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Name and Age? Where would they live?
Sam – 17 London – In a estate
What type of clothes would they
wear? Any particular brands?
Who is their favourite band/artist?
Why?
Follow the seasonal trend. Nike,
Addidas, Topshop, New look, Hollister,
Ralph Lauren
Ed sheeran – His music reflects his
emotions, and she can relate to them
What do they like to do in their
spare time?
What social issues might interest
them?
Go out with friends, watch TV, sleep Drugs, Drinking, Smoking, Driving,
Partying
What is their best memory? What are they most likely to spend
their money on?
Going on holiday with their friends
abroad
Clothes, Food
What do they aspire to do? What is most important to them?
Why?
Go to university and do a degree in
something they enjoy doing
Family, because they are always there
What television shows do they
watch?
Who is their hero?
Made in Chelsea, The only way is Essex,
X Factor, Awkward, Greys Anatomy,
The vampire Diaries, I’m a celebrity get
me out of here
David Beckham
Simon Cowell

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Lauren - psychographic profile

  • 1. Name and Age? Where would they live? Sam – 17 London – In a estate What type of clothes would they wear? Any particular brands? Who is their favourite band/artist? Why? Follow the seasonal trend. Nike, Addidas, Topshop, New look, Hollister, Ralph Lauren Ed sheeran – His music reflects his emotions, and she can relate to them What do they like to do in their spare time? What social issues might interest them? Go out with friends, watch TV, sleep Drugs, Drinking, Smoking, Driving, Partying What is their best memory? What are they most likely to spend their money on? Going on holiday with their friends abroad Clothes, Food What do they aspire to do? What is most important to them? Why? Go to university and do a degree in something they enjoy doing Family, because they are always there What television shows do they watch? Who is their hero? Made in Chelsea, The only way is Essex, X Factor, Awkward, Greys Anatomy, The vampire Diaries, I’m a celebrity get me out of here David Beckham Simon Cowell