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TITLE
insert text here
THE FUTURE OF
RETAIL
#retailoasis
‘the future is here it’s just
not evenly distributed’
long live
millennials
mobile #1
AI #2
experience is
everything
tell don’t sell
change, the
only constant
long live millennials
this year, millennials (gen Y) will surpass Baby
Boomers as the largest living generation
source: Pew Centre
by 2020 Gen Y + Gen Z will be the dominant
retail segments in dollars spent
Management Team*
average age
the gap between management and consumer
is growing
Source: Fortune * based on age of CEO taki...
this matters because:
they are powered by technology
ask ‘why’ more than anything else
want the truth - can get it off twi...
added to this are two very important shifts their generation
will bring:
blended society female leadership
2050: US will b...
’75% of millennials consider the store the
centrepiece of their experience….they may not
come in as much as they use to, b...
what this means:
business must
shift it’s mindset
to meet the
millennial
embrace diversity
- culture and
gender
businesses...
mobile #1. AI #2
‘channels are a language retailers speak to justify
what they’re spending on IT.
it’s not understood by the customer’
Sir ...
millennials check their phones three times
more than any other generation
shift in customer behaviour:
Source: Sam’s Club
under armour: largest mobile fitness community
160m users
150K
downloads
a day
my fitness pal
endomondo
map my fitness
healt...
brands must follow their customer - not their competitors.
if you don’t have the talent - buy it. there is more talent
sit...
it starts with mobile and now it’s AI
 nearly $2B in sales will happen this year through a mobile digital
assistant (like ...
TITLE
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what this means:
mobile first,
play with AI
don’t be afraid to
‘buy’ talent
the real cost is in
delaying
(not doing)
experience is everything
‘if people are going to go to the store, you
need to make it worth it’
Sir Charlie Mayfield, Chairman,John Lewis Partnersh...
the store is not just about procuring product –
you can do that online.
it’s about experience, and people will pay for
exp...
experience isn’t a cost, people will pay for
experience.
look at Starbucks they took a 50c commodity and
made it into a $5...
TITLE
3x 1 jeans
3x1 - soho
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TITLE
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TITLE
the laundress
the laundress - soho
abc home - flatiron
TITLE
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TITLE
lululemon flagship
lululemon - flatiron
TITLE
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kit & ace - nolita
TITLE
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KITH - LES
what this means:
experience is
your obligation at
store
it’s brand
building if done
well
a product isn’t
enough to get
tra...
tell don’t sell
we are marketing machines.
it gets worse when you look at millennials.
they’re more informed, more connected and
way more ...
they don’t care about
your shareholders - they
see themselves as the
most important part of
the equation
the facts
your au...
eataly - milan
‘we dreamt of making high quality Italian food available around the
world – eat, shop and learn about the Dolce Vita’
Osca...
TITLE
insert text here
TITLE
insert text here
soul cycle
TITLE
insert text here
"it is the place people come, regardless of their
age, athletic ability, size, shape, profession or
personality, to connec...
shinola - tribeca
TITLE
insert text here
‘our purpose was to create jobs for people -
not product’
 “the purpose of business is to improve the
community - it’s not a monolithic opportunity
where there’s a transaction and ...
what this means:
work with
stakeholders as
important as
shareholders
lead with
purpose - why do
you exist?
treat your
cust...
the only constant is change
nothing is forever, except change
major companies have lost on average 2%
market share over last 10 years.
they bet on stability in a world of change.
sourc...
there is no destination only a continual journey. it’s not
about your competition but superseding yourself.
'focus on your customer’s needs and be
willing to cannibalise yourself...one of our
most successful businesses was 'travel...
 ‘don’t be worried about the next up and
comer be worried about the competition
that doesn’t exist yet ‘
Kevin Plank, Foun...
uberpool
TITLE
ivviva
ivivva
TOMS - NOLITA
“we’re dealing with business models that
aren’t as efficient as they use to be.. 
it’s not what the change is; but how do ...
what this means:
success is
continual change
it’s only about
people
supersede
yourself
long live
millennials
mobile #1
AI #2
experience is
everything
tell don’t sell
change, the
only constant
“perpetual optimism is a force multiplier -
convey an attitude of ‘it can be done’
(and it will be)”
finally…
ADDRESS
Level 4, 1a Rialto Lane Manly NSW 2095, Australia
WEB PHONE
+61 2 9976 6222www.retailoasis.com
Future of Retail
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Future of Retail

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5 key trends that are currently effecting retail: 1. the rise of the millennial, 2. Mobile #1 and AI #2, 3. Importance of Experience, 4. Tell don't Sell, 5. Building for change.

