2. CONTENTS
• Impacts and effects on audience
• Relevant issues to representation
• John Berger
• Legal issues
• Racism and sexism
• Royalties
• Role models
• IPSO
• Complaint procedure for Q
• Editors code of practise x3
3. Q MAGAZINE IMPACTS AND EFFECTS ON
THE AUDIENCE
There is a impact on the social
group and on the readers this
therefore means if one person
buys the magazine others follow
suite regardless.
Q magazine includes a
more mature content
scheme which appeals to
its 24-35 year old target
audience.
The image on the front
cover is of prince after his
death and the fan group will
buy the magazine again
because of it.
4. RELEVANT ISSUES ON REPRESENTATION
• Stereotype- a person or thing that conforms to a widely held but over simplified image of the class
or type to which they belong some examples are age, gender, grace and religion.
• For Q magazine their stereotypical audience/relationship are people who are from the male
majority aged at least 20 years and above. Additionally, their look would be quite casual
• “Male gaze”- (Laura Mulvey) male majority will gaze at the women who know that they are there to
be gazed at. This is the reason why men will buy Q magazine more than women, however this is
also a stereotypical view. The fact that white males listen to rock and indie more than any other
ethnicity is also a stereotype.
5. JOHN BERGER
• (John berger 1972)He states that men act, women appear-men will stair at women
and women now they are being looked at there by making themselves an object.
Cheryl Cole is seen here on the front cover looking quite sultry implying that she
knows that she should be looked at. The stereotypical masculine approach is to then
buy these magazine with thee types of covers.
• Diana sace- she invented the female gaze, the men knows that he is going to be
looked at and acts. As the women then approach and buy the magazine.
6. STEREOTYPES
• Usually a magazine such as “Q Magazine” would have a
specific audience perhaps aged around 15-30 year olds.
But every magazine company will have stereotypes and
this means that in a mag zine there will have a specific
image or specific content that is related to a certain group
of people that will relate to image or content due to what
they do in there daily routine. An example of this would be
placing an image of a body builder onto a front cover of a
magazine and then having content related to the image
perhaps along the lines of how to get the body that is
seen on the front cover. There will usually be content that
relates to a large group of people and not to any specific
group and this is what helps the image to become
stereotypical.
7. RACISM AND SEXISM
• A good example for this is from a magazine where a black woman was wearing black lipstick and
above her it said “RIP”. Next to her there was a pale white woman with a different coloured lipstick
and it read “hello gorgeous”. This connotes how the magazine unintentionally showed a racism
view towards black women as it depicts how black women cannot be beautiful.
• Furthermore, this is relevant to “Q magazine” as some sexist images and magazines as seen
below where Lebron James is seen playing basketball and wearing sporty clothing. Stood next to
him is a woman wearing a dress and being seen as not being as sporty as the magazine states
there is a “shape issue”.
8. ROLE MODELS
• A great pair of role models for Ant and Dec who back in the day were seen as clean cut
men aged around 21 years old who every boy can look up to in the future and inspire to
be like. This is due to the fact that they look like the perfect men who make jokes and
cause laughter all around them. Also, it is crucial to have role models as they will be the
models that inspire the younger generation to become what they have become and
without role models the younger generation may not want to try as hard as they want in
order to achieve there goals.
The role models of magazines help to give the
reader confidence and guidance so that the
readers want to come back and read more about
their role models and understand aht they have
to say.
9. COPYRIGHT
• Copyright is a very important issue that could result in protecting the authors work so
that it cannot be copied and used under another authors name. This copyright includes
all the content in the magazine from images to the facts that have been researched.
• This is relevant to “Q magazine “ as they release huge amounts of information every
month and this copyright term helps to keep the content safe from being copied or stolen
and used under the name of a different author. An example of this would be a famous
artists such as Jay Z or Rihanna and their interview which has very specific information
and content that no one else would be able to obtain in order to include in their own
magazine.
10. OFFENSIVE MATERIAL
• When creating and producing a magazine it is important not to
include offensive material but in some cases magazines do.
