2. Production process
Newspapers most commonly are released on a daily basis, but some may also be
issued twice a day or weekly. The Sun release a newspaper daily in order to deliver
news and other information in an up to date and factual manner. The process of
producing a daily news source will start with a meeting with the papers editors (the
editor of the Sun is Tony Gallagher). With a specific amount of pages agreed upon,
editorial assignments are sent to different departments. After the paper has been
edited. The manufacturing process will begin. This will start off with Typesetting, this is
essentially arranging the type or process the data for text that is to be printed. After
this, image transference takes place, this is when the final version of a page has been
approved and are sent to a process department. Images are then put on the page
through the use of a ‘stripper’. Finally, after being completed the issue is printed using
an enormous machine.
Source: http://www.madehow.com/Volume-
2/Newspaper.html
3. Products
Not only does the Sun produce newspapers, they also have a website and an
app where people can get up to date news. The Sun have made these
products so that more people can get access to the news and start to
recognize the Sun’s logo. Due to newspapers being viewed as ‘old fashioned’
it is important that they cater to this and create a digital version.
The digital version of The Sun provides news to
those who are younger. This is because newspapers
have become outdated as we have access to all of
the news on our phones now.
Source: https://www.newsmediaalliance.org/age-
newspaper-readers-platforms/
4. Readership
The median age for newspaper readers is 53.5. Newspapers readership
mainly consist of people who are in the ‘old age’ life stage. The reason why
newspaper readership consists of elderly people and not a younger
generation is because you can get any and more news on your phone than
once a day from a newspaper. The younger generation are able to keep up to
date with all news as it is happening and even news that would’nt be included
in the paper. Therefor, newspapers are pointless as you can get more news
faster with a device that fits in your pocket. However, elderly people may not
want to change, therefor will still buy a paper everyday.
Source: https://www.newsmediaalliance.org/age-
newspaper-readers-platforms/
5. Marketing/Promotion
The Sun does multiple promotions as a part of their marketing campaign in order to
increase the amount of newspapers being sold. For example, a couple of years ago,
the Sun had a promotion where you would get a free Lego model when you bough a
Sun newspaper. This generally would last about a week with a different model each
day. Some people wanted to bought the paper in order to get the model for a child,
others would buy multiple papers in order to get multiple toys and sell them on eBay.
Therefor, the Sun would have seen a huge increase in newspaper sales, thus making it
a successful marketing campaign.
A lot of the time, most of the Lego
models the Sun were giving away were
of already popular characters. For
example, Thor and Batman. This caused
an increase in demand as many people
know of these characters and collectors
will want them. Therefor, there will be
another incline in newspaper sales,
making the Sun successful at marketing
and promoting.
6. Advertisers
The Sun use other social media platforms such as Snapchat on their discover page so
that more people will read their articles and know about them, therefor will recognize
the logo and may be more inclined to download the app or get a paper. The Sun’s daily
edition on Snapchat reaches up to 1 million readers per day. The Sun are also making
good money from this as there are about 3 adverts within the 12 slides the Sun have
made and Snapchat share the advertising revenue.
The Sun target a younger audience with their
daily Snapchat editions. Some of the
celebrities included may not be included in
the newspaper as there story isn't big enough
or most people wont know who they are. For
instance, todays Sun paper’s front page is
headlined ‘Dec’s anger at my drink drive
crash, Ant reveals arrest talk’. This kind of
story will always make it into the paper as Ant
and Dec are two very famous celebrities,
however many people have probably never
head about Nadia Essex or Roxanne Pallett.
Unless you watch what ever show they are or
were on.
7. Distribution
The sun mainly distributes their products their newspapers to newsagents
and other chain shops such as WH Smith and supermarkets. Other than this,
there are normally places outside of train stations where you can get a paper
quickly and easily. Due to the amount of papers picked up outside train
stations, most people acquire a paper for free on the train as they are often
left. The Sun has 4.2million readers per day, which makes it one of the UK’s
leading newspapers.
