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Spring Summer 2018 Fashion Trends

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An indepth look at the key trends, products and colours for Spring Summer 2018.

Published in: Retail
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Spring Summer 2018 Fashion Trends

  1. 1. SS2018 FASHION TRENDS 2017
  2. 2. We are not a fashion agency and yet the influence of fashion (starting at ‘Fashion Week’) permeates nearly everything in retail - from the colours we use to brand through to the clothes or homewares on sale. We decided to compile a trend analysis for Spring-Summer 2018 in the hopes that you - as retailers - find it of use and a means to stay abreast of the larger trends effecting the industry and most importantly the consumer + the culture they live within. 2 Pippa Kulmar, Co-Director RetailOasis
  3. 3. 3 SS2018 Retailoasis inaugural report on the key trends and colours from NY, London, Milan + Paris fashion week. We expect these to hit Australia from the mid next year (in time with the North Hemisphere’s Summer) - although there will be hints of these sooner in fast fashion collections.
  4. 4. 44 CONTENTS p 32-69p 5 - 31 Colour KEY COLOUR WAYS FOR SPRING SUMMER 2018 Trend KEY TRENDS FOR THE SEASON p 70-78 p79 p 80 Product CORE ITEMS FOR THE COMING SEASON Overview ONE PAGER ON THE SEASON Contact MORE INFORMATION ON TRENDS how to use this report
  5. 5. 5 COLOUR Image Source: Vogue
  6. 6. 6 SS18 was a big departure from the pastel softness of previous seasons. There was a strong move into bold, immersive hues (primary and secondary colours)- with more limited use of washed-out tones. The only real exceptions being the use of pinks and lilacs. This bravery culminated in the use of colour blocking across every major designers show. Prada
  7. 7. 7 Prada SS16 SS18 tones + hues dominant primary + secondary dominant THE COLOUR SHIFT pastel to bold
  8. 8. 8 COLOUR TRENDS 6 core areas Optimistic Yellow Gen Z Purple Primary Red Millennial Pink Monochromatic Analogous Blocking
  9. 9. 9 MILLENNIAL PINK Tom ord
  10. 10. 10 It started with the iPhone ‘rose gold’ and has become the unofficial colour of a generation. We thought after the amount of Millennial Pink (Dusty Pink, Rose Quartz etc) on the runway last Spring it would be over…but it seems we were a little premature. Pretty much every show featured this muted pink. Only thing to note is as with all colours this season, Millennial Pink was given richer, deeper colour boosts in key shows like Tom Ford and Gucci. Expect to see these deeper hues come back in SS19. Sketch London
  11. 11. 11 MillennialPink Core dusty (millennial) pink continues to reign across catwalks from Valentino to Dior
  12. 12. 12 Transitioning Moving to more intense peach and pink. We expect to see these deeper hues next season
  13. 13. 13 Fendi Missoni Kenzo THE PINK SHIFT from dusty to deep DUSTY PINK DEEPER PINK past seasons and current current and future seasons
  14. 14. 14 OPTIMISTIC YELLOW Versace
  15. 15. 15 Maybe it’s a sign of the dark political times - and our need for some optimism - or simply the fact it’s Spring and we’re breaking out of Winter - but rich Yellows were all over the catwalk. Used in intense colour blocks or whole outfits (a la Versace). In fact when it was used it was not done sparingly. Yellow is synonymous with happiness, royalty and optimism. Unlike millennial pink, we imagine that this rich yellow will land as accents on garments and maybe a one off statement piece in mass fashion. Balenciaga
  16. 16. 16 sunnyside-up Yellow colourways stem from neon through to a burn yellow. Often paired with black
  17. 17. 17 GEN Z PURPLE
  18. 18. 18 In the wake of the popularity of Millennial Pink everyone is looking for that next ‘it’ colour. On the back of this there’s been plenty of discussion about Gen Z Purple (get it- the generation below Gen Y). This showed up on the catwalk as a dusty lilac (a direct call to the muted rose gold that is Millennial Pink) through to a more 80’s nuanced intense purple. Expect this colour to become secondary to millennial pink in the mass fashion colour palette, although we don’t think it will be as big of a hit as it’s counterpart. Gucci
  19. 19. 19 nextgenpurple From dusty lilac through to intense 80s power purple (+ almost magenta).
