Unit 13- LO1

2. Purpose and Meaning
Flick on the Q is
sophisticated and formal
Red background makes
the white Q stand out
Red has connotations with
passion, Q is passionate
about music which
attracts people
Called Q because it used to
be called ‘cue’ (as in cueing
a record to play) but they
changed it as they didn’t
want their magazine to be
mistaken for a snooker
magazine.Strapline – Qs
strapline is usually
“Discover Great
Music”. This strapline
connotes that there
is always new music
to be discovered
through Q magazine.

3. Content
Q magazine covers many different genres and forms of music, from personal life to stage life. For
instance talking about the falling out of N.W.A.
Second to this, the tab on the official Q website has a complete range of things you can do, as you
can see from the picture, you can even pick what exactly you want to be taking in, an interview,
columns, video or even playlists which gives a huge range for people to pick from which is of
course great as it means that they will become even more popular
Having that much content included in
their magazine allow them to sell more
issues which overall will maximize their
profits for that issue, the money it costs
to print the copies and the money to pay
the writers
Source- http://www.qthemusic.com/the-latest-q

4. Form and style
Q’s front pages on most of their magazines mainly consist of Red, Black and White.
Generally it has the main star who is featuring in the copy front and center with a
white background with either a Black Q or a White Q on the red background (which is
their normal logo. But it is always towards the top left of the page.
Q magazine is approximately 30.6 x 22.2 x 1.2 cm, which is around the size of a
magazine, however the dimensions on devices vary dependent on what device you
are using.
Throughout the entire magazine, Q is rather consistent with font, color scheme etc.
this make the magazine come across as more professional as it doesn't’t look like it is
a complete mess, it has order to it.

5. Genre
Generally speaking, Q magazine covers the general business going on in the music
world. For instance, on the front page of the Q web page, talking about most of the
genres. For instance, under latest Q, one talks about the ‘epic return of queens stone
age’ to an article talking about the ‘heavy heavy story behind the N.W. A biopic.
Obviously this is a huge difference between audiences, it really ranges. From writing
on the ‘epic return of queens of the stone age’ to talking about an argument which
happened years ago between people who essentially lived in the ghetto until they
found success. Many other music magazines would stick to one genre, but Q has a
range of genres
Source- http://www.qthemusic.com/the-latest-q Hard copy
magazine (august 18th 2014)
Each issue of Q include many
different genres, from rap to rock,
which both cover the same age
range really (13-30) yet, generally
the people who listen to these
kinds of music are completely
different so it even attracts a
variety in a particular age range.

6. Target Audience
Hartley
Age- the age of the general consumer of Q magazine is 16-25. This is because the wordy content, they
start working working so can pay monthly, it is not very childish it is professional looking and it is a big
name. People older than 25 may feel like they have out grown the magazine as it is filled with bright reds,
which they may not find as appealing in their older age like they did in their youth.
Gender- Q magazine is a unisex magazine. This is because Q cover multiple genres and multiple artists
in the music industry. There is so much content in every magazine, there is always at least one article that
will appeal to one sex in particular or both. This means that Q are reaching a wider demographic as they
are appealing to both male and females. This means that Q have the ability to sell more magazines and
make a higher profit.
Class- the main consumers of Q magazine will generally fall into the working and middle class category.
This is because they will be comfortable for example sitting on a train reading the magazine on the
commute to work. However, those who are upper class may feel too ‘sophisticated’ to be reading a
magazine like Q on public transport (where most physical pieces of media are consumed).

7. Target audience
Katz Uses and Gratification
Personal identification- many people are able to identify with Q magazine as it covers a wide range
of genres. This allows a wide audience to personally identify with at least one part of the issue, the front
cover normally includes cover lines that tell the consumer what other artists are featured other than the
main feature. Seeing these names inclines the consumer to purchase the magazine as they personally
identify with their favorite artists, so will want to know what the article is about.
Personal relationship- since Q are a huge magazine in the music industry, they have the ability to get
interviews with some of the biggest celebrities of today. These celebrities have strong and loyal fan
bases full of people who genuinely care about them as if it was a close friend. Therefor, when they see
Ed Sheeran on the front cover for example, they are heavily inclined into buying the magazine as they
want to know the latest news on how their favorite artist is doing and what he has to say. This can of
course go for just about any artist as most of the artists featured in Q have a strong and large fan base.
Inform and educate- according to Katz, Q magazine informs and educates the reader with everything
that has happened in the last month in the music industry. Q magazine get their message across using
interviews, music reviews, articles and details on how the interviews took place.
Diversion- when the reader is reading an article about their favorite artist, they escape from reality while
they are reading the text as the are so interested and become pulled into it due to their favorite artist being
featured.