Source:
https://www.newsukadvertising.co.uk/the-sun
8. Newspaper Front page deconstruction
Masthead- On every issue
of The Sun, the masthead
features their bright read
logo with white text.
These are color's that
compliment each other
and attract the consumers
eye. This logo is also very
important as it lets people
will recognize it easily and
know what it will be
including.
Lead Story- the main story of
newspapers will be summed up
into a few words to be put onto
the front cover in order to
interest the consumer and incline
them to read that paper. For
example ‘1200 killed by mental
patients’ is a great headline as
this will catch most peoples eyes
and the majority of the public
will want to find out what
happened.
Display Advert- the connotations
behind the advert ‘I got £20,000’ with
the Sun lotto is made to make people
believe they actually have a good
chance in winning that prize, however
it is very un-realistic. You are literally
more likely to be killed by a vending
machine than win the lottery. Therefor,
the advert is trying to convince people
that something that is very unlikely to
happen has a good chance. Some
people will see this ad and believe it so
buy the paper. This is good for The Sun
as it means they are getting more
sales.
The story begins
under the heading.
This will pull in the
reader and then they
will buy the paper in
order to read the rest
of the story
9. Newspaper DPS deconstruction
Main image: on a DPS (double page spread) the main image will
dominate the majority of one of the pages. The image plays a
huge role in telling the story and giving the reader more material
so they can fully understand the article. For instance, in this DPS
we see Alex Salmond making multiple hand gestures across 4
images, this insinuates that he is trying to explain himself.
Page number: At the top
right and left hand
corner of the paper we
can see the page
number with the date of
the papers release. The
page number is
important as
newspapers can get
mixed up and the page
numbers will let the
reader know what page
they are on and what
page they will be turning
onto next.
Headline: the headline is
written using large bold
font. This is so that it can
catch the readers
attention and acts as a
title to the story/article
they are about to read.
For example, ‘Where’s
the economy recovery’
allows the reader to
know that this article will
be talking about Alex
Salmond explaining how
he plans to recover the
UK economy after
nothing had been done
Associated images: associated images are smaller
images that are also associated with the story/article.
They have been placed throughout the article in areas
where the text around the image is relevant. This helps
the reader understand the story fully as there is an
image to go with it.
10. Newspaper Website page analysis
Source:
https://www.thesun.co.uk
/
What is included? The Sun
website’s main advantage over the
physical copy is that on the
website, users are able to access
the kind of content they want with
the click of a button. For example,
if I just wanted to read Sport
articles, I have an option that
allows me to do that. Second to
this, you are able to access the UK
Sun, Irish Sun, Sun bingo and The
Sun dream team. This is good as it
means that multiple users will be
using the site for different reasons,
therefor they get higher user
traffic, meaning their brand
awareness increases and they will
make more from the
advertisements on their website.
Social media links: when you
scroll right down to the button of
the page, you will find social
media links to The Sun’s Facebook
and Twitter page. This shows the
user where else they can get
news from The Sun. Therefor,
increasing the awareness of The
Sun as more of there posts and
tweets will be shared as their
following increases.
Information: as The Sun are a news
source, it is vital that they keep the
information on the page updated with
the most relevant news. This is so that
people do not miss out on recent and
relevant news.
Layout: the website has a very
standard layout through the use of a
Navigation Bar and scrolling. The logo
is found at the top of the page slightly
to the left. This keeps the website
consistent with the physical copy and
allows people to know that it is
associated.
Similarities and differences to physical copy:
in many aspects, the Sun’s website is very
similar to the physical copy. For instance, the
Logo at the top and the same color scheme.
This is important as it lets people know that
this is associated with the physical copy.
However, the website will have more articles
as you can put more on a website than a
physical newspaper
11. Featured Article analysisHeadline: the headline is
written using large bold
font. This is so that it can
catch the readers
attention and acts as a
title to the story/article
they are about to read.
