Well,as a quick example,Airbnb recently introduced
random acts of kindness to create an unexpected
smile and even pledged $1 million of their own
money for users to apply acts of kindness such as
“buy a cup of coffee for a stranger”.
And if you don’t think that’s good business,
check out their $20 billion valuation!
“Sorry I can’t do business with you,
you’re too nice.”
“I’d love to work with you but you’re
just too kind.”
“I love the brand, but its just a bit too
honest for my liking.”
“Historically when the economy is good, workplace ethics tend
to suffer; profit takes precedence over proper behaviour.”
The American National Business Ethics Survey
“63% of firms with a CX programme (from a global research
study) grew over the last 3 years. And those that are doing
it well, the Vanguards, outperformed the others a massive 6
times! That equates to annual average sales growth during
the past 3 years of 12%!”
Measuring customer experience – Prof.Dr.Phil Klaus*
*Yes ,he's a Dr and a Prof,as well as being an amazingly mannered man
And widely available research also shows that:
of buying experiences are based on
how you feel you were treated
of new business comes from
The loyal customer is worth up to 10
times as much as their first purchase
of consumers would switch brands
if a different brand of similar quality
supported a good cause
“It’s harder and more important to be kind than clever” –
There is a hunger amongst customers, employees and all of
us to engage with companies on more than financial terms.
“In a world that is being reshaped by the relentless advance
of technology, what stands out are acts of compassion and
connection that remind us what it means to be human.”
How about the case of
CEO of Gravity Payments in
Seattle who claimed radical
acts of kindness make good
business sense after raising
the minimum wage at his
company to $70,000 and
slashing his own $1 million
salary to the same as his
And yes he’s become much more
handsome since that too.
Haley Joel Osment in Pay it Forward
Commonsensealert: Recipients of generosity were much more likely to
be generous in future exchanges.
And...if it makes you feel any better,you can claim it’s the latest trend...
...if your time (and soul) is being consumed by the shiny new
programmatic data driven omni channel world (ok, we know
how seductive that can be) and you're afraid you are missing
out on these new trends – come and have a nice little chat
Put the heart back into your business and discover your
brand's purpose with Everywherebrand.
We’d love to hear from you.
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CALL RACHEL ON 07894 521 782
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