1. Target Audience Psychographic Profile
Group: WheggProduction
Name and Age? Where would they live?
Alex Wilder, 18
They would live in a central and urban area,
such as London. They would live there as
they like the convenience of everything
being close and connected and also the easy
travel of the tube and buses.
What type of clothes would they wear? Any particular brands? Who is their favourite band/artist? Why?
They have a very simplisticclothingstyle which usual just consist
of a shirt and jeans. The predominant colour they wear are
black. They tend to wear men’s clothes as they del more
comfortable as they aren’t stereotypically feminine . They wear
this as they https://www.slideshare.net/rhsmediastudies/creating-a-
pitch?ref=https://mrsturnermedia.wordpress.com/2014/10/09/creating-
a-pitch-a2-media-studies/prefer the styling of men’s clothes. They
only braded they cared about are shoes and their man
favourites are converse and vans
They wouldlike bands/ artist such as: K.Flay,
PVRIS, Gorillaz.Theywould like artist such
as this for two main reasons. One they like
the style of musicas theylike the fact
they’re not one definitive genre.Theylike
this as their musicis more versatile and
keepsthe musicinteresting.Secondly, they
like the visual and conceptual aspects ofthe
artists. They findtheir conceptualismmore
interestingthan standard pop artists as it
givesthem greaterdepth.
What do they like to do in their spare time? What type of music do they dislike? Why?
In their spare time they like to be social able and focus on art
and music. They like to draw, their main two styles are realism
and cartoon. They also like to play guitar, their main style of
playing is rock and alternative music. In addition to this, they
like to skateboard and often go on adventures to do
photography and explore
They dislike mainstream pop music. They
find is too easy and tedious. They believe
that pop musicdoesn’t take a lot of talent to
compose as it’s just auto tuned. They also
dislike classical music as they believe it is
outdated and boring
What is their best memory? What are they most likely to spend their
money on?
When they got to meet one of their favourite artist, K.Flay, and
they got her to sign their vinyl. They also got to tell her how
much she has impacted her life. They found it fun to meet new
people while queuing
They’re most likely to spend their money on
albums, drawing supplies, concert tickets,
band merchandise, coffee, Movie tickets,
Comics, clothes from charity shopping. They
are more likely to buy clothes from a charity
shop as they don’t have a lot of disposable
money as they come from a working class
family./
What do they aspire to do? What is most important to them? Why?
They aspire to work in a creative medium such as an artist,
animator or in film. They spend their free time trying to learn
how to animate and edit through online courses and YouTube
videos. They aspire to do to this as they feel there is too much
stereotypical expectations surrounding jobs. For example, there
is heavy expectations to get a stable job and income as they
believe happiness is measured by wealth in Western society,
this then leads people to work in an office job they wouldn’t
Friends are most important to them as they
feel like they are like their second family,
and they have learnta lot from them. While
they don’t have many friends, they are still
content. Alsothe abilityof self-expression is
most important to them as it allows them to
be who they are. Finally they also value
their family. Coming from a working class
2. like. This is why they want to peruse a creative career as they
want to be happy rather than own copious amounts of money
family meant they didn’t have money and
was often dependant of family for both
financial and emotional support
What television shows do they watch? Who is their hero?
They watch a variety of shows. They like horror shows like
American Horror Story and Penny Dreadful. They also like
cartoons, their favourite being: Rick and Morty, Bob’s Burgers,
Mr Pickles, Regular Show and Over the Garden Wall. They like
these shows as they get influence from the different art styles
Their man hero isLynn Gunn(the vocalist of
PVRIS) She is theirhero as not onlydo they
make good music but theyare alsoa
feminist,LGBTQ+ activist,as she herselfisa
gay woman, and general promoter of
equality..Anotherhero is Marc Ellerby(an
illustrator ofa the Rick and Morty and some
Regular Show Comics) as they oftenengage
with youngerfans and seemsto be a down
to earth and everydayguy.