For example, ‘Head-
Stamp thug guilty of
murder’ as the main
headline will catch all of
the readers attention as
this criminal has been
given a name that
insinuates he is guilty of
multiple murders. This
makes for a interesting
story as it is real, therefor
the readers (the general
public) will be intrigued
and will want to read the
rest of the article.
Page number: At the top left
hand corner of the paper we can
see the page number with the
date of the papers release. The
page number is important as
newspapers can get mixed up
and the page numbers will let
the reader know what page they
are on and what page they will
be turning onto next.
Main image: the main image is of who I
presume is the subject of the article. This gives a
face to this story, which makes it feel more real.
Therefor, readers will be more likely to read the
rest of the articles as they want to know the
detail of what this man has done and what the
consequences are for him.
Citizen Journalism: while reading
this article, readers may be
inspired to look deeper into the
topic and write their own article
on it and submit it to The Sun, as
they do take submissions for
Featured Articles.
12. Advertisement
The Sun do the majority of their advertisement through collaborative work. Essentially
they will work with someone or another company in making something for the general
public. This means that the audiences from both parties will become aware of the
other company, therefor increasing popularity and sales. For example, before
England's great World Cup campaign in 2018, The Sun uploaded a YouTube video of
the players training with Royal Marines. This is also the most viewed video that is in
The Sun’s YouTube channel, therefor it definitely increased the brand awareness of
The Sun, making it a successful advertisement. The Sun also has a Fantasy Football
league. This is good as their target readership are young adults, the majority of which
being male. Many young males like football and may have a fantasy football league
with their friends. Therefor, by creating a platform to do this will increase brand
awareness to their main target readership.
13. Genre and content
As The Sun is a newspaper, they cover a wide range of genres and content in order
to give the news to the public. Both big news and small news is covered in The
Sun. For example in one issue they could be talking about Brexit but the next day
they may make the main story about a celebrity. The Sun tends to cover stories
that will interest the general British public who love fried breakfasts, Sunday
roasts, tea and The Sun newspaper.
The content The Sun covers differs dependent on the front cover. The front cover
dictates the theme and mood of the entire newspaper. As The Sun generally put a
humorous twist on the articles, even when talking about a serious subject, it can
help the reader feel more relaxed, which makes them want to buy The Sun more
often. This will also attract more readers as more people would rather read a
humorous article than one that took itself very seriously.
14. Style
The Sun has a rather humors style for a newspaper. This is because having a humorous style will
attract more readers. A funny and intriguing headline is vital in order to sell the paper. This is
because the headline is the first thing that people will read, therefor the headline will be the
ultimate determining factor in weather someone buys the newspaper or not. Therefor, The Sun will
keep a consistent humorous style from the front page and throughout the paper. This is because
the reader will enjoy humorous articles that still give the news.
If The Sun did not use a humorous style, they would not be as popular as they are as theirs main
readership consists of people who enjoy that sort of content. Due to this, The Sun will keep on
using humor in their articles in order to keep their current readership.
15. Target readership
The target readership of The Sun are people aged 15-24. This is due to the slightly
mature and humorous content. More Males read The Sun than females. This is
because the majority of The Sun’s content is written to appeal to young adults. For
example, people who may be coming out of college or University going into the work
place. On the commute into the workplace, if on public transport, then they will be
more likely to read a newspaper. Therefor, a large portion of The Sun’s readership is
that of a young adult, whom may want to read a paper on their commute and pick The
Sun.
Source:
https://www.newsworks.org.uk/the-sun
17. Magazine Front cover deconstruction
Main image, wide shot
of the main feature in
the magazine
Main Headline,
specifies who
the main feature
The brand
identity of Q is
the logo on the
magazine, so
people instantly
recognize it. The
red background
makes the white
Q stand out.
Cover line, they are
secondary story’s to
the main one. They
name drop the other
artists, which attract
more of an audience
as it entices them to
keep reading.
Barcode, shows
the date, issue
and price.
Second to this,
the bar code is
needed to
actually sell the
copy
The verbal code ‘punk,
provocateur, activist….’
This connotes that the
main feature in Kanye
has such a wide
personality that almost
everyone can relate to
him.
