Unit 15- Print based advertising

–
Level 3 Cambridge Introductory Diploma in Media
Unit 15:
Print Based Advertising
St. Andrew’s Catholic School –
Zack Simpson
Unit 15

Aims and Objectives
What is the aim of the campaign?
This advertising campaign was for Reading and Leeds festival on the 25th August. The
poster was created in order to promote the festival and show festival goers what
artists are performing at the festival and what days they are performing. This also
allows festival goers who only want to attend the festival for one day to check what
day is best suited to them due to who’s performing that day.
The use of the bold text on the poster enables the headline acts on each day at the
festival to stand out from the other artists. It also enables the writing to be seen more
clearly on the yellow background. The poster also enables the festival goer to see
exactly where they can buy tickets from so therefore if the lineup is of a high standard
it could lead to an increase of sales for the festival. Finally the poster contains
advertisement from brands such as Carlsberg and Smirnoff meaning an increase in
revenue for the festival.

Target audience
The festival advertisement is mostly aimed at people aged between 16-35 and a large majority
of the people being male(Hartley's). For Psychographics the people attending the festival will
mostly be energetic and exciting in order to be able to deal with the busy and populated
environment with lots of different genres of music and lots of different types of people. For
Socio-economic needs the majority of people attending the festival will be in C1 and C2
category. This is due to the prices of tickets being around £200 so therefore in order for
someone to have enough money in order to buy a ticket they must have a well paid job.
Also the majority of people going will be students who fit into the C1 category. For Maslow the
people that will be attending the festival will be social climbers because the artists featuring
there are popular and well-known so therefore social climbers will like associating themselves
with self appeal. Finally for Katz by going to a festival it allows people to escape from reality
which is referred to as diversion. The people attending will have a low Spending Power because
most of the people attending will be students.

Representation
Representation is the action of speaking or acting on behalf of someone or the state of
being so represented (Google definition). The large proportion of people at Reading
festival will be young males of a variety of different ethnicities and of a middle to lower
class which is evident from the people in the video due to the clothes and their
appearances. The issues potentially occurring at Reading festival will be that a lot of
people will be selling and taking a variety of different harmful drugs which can lead to
unfortunate consequences. Another issue could be violence occurring due to people
consuming lots of alcohol therefore having less control over their actions.
The stereotypical festival goer wear shorts, trainers and t-shirts with festival bags for
their belongings. The Laura Mulvey Theory of the male gaze and the Diana Saco
theory of the female gaze suggests that a large reason for males and females attending
the festival would be to watch artists of the opposite sex performing wearing clothing
which would attract them. The John Berger theory suggests that artists would
particularly dress and act in this way in order to attract the gaze of the opposite sex.

Campaign message
The unique selling point of Reading and Leeds festival would be the acts over the long
weekend that will be performing. The organisers of the festival will therefore need to ensure
that they pick popular artists so therefore the target audience will be more likely to want to
buy tickets for the festival and therefore likely to sell out at the festival. The message of the
campaign is “more acts, more music, more stages, more epic times” this suggests that people
should come to the festival in order to have a good time and to enjoy lots of good music.
It also suggests that the festival is improving year by year so therefore people who attended
the past year may be tempted to go to the festival again the following year. The festival have
chosen to mostly advertise through their website and through social media platforms such as
Facebook, Twitter and Instagram in order to attract the most amount of people to buy tickets
for the festival. The message the festival organisers are trying to get across is that the festival
will be a fun and a different experience for people of all ages, a chance to meet lots of new
people and enjoy well-known acts.

Print based advertisements
The main type of advertisement used for Reading and Leeds festival was flyers, posters and
through the use of internet sites. This meant that in the lead up to the festival people knew
who was performing at the festival so therefore knowing if there favorite acts were going to
be there. The flyers handed out in cities across the UK would mean that people that
wouldn’t necessarily have access to the internet at home will be able to find out
information about the festival and will be able to find out how they can buy tickets for the
festival. Also on the flyers they will be able to make the headline acts bold so therefore the
main acts stand out to festival goers.
Through the use of advertising through different websites it would mean that they will be
able to advertise to a much larger audience so therefore people from other countries and
people that don’t live in densely populated areas will find out about the festival. Also
because they are trying to appeal to a younger target audience, advertising through the
internet people of a young age are more likely to see it and therefore be able to organise to
attend the festival with their friends.