8. Target audience
Audience theory
Socio-economic needs- Q magazine will generally be for an audience who fall into C2 and C1. This is
because these categories mainly include jobs that someone may do as soon as they leave school or
University, they are young adults, which is who Q’s main audience is. People who fall into the A category
are not likely to read Q magazine as they may feel too sophisticated to do so and would opt for reading a
magazine more like Forbes for example.
Maslow hierarchy of needs- Q magazine caters towards the basic safety needs according to
Maslow. As Q magazine releases a new issue every month, the consumers are relaxed as the know there
will be a new issue every month. This gives them a sense of safety and security as they can always rely
on the release of Q to update them on all of the last months news in music.
The idea of the pyramid is
you need everything
below to be able to be at
the top. So when people
are going to buy a
magazine, they will need
all of these to be
interested in purchasing a
magazine.

9. Frequency
Q, currently has 44,050 copy’s in circulation. They produce a new issue every month
and has grown huge popularity online, on their website by featuring the Q and awards
and it saves people from going to purchase a copy. Since people can access it from
home, they can easily go onto the Q website and access a wide of features such as the
Q awards. Q magazine still make money from this due to advertisements on their site.
According to Maslow’s Hierarchy of needs,
a lot of people who buy the hard copy’s of
Q every month are survivors, who want
security and routine, they feel secure in the
fact that no matter what, every month at
the same time they are able to purchase
the same magazine and get their
information about music etc.
Source- http://www.qthemusic.com

10. Website Annotations
Twitter
Facebook
Pintrest
Youtube
Range of social
networks which Q
use, they use them
because most
people in the world
are on them and it
will help get the
awareness of Q up
There's a vote going on,
which personally includes
the User, makes them feel
involved thus making Q
look good
Logo, its one of the
first things we
notice about Q as it
is red and really
stands out on the
page. It also tells
the User exactly
what website they
are on
Two option
bars, shows
how much
of a range Q
provides,
which gets
many
different
kinds of
people
interested
Source- http://www.qthemusic.com
Q have a synergy with the
social networks with
Facebook, meaning they
work with them as one of
the platforms that Q
operate on is Facebook

11. Front cover deconstruction
Main image, wide shot
of the main feature in
the magazine
Main Headline,
specifies who
the main feature
The brand
identity of Q is
the logo on the
magazine, so
people instantly
recognize it. The
red background
makes the white
Q stand out.
Cover line, they are
secondary story’s to
the main one. They
name drop the other
artists, which attract
more of an audience
as it entices them to
keep reading.
Barcode, shows
the date, issue
and price.
Second to this,
the bar code is
needed to
actually sell the
copy
The verbal code ‘punk,
provocateur, activist….’
This connotes that the
main feature in Kanye
has such a wide
personality that almost
everyone can relate to
him.

12. Content page deconstruction
Main image of the star
attract readers. This
image dominates the
entire contents page, a
page in which everyone
looks at and uses, so by
putting a star on the
page, a wide audience is
attracted
Masthead, tells that this
is the contents page,
where the reader can
see everything in the
magazine is, according to
Maslow, this keeps the
survivors happen, as it
tells them where
everything is and they
can expect a contents
page in every issue.
Sub-headings, tell
the reader what
else the magazine
includes, so the
reader can find
something they
are interested in
and go straight to
that.
Sub-line, goes into
more detail under the
Sub-heading, this picks
up the readers interest.
According to Katz, this
helps the Personal
relationship, since they
build up an admiration
for the subject of the
interview
Web address, has more features than
the magazine, putting it on the
contents page makes more people
aware of it and more likely to use it

13. Double page spread deconstruction
The Main image is
spread across both sides
of the double pages and
features an artist named
Ed Sheeran. He is
dressed very casual, with
his iconic acoustic guitar
next to him which does
relate to his music style.
He is from London,
hence the background to
the picture is a landmark
in London (Parliament)
The text used on the main part of
the article is clear and easy to read,
which is what most readers want. As
it is not overly complicated, which in
a way is similar to Ed Sheeran’s music
as it is simple
Colour- The general colour
scheme on this page consists
of mainly warm and calm
colours, the use of red, black
and white. This is a consistent
colour scheme used
throughout Q magazines, the
colours compliment each
other.
A small quotation ‘I'm bringing ginger
back’ as the main verbal code on the
page. It may attract a wider audience
as it is clearly a joke, so it implies the
personal relationship the audience
may have with the audience
Drop capital, the
purpose of this is to
attract the readers
attention to start
reading the article.

