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2. Contents1. Q Magazine’s Impact and Effect on the Audience
2. Relevant issues on Representation
3. Stereotypes
4. Sexism and racism
5. Role models
6. Legal Issues
7. Offensive marital and censorship
8. Privacy and a public right to know
9. Royalties
9. IPSO
10. IPSO Production Plan
11. Editors code and practice
12. Regulatory Issues
13. Q magazine completion procedure
12. Data protection act

3. Q Magazine’s Impact and Effect on the Audience
• When an artist like Prince died Q magazine put together a magazine the was completely devoted to him this is so they
could make money. They would do this because if one Prince fan buys this magazine and enjoys it they will tell their friend
that like him to go and get it because it is exclusive and a one time thing that will not come around again. So this news will
get around lots of prince fans will go and but this issue and what Q hope to gain from this will be that because the
customers like this magazine so much they will come back to buy the next issue and therefore become frequent buyers.

4. Relevant issues on Representation
Stereotyping – A person or thing that conforms to a widely held but oversimplified
image of the class or type to which they belong. For example topics on age, gender, race
and religion. So it is important that Q magazine do not stereotype in their magazine
because if they were to do this people could complain and it would not be ethical.
For Q magazine their stereotypical audience are people who are male aged at least 20
years and above. These men will be more likely to be of white ethnicity and they will be
quite casual earing just above minimal wage. But they will not display that this is their
main audience as it would been see wrong that they are just aiming for this group of
people.
Laura Mulvey ‘male gaze’ – the male majority will gaze at the women who know that
they are there to be gazed at this is why man will buy Q magazine more that women
however this is stereotypical. Q will do this by putting an attractive woman on their front
cover to draw more men in.
John Berger 1972: he said that men act women appear.
Cheryl Cole is seen in the front cover looking sultry impling that she knows that she
should be looked at. Then what the male audience will be more likely to buy thethese
types of magazine. However to make sure that Q magazine are not acused of unethical
and trying try focas on one group of people they will still put men on the front cover as
well as women.
Diana Saco ‘female gaze’ – The female majority will gaze at women so the magazine will
put an attractive male on the front cover to draw them in to look at the magazine and
then to buy it. As shown in the image below rolling stones magazine have put Justin
Bieber on the front cover not wear a top this is to draw in more female customers as he
would be an attractive male.

5. Stereotypes
• Stereotypes - a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
Q magazine is aimed young adults so they will make their front covers suited to what stereotypically that age range likes so they will be bright
but still quite rustic as they want to be different each time to make sure that audience don’t get bored as they are know to get bored very
easily so they will make sure that although they will have the same style they will still be different.
As shown bellow these are all pictures that will draw in the target audience as these people look the
part so people will are inspired and want to be and look as much like these people as the are
stereotypical look of cool so people will want to buy these magazines.

6. Sexism and Racism
• Cosmopolitan had a black model wearing black lipstick and written above
was RIP and on the right it had a white model wearing a red lipstick and
written above is hello beautiful but what the makeup brand was trying to
say good buy to the old make up but it looked like the makeup company
was saying death to the black model and or that she is not as attractive as
the white model. Lot of people saw this a racism and the ad had to be
removed. The same consequence would happen if the magazine was
sexism.
• Also there is always sexism in magazines as the images of men and women
will have been photo shopped and changed to get this image of a “perfect”
women or man.

7. Role models
In Q magazine they will be trying to produce an image of the ideal role model this will
be to attract a younger fan base because younger people tend to be more inspired
and attracted to the ideal role model and if this people is on the front of the magazine
then they will be more likely to buy it.
So the type of people that they will be trying to create would be someone in the age
gap of 28 to 40. This might seem like a big gap but they say that younger people are
most influenced by their parents so if there is someone “cool” on a magazine that is
the same age as their parents they might be more likely to look into what they are
saying.
But also the person will have to look like the ideal man/woman. So for men this would
be someone with this James Bond style so this person is cool looks the part and
physically fit. For women it would be someone like Opra this is because she is not that
stereo typical pretty woman but she stands up for woman and is inspirational to
woman.

