Yasmin Scott is a 19-year-old woman from Chester who enjoys football, netball, music, art, and spending time with friends and pets. She shops frequently at American Apparel and Topshop, listens to artists like David Bowie, Circa Waves and The Weeknd, and strongly supports gender equality issues. Her favorite memory is scoring the winning shot for her football team and she likes to spend money on food and drinks. While unsure of her career path, she wants to be successful in whatever profession she chooses.

1. Target Audience Psychographic Profile
Name and age? Where would they live?
Yasmin Scott
Age: 19
Chester
What types of clothes would they wear? Any
particular brand?
Who is their favourite band/artist? Why?
Crop tops and tennis skirts/ denim skirts
Sometimes they’ll opt for a t-shirt dress
They often shop in American apparel or
Topshop
Their favourites are David Bowie, Circa waves and
The Weeknd
What do they like to do in their spare time? What social issues might interest them?
Football and Netball
Very musical- play guitar and piano
Also very artistic, they enjoy painting
Feel very strongly about gender equality
What is their best memory? What are they most likely to spend their money on?
Scoring the winning shot for her football team Food and drink
What do they aspire to do? What is most important to them? Why?
She has no aspirations in terms of career
because she doesn’t know what she wants to
do. But she does know she wants to be at the
top of her profession whatever it may be.
Her friends and her pets.
What television shows do they watch? Who is their hero?
Sherlock
Life on Mars
Game of thrones
David Bowie