14. Purpose and meaning

15. Form and style
Mojo magazines generally go for a dark background with bold white font saying ‘Mojo’
which firstly clarify that you are buying a Mojo magazine, it also catch’s the eye as the
white on black really pops out and a consumer may notice this before they notice Q as
Mojo cover more of the page with their name and thus will be recognized faster.
The color red, which Mojo use a lot is a color which never fails to gain attention, most
things that are trying to gain our attention will be red (like a stop sign) so having a lot
of red on the front page mean that it will be even more noticeable.
Mojo, just like Q have the main feature who features in the magazine completely
dominating the front page, this is because more people will recognize these features
as they are normally big name celebrities and will be more likely it buy the magazine.
Mojo, just like Q is 30.6 x 22.2 x 1.2 cm, the average size for magazine. Of course
again, if it is on a device the dimensions may vary

16. Content
The magazine ‘Mojo’ has a lot of content to it, just like Q it covers multiple topics,
from classical to indie. It even advertises a free CD on the front page which of course
will attract a larger audience, more than what they would normally attract with their
content alone. For instance speaking about Slash (former Guns N’Roses guitarist).
Second to this, in a hard copy (issue 196) it includes an article on the passing of Willie
Mitchell who was a ‘architect of soul music’
Source: http://www.mojo4music.com/
Hard copy issue 196, March 2010
According to Katz
the Slash article is
to inform and
educate the
reader, as they will
learns something
from consuming
the magazine.

17. Genre
The magazine ‘Mojo’ more focuses on the classical genre of music, but still uses a couple
different genres and big names to attract a broader audience. For instance, on the mojo
webpage, it features Slash, the former Guns N’Roses guitarist. Since Mojo covers so many
different genres of music, from classical to rock the general genre of it is very broad. Which
obviously attracts a wider audience which boosts the amount that they sell, which of course
has an impact on the frequency that they produce at.
Once again, on the Mojo webpage we can see how wide their audience goes on, Mojo have
a ‘What goes on’ article and the top two results on the webpage is one to do with Nirvana
and one to do with Soul music, further showing how wide their genre really stretch's.
Source: http://www.mojo4music.com/

18. Target Audience
Hartley
Age- the age of the general consumer of Q magazine is 16-25. This is because the wordy content, they
start working working so can pay monthly, it is not very childish it is professional looking and it is a big
name. People older than 25 may feel like they have out grown the magazine as it is filled with bright reds,
which they may not find as appealing in their older age like they did in their youth.
Gender- Q magazine is a unisex magazine. This is because Q cover multiple genres and multiple artists in
the music industry. There is so much content in every magazine, there is always at least one article that
will appeal to one sex in particular or both. This means that Q are reaching a wider demographic as they
are appealing to both male and females. This means that Q have the ability to sell more magazines and
make a higher profit.
Class- the main consumers of Q magazine will generally fall into the working and middle class category.
This is because they will be comfortable for example sitting on a train reading the magazine on the
commute to work. However, those who are upper class may feel too ‘sophisticated’ to be reading a
magazine like Q on public transport (where most physical pieces of media are consumed).

19. Target audience
Katz Uses and Gratification
Personal identification- many people are able to identify with Mojo as it covers a wide range of genres.
This allows a wide audience to personally identify with at least one part of the issue, the front cover
normally includes cover lines that tell the consumer what other artists are featured other than the main
feature. Seeing these names inclines the consumer to purchase the magazine as they personally identify
with their favorite artists, so will want to know what the article is about.
Personal relationship- since Mojo are a huge magazine in the music industry, they have the ability to
get interviews with some of the biggest celebrities of today. These celebrities have strong and loyal fan
bases full of people who genuinely care about them as if it was a close friend. Therefor, when they see Ed
Sheeran on the front cover for example, they are heavily inclined into buying the magazine as they want to
know the latest news on how their favorite artist is doing and what he has to say. This can of course go for
just about any artist as most of the artists featured in Mojo have a strong and large fan base.
Inform and educate- according to Katz, Mojo magazine informs and educates the reader with
everything that has happened in the last month in the music industry. Q magazine get their message
across using interviews, music reviews, articles and details on how the interviews took place.
Diversion- when the reader is reading an article about their favorite artist, they escape from reality while they
are reading the text as the are so interested and become pulled into it due to their favorite artist being featured.