8. Legal Issues/Copyright
Copyright ©- is when there is a legal right which lasts for a certain amount of time
so you can’t print, publish, perform, film, or record literary, artistic or musical
material that already exists.
The copy write law changed in 1998 allowing writers and photographers to have
their on rights for photocopying in a paper form.
If someone was to copy or take ideas from the person that had produced the idea
the person that copied it would be fined and anything that they had produced with
the idea in it would have to be taken down straight away.
However if the person did not have the copyright law on their work any can take
their work and use it and can not be fined for it unless in a small chance they win a
court case.
About ABC:
ABC delivers certification the dater in the content with in the magazine meets
industry standers. It verifies all the dater in a magazine to make sure it is correct at
the time of print. It also protects any advertisers using the magazine. “members of
ABC = nothing in the magazine may be reproduced in whole or in part without the
written permission of the publishers” – in this case Bauer.
Q magazine have all of the necessary legal information to make sure that none of
their content and ideas and be take or copied. Unless Bauer or Q magazine give
their permission to do so.

9. Offensive material and censorship
For some people they will find different types of images offensive for
example someone putting up their middle finger. Some people will think
that it is fine and that the magazine it only doing it to prove a point.
However some people will not think that it is fine to put this up on a
magazine.
Also it is the question of what the point of this image if it just a music
magazine what does this image have to do with music and with the image
this is a gaming magazine an this image does not show anything to do with
gaming.

10. Privacy and a Public right to know
Definition of privacy: a state in which one is not observed or disturbed by
other people.
It is always important that people have their privacy no matter where
they are. If people say can I have some privacy they should be given it as
long as it is in the right situation.
For example for celebrity's this is an issue because they have the press
following them to try and see what they are up to and they will do there
best get the most exclusive information. However this sometimes will
lead to people privacy being lost. But as celebrities they need to know
that people want to know about their lives as this is part of the job
description. But there is a line that should not be crossed so that the
celebrities can still have a life.
It is important that people know that there is a line and that it should
not be crossed for example coming onto someone's property should not
be allowed as people should always have privacy in their own home. But
if they are out on a main street it should be ok not to have some privacy
but as long as the situation is right.

11. Royalties
• Royalties is when a magazine has included content which is
copyrighted and if someone else includes this information
then they have pay the original magazine.
• The NLA are a newspaper licensing company which sell
copying licenses to newspapers and now magazine content.
Therefore, NLA ensures that each publisher get their
royalties. Q magazine and other magazine owned by Bauer
Media are subscribe to the NLA. This means that any
magazine that is owned by Bauer Media can use information
that they has been put in magazine that Bauer also owns, as
long as the magazine and Bauer confirm that it is allowed.
• However if a magazine wants information from another
magazine that is not owned by the same company but is
signed up with NLA they can take the information but they
will have to contact the magazine before hand.

12. Source: https://www.ipso.co.uk/about-ipso/

13. Initial assessment: Once the complaint process is received the decide weather or not it falls into their remit if doesn't they will send you an email why it
does not.
Referral to the publication: If your complaint raises a possible breach of the Editors' Code, and you have not previously complained to the publication,
we will generally pass your complaint to the editor, who will seek to resolve the matter directly with you. The time that your complaint is being handled by the
publication’s internal complaints process is called the referral period. In normal time it will take up to 28days o the issue to be resolved. If at any time during the
referral period you have any difficulties dealing with the publication directly, you should contact IPSO. If we have not heard from you after 28 days, we will write to
you to ask whether you wish to pursue your complaint and to request that you provide us with copies of your correspondence with the newspaper or magazine.
Investigation: If your complaint is not resolved through the publication’s internal procedures during the referral period, with your agreement, we will begin
investigating your complaint. We will write to the editor of the newspaper or magazine to request its response to your complaint and may also ask you to provide
further information. You will be provided with a copy of the publication’s response to your complaint and given the opportunity to comment. We will seek to
mediate a satisfactory outcome to your complaint if appropriate. We try to conclude the majority of complaints within 90 days. In the case of complainants, if a
complainant does not respond to correspondence, we will provide a reasonable deadline after which the complaint may be closed. We will not generally reopen a
complaint which has been closed because of a failure by the complainant to provide a timely response.
Adjudication by the Complaints Committee :If your complaint remains unresolved, the Complaints Committee will decide whether there has
been a breach of the Editors’ Code. The Complaints Committee will take into account only information which has been seen by both sides to the complaint, and
will publish its decision setting out whether the Editors’ Code has been breached, and why, on our website.
Outcomes: If the Complaints Committee determines that the Editors' Code has been breached, it can require the publication of its upheld adjudication and/or
a correction. The nature, extent and placement of corrections and adjudications will be determined by the Committee. In cases where the Committee finds that
arrangements for upholding standards and compliance were at fault, IPSO may also inform the publisher in writing that further remedial action is required to
ensure that the publication meets the requirements of the Editors’ Code.
Anonymity: All of IPSO's decisions are published on the Rulings section of our website, unless there are special circumstances such as a court order.
IPSO's complaints process
Source: https://www.ipso.co.uk/about-ipso/