  20. 20. 20 MONOCHOMATIC Saint Laurent
  21. 21. 21 Monochromatic - aka the mixing of black and white - seems to be a hit most seasons and let’s face it’s hard to get wrong - it’s totally wearable. This season we were literally seeing black and white for nearly half the show at Balmain and Saint Laurent. We guess what was different from the drama of past seasons (think Alexander Wang’s last all white Balenciaga show) was how it was mixed-up with technicolour across a whole show. Black and white showed up this season as colour blocking and even as checkered patterns (a la Dior - see left). Dior
  22. 22. 22 Colourblock Let’s start with classic colour blocking and black + white fabrication.
  23. 23. 23 Patterns Moving on to prints and patterns on fabric to add complexity to the monochrome trend.
  24. 24. 24 PRIMARY RED Alexander McQueen
  25. 25. 25 It was a throw back to that 80s Valentino Red on the catwalk. It was red as a primary colour and a sign of dominance, exceedingly feminine but in a more vampish way than the ‘pretty girl’ Millennial Pink. Red fits into a larger trend in product around the return to the 80s (pg. 39). Red was used for whole outfits - from dresses to suits - not broken apart by other colour blocks. We expect this colour to show up in mass fashion as part of the colour blocking trend ie. broken up as a red top with a muted skirt, but not just as an accent like yellow. Alexander McQueen
  26. 26. 26 seeingred un-muted, rich and vibrant, occasionally appearing in ombre fades.
  27. 27. 27 ANALOGOUS BLOCKING Prabul Gurung
  28. 28. 28 Colour blocking is nothing new - it is a persistent trend. Traditionally, it was the idea of taking colours that are opposed on the colour wheel and combining them. But this season designers broke the rules and started to colour block with colours next to each other (think red and pink). The difference from previous years comes back to the hues that were used - which were dense and pure - not pastel. Ultimately creating a powerful statement on the wearer - aka. you can’t help but notice that person. Colour blocking this season is a power move. Zero Maria Cornejo
  29. 29. 29 colouringin Focused analogous colour blocking instead of looking for opposite colours.
  30. 30. 30 Preen Rock Owens Prada Tom Ford SHIFT IN COLOUR BLOCKING from opposites to complements COLOUR BLOCKING ANALOGOUS BLOCKING past seasons and current current and future seasons
  31. 31. 31 COLOUR TRENDS 6 core areas Optimistic Yellow Gen Z Purple Primary Red Millennial Pink Monochromatic Analogous Blocking
  32. 32. 32 TRENDS Louis Vuitton
  33. 33. 33 SS18 brought forward many trends that will no doubt effect all areas of retail - the most notable was the evolution from beautifully feminine to confidently mundane, as exampled through the the rise of ‘athluxe', and the rethinking of basics like the trench and denim. This trend has been driven by Demna Gvasalia (of Balenciaga and Vetements). We were also struck by the influence of Alessandro Michelle (of Gucci) - who’s notorious mismatching of fabrics and ‘ages’ has become his signature. This has cascaded into fashion in a larger way through the rise of what we’re calling ‘power clashing’. All in all, SS18 is not a season about being pretty but one about self-expression and confidence; embracing + making beautiful what would once be seen as mundane. Gucci
  34. 34. 34 TRENDS 10 core areas Ath-Luxury The 80s Called… Power Clashing Wonder Women The FringePretty Ugly All Plaid Everything Flora Double Denim Deconstructed Trench
  35. 35. 35 ATHLUXE Valentino
  36. 36. 36 Hello to Athluxe - aka the answer to ‘what next now with Athleisure?’ Athluxe is basically the elevation of ordinary practical sportswear (from gym to outdoor) - reimagined through the use of luxury (aka less technical) fabrics and styled with more high-end items like high heels at Valentino or regal jackets at Louis Vuitton. This is high fashion’s answer to casualisation - or how one might get away with wearing something comfortable to a Black Tie dinner. We love this trend and expect it to help boost brands that start to reimagine activewear for occasions outside of the gym - in particular a Saturday night. Isabel Marant
  37. 37. 37 the‘run’way remixing active wear (in high quality fabrics) with dressedup jackets and/ or shoes to create athluxe
  38. 38. 3838 HOW TO ATHLUXE? key components luxe fabric add heelsmix and match or luxe kicks Louis VuittonBottega VenetaValentino Louis Vuitton
  39. 39. 39 THE 80s CALLED Chanel
  40. 40. 40 The 80s were back en force - and not just at Versace, where Donatella dedicated the show to her brother Gianni on the 20 year anniversary of his death (the tribute included the ‘original supermodel’ gang back together). On top of this tribute, shoulder pads grew, tailoring got tighter and added to that colours got bolder (see p.7), all in all this meant that the 80s were back. What do we think this means for more commercial fashion? That nostalgia will reign supreme, from hints of shoulder pads in dresses to bold opulent Versace-reminiscent patterns on t- shirts and accessories. In an ironic turn of events, the people buying these items will most likely be those born after the 80s. Saint Laurent
  41. 41. 41 ring,ring… deconstructing key 80s items like shoulder pads and puffy dresses or paying homage to past house designs.