Legal and ethical
Copyright is when there is a legal right which lasts for a certain amount of years so you can’t print,
publish, perform, film, or record literary, artistic or musical material that already exists. IP is the result
of creativity . You can go about copyrighting your work by making sure that your work is marked so
therefore if someone was to use your work it would have your stamp on the work to show that you
are the creator of it. You can also protect your work by making sure that it is registered so therefore
you have evidence that the work belongs to you and you are able to prosecute anyone who uses your
work without your permission. This would mean that the festival would need to gain permission from
each of the artists to use their name on the lineup poster. They will also need permission to use that
font for the poster to avoid any conflict from the original creator of the font this can also be referred.
of creativity .
You can go about copyrighting your work by making sure that your work is marked so therefore if
someone was to use your work it would have your stamp on the work to show that you are the
creator of it. You can also protect your work by making sure that it is registered so therefore you have
evidence that the work belongs to you and you are able to prosecute anyone who uses your work
without your permission. Another Legal and Ethical issue they would need to consider would be libel
so therefore meaning they wouldn’t be able to harm a artists reputation through anything in print.
The final Legal and Ethical issue is royalties so therefore if someone wants to use a artists logo, font,
picture etc. they would have to credit the person in which they took the work from.

Regulatory Bodies
The ASA which stands for the Advertising Standards Authority is a self-regulatory
organisation for advertising in the UK. So therefore they are constantly checking social
media to see if any offensive or harmful adverts are being published. They need to make
sure that each of the adverts are ethical and respectful to the people using websites
such as Facebook or Twitter. OFCOM is a government organisation which protects people
from harmful or offensive content and has authorities over licensing, complaints etc.
For Reading festival none of the content on the adverts should be stereotypical or
contain false information because this would deem as unprofessional by the festival
organisers. The ASA would check Reading adverts also to ensure there is no promotion of
sex, drugs or alcohol to ensure that people Reading the leaflets don’t get the wrong
impression about the type of atmosphere there is going to be there.

Method
The Reading and Leeds festival advert was also placed in a number of different
magazines and newspapers and on social media websites such as Facebook and Twitter.
The festival was shown on billboards in local areas such as the town of Reading and the
city of Leeds. The price in order to advertise through leaflets is roughly £40 per 5000
leaflets printed plus the cost of hiring leaflet distributors in order for the leaflets to be
seen by lots of different people. The cost to advertise through social media platforms
such as Facebook would be roughly around £30-£100 a day depending on your budget.
The festival will be advertised throughout the year in order to maximise potential sales
starting from August when the current years festival finishes till the month in which the
tickets completely sell out. The highest amount of promotion will be around January and
February due to festival goers beginning to plan their summer outings and ensuring that
they have enough money to attend a festival such as Reading. Persuasive techniques
used in the advert are the use of bold font and larger font for the headline acts in order
for them to stand out from the others.

Audio visual advertisement
https://www.youtube.com/watch?v=0RDlx-1k_Bk

Aims and Objectives
What is the aim of the campaign?
This advertising campaign was for Reading and Leeds festival on the 25th August. The
poster was created in order to promote the festival and visually show people exactly
what the atmosphere is like at Reading and Leeds festival. This also allows festival
goers to know what to expect at the festival in terms of the acts performing.
The use of showing which artists are performing during the video is that it enables the
festival goer to become more excited and feel a part of the festival already. The video
also enables the festival goer to see the people who attended the festival the previous
year having a fun enjoyable time so therefore enables them to know that the festival
will be a good experience for them. Finally the Video contains advertisement from the
festivals sponsors meaning an increase in revenue for the festival.

Target audience
The festival advertisement is mostly aimed at people aged between 16-35 and a large majority
of the people being male(Hartley's). For Psychographics the people shown in the video are
extremely happy in their surroundings and look like they are enjoying the festival. For Socio-
economic needs the majority of people attending the festival will be in C1 and C2 category. This
is evident by the types of people shown in the video which are mostly young people and by the
type of clothing of the people attending.
Also the majority of people going will be students who fit into the C1 category. For Maslow the
people that will be attending the festival will be social climbers this is noticeable by the artists
featuring in the video being extremely well known artists. Finally for Katz by going to a festival it
allows people to enjoy something different and have a different experience. The people
attending will have a low Spending Power because most of the people attending will be
students.

Representation
Representation is the action of speaking or acting on behalf of someone or the state of
being so represented (Google definition). The large proportion of people at Reading
festival will be young males of a variety of different ethnicities and of a middle to lower
class. The issues potentially occurring at Reading festival will be that there could be
violence occurring due to people consuming lots of alcohol therefore having less
control over their actions which is evident from people consuming alcohol in the video
and the bar at the festival.
The stereotypical festival goer wear shorts, trainers and t-shirts with festival bags for
their belongings which is evident from what they were wearing in the video. The Laura
Mulvey Theory of the male gaze and the Diana Saco theory of the female gaze
suggests that a large reason for males and females attending the festival would be to
watch artists of the opposite sex performing wearing clothing which would attract
them which is shown from the performers on stage in the video. The John Berger
theory suggests that artists would particularly dress and act in this way in order to
attract the gaze of the opposite sex.

