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RetailOasis Big Breakfast 2017: Steve Kulmar Presentation

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Our 3rd annual Retail Big Breakfast, Steve discusses the importance of putting the sales associate first when it comes to the store.

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RetailOasis Big Breakfast 2017: Steve Kulmar Presentation

  1. 1. BIG BREAKFAST: STEVE RETAIL #retailoasis FOUNDER, RETAILOASIS
  2. 2. WE TOOK IN THE BIG APPLE’S BEST RETAIL #retailoasis
  3. 3. VISITED THE NRF’S BIG SHOW #retailoasis
  4. 4. DISCUSSED LOTS OF BIG TOPICS #retailoasis
  5. 5. CURATING WITH CONFIDENCE #retailoasis
  6. 6. PERSONALISATION CURATING WITH CONFIDENCE #retailoasis
  7. 7. DE-COMMODITISATION PERSONALISATION CURATING WITH CONFIDENCE #retailoasis
  8. 8. DE-COMMODITISATION PERSONALISATION GETTING EMOTIVE CURATING WITH CONFIDENCE #retailoasis
  9. 9. GOT INSPIRED BY RICHARD BRANSON’S PHILOSOPHY: SCREW IT, JUST DO IT! #retailoasis
  10. 10. BUT THE BIGGEST TOPIC OF CONVERSATION WAS… #retailoasis
  11. 11. insert text here TITLE EMPOWERING THE SALES ASSOCIATE #retailoasis
  12. 12. insert text here TITLE “WE ARE TOTALLY RELIANT ON OUR ASSOCIATES”
 Greg Foran CEO, Walmart #retailoasis
  13. 13. insert text here TITLE “GREAT SALESMANSHIP WON’T CHANGE IN THE NEXT 5 YEARS”
 Terry Lindgren CEO, Macy’s #retailoasis
  14. 14. “ONE THING THAT WILL NEVER BE COMMODITISED IS PEOPLE”
 James Rees CEO, Ashley Stewart #retailoasis
  15. 15. insert text here TITLE NRF FOUNDATION ANNOUNCED RISE UP #retailoasis
  16. 16. THE BIG TOPIC WAS HOW TO EMPOWER YOUR GREATEST ASSETT #retailoasis
  17. 17. WHY? THEY ARE YOUR FIRST LINE OF DEFENCE AGAINST E-COMMERCE #retailoasis
  18. 18. THEY CAN DELIVER THE PERFECT RETAIL BRAND EXPERIENCE #retailoasis
  19. 19. #retailoasis BUT THEY NEED TO BE… 1. IDENTIFIED 2. DEVELOPED 3. EMPOWERED 4. REWARDED
  20. 20. #retailoasis THEY NEED TO BE EXPERTS IN DIGITAL & OMNI-CHANNEL
  21. 21. THEY NEED AT THEIR FINGERTIPS… DIRECT COMMS WITH CONSUMER ABILITY TO ADVISE & GUIDE REPORTING AND ANALYICS NEW PRODUCT INFO CUSTOMER PROFILING PURCHASE HISTORY #retailoasis
  22. 22. WITH THIS INFORMATION, SALES ASSOCIATES CAN BUILD SUSTAINABILITY RELATIONSHIPS WITH THEIR CUSTOMERS #retailoasis
  23. 23. #retailoasis THE FUTURE OF RETAIL IS NOT WHAT..IT’S WHO

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