18. Magazine Content page
deconstruction
Main image of the star
attract readers. This
image dominates the
entire contents page, a
page in which everyone
looks at and uses, so by
putting a star on the
page, a wide audience is
attracted
Masthead, tells that this
is the contents page,
where the reader can
see everything in the
magazine is, according to
Maslow, this keeps the
survivors happen, as it
tells them where
everything is and they
can expect a contents
page in every issue.
Sub-headings, tell
the reader what
else the magazine
includes, so the
reader can find
something they
are interested in
and go straight to
that.
Sub-line, goes into
more detail under the
Sub-heading, this picks
up the readers interest.
According to Katz, this
helps the Personal
relationship, since they
build up an admiration
for the subject of the
interview
Web address, has more features than
the magazine, putting it on the
contents page makes more people
aware of it and more likely to use it
19. Magazine Double page spread
deconstruction
The Main image is
spread across both sides
of the double pages and
features an artist named
Ed Sheeran. He is
dressed very casual, with
his iconic acoustic guitar
next to him which does
relate to his music style.
He is from London,
hence the background to
the picture is a landmark
in London (Parliament)
The text used on the main part of
the article is clear and easy to read,
which is what most readers want. As
it is not overly complicated, which in
a way is similar to Ed Sheeran’s music
as it is simple
Colour- The general colour
scheme on this page consists
of mainly warm and calm
colours, the use of red, black
and white. This is a consistent
colour scheme used
throughout Q magazines, the
colours compliment each
other.
A small quotation ‘I'm bringing ginger
back’ as the main verbal code on the
page. It may attract a wider audience
as it is clearly a joke, so it implies the
personal relationship the audience
may have with the audience
Drop capital, the
purpose of this is to
attract the readers
attention to start
reading the article.
20. Magazine Website Annotations
Twitter
Facebook
Pintrest
Youtube
Range of social
networks which Q
use, they use them
because most
people in the world
are on them and it
will help get the
awareness of Q up
There's a vote going on,
which personally includes
the User, makes them feel
involved thus making Q
look good
Logo, its one of the
first things we
notice about Q as it
is red and really
stands out on the
page. It also tells
the User exactly
what website they
are on
Two option
bars, shows
how much
of a range Q
provides,
which gets
many
different
kinds of
people
interested
Source- http://www.qthemusic.com
Q have a synergy with the
social networks with
Facebook, meaning they
work with them as one of
the platforms that Q
operate on is Facebook
21. Production Process
Dates of
publication
The first thing in which
you must do is set up a
date of publication. The
date of publication is
simple the date that you
are trying to get you
magazine release by as a
finished product, making
it available to the
general public. Once this
date has been agreed
on, you now have a
schedule to run on, the
schedule is your plan on
how you are going to be
able to meet your date
of publication. Proper
management of the
schedule is vital to
meeting your date of
publication.
Managing the
schedule
This step is of high
importance. As if you
want your magazine to
be produced
successfully, and meet
the date of publication,
it is vital that the
schedule is managed
well. Your schedule
should be made in a way
so that there are
provisions for certain
mistakes so that even
when mistakes happen,
you will still be able to
meet the date of
publication you had set
previously. This is why a
good management of
the schedule is
absolutely vital.
Editorial and
budgets
The editorial decisions
mainly involve the
magazines editorial
teams getting together
and deciding amongst
themselves what topics
they want to include in
the coming up issue of
the magazine they are
working for. Essentially,
the editorial team talks
about multiple content
stories, interviews,
photographs, etc that
will be in the coming
issue. There is also a
budget to this, which
will mostly be spent
towards the production
of the magazine,
interviews for example.
Content
acquisitions
The content acquisition
process is the most
important step, as
without any content, the
magazine wouldn't’t
work at all since it would
be empty. Thus, content
is the most important.
There are 2 major ways
in which content can be
gained for a magazine.
Firstly, in-house staff
writers. Secondly,
though external writers
(who earn commission)
to write on topics that
are specialist in nature.