14. Review: If your complaint has been the subject of a decision following investigation and you believe that the procedure by which the
Committee considered the complaint was substantially flawed, you may request a review by the Complaints Reviewer. The Reviewer will
look at the process by which the decision was reached and inform the Complaints Committee within 14 days whether it considers that the
process was substantially flawed. If the Reviewer agrees, the decision will be reviewed by the Complaints Committee, taking into account
the Complaints Reviewer’s findings. The Committee will then issue its findings. If the Reviewer does not consider that the process was
substantially flawed, the decision will be issued.
Confidentiality: To enable IPSO to effectively investigate complaints, it is essential that neither you or the publishers publishes
information which has been provided as part of the investigation without consulting. When material is provided during an investigation it
must only be used for the purpose of the complaint. confidentiality. If either party fail to keep the confidentiality, the complaint will not be
able to be dealt with
Simultaneous correspondence:The people who complain as well as the publications will be notified at the start of IPSO’s investigation
that all correspondence should be done through IPSO. If the two parties wish to engage in direct contact, without IPSO being involved, then
they should both notify IPSO, this is so that the complaint file can be closed.
Multiple complaints: When IPSO receive a large number of complaints about a general point, it is combined into a single “lead or
“summary” complaint, either before or following referral. If a “lead” complainant is selected, the people who have complained about this
topic will receive an explanation and will also be notified of the outcome of the conclusion.
Individuals with disabilities: IPSO make reasonable adjustments to their ordinary complaints procedures so that the needs of the
individual can be met. You need to explain the nature of your disability along with the adjustments you may require.
Unacceptable behavior by complainants: If your complaint is deemed inappropriate or vexatious, it can be disregarded immediately as
IPSO do not expect their staff to tolerate unacceptable behavior.
Complaints about IPSO: Complaints about IPSO’s complaints process that fall outside the remit of the Complaints Reviewer should be
made in writing to the Chief Executive, Matt Tee
Source: https://www.ipso.co.uk/about-ipso/

15. Editors Code and practice
Children - Children must not be approached or photographed at school without permission of the authorities of the school. If under 16,
children must not be interviewed/photographed on issues involving their own or another child’s welfare unless their parent/guardian
agrees.
Children in sex cases – under no circumstances should the press identify children under 16 who are victims or witnesses in cases involving
sex offences. In any press report involving a sexual offence against a child, the child must not be identified, the adult is able to be
identified. The word "incest" cannot be used where a child victim might be identified.
Hospitals – a journalist must identify themselves while also getting permission from an executive before entering any non-public areas of
hospitals (or similar institutions to pursue enquiries).
Reporting crime - Unless genuinely relevant to the story, relatives/friends of people being convicted/accused of crime should not be
identified without their consent. Unless a child's name is published, the editor should avoid identifying anyone under the age of 16 unless
there is consent from the parent/guardian.
Clandestine devices and subterfuge – the press must not publish or obtain information from secret cameras, listening devices or
intercepting phone calls, emails texts etc. without consent.
Victims of sexual assault – there must be no information or material published that could lead to the identification of a victim.
Discrimination – details of someone's race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability must
not be mentioned unless genuinely relevant to the story. The press must avoid prejudicial or pejorative reference to someone’s, race,
colour, religion, sex, gender identity, sexual orientation or to any physical or mental illness or disability.
Source: https://www.ipso.co.uk/about-ipso/