Campaign message
The unique selling point of Reading and Leeds festival would be the acts over the long
weekend that will be performing. The organisers of the festival will therefore need to ensure
that they pick popular artists so therefore the target audience shown in the video are excited
for the performances and are more likely to buy tickets. The message of the campaign is
“more acts, more music, more stages, more epic times” this is shown from the video where it
shows a variety of different well known acts which are known around the world.
It also suggests that the festival is improving year by year so therefore people who attended
the past year may be tempted to go to the festival again the following year by the number of
acts on the lineup. The festival have chosen to advertise through a video on YouTube and
through social media platforms such as Facebook, Twitter and Instagram in order to attract
the most amount of people to buy tickets for the festival. The message the festival organisers
are trying to get across is that the festival will be a fun and a different experience for people
of all ages, a chance to meet lots of new people and enjoy well-known acts.

Legal and ethical
of creativity . You can go about copyrighting your work by making sure that your work is marked so
therefore if someone was to use your work it would have your stamp on the work to show that you
are the creator of it. You can also protect your work by making sure that it is registered so therefore
you have evidence that the work belongs to you and you are able to prosecute anyone who uses your
work without your permission. This would mean that the festival would need to gain permission from
each of the artists to use their name on the video. They will also need permission to use the fonts
featured in the video to avoid any conflict from the original creator of the font this can also be
referred. Copyright is when there is a legal right which lasts for a certain amount of years so you can’t
print, publish, perform, film, or record literary, artistic or musical material that already exists. IP is the
result of creativity .
You can go about copyrighting your work by making sure that your work is marked so therefore if
someone was to use your work it would have your stamp on the work to show that you are the
creator of it. You can also protect your work by making sure that it is registered so therefore you have
evidence that the work belongs to you and you are able to prosecute anyone who uses your work
without your permission. Another Legal and Ethical issue they would need to consider would be libel
so therefore meaning they wouldn’t be able to harm a artists reputation through anything in print.
The final Legal and Ethical issue is royalties so therefore if someone wants to use a artists logo, font,
picture etc. they would have to credit the person in which they took the work from.

Regulatory Bodies
The ASA which stands for the Advertising Standards Authority is a self-regulatory
organisation for advertising in the UK. So therefore they are constantly checking social
media to see if any offensive or harmful adverts are being published. They need to make
sure that each of the adverts are ethical and respectful to the people using websites
such as Facebook or Twitter.
For Reading festival none of the content on the video should be stereotypical or contain
false information or images because this would deem as unprofessional by the festival
organisers. The ASA would check Reading adverts also to ensure there is no promotion of
sex, drugs or alcohol to ensure that people Reading the video doesn’t give the wrong
impression about the type of atmosphere there is going to be there.

Method
The Reading and Leeds festival video was placed on YouTube in order for the video to
reach the largest target audience possible. The price in order to advertise through a
video on YouTube is roughly £40 per hour for a video editor plus the cost of buying a
camera and filming the content at the festival the previous year. The cost to advertise
through YouTube but may cost to promote the video through social media.
The festival will be advertised throughout the year in order to maximise potential sales
starting from August when the current years festival finishes till the month in which the
tickets completely sell out. The highest amount of promotion will be around January and
February due to festival goers beginning to plan their summer outings and ensuring that
they have enough money to attend a festival such as Reading. Persuasive techniques
used in the advert are the use of showing clips from headline acts from the previous
year and showing what artists are featuring this year.

Print-Based vs. Audio Visual
All of the adverts used to promote Reading and Leeds festival are all linked to the
campaign message. Both of the adverts show the headline acts that will be featuring at
the festival so therefore festival goers know exactly who will be performing. Another
similarity is that both contain similar colours which are linked to the festival so therefore
when the audience see these colours they know its linked to the festival. The differences
between the adverts is that the poster contains a lot more writing and is a lot less visual
and interactive compared to the video which is a lot more appealing to festival goers and
can help them to be able to visualise the festival.

Legal and ethical issues
There is a few legal and ethical issues while carrying out my photoshoot. The first
in which would be that I would need to create contracts for the models to ensure
that I can use them in my photoshoot and that I have their consent in order to
publish the photos. I will also need to ensure that there is no offensive language in
my advert because this could result in my advertising campaign being unsuccessful
and therefore the advert being taken down.
I will also need to ensure that I have permission to use the artists names or logos
in the advert so therefore would have to gain their permission. I will finally need to
ensure that I don’t promote anything bad for the youth in my advertisement such
as drinking or drugs because this can also result in the advert being seen as
offensive by parents and young adults.

