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@lorenbaker
Link Building in 2016 and
What To Focus on in 2017
Loren Baker, Founder of SEJ
#SEJThinkTank
15 Years of SEO, Social Strategy, Media Buying (and
Selling), WordPress & Content / Marketing
Publishing Experience.
• Fou...
Link Acquisition That Works
Ways to build high quality links & relationships that will pay off in 2017.
• Quality Outreach...
Advanced Link Retention
Making sure you maintain the value of those links.
• Building a Link Plan / Documentation
• Elimin...
Poll 1
What Type of Link
Builder Are You?
1. I'm at an Agency and Need to
Build Links
2. I'm an In-House SEO Who Builds
Li...
@lorenbaker
Social Proof – Fan Art
@lorenbaker
Social Proof – Fan Art
Now, Promote Your Content to People
Who Link
#sejthinktank @lorenbaker
#sejthinktank @lorenbaker
Dump Export Into Majestic
#sejthinktank @lorenbaker
@lorenbaker
Competitive Intel – Co Citation Links
Don’t Forget to Promote to Low
Hanging Fruit
Sites where other blogs and resources find content.
• InfographicJournal.com ...
People Really Pick This Stuff
Up!
#sejthinktank @lorenbaker
Podcast Tours & Shownotes
#sejthinktank @lorenbaker
Podcast Tours
#sejthinktank @lorenbaker
Podcast Tours
#sejthinktank @lorenbaker
Podcast Tours
• Research Podcasts which have their
own websites
• Do their shownotes link? Great!
They can be your top tar...
Poll 2 - What type of
linking have you
done the most in
2016?
1. Content Marketing & Outreach
2. Working with PR Team for
...
Work Together With PR On Campaigns
#sejthinktank @lorenbaker
Work Together With PR On Campaigns
#sejthinktank @lorenbaker
@lorenbaker
Work Together With PR On Campaigns
@lorenbaker
PR Campaigns
• Coordinate well ahead of time
• Integrate survey or consumer data
into content piece
• Divide &...
@lorenbaker
Use Proprietary Data – Be The Source
Use Proprietary Data – Be The Source
#sejthinktank @lorenbaker
Use Proprietary Data – Be The Source
#sejthinktank @lorenbaker
Use Proprietary Data – Be The Source
One year old content
campaign still getting high
value links.
#sejthinktank @lorenbak...
Email Lists Can Be Your Best Friend
#sejthinktank @lorenbaker
Email Lists Can Be Your Best Friend
• Coordinate well ahead of time
• Schedule a Solo Drop if You Can
(Along with Other Dr...
Help The Sites Which Link to You
• Help with their SEO
• Run a Quick Audit
• Send a Thank You Message
• Follow Up, Read Th...
Active Link Retention
• Monitor Links You’ve Acquired (Have
they disappeared?)
• Raven Tools & Majestic Are Both
Great for...
Active Link Retention
• URL Structure Changes – Real
Links > 301 Redirects
• Take Lead Role in Site
Migrations
• Not just ...
Link Repo – Monitoring Mentions
#sejthinktank @lorenbaker
Link Repo – Monitoring Mentions
• They have already written
about you.
• This is where the relationship
begins :)
• Start ...
Cross Domain Canonical
• Content Syndication is Fine w/
Canonicals
• Site 1 Distributes Content to
Site 2
• Canonical from...
Loren Baker
Founder, Search Engine Journal
@lorenbaker
#sejthinktank @lorenbaker
Linkbuilding in 2016: New Strategies & Resources with Loren Baker
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Linkbuilding in 2016: New Strategies & Resources with Loren Baker

There are many ways to build links, but once you build up authority to your site, how do you keep it?

SEJ Founder Loren Baker joins our SEJ ThinkTank webinar to provide tips and techniques in growing (and revolutionizing) link building strategies.

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Linkbuilding in 2016: New Strategies & Resources with Loren Baker