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Future of Retail

  1. 1. TITLE insert text here THE FUTURE OF RETAIL #retailoasis
  2. 2. ‘the future is here it’s just not evenly distributed’
  3. 3. long live millennials mobile #1 AI #2 experience is everything tell don’t sell change, the only constant
  4. 4. long live millennials
  5. 5. this year, millennials (gen Y) will surpass Baby Boomers as the largest living generation source: Pew Centre
  6. 6. by 2020 Gen Y + Gen Z will be the dominant retail segments in dollars spent
  7. 7. Management Team* average age the gap between management and consumer is growing Source: Fortune * based on age of CEO taking office; ABS 2014 50 yo 34 yo customers average age 16 years
  8. 8. this matters because: they are powered by technology ask ‘why’ more than anything else want the truth - can get it off twitter
  9. 9. added to this are two very important shifts their generation will bring: blended society female leadership 2050: US will be a majority non- Caucasian (Australia will be similar) 2030: there will be more female millionaires than male
  10. 10. ’75% of millennials consider the store the centrepiece of their experience….they may not come in as much as they use to, but they will be more knowledgeable when they come in’ Myron Ullman, ex-Chairman +CEO J.C Penney the physical store needs a new definition:
  11. 11. what this means: business must shift it’s mindset to meet the millennial embrace diversity - culture and gender businesses need to act like their digitally native
  12. 12. mobile #1. AI #2
  13. 13. ‘channels are a language retailers speak to justify what they’re spending on IT. it’s not understood by the customer’ Sir Charlie Mayfield, Chairman, John Lewis Partnership
  14. 14. millennials check their phones three times more than any other generation shift in customer behaviour: Source: Sam’s Club
  15. 15. under armour: largest mobile fitness community 160m users 150K downloads a day my fitness pal endomondo map my fitness health box
  16. 16. brands must follow their customer - not their competitors. if you don’t have the talent - buy it. there is more talent sitting outside a business than in it.
  17. 17. it starts with mobile and now it’s AI  nearly $2B in sales will happen this year through a mobile digital assistant (like Siri, or Watson).
  18. 18. TITLE insert text here
  19. 19. what this means: mobile first, play with AI don’t be afraid to ‘buy’ talent the real cost is in delaying (not doing)
  20. 20. experience is everything
  21. 21. ‘if people are going to go to the store, you need to make it worth it’ Sir Charlie Mayfield, Chairman,John Lewis Partnership
  22. 22. the store is not just about procuring product – you can do that online. it’s about experience, and people will pay for experience.
  23. 23. experience isn’t a cost, people will pay for experience. look at Starbucks they took a 50c commodity and made it into a $5 experience.
  24. 24. TITLE 3x 1 jeans 3x1 - soho
  25. 25. TITLE insert text here
  26. 26. TITLE insert text here
  27. 27. TITLE the laundress the laundress - soho
  28. 28. abc home - flatiron
  29. 29. TITLE insert text here
  30. 30. TITLE lululemon flagship lululemon - flatiron
  31. 31. TITLE insert text here
  32. 32. TITLE insert text here kit & ace - nolita
  33. 33. TITLE insert text here
  34. 34. KITH - LES
  35. 35. what this means: experience is your obligation at store it’s brand building if done well a product isn’t enough to get traffic
  36. 36. tell don’t sell
  37. 37. we are marketing machines. it gets worse when you look at millennials. they’re more informed, more connected and way more skeptical - all thanks to tech.
  38. 38. they don’t care about your shareholders - they see themselves as the most important part of the equation the facts your authenticity commands their respect. tell them your story, make it human - not corporate. they want to buy into what you’re doing for the world - make it better (not generate a sale) story spiritualstakeholders
  39. 39. eataly - milan
  40. 40. ‘we dreamt of making high quality Italian food available around the world – eat, shop and learn about the Dolce Vita’ Oscar Farinetti, Founder, Eataly
  41. 41. TITLE insert text here
  42. 42. TITLE insert text here soul cycle
  43. 43. TITLE insert text here
  44. 44. "it is the place people come, regardless of their age, athletic ability, size, shape, profession or personality, to connect with their best selves."
  45. 45. shinola - tribeca
  46. 46. TITLE insert text here ‘our purpose was to create jobs for people - not product’
  47. 47.  “the purpose of business is to improve the community - it’s not a monolithic opportunity where there’s a transaction and you made money - understand the importance in the long-term of being an important part of the world. “ Myron Ullman, ex-Chairman +CEO J.C Penney
  48. 48. what this means: work with stakeholders as important as shareholders lead with purpose - why do you exist? treat your customer like a human - with heart
  49. 49. the only constant is change
  50. 50. nothing is forever, except change
  51. 51. major companies have lost on average 2% market share over last 10 years. they bet on stability in a world of change. source: Deloitte
  52. 52. there is no destination only a continual journey. it’s not about your competition but superseding yourself.
  53. 53. 'focus on your customer’s needs and be willing to cannibalise yourself...one of our most successful businesses was 'travellers cheques' - generating 90% of our profits. if we had not cannibalised ourselves then we would not be in existence now' Kenneth I. Chenault, CEO, AMEX
  54. 54.  ‘don’t be worried about the next up and comer be worried about the competition that doesn’t exist yet ‘ Kevin Plank, Founder, Under Armour
  55. 55. uberpool
  56. 56. TITLE ivviva ivivva
  57. 57. TOMS - NOLITA
  58. 58. “we’re dealing with business models that aren’t as efficient as they use to be..  it’s not what the change is; but how do you change continuously” Sir Charlie Mayfield, Chairman, John Lewis Partnership
  59. 59. what this means: success is continual change it’s only about people supersede yourself
  60. 60. long live millennials mobile #1 AI #2 experience is everything tell don’t sell change, the only constant
  61. 61. “perpetual optimism is a force multiplier - convey an attitude of ‘it can be done’ (and it will be)” finally…
  62. 62. ADDRESS Level 4, 1a Rialto Lane Manly NSW 2095, Australia WEB PHONE +61 2 9976 6222www.retailoasis.com

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