20. Target audience
Audience theory
Socio-economic needs- Mojo magazine will generally be for an audience who fall into C2 and C1. This
is because these categories mainly include jobs that someone may do as soon as they leave school or
University, they are young adults, which is who Q’s main audience is. People who fall into the A category
are not likely to read Mojo as they may feel too sophisticated to do so and would opt for reading a
magazine more like Forbes for example.
Maslow hierarchy of needs- Mojo caters towards the basic safety needs according to Maslow. As
Mojo release a new issue every month, the consumers are relaxed as the know there will be a new issue
every month. This gives them a sense of safety and security as they can always rely on the release of
Mojo to update them on all of the last months news in music.
The idea of the pyramid is you
need everything below to be
able to be at the top. So when
people are going to buy a
magazine, they will need all of
these to be interested in
purchasing a magazine.

21. Frequency
Mojo magazine have 79,345 copy’s currently in circulation, similar to Q they are
published monthly and According to Maslow’s Hierarchy of needs, a lot of people who
buy the hard copy’s of Q every month are survivors, who want security and routine.
So they know that a new copy of Mojo will be purchasable every month. Mojo also
have a successful website as they put out things as they go online frequently, for
example they put a David Bowie article up very recently.
According to Katz Uses and
Gratifications theory, the people
who may buy Mojo would fall
under the Diversion category as
they immerse themselves within
the content of the story/interview
and want to ‘escape’ from every
day life in a story or interview.
Source: http://www.mojo4music.com/

22. Socio-economic needs
A Upper middle
class
Higher managerial, administrative or professional jobs
B Middle class Intermediate managerial, administrative or professional job
employment
C1 Lower middle
class
Supervisory or clerical and junior managerial administrative or
professional job employment
C2 Skilled working
class
Skilled manual workers
D Working class Unskilled manual workers
E Casual/lowest
grade workers
Pensioners and others who depend on the welfare state for
their income
According to the Socio-economic needs, Q magazine mainly sells to C1, C2 and D, they are the main target
audience, this is because people in A and B may feel to sophisticated to be reading Q so they will not buy it. Where
as the people in C1, C2 and D also known as the ‘norm’ will be perfectly comfortable with buying Q and reading it
on a train for example
Mojo magazine is very similar in this way, as they also cover a wide range of genres which attract the C1, C2, D and
E. Since they cover similar topics to Q they attract the same audience. But as some of the genres that Mojo cover
will attract people in the E category, for instance if they wrote about Classical and a Pensioner listened to them in
particular in their past.

23. Website annotations
Can order a copy online, straight from Mojo so
you know it is safe and it saves you having to go
to the shops. This is ideal for some readers as
they may be too busy to go to the shop
physically and have to find the magazine.
Multiple options,
so there is
something which
will reach out to
someone, there
is something on
this for everyone.
What goes on articles,
interests the majority
of people as in this
instance Nirvana are a
well know band and
people may want to
know what is going on,
according to Katz, this
will be Inform and
educate- the reader
learns something from
consuming the
magazine
Advertising their
live show, saying
‘nothing beats
live music’ which
will make people
want to buy
tickets.
‘what goes on’
article, this covers
the Maslow
hierarchy as
Caregivers, who
are emotionally
engaged with
and/or
sympathetic
towards a subject
matter, since David
Bowie’s death,
they may feel
sympathy and
want to read the
article
Source: http://www.mojo4music.com/
new music tab, this allows the user to find new music to
listen to that have been recommended by their trusted
magazine. This is good as people may go to the website
just to catch up with new music, so mojo are getting
high activity, meaning their advertisements will make
more money.

24. Front cover deconstruction
Masthead,
tells the buyer
what magazine
it is
Close up of the
main feature of
the issue, close
up shot
The verbal code ‘there
was nothing I wouldnt
try connotes that well
Bowie was a legend
and according to Katz,
this is Personal
identification which is
identify with the issue
being discussed in the
magazine, as people
may want to be like
this, it could motivate
Barcode, tells us
the date, issue
and price.
Second to this,
the bar code is
needed to
actually sell the
copy
Main Headline,
revealing that
David Bowie is
going to be the
main feature of
this issue
Puff promotion is using
primary colours, which
attracts the consumers
eye. They may be
attracted by this as they
want a good deal

25. Contents page deconstruction
Masthead, lets the
reader know that
this is Mojo
magazine, an
recognizable brand
and a large audience
already follow them.
Date and issue number,
every issue released is
dated here and given an
issue number. According
to Maslow, this attracts
the ‘survivors’ as they
want security and
routine and buying an
issue of Mojo every
Month.
Main image of the star attract
readers. This image takes up
the majority of the contents
page, a page that everyone
looks at and uses, so by
putting a star on the page, a
wide audience is attracted as
it makes them want to read
on
Sub-heading, tells the
reader what else this
issue features. The font
is bold, which attracts
the readers eye
Sub-line, after seeing
the sub-heading, the
audience is enticed to
read the sub-line as it
tells them more about
the feature.

