4. Further development possibility CM
In the future, due to the evolution of technology and everyone using online platforms, I would
develop a website for my magazine. This would bring in more readers as people will be able to
easily order their magazine online or digitally download the magazine for possibly a lower price. I
could have interactive parts of of the site, for example games or a music related quiz. This would
bring in more readers as it becomes more convenient than having to go to the shop in order to buy
the magazine. I could use Wix in order to create the website as they are a good and easy way to
make a website.
5. Further development possibility FS
An app would be an ideal way to develop the magazines popularity further for
the future. This is because we can charge a small price for the app, the app
could feature exclusive articles, interviews, faster updates on the music world
and other features which would attract an audience. This is good because
both people who already read the magazine and those who don’t will
download the app as it is for those who are generally into music and want to
hear about the most famous artists lives. The only thing is, app development
can be expensive so it is possible that the company would be at a loss if the
app didn't turn out to be as popular as expected. For example, a company
called IBM allows you to develop an app for free.
6. Magazine idea 2
Magazine ideas
Target audience
Masthead names
CM- Critical
Music
Brand identity
Use bold
colours to
attract the eye
of a larger
audience
Price
My price will be around £3
as magazines in the physical
form, therefor I may get
more sales by making it
cheaper than my magazine
as it is more affordable and
not a ridiculous asking price
Colour scheme
White
Black
Yellow
Critical
Monthly
circulation, as
artists do not
always release
albums, similar
to my magazine
of inspiration Q.
Frequency
Genre
Hiphop
Rap
15-50 (Hartley) as I
will be covering
multiple genres so
that it can be
appealing to a
more of a age
range.
7. Magazine idea 3
Magazine ideas
Colour scheme
Red
White
Black
Target audience
Socio-economic needs
will be targeted at C1,
C2 and D as people in A
and B may feel too
sophisticated to be
reading my magazine,
thus they will not buy it
Masthead names
Brand identity
Masthead next
to each page,
with the page
number and
web address.
This makes the
reader more
aware of the
brand
Price
Funky- has
connotations
with music
which has a
strong base and
is catchy.
Mix with
session, Funky
session. FS
Session-
musician is paid
to play with a
band or singer
making a
record in a
studio. Also
makes reading
the magazine
feel like a
session.
My price will be around £4
as Q magazine is around £5
therefor I may get more
sales by making it cheaper
than my magazine of
inspiration
8. Production plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Date of
publication will
be decided, this
gives our teams
a time frame to
complete the
work in a given
time. Also find
an suitable
office space
where the
magazine will be
created.
The editing team of our
magazine will decide upon
topics or content which they
think should be covered in
the upcoming issue of the
magazine. Deciding the most
relevant story’s and picking a
front cover feature
By this stage, the teams
working on our
magazines gather the
content, whilst deciding
what to put into the
magazine. This is a highly
important, due to our
teams needing to get art
work and things which
are relevant into the
magazine while looking
professional
By this stage, the
teams working on
our magazines
gather the
content, whilst
deciding what to
put into the
magazine. This is a
highly important,
due to our teams
needing to get art
work and things
which are
relevant into the
magazine while
looking
professional
A sub-editor or an
‘editor’ goes
through the
magazine to check
for things such as
spelling and
grammar. Secondly
checking the
content is all correct
and flagging any
mistakes which have
been made.
N/A N/A
January 1st 2018 January 2nd 2018 January 3rd 2018 January 4th 2018 January 5th 2018
9. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Now, layout staff
use programs
such as InDesign
and Photoshop. It
is at this stage
that
advertisements
are chosen and
placed
throughout the
magazines which
is where it makes
a lot of its profits.
By this stage,
layout staff use
programs such as
InDesign and
Photoshop. It is
at this stage that
advertisements
are chosen and
placed
throughout the
magazines which
is where it makes
a lot of its profits,
which makes it a
key stage.
At this point, the
‘Editorial Team’ print out
a hard copy of the
magazine, so they can
read through it until the
entire of the staff is
satisfied that no errors
have been made. But, if
they have been,
corrections are made.
