3 ways to boost your website rankings


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  • The highlighted part is the description and keyword term for that webpage. This page gets a minimum of 2300 page views a month.
  • 3 ways to boost your website rankings

    1. 1. 3 Ways to Boost Your Website Rankings<br />(& drive qualified traffic to your website) <br />Created by Jen Phillips April SEO Copywriter www.jenphillipsapril.com<br />
    2. 2. There are 3 Parts to Raising Your Website’s Rankings<br />Part 1:Using good, “winnable” keywords<br />in your content and your website code <br />Part 2: Get more (relevant) links<br />Part 3: Local Search (if you’re a local business)<br />
    3. 3. Part 1: The Power of the Webpage<br />Each webpage needs be able to stand on its own.<br />The truth is, not all of your visitors will see your home page. Each page of your site needs:<br />To be optimized for “winnable” keywords<br /> To have a targeted focus <br /> To have a clear call to action <br />
    4. 4. Keywords are Important<br />For search engines to know what your site is about, you have to use targeted keywords in both your website code (called “meta” data) as well as in your copy. <br />You’ll see results faster if you focus on “winnable” keyword strategies.<br />
    5. 5. What’s “winnable”? <br />Broad Keywords<br />Golf <br />Moving<br />Flowers<br />General terms like these put small businesses up against millions of other websites. It’s hard to attract your ideal visitor. <br />Targeted Keyword Terms<br />Golf packages in Bucks County<br />Moving van rentalin Bucks County<br />Bridal bouquets in Chestnut Hill, Pa<br />By using software tools to uncover the most targeted keywords for your business, you’ll know what terms your audience use to find you.<br />
    6. 6. Add Your Targeted Keyword Terms to Your Meta tags<br />One of your targeted keyword terms are used in a keyword rich title in your website code.<br />They’re added to your keyword description area in the code.<br />Your term is used again in a benefit rich description.<br />
    7. 7. Here’s an example:<br />
    8. 8. On Page Keywords<br />Of course, it’s not enough just to add the winnable keyword terms to your website code or “meta” data<br />You also need to include them on the page itself. <br />Your headline<br />Early in your text<br />Weave it in (or a related term) in the middle<br />At the end<br />
    9. 9. Call to Action<br />Finally, every page should have a strong<br /> “call to action” <br />What is it you want your visitors to do? <br />Sign up for your newsletter? <br />Call you for an appointment? <br />Something else? <br />Your page content needs to lead them to making that choice.<br />
    10. 10. Part 2: Get More Links<br />Inbound links from relevant sources are crucial to raising your profile<br />Some ways to do that: <br />Write articles for sites like Ezine Articles<br />Blog<br />Write Press Releases for online sources<br />Build your social media presence on YouTube & Facebook<br />
    11. 11. Part 3: Local Search<br />Claim your Google places <br />Get reviews on Yelp<br />Join Angie’s List (Service Businesses) <br />YouTube for videos<br />Flickr for photos<br />Plenty of others…<br />
    12. 12. In Summary:<br />If you want your website to get found by your target audience you need to have a solid SEO foundation. <br />That includes:<br />Solid keywords <br />Useful, optimized content<br />Creating inbound links<br />Optimizing for Local business (if applicable)<br />
    13. 13. I use targeted keywords to rewrite your existing content or start from scratch. <br />I answer your visitor’s questions within the copy and ask for the next step.<br />The result? Higher rankings and greater profits for your business.<br />Call Jen today for your free <br />30 minute site review 267-265-7291 or email me at jenpapril@gmail.com to claim your no obligation website review. <br />As an SEO Copywriter:<br />