  42. 42. 42 POWER CLASHING Prada
  43. 43. 43 Oh power clashing! Let’s start with what is power clashing? According to the Urban Dictionary it’s ‘combing clothes (+ patterns and colours) that according to style etiquette do not go together. Doing this as a powerful figure will result in people unquestionably approving of your fashion sense’ lol! As reference the term came about on the TV show 30 Rock (written by Tina Fey). Anyway it’s hit it’s stride, thanks for Alessandro Michel’s (of Gucci) unconventional way of bringing patterns and ideas from different historical eras together. After a couple of seasons of doing this very successfully, other designers have followed - ditching the fashion rules and showing that bravery and confidence are a must in order for this trend to work. It will be a hard one for mass fashion to truly pull off without directly copying an existing reference like Gucci or Prada. Valentino
  44. 44. 44 clash!bang! Mixing and matching patterns so they totally clash - animal print and flowers, oriental prints with checks…
  45. 45. 4545 who did it best? Prada Dries Van Noten Balenciaga Gucci HOW TO POWER CLASH?
  46. 46. 46 FLORA Marni
  47. 47. 47 It’s a bit like that famous line from the Devil Wears Prada, where Miranda says ‘florals for spring… groundbreaking’, well it seems that SS18 didn’t disappoint and lay on the florals thick and fast. From large prints at Prada to soft feminine flowers at Alexander McQueen, it’s a definitive and, dare we say, perennial trend for Spring. In mass fashion we expect this to show us as patterned fabrics, as well as graphic treatment on t-shirts and accessories…perhaps mixed with the more masculine ‘Wonder Women’ trend to create something quite unexpected. Alexander McQueen
  48. 48. 48 timetoflower! Flower embroidery and prints from stockings to heels. Using florals the way they’re always used in Spring!
  49. 49. 49 DOUBLE DENIM Dior
  50. 50. 50 It’s been a while since denim has really been a big thing, maybe because of our obsession with athleisure (which is now athluxe) - but it seems it’s back and in a big way. Not only was denim brought to life as jeans, but the Canadian tuxedo (aka double denim) showed up as well as the occasional denim dress. This season was about taking a wardrobe staple fabric and rethinking it’s use. Expect denim to show us with renewed interest SS18, and perhaps giving lycra a run for it’s money. Chanel
  51. 51. 51 indi-go! Denim showed up across the catwalk from Chanel to Tom Ford, no one was afraid to double it up either.
  52. 52. 52 PRETTY UGLY Vetements
  53. 53. 53 Pretty Ugly is a trend that does what it says. It’s all about making the mundane fashionable. Made famous by Demna Gvasalia designer of Vetements and Balenciaga - who collaborated with DHL, Reebok, Juicy Couture, Champion, Hanes etc to turn everyday, mass brands into high-end fashion…Oh and we nearly forgot to mention the Ikea bag he designed for Balenciaga. This collection hit the fashion world a couple of years ago and since then the idea of ugly fashion has taken shape. We love this trend because it shows that anything can be fashionable when it’s worn with confidence and individual creative direction. Probably the single biggest shock this season was Gvasalia’s reworking of the dreaded Croc for Balenciaga (see left) which will no doubt help this brand come back into fashion. This trend requires mass fashion brands to take a chance on ugly and use creative direction with confidence. Balenciaga
  54. 54. 54 beautifullyugly! Appropriating what’s considered ‘unfashionable’ or ‘ugly’ to be high fashion and acceptable!
  55. 55. 5555 it’s mainly about the appropriation old school collabs shoes +socks Crocs Bum Bag HOW TO BE PRETTY UGLY? prada Balenciaga GucciVetements
  56. 56. 56 WONDER WOMEN Versace
  57. 57. 57 Fashion is often influenced by culture and politics - it’s a great indicator of the Zeitgeist. Thanks to movies like Wonder Women (which presented a strong female role model not afraid to use her femininity as well as fight) and issues like equally + the March on Washington for female rights etc. it’s no surprise that this next generation feminism showed up on the catwalk - dressed for battle in studded shoes and dresses that almost doubled as armour. We expect this to be the start of a longer trend in fashion (and culture) where the female is represented as almost a model Athena (Greek Goddess of War). This will show us through the clash of masculine and feminine - like corsetry, Greek mythological cues, studs on accessories, boots, knuckle rings, fabrics that look like metal and shirts that make political statements . Dior
  58. 58. 58 GoGirl! Gearing up for battle - lots of greek references, and accessories + highlights that look like armour.