This is a vital stage as it
ensures that no silly
mistakes have been
made and the layout is
correct and looks good.
Only when the magazine
has met the satisfactory
needs of the ‘editorial
team’ will it be released
to the general public.
After satisfying the
‘Editorial team’ the
magazine gets sent to the
printers, who literally just
print the magazine for
you. Here, the magazine is
‘Pre-Pressed’ and the
magazine has one final
check to ensure that all
images and fonts have
gone through correctly.
The printers print out a
couple of copies and send
it back to the editorial
team.
The ‘Editorial
team look over
the hard copies
from the printers
again and when
they are satisfied
with the print
they have
thousands of
copies printed so
they are able to
meet the demand
of their audience
who all want the
issue.
N/A N/A
15/01/2018 16/01/2018 17/01/2018 18/01/2018 19/01/2018
10. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
In the final stage, the
printing company have
finished printing the
given amount of copies
from the company
making the magazine.
The copies are sent to
a warehouse and then
out to retailers around
the country, where it is
then sold to the
general public. This is
when the public have
access to any new
content or any story
that they may be
interested in which
features in this issue of
the magazine.
In the final stage, the
printing company have
finished printing the
given amount of copies
from the company
making the magazine.
The copies are sent to
a warehouse and then
out to retailers around
the country, where it is
then sold to the
general public. This is
when the public have
access to any new
content or any story
that they may be
interested in which
features in this issue of
the magazine.
N/A N/A N/A N/A N/A
05/02/2018 06/02/2018
11. Target audienceKatz uses and gratification
This theory focuses on the consumer rather than focusing on the message
by asking ‘what people do with media’ rather than ‘what media does to
people’
What people do with media
• To be informed or educated
• In order to identify with the characters and situation
• To be entertained
• To enable themselves to socially interact with others
• To escape from their daily troubles
The consumer is taking an active part in the communication process, at
least we think. And we are goal orientated.
Hartley
There are 7 socially grouped categories when it comes to identifying audience:
1) Self- ambitious or interests of the audience
2) Gender
3) Age group
4) Class- different social classes. For example working and upper
5) Ethnicity
6) Family
7) Nation
Maslow’s Hierarchy of needs
Socio economic needs
According to the Socio-economic needs, my magazine will
mainly sell to C1, C2 and D, they are the our main target
audience, this is because people in A and B may feel to
sophisticated to be reading my magazine so they will not
buy it. Where as the people in C1, C2 and D also known as
the ‘norm’ will be perfectly comfortable with buying a
copy of my magazine and reading it on a train for example
12. Hand drawn drafts conclusion
Hand drawn drafts are a good way in which I can get down what I am thinking. I am able to draw
what id like my music magazines cover and DPS to look like and then be able to use it as a template
to essentially make the front cover.
They are also good as it is very easy to make a quick change if need be, for example if you draw it
out and don’t like where you placed the puff promotion for example, you can easily rub it out (as
long as its been done in pencil) and do it again.
I have chosen to go with the CM front cover (the one on the left).
13. Graphic layout conclusion
The graphic layout, similar to the hand drawn draft gives an accurate representation of what my front
cover and DPS may look like. It is more accurate as its in a computer and not done freehand, so the
graphic layout is much easier to do and anyone could do it as its just putting shapes in place.
As its been done on a computer, it is more of a template which I am able to use to create my front
cover and DPS. This makes it much easier for me to make my front cover and DPS look good as I will
know where I am putting everything, so the magazine as a whole will end up looking more
professional and organized.
16. Font styles conclusion
I have chosen these two fonts for my two magazine ideas as they are the ones
which look the most professional for a magazine and I feel the boldness
attracts the audiences eyes so they are more likely to see the magazine and
perhaps buy it. I did not pick the other four ideas as I just felt like they would
not work with my magazine front cover and would look unprofessional, which
makes the audience less likely to purchase my magazine.
17. House style (CM)
Colour scheme
The colours in which I will use will mainly be red and white. With an easily readable font style so
it attracts more readers, since the color red attracts they eye and connotes importance, since
whenever there is something important, such as a stop sign it is red, telling people how
important it is and attracting their eye.
