Target audience

1. Cameron Colquhoun Target Audience
The Target Demographic
Age:Youngadults(16-19) as theyare still comingtoterms withdevelopinganidentityfor
themselvesbutare clearwithwhattheylike andwhattheydo not.
Gender:Mixedgender- leadingtoquite awide audience asIndie Folkisbecomingamore popular
genre butslightlymore females.
Stage of life:Majorityineducationorgoingontoemployment.
Individualists/Non-conformists
Consumption
Music takeninthrough:
 Live Concerts
 Spotify
 Vinyl andRecordPlayers
 CDs
Magazines that target audience may like:

2. Cameron Colquhoun Target Audience
- NME
- INDIE
- Blogs
Name: Marcus
Age: 18
Employment: In education but has a part time job
at fashion store
Hobbies: Goes to local “gigs”, plays acoustic
guitar and reads a lot of up to date music
magazines
Loves idolising great acoustic players such as Jose
Gonzalez and old greats guitar players going to
heavier rock such as Jimi Hendrix.
Follows a lot of other bands such as Of Monsters
and Men and likes listening to Arctic Monkeys
and The Black Keys.
This is based on a stereotype, it is apparent that
the target audience of Indie-folk is the hipster culture and how the following aspires to be
part of that certain culture.
Both hipsters and indie are labels for different subcultures and the people who belong to
that subculture. Each subculture has its own characteristics and freedom of expression
through taste, preferences, attitude, and lifestyle.
“Both a hipster and an indie promote non-conformity, independence from the
mainstream culture and thinking, creativity, and independence. The hipster subculture
began in the 1940s born out of the Jazz Age. Hipsters are usually young adult men and
women in their 20’s to their 30’s. They often wear clothes from vintage or thrift shops and
have an androgynous hairstyle.
As people, hipsters are radically open-minded and considered pioneers or leaders in terms
of cultural trends and ideas. Some even consider them as early adopters of an emerging
culture. In line with this, they are considered to have an avant-garde attitude that often
leads the mainstream into accepting new ideas and trends as well as lifestyles. Once a
concept is adapted by the mainstream society, hipsters tend toabandon it and move to
something new and improved.
Hipsters are often thought of as uneducated or rich people, but they are also well-
educated. Some hipsters are graduates with liberal arts degrees or scientific degrees like
math and science. Most of them work in an artistic environment in industries like music,
fashion, film, and the like. In term of relationships, a hipster tends to mingle with their

3. Cameron Colquhoun Target Audience
own. This is a result of their tendency to be conformists to their own culture and rejecting
people from the mainstream. They see mainstream people of the opposite sex as
somewhat lacking in terms of self. Because of this, hipsters are often thought of as people
with an attitude of irony and elitism.”
Read more: Difference between Hipster and Indie | Difference Between
http://www.differencebetween.net/miscellaneous/culture-miscellaneous/difference-
between-hipster-and-indie/#ixzz4WZlO7a5l