Legal and ethical constraints
The first legal and ethical constraint is that they need to ensure that the
advertising is suitable for children so therefore the advertising doesn’t promote
anything which isn’t child friendly such as drinking alcohol or doing drugs of any
kind. This can be harmful because if children see this on advertising they could
think that its acceptable and therefore want to try it themselves which could be
potentially harmful and a bad influence for them.
Another non-broadcast legal and ethical constraint could be that it could be
causing offence to people so therefore meaning that it could contain swearing or
racist language etc. this could result in them not being able to publish the advert
or the advert being taken down. The final non-broadcast constraint is that if it
contains political advertising that some people don’t agree with they could find it
offensive and this could result in the advertising being taken down.

Proposal
I have created a proposal in order to show the style and the design of my advertisement
to make sure that it was relevant and well suited.

Mindmap
Riddim festivalColour
scheme
Target
Audience
Logo/Masthe
ad names
Frequency of
release
Logo
designs
Campaign
message
Marketing of
the product
Grey/yellow
because its bold
and bright
therefore
attracting festival
goers
Blue/red
because its
colourful
and exciting
Grey/White because its
very simplistic and
therefore a well known
colour scheme.
25-30 because some of
the music played will be
classed as ‘old skool’
therefore will be from
their generation
‘Live and have fun!’ meaning that people may use
the festival as an escape from everyday life.‘Pure excitement’ because
this means that the whole
festival will be fun and
different
‘A different experience’ this provides
the audience with something new and
exciting meaning there more likely to
want to buy tickets.
Once a month
this will create
more build up
to each release
and will result
in more people
wanting to see
the poster
Riddim fest this
is due to
‘Riddim’ being
associated with
music and is
used in grime
and trap songs
which is a huge
part of the
festival.
Through social media
because this way it can
reach people from all
around the world
Magazines & Newspapers because
people that read them are likely to be
interested in going to a festival.
Young Students
because most
of the artists at
the festival will
be listened to
by students
Music symbol because
it relates to the
audience and
therefore also relates
to music

Hand drawn drafts
I have created hand drawn drafts in order to know exactly what my advertisement is
going to look like and also to ensure that they have the relevant amount of information
on the advertisement and the artists are on the correct days.

Graphic layouts
Slogan
Artists
Friday
Artists
Saturda
y
Artists
Sunday
Slogan
Artists Friday
Artists Saturday
Artists Sunday
These are my graphic layouts, I have created a good contrast of colours which creates a
good effect. The layout is also very well structured so therefore meaning it looks
professional and will enable the festival to sell more tickets.

Draft logo design
I have created these logos because they are very well suited to the festival and fit in
with my chosen colour schemes. The logo’s are also very simplistic and bold so
therefore attracting people to want to buy tickets to the festival.

Analysis of print based advertisement
The artists
names are
featured on
the
advertisement
therefore the
audience know
exactly who is
performing on
each days.
The headline artists are
highlighted in bold so
therefore the reader
knows who the main acts
are for each day without
having to read all the
other acts.
The sponsors of the
festival are featured
at the bottom of the
advertisement so
therefore it
promotes them to
the reader.
Shows the reader exactly
where to buy tickets so
therefore they don’t have
to spend long periods of
time trying to find out.
Dates inform
the reader
exactly when
the festival is.

Selection of fonts/graphics/house style
Laughing and smiling Mandra Gordini
I have chosen these fonts because they are bold and exciting so therefore are more likely
to attract the reader to want to read the article and I have chosen these colour schemes
because there are colourful and bold so therefore will stand out.
Grey and white Blue and white Grey and yellow
Riddim festival

Production Plan (Print)
Week
beginning:
October 2nd
2017
Monday
2nd October
Tuesday
3rd October
Wednesday
4th October
Thursday
5th October
Friday
6th October
Saturday
7th October
Sunday
8th October
Find an office
building and go
find suitable
equipment
Find an office
building and
go find
suitable
equipment
Set up equipment
in the office and
interview for job
roles
Set up equipment
in the office and
interview for job
roles
Review the
candidates
interviewed and
begin to create
a shortlist
DAYS OFF DAYS OFF
Complete by:
4th October
Complete by:
4th October
Complete by:
6th October
Complete by:
6th October
Complete by:
9th October
This is the production plan for my printed based advertisement as you can see I
have found a office and hired candidates in order to complete jobs to make the
workload balanced and therefore meaning that it’s a higher chance that the
stated release date will be met.

