RTND Productions Psychographic Profile

1. Target Audience Psychographic Profile
Group:
Name and Age? Where would they live?
James
Aged 19
Student living independently at university in an inner
city/urban area.
What type of clothes would they wear? Any particular
brands?
Who is their favourite band/artist? Why?
Topman, Nike, Adidas, True Religion etc Drake, Future because he listens to their music the
most and they get him into a positive mood.
What do they like to do in their spare time? What type of music do they dislike? Why?
Sports, socialising and working Heavy metal, classical, country- because he feels that it
doesn’t represent him or his personality.
What is their best memory? What are they most likely to spend their money on?
Moving out for university. Food or clothes
What do they aspire to do? What is most important to them? Why?
Graduate and get a good inner city job. Family and friends as he is constantly surrounded by
them.
What television shows do they watch? Who is their hero?
Empire, Power, Topboy Nelson Mandela, Martin Luther King etc