At this stage, artwork
and graphics are also
being worked on to
speed up the total
production process.
22. Production process
Sub-editing
Sub-editing focuses on
one major thing, which
is how good the quality
of the magazine is. If
there us no sub-editor,
they editor will do this
job. This step involves:
Checking accuracy of
facts
Making sure words are
spelt correctly
Checking grammar/
punctuation
All articles follow the
correct house style
Working on page layout
Page Layout
In big publications, there
is a special team who
are responsible for page
layouts, they’re called
they layout staff. There
job is essentially to
typeset and layout the
various pages that come
together, to make the
magazine. In performing
this task, they use a
powerful DTP program,
for example InDesign or
PageMaker to get their
job done to a high
standard. This is also the
time that adverts are
placed in the magazine.
Proofreading
Once the Page Layout
has been completed, the
next stage is
proofreading. The
editing department will
print a copy of the
magazine for the
purpose to be read
through carefully to find
any spelling errors or
grammar mistakes. After
this mistake is found, it
is quickly corrected by
the DTP file. The
magazine is proof read
until everyone is happy
and satisfied with the
copy and are sure there
are no mistakes.
Distribution
Lastly, the final stage is
distribution, where the
magazines, after being
printed are boxed and
distributed to the
retailers who sell the
copy to the general
public.
23. Associated Products
Magazines Radio Digital
product
Television
This is a
symbol the
digital as
they will
tell the
audience
that these
are thehttp://www.bauermedia.co.uk/bra
nds
Bauer produce many
magazines, such as Q
and Mojo as seen
above. They have
build up quite a loyal
fan base that many
people buy every
issue.
Bauer produce few
Television
programmes such as
Kiss and 4music. They
do not make much
from this as the
channels are not as
popular as their
magazines or digital
products for instance.
Bauer have Radio
stations such as ‘gem’
and Kiss. Since many
people are exposed to
radio (on their
commute for
example) may make
people start to
recognise these more
and thus be more
inclined to purchase a
product that Bauer
produce as it would
be in a similar format.
Due to the
technological
advancements,
Bauer has noticed
the trend of phones
being used for
everything, so they
have started to
create digital
versions of their
magazines for
instance. People
will pay online for a
subscription, which
means your brand
is more out there
24. Readership
The majority of the readers of Q magazine are male (77%). This is because
many of the artists in Q target a mainly male audience and Bauer media are
sure to use the ‘male gaze’ on a lot of their front covers. The median age of Q
magazine readers is 39. This may be slightly high as it is based on the
psychical copy of the magazine, not physical and hard copy's are now seen as
out dated. Therefore, more of the older generation will actually buy the
physical copy as apposed to getting a digital copy.
Source:
https://www.bauermedia.co.uk/uploads/
Q.pdf
25. Above the line (ATL)
Above the line is Mass Marketing as it is not targeted at anything in particular. This
means that the spread on this kind of marketing is very wide
This seeks to build the brand more than the product and inform everyone of a
certain event that may be happening at that time. For example, Coca-Cola during
the Christmas period. It is all about the brand awareness increasing and less so
about how well the individual product does.
Above the line an occur on TV adverts, whether that be local, national or
international. It can also be put used in Print (Newspapers, magazines etc.) and by
Radio.
An advantage of above the line marketing is that it has a wide reach, so better
communicates with the audience. It almost defines the brand
However, a disadvantage would be that it is a high cost and a high production, so a
lot of money needs to be flooded into it in order to make it remotely successful. Q
magazine has TV adverts in order to reach a large target audience.
Source: https://www.face2face-marketing.com/atl-btl-ttl-
marketing-definitions-examples/
26. Below the line (BTL)
Below the line is promoted in smaller amounts than Above the line marketing
as it is more one to one and features the distribution of of pamphlets,
handbills, stickers, promotions, brochures placed at point of sale, on the roads
through banners and placards. They are specific and direct, which means they
are in the niche market. Things such as cookies found on various web sites
would be below the line as cookies are specifically targeted.