Week
beginning:
Monday 9th
October 2017
Monday
9th October
Tuesday
10th October
Wednesday
11th October
Thursday
12th October
Friday
13th October
Saturday
14th October
Sunday
15th October
Shortlist the
interviewed
candidates
Shortlist the
interviewed
candidates
Choose the
candidates for each
role
Choose the
candidates for
each role
Training for each
of the chosen
candidates
DAYS OFF DAYS OFF
Complete by:
11th October
Complete by:
11th October
Complete by:
13th October
Complete by:
13th October
Complete by:
17th October

Week
beginning:
Monday 16th
October 2017
Monday
16th October
Tuesday
17th October
Wednesday
18th October
Thursday
19th October
Friday
20th October
Saturday
21th October
Sunday
22th October
Training each of
the chosen
candidates
Brainstorming
ideas for the
advert
Brainstorming ideas
for the advert
Meeting to
finalize ideas for
the advert
Begin creating
advert
DAYS OFF DAYS OFF
Complete by:
17th October
Complete by:
19th October
Complete by:
19th October
Complete by:
20th October
Complete by:
26th October

Week
beginning:
Monday 23th
October 2017
Monday
23th October
Tuesday
24th October
Wednesday
25th October
Thursday
26th October
Friday
27rd October
Saturday
28th October
Sunday
29th October
Creating advert Creating
advert
Creating advert Printing advert
ready to be
released
Advert is
released
DAYS OFF DAYS OFF
Complete by:
26th October
Complete by:
26th October
Complete by:
26th October
Complete by:
27nd October
Complete by:
27th October

Week
beginning:
October 2nd
2017
Monday
2nd October
Tuesday
3rd October
Wednesday
4th October
Thursday
5th October
Friday
6th October
Saturday
7th October
Sunday
8th October
Find an office
building and go
find suitable
equipment
Find an office
building and
go find
suitable
equipment
Set up equipment
in the office and
interview for job
roles
Set up equipment
in the office and
interview for job
roles
Review the
candidates
interviewed and
begin to create
a shortlist
DAYS OFF DAYS OFF
Complete by:
4th October
Complete by:
4th October
Complete by:
6th October
Complete by:
6th October
Complete by:
9th October
Production Plan (visual)
I have also created a plan for my visual based advertisement. I have hired the
necessary people in order to make the visual based advertisement and plan to
place the visual advert on websites such as YouTube.

Week
beginning:
Monday 9th
October 2017
Monday
9th October
Tuesday
10th October
Wednesday
11th October
Thursday
12th October
Friday
13th October
Saturday
14th October
Sunday
15th October
Shortlist the
interviewed
candidates
Shortlist the
interviewed
candidates
Choose the
candidates for each
role
Choose the
candidates for
each role
Training for each
of the chosen
candidates
DAYS OFF DAYS OFF
Complete by:
11th October
Complete by:
11th October
Complete by:
13th October
Complete by:
13th October
Complete by:
17th October
Production Plan (Visual)

Week
beginning:
Monday 16th
October 2017
Monday
16th October
Tuesday
17th October
Wednesday
18th October
Thursday
19th October
Friday
20th October
Saturday
21th October
Sunday
22th October
Training each of
the chosen
candidates
Brainstorming
ideas for the
visual advert
Brainstorming ideas
for the visual
advert
Meeting to
finalize ideas for
the visual advert
Begin creating
visual advert
DAYS OFF DAYS OFF
Complete by:
17th October
Complete by:
19th October
Complete by:
19th October
Complete by:
20th October
Complete by:
26th October

Week
beginning:
Monday 23th
October 2017
Monday
23th October
Tuesday
24th October
Wednesday
25th October
Thursday
26th October
Friday
27rd October
Saturday
28th October
Sunday
29th October
Creating visual
advert
Creating visual
advert
Creating visual
advert
Printing visual
advert ready to
be released
Visual advert is
released
DAYS OFF DAYS OFF
Complete by:
26th October
Complete by:
26th October
Complete by:
26th October
Complete by:
27nd October
Complete by:
27th October

Final launch date
The final launch date for my festival poster and video is the 27th October. I have
chosen these dates because it allows the advertisement to be released for a
substantial amount of time and therefore means that sales will be maximised
before the festival start date.
Also by releasing the advertisement at this time and therefore people choosing to
book at this time means that if they are unable to pay the full amount up front
they can pay in installments and this allows them enough time before the festival
starts in order to do so.

