1. Audience Profile:
Age: 17 – 25 ( 73%
ABC1 )
Male and Female
Likes: Vintage style
clothing, gadgets,
photography, live
music in smaller
venues, indie and
acoustic music.
Dislikes: being
“mainstream”

2. Max and Charlotte
are readers of
Indisputable and
are very image-
conscious, always
looking for new
fashions and
money saving ways
to be individual.

3. If Max and Charlotte
can’t get their hands on
real gadgets from the
past, they like to get
vintage styled
electronics from places
like Urban Outfitters. As
the age group they come
from has low income,
they save their money to
buy the best quality,
best looking sound
equipment. However
they are willing to do
this as they live and
breathe music.