Normally, Below the line will feature a point of sale, which essentially is a deal
that would incline a consumer to buy the product as they get an immediate
benefit back from it. For example, a deal that was buy one get one free would
be a point of sell as the consumer may now buy it just because they got one
free.
Source: https://www.investopedia.com/terms/b/below-the-
line-advertising.asp
27. Advertising
Q does a lot of advertisement through their social
media. This can also be seen as promotion as they
are using social media platforms in order to gain a
wider following so more people will purchase their
magazine as it is wider known.
Two of Q’s largest social media platforms are
Instagram and Twitter. These are both social
networks that give you recommendations based
on what you already follow. So for instance,
someone who follows a lot of music pages may
find a post from Q on their explore page as it is
related to who they follow. This means that more
music fans will discover Q and may buy the
magazine. This would increase sales and profits as
the magazine becomes more widely known so
more people will buy it.
28. Distribution
Distribution is the process by which the goods are supplied to the consumer.
Q magazine is also available online, which is why there are less hard copies in circulation. Q
magazine is not sold as a hard copy in the US, only in the UK and online.
You can subscribe online to get your magazine sent straight to your home. You are able to
choose what you want. Also there are deals and you can gift a subscription. You can get Q
magazine in every country as it is an online service and most countries in the world have
internet access. It may not be in their native tongue but t is still Q magazine. Q is printed in
many languages.
Source:
http://www.pressgazette.co.uk/uk-
magazine-abcs-winners-losers-and-full-
breakdown-as-circulation-declines-
average-6-per-cent/
Source:
This photo was taking in WH
Smith, you can see that Q
have their own little
dispenser as to call It, which
catches the consumers
interest as it stands out from
all the other magazines on
the shelf.
29. Genre
Generally speaking, Q magazine covers the general business going on in the music
world. For instance, on the front page of the Q web page, talking about most of the
genres. For instance, under latest Q, one talks about the ‘epic return of queens stone
age’ to an article talking about the ‘heavy heavy story behind the N.W. A biopic.
Obviously this is a huge difference between audiences, it really ranges. From writing
on the ‘epic return of queens of the stone age’ to talking about an argument which
happened years ago between people who essentially lived in the ghetto until they
found success. Many other music magazines would stick to one genre, but Q has a
range of genres
Source- http://www.qthemusic.com/the-latest-q Hard copy
magazine (august 18th 2014)
Each issue of Q include many
different genres, from rap to rock,
which both cover the same age
range really (13-30) yet, generally
the people who listen to these
kinds of music are completely
different so it even attracts a
variety in a particular age range.
30. Content
Q magazine covers many different genres and forms of music, from personal life to stage life. For
instance talking about the falling out of N.W.A.
Second to this, the tab on the official Q website has a complete range of things you can do, as you
can see from the picture, you can even pick what exactly you want to be taking in, an interview,
columns, video or even playlists which gives a huge range for people to pick from which is of
course great as it means that they will become even more popular
Having that much content included in
their magazine allow them to sell more
issues which overall will maximize their
profits for that issue, the money it costs
to print the copies and the money to pay
the writers
Source- http://www.qthemusic.com/the-latest-q
33. Market Position
• Magazines • Publisher
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000 308,938
NME is the highest seller and
Kerang is the lowest. This is
because it covers a range of
different music genres, but
Kerang only focuses on hard
rock.
352,171
Chart Title
Time INC UK Bauer
Time INC UK has a larger Magazine
circulation than Bauer. This is mainly
due to the magazine ‘NME’ which
sells the most. Yet Bauer
£2489.5million and Time INC Uk’s net
worth is worth £431.1million, no
where near the amount Bauer is
worth. Yet thei circulation is better.
Source: https://www.pressgazette.co.uk/magazine-
abcs-full-breakdown-of-uk-magazine-sales-figures-for-
first-half-2017/
34. Form and style
Q’s front pages on most of their magazines mainly consist of Red, Black and White.