16. Editors Code and practice
Financial journalism - Journalists must not use for their own profit financial information they receive in advance of its general publication, and they should
not pass information onto others. They must not write about shares or securities in whose performance they know that they or their close families have a
significant financial interest without disclosing the interest to the editor or financial editor. They must not buy or sell any shares or securities which they
have written recently or intend to write later on.
Confidential sources - Journalists have a moral obligation to protect confidential sources of information.
Witness payments in criminal trials – there should be no payment/offer to a witness or anyone considered to be a witness. If there is a payment/offer made
to someone who later then gives evidence, it must be disclosed to the prosecution and defence. The witness must also be advised of this.
Payment to criminals – there should be no payment/offers for stories, pictures or information, which look to exploit a crime or to glorify crime generally.
Payment must not be made directly to the criminal, via agents to convicted/confessed criminals or to the criminals associates, this includes family, friends
and colleagues.
The public interest – The public interest includes, but is not confined to: Detecting or exposing crime, or the threat of crime, or serious impropriety.
• Protecting public health or safety.
• Protecting the public from being misled by an action or statement of an individual or organisation.
• Disclosing a person or organisation’s failure or likely failure to comply with any obligation to which they are subject.
• Disclosing a miscarriage of justice.
• Raising or contributing to a matter of public debate, including serious cases of impropriety, unethical conduct or incompetence concerning the public.
• Disclosing concealment, or likely concealment, of any of the above.
Source: https://www.ipso.co.uk/about-ipso/

17. Regulatory Issues
IP/Watermark
Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected by
the law. IP can be divided into two categories; Industrial Property and Copyright. As well as IP on printed
work, you can get a digital watermark which protects any copyrighted content from any magazine online
and in any digital format. It is important to have this because it means people will have to pay you to use
your information and ideas. The best way to protect your IP is to acquire a patent. However, this can
take several years to get and costs over £5000.
Magazines such as Q will not have water marks because it will make the magazine look bad so instead
they will write the copy wright information on the inside of the front cover.
Source: https://www.ipso.co.uk/about-ipso/
and definition quoted and in I

18. Q magazine complaint procedure
I was not able to find a procedure for contacting Q magazine when there is a complaint to be
made, however Q are owned by Bauer and there is a ‘contact us’ page on Bauer’s website. They
give you an email and the address of Bauer. Therefore if there was a complaint to do with Q
magazine I can contact Bauer and I can hope that they will help you with your issue.
AND EMAIL SCREEN
SHOT

19. Tom Cruise sues Bauer for $50 million dollars
Tom Cruise sued Bauer Media for
saying that he was not fit to be a
dad. Tom did not approve this
statement and it was published. He
did not agree with the way the Bauer
Media criticse his parenting ability’s.
So what he did was he got his
lawyers to file a suite against the
company and the court thought that
Bauer media was wrong with their
statements about Tom as there was
now clear evidence to what they said
about him.

20. Data Protection Act (1998)
The Data Protection Act 1998 is an act of the United Kingdom Parliament showing the ways in which information about people may be
legally used and handled. The main intent is to protect individuals against misuse or abuse of information about them.
The main principles of DPA 1998 says that personal data must:
• Be processed fairly and lawfully.
• Be obtained only for lawful purposes and not processed in any manner incompatible with those purposes.
• Be adequate, relevant and not excessive.
• Be accurate and current.
• Not be retained for longer than necessary.
• Be processed in accordance with the rights and freedoms of data subjects.
• Be protected against unauthorized or unlawful processing and against accidental loss, destruction or damage.
• Not be transferred to a country or territory outside the European Economic Area unless that country or territory protects the rights
and freedoms of the data subjects.
Source - http://whatis.techtarget.com/definition/UK-
Data-Protection-Act-1998-DPA-1998
Finally from this side I will make sure that in my magazine that there is no flaws that will not
cooperate with the data protection act.

21. Regulatory issues
Advertising Standards Authority:
• Advertisers can choose to self
and co-regulate on a
voluntarily and paid for bases
• Their purpose and strategy is
to ensure every UK advert is a
responsible one.
• Complaints can be made direct
to ASA who publish their
findings to ensure a rigorous
process is in place.
Source: https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Committees of
Advertising practice
offer advice and
guidance as well as a
formal complaints
procedure for people
to carry out.
An example of this
is KFC advert
received 755
complaints in 2017
making it the most
complained about
advert that year.
To conclude I will try to make sure in my magazine that I will offend the least
amount of people and if there are any complaints I will make that I am
covered against them.