Equipment and cost
Equipment Cost Link
Office Space £450 per month http://www.flexioffices.co.uk/surr
ey/leatherhead/church-
street_kt22_id1714
Adobe Master collection £38.11 per month https://creative.adobe.com/plans
?store_code=gb&plan=team&pro
moid=KSRSS
Apple IMac (x25) £26,225 http://www.apple.com/uk/shop/b
uy-mac/imac
Desks (x25) £1001.83 https://www.officefurnitureonline
.co.uk/office-desks/commerce-ii-
office-desks/commerce-ii-
rectangular-desks/commerce-ii-
rectangular-office-
desks.html?utm_source=GoogleB
ase&utm_medium=XMLbase_fee
d&utm_term=Commerce+II+Rect
angular+Desks&utm_campaign=C
ommerce_Rectangular_Office_De
sks_-
_Free_Delivery_%26amp%3B_Inst
allation&gclid=Cj0KEQiAxeTFBRCG
mIq_7rGt_r8BEiQANdPqUoqADbc
oISvGE2Rs5n5RNHONr3EtYC91kR
M2QTL48oQaAuc58P8HAQ

Equipment and cost
Chairs (x25) £2,220 https://www.officefurnitureonline.co.uk/o
ffice-chairs/executive-leather-office-
chairs/leather-office-chairs-less-than-
100/loughborough-leather-manager-chair-
black.html?utm_source=GoogleBase&utm_
medium=XMLbase_feed&utm_term=Leath
er+Office+Chairs+Less+Than+£100&utm_ca
mpaign=Loughborough_Black_Leather_Offi
ce_Chair&gclid=CjwKEAiArvTFBRCLq5-7-
MSJ0jMSJABHBvp0vWcJ-
Z9Ivmsrk0d00GyvA-
HQiiZmzJCnldwOgoxMNBoCJgPw_wcB
Printer £149.00 http://www.staples.co.uk/mfcj6720dw-a3-
printer-copier-scanner-
fax/cbs/297622588.html?price=incvat&cm_
mmc=SEM_PLA-_-google-_-serp-
pla&mcode=SEM_PLA-google-serp-
pla&gclid=CjwKEAiArvTFBRCLq5-7-
MSJ0jMSJABHBvp0OKfr5dnoiSzpHfabZcHkxe
jrqbpQ2Svl3QRGyRuj_RoCFpXw_wcB&gclsrc
=aw.ds
Cameras (x5) £1,595 http://www.johnlewis.com/canon-eos-
1300d-digital-slr-camera-with-18-55mm-
lens-hd-1080p-18mp-wi-fi-nfc-3-lcd-
screen/p2641322?sku=235948305&s_kwcid
=2dx92700016967766633&tmad=c&tmcam
pid=2&gclid=CjwKEAiArvTFBRCLq5-7-
MSJ0jMSJABHBvp0ggWIu2iQHkxRa3l84rtDy
v2w41r1-
NwRp87SzrAaWBoCyorw_wcB&gclsrc=aw.d
s

Equipment and cost
Pens (x50) £27.60 https://www.nationalpen
.co.uk/uk/products_detai
ls.asp?prod=AFF&gclid=Cj
wKEAiArvTFBRCLq5-7-
MSJ0jMSJABHBvp0U1c1d
oOMFdBMM0CUzezY8cXS
H6j-rWWtOwS-
94D7YhoCcDDw_wcB
Paper £12.00 http://www.staples.co.uk/
copy-
paper/cbs/297802478.ht
ml?promoCode=&Effort_C
ode=WW&Find_Number=
297802478&m=0

Staff and Salaries
Staff Salary Link
Marketing £28,777 https://www.reed.co.uk/av
erage-salary/marketing-pr
Human Resources £28.682 https://www.reed.co.uk/av
erage-salary/human-
resources
Design £21,700 http://www.payscale.com/r
esearch/UK/Job=Graphic_D
esigner/Salary
Writers £11,000 https://www.prospects.ac.u
k/job-profiles/writer
Photographers £18,821 https://www.keyagent.co.u
k/blog/how-much-do-
freelance-photographers-
earn
Editors £28,256 http://www.payscale.com/r
esearch/UK/Job=Editor/Sala
ry

Cost to advertise in magazines
Display Advertorials Production Inserts
Full page
FH:
£2,800
Full page:
£4,800
Supplied
Images:
£1,500 net
Bound-in:
£50 CPT
Full page
ROP:
£2,300
DPS:
£9,000
Photoshoot:
£2,500 net
Tip-on:
£50 CPT
Half page:
£1,200
Half Page:
£2,000
Loose insert:
£30 CPT
IBC/OBC:
£3,100
DPS FH:
£5,000
DPS ROP:
£4,600

Planning for audio-visual advert
If I was to create a audio-visual advert I would create a video containing lots of
different artists performing. The types of artists I would include performing on the
video would be acts such as Drake, Future and Lotto Boyz. The video would be
filmed at 4K resolution using one of the best cameras on the market.
The advert would also show the festival atmosphere showing clips of festival goers
in clothing suitable for the festival and would show the types of stages which
would feature at the festival. The video would also show the camping area at the
festival so the festival-goers know exactly what to expect when attending the
festival and know how to prepare for the festival.