Generally it has the main star who is featuring in the copy front and center with a
white background with either a Black Q or a White Q on the red background (which is
their normal logo. But it is always towards the top left of the page.
Q magazine is approximately 30.6 x 22.2 x 1.2 cm, which is around the size of a
magazine, however the dimensions on devices vary dependent on what device you
are using.
Throughout the entire magazine, Q is rather consistent with font, color scheme etc.
this make the magazine come across as more professional as it doesn't’t look like it is
a complete mess, it has order to it.
35. Target Audience
Hartley
Age- the age of the general consumer of Q magazine is 16-25. This is because the wordy content, they
start working working so can pay monthly, it is not very childish it is professional looking and it is a big
name. People older than 25 may feel like they have out grown the magazine as it is filled with bright reds,
which they may not find as appealing in their older age like they did in their youth.
Gender- Q magazine is a unisex magazine. This is because Q cover multiple genres and multiple artists
in the music industry. There is so much content in every magazine, there is always at least one article that
will appeal to one sex in particular or both. This means that Q are reaching a wider demographic as they
are appealing to both male and females. This means that Q have the ability to sell more magazines and
make a higher profit.
Class- the main consumers of Q magazine will generally fall into the working and middle class category.
This is because they will be comfortable for example sitting on a train reading the magazine on the
commute to work. However, those who are upper class may feel too ‘sophisticated’ to be reading a
magazine like Q on public transport (where most physical pieces of media are consumed).
36. Target audience
Katz Uses and Gratification
Personal identification- many people are able to identify with Q magazine as it covers a wide range
of genres. This allows a wide audience to personally identify with at least one part of the issue, the front
cover normally includes cover lines that tell the consumer what other artists are featured other than the
main feature. Seeing these names inclines the consumer to purchase the magazine as they personally
identify with their favorite artists, so will want to know what the article is about.
Personal relationship- since Q are a huge magazine in the music industry, they have the ability to get
interviews with some of the biggest celebrities of today. These celebrities have strong and loyal fan
bases full of people who genuinely care about them as if it was a close friend. Therefor, when they see
Ed Sheeran on the front cover for example, they are heavily inclined into buying the magazine as they
want to know the latest news on how their favorite artist is doing and what he has to say. This can of
course go for just about any artist as most of the artists featured in Q have a strong and large fan base.
Inform and educate- according to Katz, Q magazine informs and educates the reader with everything
that has happened in the last month in the music industry. Q magazine get their message across using
interviews, music reviews, articles and details on how the interviews took place.
Diversion- when the reader is reading an article about their favorite artist, they escape from reality while
they are reading the text as the are so interested and become pulled into it due to their favorite artist being
featured.
37. Target audience
Audience theory
Socio-economic needs- Q magazine will generally be for an audience who fall into C2 and C1. This is
because these categories mainly include jobs that someone may do as soon as they leave school or
University, they are young adults, which is who Q’s main audience is. People who fall into the A category
are not likely to read Q magazine as they may feel too sophisticated to do so and would opt for reading a
magazine more like Forbes for example.
Maslow hierarchy of needs- Q magazine caters towards the basic safety needs according to
Maslow. As Q magazine releases a new issue every month, the consumers are relaxed as the know there
will be a new issue every month. This gives them a sense of safety and security as they can always rely
on the release of Q to update them on all of the last months news in music.
The idea of the pyramid is
you need everything
below to be able to be at
the top. So when people
are going to buy a
magazine, they will need
all of these to be
interested in purchasing a
magazine.
38. Conclusion
Through out Lo1 I have researched about both Q and Mojo. I
have looked at the purpose and meaning of the logos and
annotated them. Spoken about the form and style. What genre
they cover and even their target audiences and how frequently
they release their issues. I have also annotated multiple forms of
media for each, such as their websites. This gives me some
inspiration for my future magazine as they have both clearly
reached their target audience and become a very successful and
popular music magazine.
Editor's Notes
Date of publication
Managing the schedule
Editorial and budgets
Content acquisitions
Sub editing
Page layout
Proof reading
Sent to printer
Distribution