Font Style
I will be using Garamond font for the main text (interviews, stories, articles etc) in this magazine.
This is because Garamond font is great for large bodies of text. Secondly, my Masthead will have
Trajan font as it is very clear and bald font with block capitals (based on Roman square capitals),
this attracts they eye and inclines the reader to read on.
Social media
The magazine will also be available on multiple social media platforms, for example Snapchat,
Twitter and Instagram as these are very popular platforms which would mean that many people
are being exposed to my magazine. This is an example of technological convergence.
18. House style (FS)
Colour scheme
The colour in which I will use for FS are more blacks and dark colours. With white font. This will make it
really easy to read the text and the black background to most of my pages will make any other colours I
use pop out more, which attracts a wide audience as it will catch their eye.
Font Style
I will be using Helvetica font for the main text (interviews, stories, articles etc) in this magazine. This is
because many professionals use it. This Is because it is very easy to read and looks professional. For my
Masthead, I will be using Futura as it is often seen on large displays where small text is needed. This will
be opening up the text in Helvetica as it will really stand out on the page and attract the reader the read
the entire article.
Social media
Similar to CM, this magazine will also be available on multiple social media platforms, for example
Snapchat, Twitter and Instagram as these are very popular platforms which would mean that many
people are being exposed to my magazine. This is an example of technological convergence.
19. Flat plan
Contents
Content
list
1 2 3 4 5 6 7
98 1410 11 1312 15
16 17 1918 2120 2322
2924 25 26 27 28 30
Advert
Headline
Article
Article
Headline
Reviews,
connect
to
advert
DPS- 14, 15
- Image
Quote/Stat
ement
Headline
Article
Interview
Headline
Coming
up
events,
concerts
etc.
Quote/Sta
tement
Advert
Article
Upcoming
issue
information
Headline
New
releases
Headline
Reviews,
albums,
concerts
etc
Advert
Headline
Overview
on the
issue
Headline
Competition
Mail
Headline
Advert
Headline
Interview
Headline Article
Interview
Headline
Headline
Article Interview
20. Flat plan
Contents
Content
list
1 2 3 4 5 6 7
98 1410 11 1312 15
16 17 1918 2120 2322
2924 25 26 27 28 30
Advert
Headline
Article
Headline
Reviews,
connect
to
advert
DPS- 20, 21
- Image
Quote/Stat
ement
Headline
Article
Interview
Headline
Coming
up
events,
concerts
etc.
Quote/Sta
tement
Advert
Article
Upcoming
issue
information
Headline
Headline
Reviews,
albums,
concerts
etc
Advert
Headline
Overview
on the
issue
Headline
Competition
Mail
Headline
Article
Headline
Interview
Headline Article
Interview
Headline
Headline
Article Interview
New
releases
Headline
Article
Advert
21. Equipment and costs
Equipment Cost
Apple Mac (Desktop) x 30 £31470
Office space £620 per month, London
Printer ink (black, red, yellow) x 4 £27.60
Chairs x 30 £1499.70
Desks x 30 £1799.70
Adobe creative cloud all apps £49.94 per month
Paper (HP glossy paper A4) £11.47 per 50 sheets
Printer x 2 £47.94
Total £35526.35
25. Advertising revenue
4 X 3,025 = £12,100
4 full page advertisements
CM
3 x £3,025 = £9,075
1 x £1,512 = £1,512
3 full page advertisements
and one half page
FS
26. Profit and loss breakdown
PROFIT- £67, 900
Advertising revenue- 4x3,025 =£12,100 for 4 full page advertisements
Subscription services- £10,800
Sales of your magazine – 15,000 x price of your magazine (£3.00) = £45,000
LOSS- £233,674.17
Equipment- £35,526.35
Staff- £203,000 at the least
Marketing the magazine- £2500 roughly as it will be advertised over regional radio station
Printing costs- £3,648.82
We will be doing a subscription service in the future. For example a years worth of the
magazine for the price of 9 months worth. This would be £27 for the 9 months as apposed
to the £36 if you paid each month. 400 subscriptions per year x £27 = £10,800