An example of this would be including a woman on the front
cover of a magazine and stating that you can only be beautiful
if you have hair like the model on the front cover. By doing this
it can cause the audience to become angry and therefore not
want them to read the rest of the magazine. By putting
offensive material into a magazine it can cause people to
become angry but the point of it is to cause a group of people
to think about how they look and hopefully change there looks
in order for the company to make more money and buy the
magazine to read it. This is relevant to “Q magazine” as if a
large magazine company such as “Q” was to include images
that are offensive it can cause mass problems for the
company by displeasing the target audience.
11. CENSORSHIP
• Censorship in a magazine is focused towards a large audience
typically towards men into buying the magazine. It is done by
typically censoring a certain area of a woman's or men's body
which causes the man or women to want to buy the magazine in
order to see more about the model. Censorship is not aimed at
children or young people as the magazine would be inappropriate
for them and so in order to avoid them from buying the magazine
the placement of the magazine will typically be placed on the top
shelf where only people a certain height and age can see the
magazines. By including censorship it encourages men and
women to open the magazine in order to see what is inside and
why the person on the front cover is like they are. Towards “Q”
the magazine company wouldn’t particularly include censorship
content but if they were too this could cause members of the
target audience to feel uncomfortable an see the images as
inappropriate.
12. PRIVACY AND PUBLIC RIGHT TO KNOW
• When including information associated with people and children it is important not give all
personal details and information other than once that symbolize you such as your name. In
order to prevent identity theft and other information going into magazines that you do not
want such as phone numbers and addresses magazine company by law will delete the
information according to what they need to know and include. If a child under the age of 13
happens to give information that is personal the same regulation of deleting the information
will take place. It is also against the law to obtain information from someone under the age of
13 without the parental consent to do so. Before a magazine company receives the
information you give it goes through a secure server software so that the information is
secure from any unauthorized access so that the information is protected and against
identity theft.
13. ROYALTIES
• After researching I have found out that the NLA is a licensing company which is able to
sell copying licenses and these can be sold to newspapers, magazines and other media
products. Royalties is when a magazine or newspaper decides to include some content
which is directly form another magazine or newspaper and if they do this it then means
that they have to pay for the original magazine.
• Because of this the NLA ensures that each publisher gets their royalties. I intent to
obtain this policy in my magazine in order to ensure that my magazine is also safe from
copyright so that my content can be safe from other magazines and newspapers.
14. IPSO
Initial assessment
Once the complaint has been received it
is up to the IPSO staff to categorize
whether or not it falls in to a possible
breach of the editors code or a remit. If a
large number of complaints come
through then IPSO will take it into
consideration.
Referral to the
publication
If the complaint does
breach the editors code
you will be passed to an
editor directly and the
problem will be resolved
immediately or try to be
resolved within 28 days.
Investigation
if your complaint is not resolved through
the publication’s internal procedures
during the referral period, with your
agreement, we will begin investigating
your complaint. We will write to the editor
of the newspaper or magazine to request
its response to your complaint and may
also ask you to provide further
information.
Adjustification by the complaints
committee
If the complaint still remains unresolved
then the complaints committee will decide
whether there has been a breach in he
editors code. The Complaints Committee
will take into account only information which
has been seen by both sides to the
complaint, and will publish its decision
setting out whether the Editors’ Code has
been breached, and why, on our website.
Outcomes
If it is determined that the
editors has been breached
then it can require the
publication of its upheld
adjudication. But however if
the arrangements for
uploading standards and
compliance were a fault, IPSO
may also inform the publisher
in writing that further remedial
action.Anonymity
If you have concerns about publication
of a decision, you will be given an
opportunity to raise them before the
Complaints Committee is asked to
consider the complaint. Review The
complaints committee requests are not
included in published decisions but
stats from the standpoint that they
generally should be published in full.
Confidentiality
Complainants and others should have absolute
confidence that their privacy will be respected. In
order for IPSO to be able to investigate complaints
effectively, it is essential that neither party
publishes information which has been provided as
part of the investigation, including correspondence,
without the consent of the other. Material provided
must only be used for the purpose of the complaint
and this does not prevent either party from
disclosing information about the complaint to third
parties.
Simultaneous correspondence
IPSO is committed to resolving
complaints, where possible and
appropriate, on terms which are
agreeable to both sides. They expect
both parties to a complaint to engage with
the process in good faith, and to
cooperate with our procedures. once they
have begun an investigation into a
complaint, the existence of simultaneous
correspondence between the parties
directly inhibits their ability to investigate
and mediate in an effective and
transparent way.