  1. 1. @lorenbaker Link Building in 2016 and What To Focus on in 2017 Loren Baker, Founder of SEJ #SEJThinkTank
  2. 2. 15 Years of SEO, Social Strategy, Media Buying (and Selling), WordPress & Content / Marketing Publishing Experience. • Foundation Digital • Search Engine Journal • Client Focus on Integrated Content Solutions for Cross Channel Growth @lorenbaker
  3. 3. Link Acquisition That Works Ways to build high quality links & relationships that will pay off in 2017. • Quality Outreach • Podcast Touring • Proprietary Data – Be The Source! • Synching with PR • Link Repo (or Reclamation) • Link Gratitude • Hit the List (Email) #sejthinktank @lorenbaker
  4. 4. Advanced Link Retention Making sure you maintain the value of those links. • Building a Link Plan / Documentation • Eliminating Redirects • Post URL or https:// Migration Reclamation • Cross Domain Canonical Syndication • Content Which Grows Its Own Links #sejthinktank @lorenbaker
  5. 5. Poll 1 What Type of Link Builder Are You? 1. I'm at an Agency and Need to Build Links 2. I'm an In-House SEO Who Builds Links 3. I'm at a Link Building Agency 4. I have ZERO experience in Link Building and need help.
  6. 6. @lorenbaker Social Proof – Fan Art
  7. 7. @lorenbaker Social Proof – Fan Art
  8. 8. Now, Promote Your Content to People Who Link #sejthinktank @lorenbaker
  9. 9. #sejthinktank @lorenbaker
  10. 10. Dump Export Into Majestic #sejthinktank @lorenbaker
  11. 11. @lorenbaker Competitive Intel – Co Citation Links
  12. 12. Don’t Forget to Promote to Low Hanging Fruit Sites where other blogs and resources find content. • InfographicJournal.com - Blog that publishes the best infographics daily. Gets own traffic and direct links, posts do go viral. • DesignTAXI - Design site that highlights best design stories and pieces of content online. Very infographic friendly and bloggers will embed and share from DesignTAXI. #sejthinktank @lorenbaker
  13. 13. People Really Pick This Stuff Up! #sejthinktank @lorenbaker
  14. 14. Podcast Tours & Shownotes #sejthinktank @lorenbaker
  15. 15. Podcast Tours #sejthinktank @lorenbaker
  16. 16. Podcast Tours #sejthinktank @lorenbaker
  17. 17. Podcast Tours • Research Podcasts which have their own websites • Do their shownotes link? Great! They can be your top targets. • It’s great marketing at the end of the day. • Just like any PR initiative, you may need an angle (book, launch, case study …etc.) #sejthinktank @lorenbaker
  18. 18. Poll 2 - What type of linking have you done the most in 2016? 1. Content Marketing & Outreach 2. Working with PR Team for Links 3. Guest Blogging or Article Linking 4. Emailing and Asking for Links
  19. 19. Work Together With PR On Campaigns #sejthinktank @lorenbaker
  20. 20. Work Together With PR On Campaigns #sejthinktank @lorenbaker
  21. 21. @lorenbaker Work Together With PR On Campaigns
  22. 22. @lorenbaker PR Campaigns • Coordinate well ahead of time • Integrate survey or consumer data into content piece • Divide & Conquer -> Split outreach responsibilities so you don’t step on each others’ toes • Always target Radio Stations -> They love quirky content and need it. Great link value. • You WILL need to follow up with Link Repo (Reclamation)
  23. 23. @lorenbaker Use Proprietary Data – Be The Source
  24. 24. Use Proprietary Data – Be The Source #sejthinktank @lorenbaker
  25. 25. Use Proprietary Data – Be The Source #sejthinktank @lorenbaker
  26. 26. Use Proprietary Data – Be The Source One year old content campaign still getting high value links. #sejthinktank @lorenbaker
  27. 27. Email Lists Can Be Your Best Friend #sejthinktank @lorenbaker
  28. 28. Email Lists Can Be Your Best Friend • Coordinate well ahead of time • Schedule a Solo Drop if You Can (Along with Other Drops) • Your Email List is the Most Targeted Traffic You Have (but make sure your content is relevant) • You DO Have Publishers & Influencers on Your List • Who Knows? That Traffic May Convert Into Sales! #sejthinktank @lorenbaker
  29. 29. Help The Sites Which Link to You • Help with their SEO • Run a Quick Audit • Send a Thank You Message • Follow Up, Read Their Stories and Comment • Acquire links to high quality sites which cover your client • Getting the Link is the first step in the relationship #sejthinktank @lorenbaker
  30. 30. Active Link Retention • Monitor Links You’ve Acquired (Have they disappeared?) • Raven Tools & Majestic Are Both Great for this • Keep a Shared Spreadsheet of all placements and influencer contact info. #sejthinktank @lorenbaker
  31. 31. Active Link Retention • URL Structure Changes – Real Links > 301 Redirects • Take Lead Role in Site Migrations • Not just a PageRank thang, also a site performance thing • Identify and fix Legacy Issues, Majestic Pages is a great way to time travel. #sejthinktank @lorenbaker
  32. 32. Link Repo – Monitoring Mentions #sejthinktank @lorenbaker
  33. 33. Link Repo – Monitoring Mentions • They have already written about you. • This is where the relationship begins :) • Start with a “Thank You” • Possibly add some other resources they have mentioned but not linked to • Make sure you RT, Like, Share the post first :) #sejthinktank @lorenbaker
  34. 34. Cross Domain Canonical • Content Syndication is Fine w/ Canonicals • Site 1 Distributes Content to Site 2 • Canonical from Site 2 to Site 1 • Site 1 Absorbs Link & Social Equity from Post on Site 2 • In a World Where People Need Content for Social, Email, Traffic -> This WORKS! #sejthinktank @lorenbaker
  35. 35. Loren Baker Founder, Search Engine Journal @lorenbaker #sejthinktank @lorenbaker

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