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Imagination, Deviation and Innovation.

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Presentation on the link between creativity/innovation with being deviant.

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Imagination, Deviation and Innovation.

  1. 1. IMAGINATION DEVIATION INNOVATION
  2. 2. MEDIOCRITY LOOKS FOR PRECEDENT
  3. 3. LOGIC WILL GET YOU FROM A TO B. IMAGINATION WILL GET YOUR EVERYWHERE EINSTEIN
  4. 4. BE DEVIANT
  5. 5. QUESTION & CHALLENGE WIDELY HELD SOCIETAL, CULTURAL OR CATEGORY NORMS
  6. 6. ‘We’re a planet of seven billion ninnies living in a civilisation that was created by a few thousand amazingly smart deviants’ SCOTT ADAMS
  7. 7. the earth is round wireless comms evolution equal rights revolve around sun free press
  8. 8. “we confirmed that acting deviantly leads to greater creativity… The link is explained by a heightened feeling of being unconstrained by rules” source: Evil Genius! How dishonesty can lead to greater creativity. Study by Harvard University and University of Southern California THE EVIL GENIUS STUDY:
  9. 9. “The very act of cheating primed the mind for rule breaking in general, and this sense of freedom translated into creativity.” Psychology review of Evil Genius Study
  10. 10. RULE BREAKING ALLOWS US TO COMBINE IDEAS THAT HAVE NEVER BEEN PUT TOGETHER BEFORE…TO STEAL WHY?
  11. 11. GOOD ARTIST COPY, GREAT ARTIST STEAL PICASSO
  12. 12. ‘CREATIVITY IS JUST CONNECTING THINGS. WHEN YOU ASK CREATIVE PEOPLE HOW THEY DID SOMETHING, THEY FEEL A LITTLE GUILTY BECAUSE THEY DIDN’T REALLY DO IT, THEY JUST SAW SOMETHING, IT SEEMED OBVIOUS TO THEM AFTER A WHILE. BECAUSE THEY WERE ABLE TO CONNECT EXPERIENCES THEY’VE SYNTHESISED NEW THINGS’ STEVE JOBS
  13. 13. COPY + COMBINE = TRANSFORMATION didn’t invent the EV didn’t invent the mobile phone didn’t invent renting houses didn’t invent the taxi industry
  14. 14. BEING DEVIANT? PRIME YOURSELF BE AWARE OF THE RULES, QUESTION THEM, THEN BREAK THEM CREATE ASSOCIATIONS BETWEEN UNRELATED ELEMENTS + +
  15. 15. FINALLY… PRIME YOURSELF BE AWARE OF THE RULES, QUESTION THEM, THEN BREAK THEM CREATE ASSOCIATIONS BETWEEN UNRELATED ELEMENTS + + BE BLINDLY OPTIMISTIC
  16. 16. BE THE DEVIANT THANK YOU #retailoasis www.retailoasis.com

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