psychographic profile

1. Target Audience Psychographic Profile
Group:
Name and Age? Where would they live?
Emily, aged 16 They would live inan urban area.
What type of clothes would they wear? Any particular
brands?
Who is their favourite band/artist? Why?
They wouldwear very typical teenage girl clothes such
as vest tops and jeans and trainers. Their jeans would
be from big highstreets shops such as top shop and
shoes would be the ‘best’ brand at the time such as
Nike or Adidas.
Their favourite artist would be Ed Sheeran because
they enjoy both his pop stuff to dance to and like to
listen to the sad song sometimes.
What do they like to do in their spare time? What type of music do they dislike? Why?
In their spare time they spend it with their friends
going to the cinema or going out to eat or going to
parties.
They dislike rock because they think it is too loud.
Also they think it’s ‘uncool’ so therefore they don’t
listen to it because they think it will make them
uncool.
What is their best memory? What are they most likely to spend their money on?
Their best memory is their 16th
birthday party. This is
because they were centre of attention for a day
They are more likely to spend their money on clothes
or unnecessary make up. They are also likely to spend
it when they are out with their friends on food.
What do they aspire to do? What is most important to them? Why?
They aspire to go far in education such as university
and go on to be a primary school teacher.
They want to be a teacher because they love children
and feel like it would be fun and rewarding.
What television shows do they watch? Who is their hero?
They watch the vampire diaries and pretty little liars.
These are the popular TV shows for teenage girls.
Their hero would be Perrie from Little Mix because
they think she is very pretty and wants to look like her
one day.