Poster/advert information
Artists e.g.
Bryson Tiller
Drake
Future
AJ Tracey
Santan Dave
Lotto Boyz
67
Tory Lanez
Travis Scott
Nav & Metro Boomin
Migos

Equipment
I need the chosen equiqment for creating my advert in order for the advert to
appear the best it can be. This will allow the advert to be of a very high quality and
can enable it to look very professional. It will also enable the advert to attract
more people to want to buy tickets for the festival.

Location Recce
I have created a location recce in order for me to know exactly when I am going to take the
photoshoot and know where am I going to take it. It also enables me to know what props
and costumes I am going to need for the photoshoot in order for it to be successful and
the photos to look professional.

Risk assessment
I have created a risk assessment in order to ensure that the environment of the
photoshoot is going to be safe and practical to take photos.

Calendar events
The launch of my festival poster is on the 27th October as per my production plan. I
need to ensure that all of the staff working on my poster are working proactively in
order to meet this deadline. The first delay to the release to my poster could be if
any changes need to be made to the poster due to copyright issues so therefore I
would need to contact the owner and gain the necessary permissions to use the
images.
Another way in which the release of my poster could be delayed is if there are any
errors with the printing of the document so therefore this means that the error
would need to be corrected in order to resume the printing and ensuring the
correct amount is printed.

Scheduling of advertisements
Firstly my posters for my festival will be placed in lots of different places situated
across the UK. The first way I will choose to place my posters is in shopping centers
this is due to a lot of my target audience visiting these places regularly so
therefore they are likely to see the poster and want to find out more information
about the festival this can cost around £500 per two weeks of advertising.
Another place I will place my poster is at train stations and bus stops so therefore
when people are waiting at these places they are likely to see the posters and
therefore want to tell their friends about the festival. This can cost around £250
per two weeks.
http://www.signkick.co.uk/blog/how-much-does-billboard-
advertising-cost/

Conclusion
In conclusion I have created a print based advertisement for Riddim festival which
is bold and different. The festival is aimed at young adults which are looking for an
exciting experience and something which will help them escape from reality. The
print based advertisement will contain information about the different artists
performing on each of the days and will highlight the headline acts on each of the
days.
The festival will also be legal and ethical and will support all of the constraints to
ensure the advertising doesn’t offend anyone and the poster won’t be taken
down. I have also planned for a audio visual advertisement for the festival which
will contain lots of footage of the artists performing at festivals in previous years
and the whole camping atmosphere.

Test photography
I have chosen these types of photos because they are extremely professional and suit the
genre of the festival very well. Also the clothing is very suited to the types that will be
featured at the festival.

Proof reading, sub-editing slide
When I produce the product I need to ensure that there is no spelling or grammar
mistakes in order for the poster to look professional. I also need to ensure that the
festival poster there is nothing offensive in the poster such as any swearing or
racism. The festival poster also needs to ensure that the dates for the festival are
correct to ensure that people attend the festival on the right days and there is no
confusion between the dates.
For the festival poster I need to ensure that the house colours are present on the
poster so therefore the colours are recognisable for the festival and I also need to
ensure that the poster. The festival logo also needs to stand out on the poster so
therefore everyone begins to know the logo for Riddim festival.

Week
beginning:
October 2nd
2017
Monday
2nd October
Tuesday
3rd October
Wednesday
4th October
Thursday
5th October
Friday
6th October
Saturday
7th October
Sunday
8th October
Find an office
building and go
find suitable
equipment
Find an office
building and
go find
suitable
equipment
Set up equipment
in the office and
interview for job
roles
Set up equipment
in the office and
interview for job
roles
Review the
candidates
interviewed and
begin to create
a shortlist
DAYS OFF DAYS OFF
Complete by:
4th October
Complete by:
4th October
Complete by:
6th October
Complete by:
6th October
Complete by:
9th October