26. Double page spread deconstruction
Drop capital, the
purpose of this is to
attract the readers
attention to start
reading the article.
Main image, you can
see that the artist is
completely alone In
this room. Which
implies that the artist
is feeling alone, which
is also put across in his
music.
The text, clear font and
the white on black
make it easy for the
reader to read
Masthead, ‘in my
room’ connotes safety,
comfort etc. which are
positive connotations,
yet it also can connote
solitude, being alone
which is also seen in
the Main image
Sub-heading, asking a
question, attracts the
readers attention as they
will want to know the
answer.
Sub-line, after seeing the
sub-heading, the audience
is enticed to read the sub-
line as in this case it has the
answer to the question
asked in the sub-heading
Colour- compared to most other
pages in Mojo, this one is a lot
darker. The main colour on the page
is black, which has connotations with
death, gloom and over all things that
are not nice. The black almost
represents the artists dark emotions,
according to Katz, this attracts the
caregivers as the will feel
sympathetic towards this artist

27. Production process
I attempted to contact Bauer media group as they are the publishers of both of my
magazines (Q and Mojo). I doubt I will get a good response from them. However I
could find some information online through different sources, but these will most
likely be out dated, thus I have sent the an email to get a more accurate and up to
date piece of information.

28. Production Process
Dates of
publication
The first thing in which
you must do is set up a
date of publication. The
date of publication is
simple the date that you
are trying to get you
magazine release by as a
finished product, making
it available to the
general public. Once this
date has been agreed
on, you now have a
schedule to run on, the
schedule is your plan on
how you are going to be
able to meet your date
of publication. Proper
management of the
schedule is vital to
meeting your date of
publication.
Managing the
schedule
This step is of high
importance. As if you
want your magazine to
be produced
successfully, and meet
the date of publication,
it is vital that the
schedule is managed
well. Your schedule
should be made in a way
so that there are
provisions for certain
mistakes so that even
when mistakes happen,
you will still be able to
meet the date of
publication you had set
previously. This is why a
good management of
the schedule is
absolutely vital.
Editorial and
budgets
The editorial decisions
mainly involve the
magazines editorial
teams getting together
and deciding amongst
themselves what topics
they want to include in
the coming up issue of
the magazine they are
working for. Essentially,
the editorial team talks
about multiple content
stories, interviews,
photographs, etc that
will be in the coming
issue. There is also a
budget to this, which
will mostly be spent
towards the production
of the magazine,
interviews for example.
Content
acquisitions
The content acquisition
process is the most
important step, as
without any content, the
magazine wouldn't’t
work at all since it would
be empty. Thus, content
is the most important.
There are 2 major ways
in which content can be
gained for a magazine.
Firstly, in-house staff
writers. Secondly,
though external writers
(who earn commission)
to write on topics that
are specialist in nature.
At this stage, artwork
and graphics are also
being worked on to
speed up the total
production process.

29. Production process
Sub-editing
Sub-editing focuses on
one major thing, which
is how good the quality
of the magazine is. If
there us no sub-editor,
they editor will do this
job. This step involves:
Checking accuracy of
facts
Making sure words are
spelt correctly
Checking grammar/
punctuation
All articles follow the
correct house style
Working on page layout
Page Layout
In big publications, there
is a special team who
are responsible for page
layouts, they’re called
they layout staff. There
job is essentially to
typeset and layout the
various pages that come
together, to make the
magazine. In performing
this task, they use a
powerful DTP program,
for example InDesign or
PageMaker to get their
job done to a high
standard. This is also the
time that adverts are
placed in the magazine.
Proofreading
Once the Page Layout
has been completed, the
next stage is
proofreading. The
editing department will
print a copy of the
magazine for the
purpose to be read
through carefully to find
any spelling errors or
grammar mistakes. After
this mistake is found, it
is quickly corrected by
the DTP file. The
magazine is proof read
until everyone is happy
and satisfied with the
copy and are sure there
are no mistakes.
Distribution
Lastly, the final stage is
distribution, where the
magazines, after being
printed are boxed and
distributed to the
retailers who sell the
copy to the general
public.

30. Conclusion
Through out Lo1 I have researched about both Q and Mojo. I
have looked at the purpose and meaning of the logos and
annotated them. Spoken about the form and style. What genre
they cover and even their target audiences and how frequently
they release their issues. I have also annotated multiple forms of
media for each, such as their websites. This gives me some
inspiration for my future magazine as they have both clearly
reached their target audience and become a very successful and
popular music magazine.