Multiple complaints
If they receive a large amount of complaints
linked to the same point they will all be
summarized into one complaint but If a lead
complaint is resolved by IPSO, a resolution
statement will be published.
Individuals with disabilities
IPSO will make reasonable
adjustments depending on your
needs that you require. Also they
will ensure that the complaints
party is transparent meaning that
all the complaints are presented to
the committee for consideration of
writing. But if the requirements
cannot be met fully than they will
explain why.
Unacceptable behaviour by
complaints
The IPSO staff is always
cautious due to the fact that
some complainants might
contact IPSO in distressing
circumstances and may need
significant support and
assistance.
https://www.ipso.co.uk/
contact-ipso/
This is relevant to “Q”
as it is important for a
big company to
consider their target
audiences and give
them accessibility while
understanding their
messages
15. EDITORS CODE OF PRACTICEAccuracy
The Press must not publish inaccurate, misleading or distorted information or images, including headlines not supported by the text. Also significant
inaccuracy, misleading statement or distortion must be corrected immediately, promptly and with prominence, and where appropriate an apology must be
published. In cases involving IPSO, prominence should be as required by the regulator. There is a fair opportunity to reply to significant inaccuracies that
should be given, when reasonably called for. The Press, while able to editorialise and campaign, must distinguish clearly between comment and fact. But a
publication must report fairly and accurately the outcome of an action for a party, unless an agreed settlement states otherwise, or an agreed statement is
published. This links to Q as it is important that all the Q content is accurate and correct in order to avoid any unwanted attention to the company.
Privacy
Everyone is entitled to respect his or her private family life, home, health and correspondence, including digital communications. Also the editors will be
expected to justify intrusions. It is also important for Q magazine to have some privacy with some content as the content must not break an rules of personal
information
Harassment
They must not persist in telephoning, pursuing or photographing people when asked not to; and they should not remain on property when asked to leave and
must not follow them. If requested, they must identify themselves and who they represent and why. The Editors must ensure these actions are observed by
those working for them and take care not to use non-compliant material from other sources. For Q magazine it is also important that all the views of the
content of the magazine use the content in the correct way and not towards other users.
Intrusion into grief or shock
When a there are cases involving personal grief or shock, enquiries and approaches must be made with sympathy and publication handled sensitively.
Reporting suicide
When reporting suicide, to prevent simulative acts care should be taken to avoid excessive detail of the method used, while taking into account the media's
right to report legal proceedings.
Children
All pupils should be free to complete their time at school and they must not be photographed at school without permission of the school. Children under 16
must not be interviewed or photographed on problems involving their own or another child’s welfare unless with a responsible adult consent. Children under
16 must not be paid for material involving their welfare or parents or guardians for material about their children.
Children in sex cases
The press must not, even if legally free to do so, identify children under 16 who are victims or witnesses in cases involving sex.
In any press report of a case involving a sexual offence against a child –
• The child must not be identified.
• The adult may be identified.
• The word incest must not be used where a child victim might be identified.
• Care must be taken that nothing in the report implies the relationship between the accused and the child.
16. EDITORS CODE OF PRACTICE CONTINUED
Hospitals
Journalists must identify themselves in order to obtain permission from a responsible executive before entering a non-public area of hospitals or
similar institutions to pursue enquiries. The restrictions on intruding into private areas are particularly relevant to enquiries about individuals in
hospitals or similar institutions.
Reporting of crime
Family members or friends of the person convicted or accused of crime should not generally be identified without their consent. This is
particularly important in regards to the potential vulnerable position of children under the age of 18 who witness, or are victims of, crime. Editors
should generally avoid naming children under the age of 18 after being arrested for a criminal offence but before they appear in a youth court
unless they can depict that the individual’s name is already in the public domain, or that the individual has given their consent.
Clandestine devices and subterfuge
The press must not seek to obtain material acquired by using hidden cameras or clandestine listening devices or by intercepting private or
mobile telephone calls. This is because without consent it is illegal to do so. Engaging in misrepresentation, including by agents can generally
be justified only in the public interest and then only when the material cannot be obtained by other means.