  59. 59. 59 FRINGING Loewe
  60. 60. 60 More an embellishment than a straight up trend but fringing was everywhere from Celine to Chanel. It was featured on dresses through to accessories. We particularly love Raf Simon’s homage to cheer leader pom-poms at Calvin Klein - turning them into bags (left) and crazy dresses. We expect that fringing will pop-up in mass fashion in a big way, whether that’s small detail on tops or jackets or on accessories to give them a more seasonal feel. Calvin Klein
  61. 61. 61 getfringed! adding fringing to basic items - bags to dresses - to make them more seasonal and give them movement.
  62. 62. 62 ALL PLAID EVERYTHING Marc Jacobs
  63. 63. 63 It’s a season of plaid and tartan. The fabric was used to power clash with other opposites (like animal print, stripes or flowers) or for entire outfits. It’s an interesting pattern to show up in Spring, given it’s connotations with colder weather because it’s typically made of wool. Expect to see plaid popping up in Spring in new darker tones - with little reference to it’s famous forefather Burberry. This is an easy trend to adapt and copy - or even mix and match different colours on tops and bottoms. Balenciaga
  64. 64. 64 Plaiditup! Plaid from jackets, to dressed to whole outfits, making Spring look like the Scottish Highlands.
  65. 65. 65 DECONSTRUCTED TRENCH Maison Margiela
  66. 66. 66 It was interesting to note how many reinterpretations of the classic trench turned up on the catwalk. It was deconstructed and re-appropriated with new materials. It seems that the trench will be a ‘must have’ item for SS18 and beyond (perhaps replacing the bomber). Interesting to note that Burberry underplayed it during their AW17 (buy from the catwalk) presentation - when really it should be theirs to own. We expect to see brands making more of the trench and playing around with it’s fit and fabrication Alexander McQueen
  67. 67. 67 newtrenchwhodis? The classic trench was torn apart, embroidered, given new fabric etc.
  68. 68. 6868 how to deconstruct a trench Maison Margiela Loewe Celine Balenciaga OUR FAVOURITE EXAMPLES.
  69. 69. 69 TRENDS 10 core areas Ath-Luxury The 80s Called… Power Clashing Wonder Women The FringePretty Ugly All Plaid Everything Flora Double Denim Deconstructed Trench
  70. 70. 70 PRODUCT Image Source: Vogue
  71. 71. 71 KEY PRODUCTS 6 core areas that are more focused than trends go go boots luxe kicks shoes + socks short shortspower suit sheer dress accessories clothing
  72. 72. 7272 GO-GO BOOTS boots got flat and knee high Dolce + Gabbana Paco Rabanne Chloe Dior Chanel Dior Saint Laurent Tom Ford
  73. 73. 7373 LUXE KICKS luxury adaptations of the common sneaker Rock Owens Loewe Alexander Wang Louis Vuitton Valentino Louis Vuitton CelineDolce + Gabbana
  74. 74. 7474 SHOES + SOCKS add socks to luxe shoes Fendi Dolce & Gabbana Missoni Preen Rock Owens Prada Kenzo Tom Ford
  75. 75. 75 Ralph Lauren Christian Dior Haider Ackermann Acne Gareth Pugh Versace Chloe Dries Van Noten POWER SUIT power pose in a power suit
  76. 76. 76 Saint Laurent Prada Louis Vuitton Bottega Veneta Prada Saint Laurent Dior Gucci SHORT, SHORTS Shorts getting real short and a bit sporty
  77. 77. 77 Mui Mui Calvin Klein Gucci Maison Margiela Sonia Rykiel Balmain Y/Project Fendi SHEER DRESS layering dresses using sheer fabrics
  78. 78. 78 KEY PRODUCTS 8 core areas that are more focused than trends go go boots luxe kicks shoes + socks short shortspower suit sheer dress accessories clothing
  79. 79. 79 Spring Summer 2018 OVERVIEW COLOURTRENDPRODUCT Millennial Pink Optimistic Yellow Gen Z Purple Mono- Chromatic Primary Red Analogous Blocking Ath-Luxe 80s Called Power Clashing Flora Double Denim Pretty Ugly Wonder Women The Fringe All Plaid Everything Deconstructed Trench Go Go Boots Luxe Kicks Shoes + Socks Power Suit Short, Shorts Sheer Dress
  80. 80. Thank You Level 4, 1a Rialto Lane, Manly NSW 2095 retailoasis.comenqire@retailoasis.com For more information feel free to contact us:

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