Equipment and cost
Equipment Cost Link
Office Space £5,400 per year http://www.flexioffices.co.uk/surr
ey/leatherhead/church-
street_kt22_id1714
Adobe Master collection £457.32 a year https://creative.adobe.com/plans
?store_code=gb&plan=team&pro
moid=KSRSS
Apple IMac (x25) £26,225 http://www.apple.com/uk/shop/b
uy-mac/imac
Desks (x25) £1001.83 https://www.officefurnitureonline
.co.uk/office-desks/commerce-ii-
office-desks/commerce-ii-
rectangular-desks/commerce-ii-
rectangular-office-
desks.html?utm_source=GoogleB
ase&utm_medium=XMLbase_fee
d&utm_term=Commerce+II+Rect
angular+Desks&utm_campaign=C
ommerce_Rectangular_Office_De
sks_-
_Free_Delivery_%26amp%3B_Inst
allation&gclid=Cj0KEQiAxeTFBRCG
mIq_7rGt_r8BEiQANdPqUoqADbc
oISvGE2Rs5n5RNHONr3EtYC91kR
M2QTL48oQaAuc58P8HAQ

Budgets
The budgets will be the minimal amount possible in order to produce my
magazine. I need to ensure that I money that I spend on staff is enough for the
staff to be experienced and have the relevant qualifications for the job. The total
cost for staff I have predicted is £137,236 for the first year. I also need to ensure
the equipment I buy is relevant and will mean the magazine is produced to a high
quality. The total cost for equipment I have predicted is £37,087.75.
So therefore overall I have a budget of £174,323.75

Draft
This is my final draft for my festival, I have incorporated my colour scheme and have
included all of the artists that are performing at the festival. I have also highlighted all of the
main acts in bold and have included all of the social media platforms that the festival
features on so therefore people are able to get more information on it.

Layout
For my pitch I ensured that the room was set up correctly in order to my pitch to be of high
quality. I used a Canon SLR Camera because the pictures will be of a high quality and will
therefore make it look professional. I also used a Smart board because they are easy to use
and they project my presentation in a high resolution therefore enhancing my presentation.
I had to ensure that there was the correct amount of lighting in the room so therefore
meaning the audience were able to view the presentation easily.

Presenting Pitch
Here are some pictures of me performing my pitch, overall I felt my pitch went very
well and I was very successful in getting my points across.

Feedback
- I need to Include sponsors on poster
- I need to Incorporate logo more into poster
- Make the Colour scheme stand out more

Changes made
The changes I have made for my poster include adding sponsors onto my poster for the
festival therefore advertisement is present on the poster. I have also included the 3 stars
which are present in the logo which adds to the design of the page and makes it stand
out more to the person viewing the poster.

Meeting Legal and ethical requirements
There is a ways in which I ensured I met the legal and ethical issues while creating
my poster. The first in which would be that I would need to ensure the colour
scheme and logo wasn’t copyright and that I have the permission in order to
publish the photos. I will also need to ensure that there is no offensive language in
my advert because this could result in my advertising campaign being unsuccessful
and therefore the advert being taken down.
I will also need to ensure that I have permission to use the artists names or logos
in the advert so therefore would have to gain their permission. I will finally need to
ensure that I don’t promote anything bad for the youth in my advertisement such
as drinking or drugs because this can also result in the advert being seen as
offensive by parents and young adults.

Safe working practises
When I was creating my final print based advertisements I was using Adobe
Photoshop. I used this programme because it contains lots of different features
which allowed me to be able to create a high quality poster which would look
professional. Adobe Photoshop also contains lots of features which other
programmes may not contain which includes features such as the quick selection
tool and the magic wand tool allowing me to be able to remove backgrounds from
any image. It also allowed me to use custom fonts and add backgrounds to my
poster.

Campaign message and advertisement
The message of my campaign is ‘Step out of your comfort zone’ so therefore
people that are planning to go to the festival are excited by this and therefore are
more likely to want to want to buy tickets for the festival. The message of the
campaign also suggests mystery so therefore leaves festival goers wanting to know
what is going to happen at the festival and therefore wanting to attend the festival
with friends.
So therefore when advertising the festival I will always include the campaign
message so therefore when festival goers see this message they instantly know
that’s its related to my campaign and as it gets closer to the festival date and I start
introducing offers for tickets it will hopefully enable me to sell more tickets.

Conclusion
In conclusion I believe I have created a good colourful poster which promotes my
festival very well. The poster includes lots of features which allow it to be able to
stand out. The poster also has a very clear colour scheme which is shown on the
poster and would allow anyone who is viewing the poster to know the colour
scheme of the festival.
I have also added sponsors with my changes so therefore meaning it will generate
more revenue for the business and ensure the festival has more funds. The logo
for the poster is also very well created and incorporated throughout the poster
after the changes I had made.

Unit 15- Print based advertising

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Unit 15- Print based advertising

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