Victims of sexual assault
The press must not identify or publish material likely to lead to the identification of a victim of sexual assault unless there is adequate justification
and they are legally free to do so.
Discrimination
The press must avoid prejudicial and pejorative reference to an individual’s race, colour, religion, sex, sexual orientation or to any physical or
mental illness. Also Details of an individual's race, colour, religion, sexual orientation, physical or mental illness must be avoided unless relevant
to the story.
This is relevant to “Q Magazine” as it is important that the content included in the magazine is suitable for the target audience but also relevant.
17. EDITORS CODE CONTINUED
• Brooks Newmark Sunday Mirror case: IPSO decision
• IPSO has found that an article headlined: ‘Tory Minister quits over sex photo’, published
by the Sunday did not breach the Editors’ Code, as the decision was published earlier.
The journalist had deployed subterfuge, but IPSO found that the investigation was
initiated on sufficient grounds and the use of subterfuge and misrepresentation and the
level at which it was used at each stage of the investigation was justified in the public
interest.
18. COMPLAINT PROCEDURE FOR Q
• I wasn’t able to find any actual information or procedure for contacting Q magazine but I
was able to find a contact us option on the Bauer media website and what it offered to
you is their email and their address. It seems as If the only way to contact Q magazine
about a complaint is through emailing them or visiting one of their main businesses. I am
assuming that the complaint would be resolved over emailing or talking to a member of
Bauer at their address. Because of the lack of information to do with complaints it leaves
my opinion o Bauer as being un-organised and in some cases unhelpful. This is crucial
for “Q Magazine” as it allows the target audience to explain the problems with the
magazine so that the company is then able to improve on them.
19. TOM CRUISE
• Tom cruise has sued the magazine company Bauer of $50 million (£31 million) for
defamation. The 55 year old actor sued Bauer media for $50 million due to content being
input into a magazine of the company saying that he has abandoned his daughter Suri.
Tom says that he has “ in no way cut Suri out of my life” implying that the content to do
with him was false and he doesn't feel as if he should be known for abandoning his own
daughter. The media company got the idea as Cruises overseas movie shoot prevented
him from being a role model in Suri’s life. Because of this absence the workers of Bauer
decided to include content associated with it and made Tom cruise look as if he has
given up on the relationship with his daughter and has no intentions to be in Suri’s life
any longer.
20. DATA PROTECTION
The data protection act controls how your information is controlled by the Government, businesses and organisations.
Every that uses the data has to follow fairly strict rules which include:
• used fairly and lawfully
• used for limited, specifically stated purposes
• used in a way that is adequate, relevant and not excessive
• accurate
• kept for no longer than is absolutely necessary
• handled according to people’s data protection rights
• kept safe and secure
• not transferred outside the European Economic Area without adequate
There is stronger legal protection method for more sensitive information, such as:
• ethnic background
• political opinions
• religious beliefs
• health
• sexual health
• criminal records
https://www.gov.uk/data-protection
This is very important for “Q Magazine” as it gives the
audience an understanding of what to do if they encounter
a problem with a company. If these rules are broken it can
lead to larger problems and that’s why its so important that
the target audience follows the rules and understands what
to do and what not to do.
21. REGULATORY ISSUES
• A watermark also helps with the magazines copyright issue and this is due to how
specific and complex the icon is. This icon can be seen as the magazine will have this
icon and it will have a plethora of colours that can only be detected by a reflected light.
This is particularly important for “Q Magazine” as it allows the author of the images to
decide who they want to share the images with in order to prevent another author
claiming the images are their.
An example of a watermarked image can be
seen to the left. As you can see the image is
created in a specific way such as the colours
and shape can be traced back to the original
image or video of which this image took
place. In order to use this image you would
need legal permission from the author to use
the image.
22. REGULATORY ISSUES
• Also there is IP which stands for intellectual property and what this means is that the content and
images are protected in order to stop people from stealing or using the images, a lst of the things
the content links to is:
• The names of products and brands
• The inventions of the author
• The design of the product and content
• Things that are written, made or produced by the author.
• Copyright issues are all IP protection purposes that must take place in order to stop people from
stealing or using an authors content without their permission.
• https://www.gov.uk/intellectual-property-an-overview
