in the Editors code must be followed in order for a magazine to be released
to the public. If any media company did not follow the rules, they may be prosecuted.
The Advertising Standards Authority are an independent regulator who target advertising on all
social media platforms. Essentially, they make sure advertisements are not false and are good for
the audience. They also take and act on complaints. For example the ASA will check social networks
such as Instagram and Twitter to make sure none are false.
Source: https://www.asa.org.uk/about-asa-and-cap.html
Source: https://www.ipso.co.uk/editors-code-of-practice/
17. Data protection
The data protection act 2018 (the UK’s implementation of the
General Data Protection Regulation, GDPR) controls how your
personal information can be used by organizations, businesses
or the government. There are strict rules to follow called ‘data
protection principles’, they must insure that the information
being used is: used fairly, lawfully and transparently; used for
specified, explicit purposes; used adequately, relevantly and
only includes necessary information; accurate and up to date,
kept only while its necessary and handled with an appropriate
level of security.
You have the right to find out what information the
government and other organizations store about you. These
include: information on how your data is being used, access
personal data, have incorrect data updated, have data erased,
stop or restrict the processing of your data, data portability and
objecting to how your data is used.
You also have the rights when an organization is using your
personal data for:
• Automated decision making processes
• Profiling (predicting your behaviors and interests)
These have a higher level of legal protection due to
sensitivity
• Race
• Ethnicity
• Political opinions
• Religion
• Trade union membership
• Genetics
• Biometrics
• Health
• Sex life and sexual orientation
Source: https://www.gov.uk/data-protection
Editor's Notes
Impact on the social group of the readers therefor if one person in the group buys the magazine, other follow suit. Q magazine contains a more mature content which appeals to its 24-35 aged target audience.
Explain the hyperdermic needle theory and relate to prince
Cosmo magazine had a black model with black lipstick saying RIP
But a white women had colourful lipstick saying Hello gorgous
